Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We build experiential programs to allow fans to engage, and partners to generate greater brand awareness or more quality leads. The whole plan is to make the client happy, get the message out, encourage and empower, and incent fans and consumers to share their experience with that campaign. Whatever our objectives are, we always meet those expectations and hit those KPIs [key performance indicators]. It depends on the goals of the clients. Sanborn can tailor and customize a digital program based on each client’s objectives. I wouldn’t be working with them for 12 years if the clients were disappointed with the results of the programs Sanborn develops for them. They’re great partners. They’re young, smart, and innovative. They make our partners feel like they’re connected to what’s current in the market.
How did Sanborn perform from a project management standpoint?
Sanborn assigned a project manager to all of our projects. We get an MSA, scope of work, and a detailed timeline, and they keep us updated throughout the project.
What did you find most impressive about Sanborn?
They’re smart, and they take their work extremely seriously. I think they’re a competitive team. The team at Sanborn always wants to do what hasn’t been done before. That allows marketers to feel that what they’re doing is unique. They’re a great group of people to work with.
Are there any areas Sanborn could improve?
Not that I can think of. I’ve hired them through 3 different companies, which is a testament to the quality of work they do.