What was the scope of their involvement?
We met SAM WEB STUDIO in our office, and they explained that our previous developer had misled us. They said that we wanted to accomplish wasn’t possible with WordPress. They designed and developed our applications and website, but that took a lot of effort on our part as well.
They instructed us about designing and guided us through our business model for improving our product. Initially, we asked them to work on the website, but in the middle of development, they suggested that we build the mobile applications as well. After seeing their work on our website, we felt comfortable asking them to do other tasks.
First, SAM WEB STUDIO created a complete scope of work document. They provided a timeline of the work and showed us how to track their progress. As soon as we finalized the project, we started working on the design phase. We shared our input through a homepage requirement specification (HRS) document. With our input, SAM WEB STUDIO provided 2 or 3 mockups for the homepage. We liked 2 of them, finalized 1, and started working on the other pages.
Whenever we needed guidance, they were ready to instruct our team. Wireframes were not required because everything was already clear. They worked on the homepage design, inside pages, and a complete UI for responsive versions. They checked the website on each device to make sure it worked before starting development.
The website is online, but we haven’t commercially launched it yet. We plan to launch the apps in a couple of months. We have some major competitors around us, so we want to approach new channels and promotional companies to strengthen the launch.
What features did you request?
Our unique selling point (USP) is that customers can call for a car and drop it off wherever they want. We have employees who pick up and drop off the cars. If you want to take a car from your home to the office and leave it there, you can do that without having to go to a pickup point.
We added a wallet system, reference and ride systems, and benefits for female drivers, army personnel, and students. We offered a complimentary 10%–20% discount for new customers.
How many resources were assigned to your project?
About 4 or 5 people were assigned to our project—a designer, a developer, a testing executive, a marketing person, and the project manager. The size of the team never changed, and the resources stayed the same. I was able to get in touch with all of them. I’m not a technical guy, so I wasn’t able to communicate perfectly with the developer. My main point of contact was the project manager.
How much have you invested with SAM WEB STUDIO?
We spent between $20,000 and $25,000. We plan to do branding and social media marketing as well after the project launches.
What is the status of this engagement?
We started working together in August 2016, and the relationship is ongoing. The website was launched in January 2017, but the apps have not launched yet.