Salvi Media LLC

BACKGROUND

Please describe your company and your position there.

I own an SEO and SEM company. We provide digital marketing solutions to small- and medium-sized businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salvi Media LLC?

We are a two-year-old agency that has a lot of experienced competitors. We wanted to stand out from the crowd and decided to invest in professional video production services.

What were your goals for this project?

We are hoping to develop video content that is useful for multiple purposes. We want to appear more prominently for video searches on Google and YouTube. We also want social media content. Finally, we believe that these videos improve the overall brand of SearchLab and help to establish us as a thought leader.

SOLUTION

How did you select this vendor?

I've had a friendship with Chris (Executive Producer, Salvi Media) for many years. I worked with them on some projects for events at our office and that grew into a relationship where we work with them each month on various video projects.

Describe the scope of their work in detail.

Chris developed the concept for a video series. Our agency is close to Chicago, which has a lot of digital marketing agencies and a lot of microbreweries. Chris developed the concept for "Suds and Search", where Salvi Media would film a conversation between me and another SEO or marketer at one of the many breweries in the neighborhood.

What was the team composition?

Chris and Will (Executive Producer, Salvi Media) typically meet with us to discuss goals for the quarter. At each video shoot, we will typically have Antonin (Freelance Cinematographer) behind the camera and Will directing the shoot. Because the subject matter is a bit technical, we've worked closely with Greg (Lead Video Editor, Salvi Media) on editing the videos.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They've been terrific. Our YouTube channel has seen subscriptions triple since the beginning of the year. We're able to use the videos in so many ways that are hard to put a specific metric toward.

How effective was the workflow between your team and theirs?

It’s been extremely effective. Salvi Media is one of our most important strategic partners. The background of their videos always looks really cool. The graphics throughout the Suds and Search series are professional. Will and Chris did a great job of taking this series from a concept all the way through execution and editing.

What did you find most impressive about this company?

I like the positive attitude and creative approach everyone has.

Are there any areas for improvement?

No, we’re very satisfied.