Salt and Light Creations

Salt & Light Creations is a strategy-led marketing and creative agency based in South Africa, working with brands locally and internationally to build long-term, sustainable marketing systems.

Rather than focusing on isolated campaigns or short-term tactics, Salt & Light specialises in Flywheel Marketing, a structured approach designed to help brands attract attention consistently, build authority, and grow visibility over time. This method combines strategic planning, competitive content intelligence, high-impact content creation and thoughtful amplification to reduce guesswork and increase marketing effectiveness.

A key differentiator of Salt & Light’s approach is its emphasis on research-driven decision-making. Before content is created, the team analyses high-performing content within a client’s industry to identify patterns in formats, messaging and engagement. These insights are then adapted into original, brand-aligned content that supports long-term growth rather than trend-chasing.

Salt & Light partners closely with clients across professional services, finance, health and service-based industries, delivering clarity, consistency and systems that scale. Services include marketing strategy, social media management, content creation, video production, brand positioning and performance optimisation.

Known for its calm, considered approach and strong focus on partnership, Salt & Light helps businesses move from inconsistent marketing efforts to clear, repeatable systems that support visibility, trust and relevance.