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Be Essential

We work at the intersection of brand and digital, helping ambitious leaders define and express what makes their business truly essential. We create and evolve brands, products and services by developing the core elements of brand strategy, architecture, naming, messaging, visual identity and communications. By distilling what’s essential, we’re far more adept at the digital translation – web, mobile, user experience and content development. This fusion of brand and digital brings an exponential effect: highly compelling stories, genuine engagement, motivated advocates and tangible business results.

  • $50,000+
  • $150 - $199 / hr
  • 10 - 49
  • Founded 2001
Average Review Rating
4.8
Total Reviews
4
Average Referral Rating
4.8 /5
Most Common Project Size
$50,000 to $199,999

Focus

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    Locations (1)

    21 - 30

    Highly Rated Similar Providers

    Overall Review Rating

    4.8
    • Quality

      4.6 /5
    • Schedule

      4.9 /5
    • Cost

      4.3 /5
    • Willing to Refer

      4.8 /5
    See all 4 Reviews
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    Rebranding Projects for Technology Telematics Company

    • Branding
    • $200,000 to $999,999
    • Jan. - Aug. 2017
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They built a strong partnership with us; we’re working together again because of this experience."

    Oct 17, 2018

    Salt Branding provided branding services for a recently-merged pair of companies. They produced a comprehensive brand guidebook and helped conduct in-depth market research.

    Venture Capital Firm Brand Strategy and Naming

    • Branding
    • $10,000 to $49,999
    • Dec. 2013 - Feb. 2014
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Within a few months' time, we walked into meetings, and people knew exactly who we are and knew the brand."

    Apr 29, 2015

    Salt Branding came on board to develop a brand identity that was distinct from the common attitude among the competition. Deliverables included branding, naming, and web design.

    Brand Development for Education Nonprofit

    • Branding
    • $50,000 to $199,999
    • July 2014 - Jan. 2015
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    "Their insights into what the strategy should be have been phenomenal."

    Mar 31, 2015

    Salt Branding spearheaded a rebranding campaign to reflect a shift to a more regional approach. Beginning with a brand analysis, they then developed strategies for differentiation from others in the field.

    Branding Strategy for Compass USA

    • Branding
    • $50,000 to $199,999
    • Apr. - Dec. 2014
    4.0
    Quality
    4.0
    Schedule
    5.0
    Cost
    3.5
    Willing to Refer
    4.0

    "We were completely on the same page in terms of pure theory around what good solid brand equity management looks like."

    Mar 20, 2015

    Salt Branding strategized and created a new brand story to appeal to a discerning Millennial audience. Deliverables included the logo, slogan, and color palette.

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