What was the scope of their involvement?
The process began with us interviewing our executives and CEO to ensure we had a cohesive, specific vision that satisfied everyone. I also provided my marketing recommendations to Salt Branding, and they considered those comments. They learned our industry, company, and audience by hiring a market research company to perform in-depth studies. Their results helped us asses our brand equity, competitors, and the direction of our brand. From there, Salt Branding began developing our unique positioning through establishing a specific language and tone. After finalizing it through rounds of feedback, they embarked on the creative process with our style, aesthetics, logos, and templates. They were then able to compile a complete set of brand materials, guidelines, and templates for both brands.
In addition to the branding support, Salt Branding provided product architecture for our thousands of unfiled SKUs. We had no system for organizing these files, and they were able to categorize everything in a more digestible format.
What is the team composition?
We primarily worked with Rick (Founder and Managing Director, Salt Branding). For creative development, we worked with Paul Parkin (Founder & Creative Director, Salt Branding).
How did you come to work with Salt Branding?
We sent out our RFP to vendors, and we found that Salt Branding had everything we needed in a partner. They were the most well-rounded, experienced team that we knew would collaborate well with our team.
What is the status of this engagement?
We began in January and completed the work in August 2017.