Salestube powered by hmmh

Please describe your company and your position there.

I'm the project owner of migration for whole business website in our company. We are B2B SaaS for eCommerce merchants.

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

Our website was created over 2 years ago with Webflow which blocked us from working in real-time as a team in one mature CMS. We are advocates of headless and want to use technologies that we promote in our company while having a direct influence on performance and customization. We are hoping to improve performance and SEO which will drive conversions in 2023 and beyond

How did you select this vendor and what were the deciding factors?

We knew agency from being our trusted partner who is implementing our product. We know that team is solid and proactive and goal-oriented and we could say that by their previous projects.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We kicked off by showing what we have already then discussed whole migration process. We started by choosing first frontend framework: VueJS and Vite. Then we've selected primary headless CMS which is Contentstack. For hosting we've decided Netlify. Next part was to create designs inhouse and handover them to agency. They did full creation of components for CMS, connected it and helped us do the imports. Next pharse was to migrate blog from Wordpress to Contentstack on same instance that we've got main website and agency take care about that too.

How many people from the vendor's team worked with you, and what were their positions?

One project manager was our main point of contact throughout the process. There were also 2 frontend developers, 1 backend developer and 1 tester working behind the scenes

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching we saw immediate growth in our organic traffic since the website was in one domain and had a whole SEO structure as we've planned. We did some changes in the conversion flow so hard to say that yet how it happened. Main objective was fulfilled. The team did a great job delivering our needs and requirements.

Describe their project management style, including communication tools and timeliness.

We had weekly calls and we've communicated daily on shared Slack channel. Our main board was on Asana for Dev team and ideas and designs pipeline was monitored on Notion. We've used GitHub as well.

What did you find most impressive or unique about this company?

They've take hard case of migrating from 2 different systems to one with up to date technology and our custom requirements on many things. They did really effective job on fulfilling them. Communication flow was outstanding.

Are there any areas for improvement or something they could have done differently?

When we launch things after testing there could be more focus on testing things as a business users and more performance checks and catching for first iterations.

Please describe your company and your position there.

I'm a Marketing Director responsible for brand development and acquisition in Travelist.pl - travel e-commerce providing luxury hotels stays packed with additional services at a discounted prices. Salestube powered by hmmh as our new Tech-Performance agency has supported us in the transformation phase of our digital activities, both in terms of media campaign optimization and reporting.

Thanks to the cooperation with SalesTube powered by hmmh, we have revised the approach to many channels (SEM, mailings, Facebook), which allowed us to generate much better results in the first month after taking over the activities from the previous agency.

Together we have also implemented a new analytical structure to measure the effectiveness of marketing activities and built dedicated, advanced dashboards that allow us to enter the level of each campaign in detail and enable even better optimization of activities.

The data is collected there in a transparent manner, and we have an insight into what is happening in our business - regardless of whether it is a management view or retail information necessary for Performance Marketing specialists.

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

We have established cooperation with Salestube powered by hmmh to take our marketing activities to the next level. We also wanted to create an analytical environment enabling data linking from different sources like business and marketing data.

How did you select this vendor and what were the deciding factors?

We selected Salestube powered by hmmh in a tender to which we invited top tech-performance agencies from Poland. The strategy, experience, and marketing approach of Salestube are the factors that made the greatest impression on us. It was these factors that decided about establishing cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Salestube powered by hmmh took over from the previous agency the handling of all our media activities including mailing, affiliation, remarketing, display, and SEM.

They helped us build an analytical environment that combines data from different systems such as Adform, Google Ads, Facebook, Google Analytics, and Google Drive. The data was then visualized in the form of advanced and interactive dashboards.

How many resources from the vendor's team worked with you, and what were their positions?

We work with many departments of Salestube powered by hmmh - both with people from the client service department, and with media specialists, but also with technical people, including analysts who are responsible for the implementation of developed solutions.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Cooperation with Salestube powered by hmmh runs very well and we would gladly recommend the agency to other brands. They not only generate the expected business results for us but also provide substantive support in many aspects of our internal activity - e.g. in the area of ​​CRM.

We appreciate this cooperation for the high quality of services provided, delivering things on time, and constant striving to improve satisfaction with cooperation. Salestube powered by hmmh conducts two feedback sessions a year, which undoubtedly helps us to calibrate our expectations with the level of service provided.

How effective was the workflow between your team and theirs?

Salestube powered by hmmh is like a part of the team for us. We have ongoing contact both with people from Client Service and with specialists in specific fields. We cooperate based on video calls and chat contact. We regularly meet for statuses, which does not change the fact that whenever we need it, we can organize a video call at our request.

What did you find most impressive or unique about this company?

High commitment and speed of reaction. They possess a combination of media and technological knowledge. Understanding the business environment and being close to the client's business. Striving for excellence while ensuring the achievement of the expected results.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I'm the CEO of the Performance Marketing Consultancy, VANE IVY. Our mission is to chart business towards Growth in the Digital Space.

For what projects/services did your company hire Salestube powered by hmmh?

GMP360 Martech Account provision and support in building the Floodlight setup and advise on BigQuery reporting depisotory builds.

How did you select this vendor?

We had approached multiple GMP providers servicing the EMEA region. SalesTube came recommended by our contacts at Google HQ in Ireland. After shortlisting all possible options, we found that SalesTube fit the bill for our clients.

Describe the scope of their work in detail.

We wanted to scale our client's attribution and tracking setup across their 8000+ SEO websites. We also leveraged GMP360 with the goal to build data dashboards to optimise our channels profitably. With Salestube's support we build a system that scales.

What was the team composition?

From Salestube we relied on their advisory expertise, while on our side and client's side we took the executive and operatives roles, with Media buyers, designers, developers and data analysts.

Can you share any outcomes from the project that demonstrate progress or success?

We've increased ROI by the marketing channels by 25% - even though we've increased marketing tech spend by almost double. We can scale much easily and we have increased the number of healthy PPC and Programmatic accounts by 6 fold.

How effective was the workflow between your team and theirs?

We have weekly meetings and monthly reporting presentations. In the beginning of major projects we have pitches.

What did you find most impressive about this company?

They provide good prices and great support when our team is stuck on a problem.

Is there any area for improvement or anything that could have been done differently?

Not much comes to mind. Better loyalty programs could be better implemented however this can always be overturned easily through communication with Account representatives.

Please describe your company and your position there.

Otodom is a real estate marketplace where sellers meet seekers (buyers). I work here in the position of Online Marketing Manager

For what projects/services did your company hire Salestube powered by hmmh?

Our main goal was to increase the quality of traffic, which will translate into an increase in the sale of ads. In addition, we wanted to know what the return on investment (ROI) in marketing activities was. We were looking for the dependency between users' actions and the company's profits. On this basis, we created an ROI model that connected these two worlds.

How did you select Salestube powered by hmmh and what were the deciding factors?

We have chosen the best partner to collaborate on such projects. The SalesTube team is made up of professionals with a lot of knowledge and experience.

Describe the project in detail and walk through the stages of the project.

 We calculated the ROI for our media activities, which helped calculate the overall ROI for marketing activities. Thanks to this, we have also set a maximum cost per user and reply (action on the website), which is profitable for the client. This helped in determining media KPIs. We changed our approach from generating cheap traffic and cheap actions to generating high-quality traffic, because the most engaged users will leave the action anyway. 

At this stage, we knew what ROI is generated by each channel. Now we were looking for the channels that generate the most unique replies, but with such a complicated conversion process in the real estate industry, we couldn't only look at the last source in the conversion path. Therefore, we conducted attribution modeling. After attribution modeling we chose the channels that support conversion paths the most, and we also checked how they look in terms of incremental replies. We wanted to know which target group or publisher provides the most incremental replies and where we should invest money. This question was answered by the incremental test.

Thanks to attributional modeling and the incremental test, we obtained qualitative quality traffic that we want to separate from the rest of the users on the website. Owing to our agency’s tool - scoring - we exclude these users from our media communication, we don’t want to pay for them several times.

How many resources from the Salestube powered by hmmh team worked with you, and what were their positions?

We work especially with Dominika Niekraszewicz and Laura Kundziewicz who are the project manager and coordinates all necessary steps and required people. Other involved in this project are Małgorzata Miłkowska, Anastazja Kiryna and Kamil Pizoń.

Can you share any outcomes from the project that demonstrate progress or success?

The collaboration with SalesTube was successful - they were specialists who know their work. They have come up with a satisfactory solution as soon as possible. Good work organisation and interesting ideas are what distinguishes them. New analytical approach led to an improvement in all key campaign metrics and an increase in ROI.

How effective was the workflow between your team and theirs?

When we conducted activities, we used a project management tool - Trello. Thanks to this, we all had access to 1 board and we could provide feedback on an ongoing basis and check the progress of work.

What did you find most impressive or unique about this company?

Professional handling of clients, understanding their needs and ability to solve problems immediately.

Are there any areas for improvement or something they could have done differently?

The intensity of the changes recommended by SalesTube and the changes that need to be implemented on the side of Otodom require significant developer involvement. Now I know that from the very beginning of such cooperation it is extremely important to guarantee appropriate resources for the product side of the website.

Please describe your company and your position there.

LabFinder establishes a centralized platform, where Laboratories and other users of laboratory equipment can easy find product and brand related suppliers in a couple of clicks and contact them in one single step, while suppliers reaches a larger audience for its products. André Lauper - Managing director and owner of LabFinder GmbH

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

Since months we working together with hmmh for development of new functions and improvements of LabFinder. hmmh implemented several new function into the LabFinder, latest we added Shop using WooCommerce.

How did you select this vendor and what were the deciding factors?

We found hmmh by looking for a new partner for further development of LabFinder by the internet. hmmh made a professional and good impression right from the very first day. Quick responses and hmmh could solve a problem immediately very efficient and took only a 3rd of the time which was offered by our former company we worked with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

hmmh helps us with us adding new functions based on our requirements. Based on word press. We send our requirements, hmmh sends us back an estimation within 1-2 days. By place the order, hmmh does the job very efficient and within the communicated time frame.

How many people from the vendor's team worked with you, and what were their positions?

We mainly work together with Tomasz Swiniarski who is the project manager and coordinates all necessary steps and required people inside hmmh

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The deliveries are alway a huge additional value for our platform. This is only possible by getting what we expect and having the trust into the vendor/partner company. Since we work with hmmh, it works smoothly and in 95% we get what we expected. 5% need some additional effort mostly because of miscommunications. hmmh always helps to solve this quickly.

The communication works extraordinary well and I can highly recommend hmmh. Also the personal contact works very well, we don't feel like a number but as a valuable customer of hmmh. This is what we feel when we have a problem and ask for a quick solution, hmmh always tries to help as quick as possible.

Describe their project management style, including communication tools and timeliness.

We send our wishes for new developments, hmms comes back with the estimation qty of hours which are required to make the development with 1-2 days. Then the job is done quickly and in a very good way. Very often it's exactly as expected, sometimes some adjustments have to be made but this is not the failure of hmmh. Adjustments are done quickly. Communication is mainly by Email. To share docs google drive is used. If necessary also a Skype can be done to discuss more complex topics. We are very glad to work with Tomasz Swiniarski.

What did you find most impressive or unique about this company?

The quick response, easy communication and well understanding of the requirements and needs. The team always finds a great way o develop or solve in a good timeframe.

Are there any areas for improvement or something they could have done differently?

Maybe more offering for as Skype instead of sending emails back and forth. But if we request a skype, it's always manageable to make it.

Please describe your company and your position there.

I am the marketing director of an online store. We deal with online sale of sports equipment

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

Creating a website and introducing non-standard solutions based on our requirements.

How did you select this vendor and what were the deciding factors?

On the recommendation of a friend from an industry specializing in a similar field.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started our cooperation with a meeting where we discussed our most important goals. The website would be based on Presta shop 1.7. Our requirements were to create non-standard solutions that had to be created from scratch.

How many people from the vendor's team worked with you, and what were their positions?

From 3 to 4 people participated in the online meetings. But I kept in touch mainly with the project manager

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main advantage is definitely a more refined model of navigating the website. The user experience is at a much better level than before.

Describe their project management style, including communication tools and timeliness.

Communication was mainly based on e-mail. In the first stage of cooperation, I had a problem with organizing projects. At a later stage of cooperation, we developed an appropriate model of communication regarding the tasks performed.

What did you find most impressive or unique about this company?

They were able to explain to us particular issues that we did not fully understand. Thanks to this, we learned a lot in a new field

Are there any areas for improvement or something they could have done differently?

A more transparent way to communicate and summarize the working hours allocated to a particular task.

Please describe your company and your position there.

My company is a combination of education and modern technology that creatively enhances the attractiveness of learning. This is an innovative science club with experiment kits for children and their parents. We’re building a community of children who are open to new technologies, understand the world, and are not afraid to change it.

For what projects/services did your company hire LIKE.agency?

Like agency was hired to create from scratches website with e-commerce platform for our company.

What were your goals for this project?

Our portal is the only point where people can get familiar with our products and buy them, so the goal was to create a user-friendly platform with as many as possible sales touch points. Res;ponsive design and e -commerce capabilities were the most crucial goals for this project. Apart from this our site is also a type of e-learning platform with plenty of content so site optimization was necessary, which was pretty challenging due to the fact that we use lots of graphics and video. Moreover the platform was designed to multilingual from the very beginning as the company has the ambition for fast development outside Poland.

How did you select this vendor?

Like.agency was recommended to us by another agency. There were 2 others vendors, however they were disqualified due to lack of experience or total price they offer.

Describe the project and the services they provided in detail.

They designed, configured and implemented new website for us. The process begun with the workshops to make sure we understand each others expectations and objectives. Later we worked on mockups and portal was delivered in dedicated sprints. As our needs developed during the process Like. agency acted with high agility to meet our expectations. Nowadays we are still working on addition new functionalities that appeared as necessary for our project.

What was the team composition?

We had a permanent project manager who was in constant contact with us. The project team was build of different developers who come and go depending on their qualifications and parts of the project being processed. We also had a contact with Like.agency CEO who's reactions were very agile and fast, in case we had any unexpected issues with our project.

Can you share any information that demonstrates the impact that this project has had on your business?

Without this project we could not start to operate. Right now our site is online and we've just started our sale process.

How was project management arranged and how effective was it?

The project management was pretty good. We contacted mostly via emails and mobiles. We had a short communication path and reactions to issues tr were extremely fast.

What did you find most impressive about this company?

LIKE.agency seems to be very responsive, which was critical for our project due to number of changes we decided to implement. Moreover, Like agency was kind of business partner for us, which suggested solutions that might work for us well.

Are there any areas for improvement?

There is almost almost nothing to improve expect detailed documentation for the projects. In case of new functionalities, often we drafted only frames and later on, during implementation some incompatibilities with our expectations appeared.

Please describe your company and your position there.

We are a nationwide construction company. As the general constructor we specialized in the construction od production, logistic and storage facilities. My position is Marketing Manager

For what projects/services did your company hire LIKE.agency?

Redesign and development our new website.

What were your goals for this project?

Functionalities User experience Design Investors attractivenes

How did you select this vendor?

We used a refferal.

Describe the project and the services they provided in detail.

Complex analysis of our needs. Mockup preparation. Implementation of desired features e.g video exposition. Advisory for new solutions.

What was the team composition?

Project manager Graphic designer Web developer Support - CEO

Can you share any information that demonstrates the impact that this project has had on your business?

New website was crucial for our image in our industry. Now we can more effectively reach our new business partners and it's important channel of our communication.

How was project management arranged and how effective was it?

Project Manager was on the vendor site however strong representation was on Atlas Ward side.

What did you find most impressive about this company?

Flexibility. They had perfect time management throughout the project. Advisory. Quality of their skills.

Are there any areas for improvement?

Reporting. More understandable and precise communication.

Please describe your company and your position there.

MyBenefit is the Polish leader of HR solutions and employee benefit provider. /Head of Marketing Department

For what projects/services did your company hire LIKE.agency?

- development and management of official company website - SEO/SEM strategy and implementation

What were your goals for this project?

Creation of effecitve and proffesional website with planty of option, eg. leads generation.

How did you select this vendor?

Best offer and customer service.

Describe the project and the services they provided in detail.

They designed and developed our official website from scratch and next implemented SEO and SEM strategy. Now we are working on new functionalities to implement new sales goals.

What was the team composition?

PM, designer, developer and marketing specialist.

Can you share any information that demonstrates the impact that this project has had on your business?

We have finally a control over traffic on our website and we can generate more and more selling leads.

How was project management arranged and how effective was it?

Perfect!

What did you find most impressive about this company?

Engagement and commitment, full understanding of our needs and creativeness.

Are there any areas for improvement?

We are fully satisfied!

Introduce your business and what you do there.

I’m the electronic and information committee chair for the MTT-Society, a professional education society. We have around 10,000 members.

What challenge were you trying to address with LIKE.agency?

We have a lot of activities during the year including conferences and publications. We needed to be able to inform our members of everything we’re doing, so we wanted to build an interesting website that people can navigate easily.

We also wanted a backend for volunteers that is easy to follow. It was important that they could understand what they were seeing and how to add information to the website.

What was the scope of their involvement?

LIKE.agency developed our website using WordPress from scratch. It’s a collaborative website. Users see a consistent website for all the areas we have, while in the background, there are 25–30 different volunteers that are contributing to the website in their specific areas.

I started by showing them several websites that I liked from other societies around the world. The first step from there was to design what should be on the front page, as that is our main marketing approach. Then we had to decide what would be in each of the content areas of the website.

The website is strongly based on database information because we use a lot of data. They built a map tool and other features for visualizing all of that.

What is the team composition?

We have a direct contact person. I don’t know how many are in the background, but we interact mainly with two people.

How did you come to work with LIKE.agency?

LIKE.agency caught my eye because they had already worked with a similar society to mine. I met with them along with four other companies, and we liked the proposal from LIKE.agency the best. It was very well structured, and they made it clear how much we had to pay for each of the components.

How much have you invested with them?

We have invested $10,000–$50,000 with them.

What is the status of this engagement?

We started working together in 2018 and are continuing to work together.

What evidence can you share that demonstrates the impact of the engagement?

All the society members are happy with the site, and we have significantly increased the number of attendees. With the new website, individual contacts are being updated more often. That, in turn, is increasing the number of people from around the world that can contact the society.

Our old website also required someone to have software skills to be able to navigate through the backend. Now any volunteer can input whatever information they need to add, and WordPress takes care of it. Overall, the site is much easier to use on both ends.

How did LIKE.agency perform from a project management standpoint?

Their team answers back in less than 24 hours. Having a single point of contact is quite useful because we can reach out to them and get results very quickly. We communicate via email and would hop on group calls for longer planning sessions like with the original design.

What did you find most impressive about them?

They’re very professional. They know exactly what they’re doing in terms of software. If we ask for something that is more out of the box, they come up with a solution. They’re very responsive, and it is always clear upfront how much we will be paying for their services.

Are there any areas they could improve?

No, everything has worked well so far.