We help marketing agencies win their dream clients

Many agencies are compelling work, sometimes over decades, but they rely exclusively on sporadic referrals and personal networks for new business.  This spawns a haphazard and unsustainable new business process, especially when owners and new business people are busy and unfocused.  

Sales Schema is fractional new business team helping boutique agencies and marketing service companies win their dream clients.  

Our agency-specialized, US-based team furnishes deal flow to our clients by way of direct outreach, account-based marketing, and thought leadership.

We've worked with more than 50 agencies, conducted 7,000 individual campaigns, and landed recent brand-to-agency opportunities with the likes of JLL, Stripe, Arizona Iced Tea, Untuckit, among many other organizations. 

We're excited to see how we can help your agency grow. 

 
$50,000+
 
Undisclosed
 
10 - 49
 Founded
2014
Show all +
Brooklyn, NY
headquarters
  • 438A Lexington Ave
    Brooklyn, NY 11221
    United States

Portfolio

Digital Agency / AOR Case Study  Image

Digital Agency / AOR Case Study

Video Production Case Study  Image

Video Production Case Study

Social Media and PR Agency  Image

Social Media and PR Agency

Direct Marketing Agency Case Study  Image

Direct Marketing Agency Case Study

Branding and Creative Agency Case Study  Image

Branding and Creative Agency Case Study

Reviews

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Business Consulting Services for Advertising Agency

“I love how much experience they have working with agencies and how insanely smart they are.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2020 - Ongoing
Project summary: 

Sales Schema handles business consulting services for an advertising agency. In efforts to create a process for cold outreach, lead nurturing, and conversions efforts, they created a methodical blueprint.

The Reviewer
 
1-10 Employees
 
Detroit, Michigan
Shantelle Wasag
Business Development & Account Management, E29 Marketing
 
Verified
The Review
Feedback summary: 

The blueprint’s tech stack has saved the partner endless hours of time, making the process more efficient. Sales Schema responds quickly to questions and maintains regular communication to ensure satisfaction and progress. They’ve made it clear that they value and support their partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

E29 Marketing is an award-winning, strategic advertising agency that delivers quantifiable results. E29 is comprised of a seasoned team of marketing specialists that are focused on elevating the agency experience. This means not only delivering exceptional products and services but most importantly value.

I work for E29 Marketing as an Account Director and New Business Development Strategist since October 2018. I am responsible for bringing in client leads, nurturing potential clients and producing business pitches.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Schema?

We were looking for a new perspective and support garnering new business. We knew we needed to create a more seamless, systematic process for outbound and in-bound marketing efforts to potential clients but we weren't sure where to start. Dan and his team at Sales Schema worked with us to create a plan and a methodical blueprint we can follow to generate new business.

What were your goals for this project?

We needed a blueprint or action plan with a step by step process for outbound B2B new business efforts. Our goal was to work with Dan's team to create a systematic process for our team to use for cold outreach, lead nurturing and ultimately conversion efforts.

SOLUTION

How did you select this vendor?

Dan reached out numerous times with relevant content that was both informative and intriguing. His experience and unique POD in the market is what made us select Sales Schema for this project. Dan understands ad agencies through and through. He even customized a proposal to meet our needs and he made himself available at every turn.

Sales Schema was the clear choice among all the agencies selling leads. They delivered a strategy and a plan that we could then turn around and utilize internally.

Describe the scope of their work in detail.

Dan and the Sales Schema team are used to providing full-service sales outreach services to clients. However, we had a unique situation where we needed help with the strategy and blueprint for sales outreach but also wanted to lead the execution ourselves. Dan and I met on at least 3 occasions to discuss a customized proposal and then pitched it to E29's CEO Amie Stanley.

After several weeks of deliberation and back and forth, we decided to proceed. Dan and Nate met with us for a discovery call where they learned about our business and about a week later, they sent over a draft of their plan for E29's sales engine. I worked with Nate to address our questions and feedback on the plan and he then tailored it to meet our needs even further.

Now we are in implementation phase and Dan's team is there for support. They also have provided a 2nd proposal for further training if needed. Sales Schema is a great and flexible partner.

What was the team composition?

Dan played lead role, Nate wrote the strategy and Michelle served an administrative role. It was a team of 3 the entire way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The recommended plan provided by Sales Schema has not yet been implemented by our team due to the Coronavirus. We need to pivot in our messaging and strategy but we are setting up the new business systems to get ready for deployment in May.

In the meantime, Dan and Nate's plan provided so much value for us that we are now utilizing their recommended tech stack to save endless hours of time researching companies and contacts as well as building out email sequences. That said, our process has already become much more efficient.

How effective was the workflow between your team and theirs?

The communication from Sales Schema is superb. I feel I can rely on them and they are always there immediately when I have questions or challenges. I appreciate that Dan takes time out of his day regularly just to check up on us and to make sure we are satisfied and progressing well. It truly makes me feel supported and valued.

What did you find most impressive about this company?

I was blown away by their knowledge of our business and market. I love how much experience they have working with agencies and how insanely smart they are. They truly "get it". Dan is very passionate about what he does and it shows. He has assembled a great team around him and I appreciate that they are looking out for me and providing solutions at every turn.

Are there any areas for improvement?

N/A - if only they would've been able to predict the Coronavirus epidemic, we wouldn't have to re-write all of our communications! :)

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation for Creative Branding Agency

"Their tenacity and systematic outreach volume impressed us."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Dec. 2020
Project summary: 

Sales Schema provided social media networking and lead generation services to a creative branding services agency. This included vertical based outreach campaigns.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Founding Parter, Creative Branding Agency
 
Verified
The Review
Feedback summary: 

The engagement led to an increase in connections and clients. Sales Schema consistently communicates with the client to ensure a successful collaboration. The team is dedicated, hard-working, and talented.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Partner at a strategic & creative branding services agency, responsible for operations and business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Schema?

Social media networking & project lead generation.

What were your goals for this project?

Weekly/monthly introductory calls.

SOLUTION

How did you select this vendor?

Reference.

Describe the scope of their work in detail.

Board and vertical based outreach campaigns.

What was the team composition?

Account lead Strategist and writer Media lead

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Significant volume of new connections. Decent call volume. 1-2 direct engagements with net new clients.

How effective was the workflow between your team and theirs?

Fairly seamless and simple.

What did you find most impressive about this company?

Their tenacity and systematic outreach volume impressed us.

Are there any areas for improvement?

More clients would have been nice, but, that is business development and the cost of doing business.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    For the right type of agency.