Global B2B Marketing for Tech Companies

In Sales Academy is a B2B marketing agency that helps IT companies and B2B Saas startups generate leads, brand awareness, and thought leadership.

Our services include: 

  • B2B lead generation & sales prospecting using the latest automation tools and outreach best practices
  • Content Marketing & Distribution (B2B podcasting, blogging, SEO)
  • PR (guest posting, publication features)
  • Social Media Management (LinkedIn Marketing, Influencer CEO Marketing, YouTube Content Creation)
  • Paid Advertising (PPC, Facebook Ads, LinkedIn Ads)
  • ABM (Account-Based Marketing)
  • Sales Training (Discovery Calls, Objection Handling)

Visit www.insalesacademy.com for more information or email us at [email protected]

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2017
Show all +
Prague, Czech Republic
headquarters

Portfolio

Key clients: 
Nomtek,Brainhub,Cleevio,RavenDB,Angee,KameraOne,Atollon,Neoteric
HOW A CRM SOFTWARE PROVIDER CLOSED 4 DEALS IN 3 MONTHS! Image

HOW A CRM SOFTWARE PROVIDER CLOSED 4 DEALS IN 3 MONTHS!

Case study: http://www.insalesacademy.com/atollon

Atollon is a European software company that’s been on the market for over 14 years.

Their main product is a very robust CRM platform for companies looking to increase their productivity and revenues while improving the quality of their services. The system eliminates the need to

enter data, makes communication within the firm easier, measures performance for individual employees, and automates routine processes.

Case study: http://www.insalesacademy.com/atollon

 

 

HOW WE BOOKED 32 MEETINGS AT THE 2019 WEB SUMMIT IN LISBON! Image

HOW WE BOOKED 32 MEETINGS AT THE 2019 WEB SUMMIT IN LISBON!

You can find the full case study over here: http://www.insalesacademy.com/angee/

Angee was born in 2015 as the result of a group effort of relentless founders, talented engineers, software developers & marketers, to bring a new, much-improved experience to secure homes.

The founders went on to raise $2 Million and Angee is today a successful hardware startup that provides a subscription service operated as Home IoT Platform with smart hardware that delivers protection for homes and privacy to an urban population.

In October of 2019 Angee asked us for a favor. Their Managing Director Peter was scheduled to be a speaker at the 2019 Web Summit, which he thought is a great opportunity to meet potential investors and partners for Angee.

He was planning to attend the event for the whole three days, however, he didn't have any meetings lined up.

Attending conferences can be a major waste of time, if people "hope" to bump into somebody interesting while networking. So that Peter could take advantage of his time at the Web Summit, he asked us if we could help him set up meetings with his target audience.

You can find the full case study over here: http://www.insalesacademy.com/angee/

 

HOW WE SECURED 27 QUALIFIED LEADS FOR A 100 PERSON APP DEVELOPMENT AGENCY Image

HOW WE SECURED 27 QUALIFIED LEADS FOR A 100 PERSON APP DEVELOPMENT AGENCY

You can find the case study over here: http://www.insalesacademy.com/nomtek

Nomtek is an innovation-driven software company delivering the apps on-demand since 2009. From a human-to-human perspective, they have a 100 person team of ambitious and nerdy-ish people, who are working together to deliver high-quality software on demand for

leading startups and enterprises such as Hyperloop, Newsweek, Jägermeister or Axel Springer. You can find them in their offices in Berlin, Washington and Poland.

 

Selling custom development is very complicated and it requires multiple touch-points with several people in the accounts. Since most marketing companies out there just offer leads or meetings, which wasn't good enough for Nomtek, we went one step further and agreed on a very specific definition of a lead that would meet the criteria of Nomtek.

Nomtek gave us two month as a trial period to rapid test multiple targets and find out if our approach to outbound works or not. Our sales rep who worked with Nomtek met with their sales and marketing members weekly and she wrote custom opening lines for each contact that was in our database and then used our favorite automation tool to set up a sequence of 5 emails for every contact. She also used LinkedIn connection requests as well as cold calling to penetrate the selected target accounts. After two months of rapid testing we finally had a clear understanding of what resonates and what doesn't with the target market and Nomtek decided to scale the campaign. We even had a few practice sales calls with Nomtek's sales reps who also sent us their recorded calls with our leads, for which we always prepared a report on what can be improved in the discovery call process. After 10 months of working together, we successfully generated 27 qualified leads for Nomtek which is a considerable amount for a custom software development company just using outbound marketing.

You can find the case study over here: http://www.insalesacademy.com/nomtek