Salaria Sales Solutions

BACKGROUND

Please describe your company and position.

I am the National Sales Manager of NSP

Describe what your company does in a single sentence.

We design wayfinding systems and branded marketing platforms that move people to municipal points of interest in your city or to your residential development’s sales office. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Salaria Sales Solutions to accomplish?

• Generate a consistent flow of qualified meetings with our target accounts.
• Improve outbound prospecting efficiency by outsourcing research and initial outreach
• Expand our pipeline in new territories without adding internal SDR headcount.

SOLUTION

How did you find Salaria Sales Solutions?

email

Why did you select Salaria Sales Solutions over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Salaria Sales Solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been working with Salaria Sales since early 2024, and over the course of our engagement they've booked 220+ meetings with a ~68% show rate across 150 completed demos.

In January 2025, we implemented a formal MQL/SQL tracking system to better measure the quality of meetings being delivered - not just volume. What that data revealed was a program that was already working and continuing to improve.

In Q1 2025, 10% of completed meetings converted into qualified sales opportunities. By Q3, that figure had grown to 41% - a 4x improvement over three quarters. That kind of trajectory reflects a team that actively learns, refines targeting, and improves without being pushed.

Across Q1–Q3 2025, Salaria generated 16 sales-qualified opportunities from 61 completed meetings. Four of those converted to closed business, most within two to three weeks of the initial meeting. That's a 25% SQL-to-close rate on a service that runs at a flat monthly fee.

The team is communicative, data-driven, and proactive. They track every meeting with a detailed scorecard, surface issues quickly, and tighten targeting without being asked. They function as a true extension of our sales team - not just an appointment-setting vendor.

If you're evaluating outsourced lead generation, Salaria delivers measurable pipeline and real closed revenue. Highly recommend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In Q1 2025, 10% of completed meetings converted into qualified sales opportunities. By Q3, that figure had grown to 41% - a 4x improvement over three quarters. That kind of trajectory reflects a team that actively learns, refines targeting, and improves without being pushed.

Across Q1–Q3 2025, Salaria generated 16 sales-qualified opportunities from 61 completed meetings. Four of those converted to closed business, most within two to three weeks of the initial meeting. That's a 25% SQL-to-close rate on a service that runs at a flat monthly fee.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What stands out most is their precision and responsiveness. Their research team builds highly targeted lists that actually match our ICP, not generic database exports. Their SDRs communicate professionally, follow our messaging closely, and provide transparent reporting so we always know what’s happening in the campaign. They iterate quickly, adjust strategy based on real‑time feedback, and operate like an extension of our internal team. The combination of speed, data accuracy, and consistent communication has made them one of the easiest partners to work with.

What was your primary form of communication with Salaria Sales Solutions?

Virtual Meeting

What did you find most impressive or unique about this company?

Their targeting accuracy and responsiveness stand out. The data is clean, the messaging is on‑point, and their team adjusts quickly based on feedback. They operate like a true extension of our sales organization.

Are there any areas for improvement or something Salaria Sales Solutions could have done differently?

Honestly, nothing stands out as a real downside. Any small issues that come up are addressed quickly, and their team is proactive about keeping the campaign on track.

BACKGROUND

Please describe your company and position.

I am the President of SaylzeVP

Describe what your company does in a single sentence.

Outsourced/Fractional Chief Revenue Officer and/or Chief Sales Officer serving small to medium sized businesses to achieve increased sales results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Salaria Sales Solutions to accomplish?

• Identify target lead list based on buyer personas
• Develop targeted lists of companies aligned with ideal customer profile.
• Schedule meetings with qualified leads
• Sales development outreach via LinkedIn, email and phone calls.

SOLUTION

How did you find Salaria Sales Solutions?

Referral

Why did you select Salaria Sales Solutions over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Experienced business development outsourcing

How many teammates from Salaria Sales Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Salaria provided business development on an outsourced basis for a new SaaS solution targeted to the CPG industry. They did effective outreach internationally to identify potential prospects and schedule meetings for our Sales Account Executives to follow up. 

The meetings they scheduled were with relevant and qualified prospects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Salaria scheduled 2-3 qualified meetings per week for our team of Sales Account Executives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided detailed dashboards on their activities. They provided CRM data we could load directly into our CRM solution (SalesForce), so all lead data became part of our own lead database. 

They delivered on time with weekly meetings to review progress, assess and adjust messaging, review upcoming meetings, and update attributes of targeted companies and personas.

What was your primary form of communication with Salaria Sales Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company used a technology stack that enabled them to do effective and targeted outreach at scale...their outreach volumes exceeded any outsourced business development group I've worked with, but the power was not just in the scale, but also in the effective campaigns they ran. 

Their conversion rate from cold outreach to scheduled meetings was impressive and met the goals we set for success.

Are there any areas for improvement or something Salaria Sales Solutions could have done differently?

At the time I worked with them, their cold calling services were a newer addition and they were working to ensure that they could scale the outreach. They now have a mature cold-calling service.

BACKGROUND

Please describe your company and position.

I am the Director of Power Production Management, Inc.

Describe what your company does in a single sentence.

Power Production Management is a full service solar contracting firm that specializes in solar photovoltaic design and installation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Salaria Sales Solutions to accomplish?

• Lead Generation

SOLUTION

How did you find Salaria Sales Solutions?

Other

Why did you select Salaria Sales Solutions over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Salaria Sales Solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market Research
• Strategy Development
• Campaign
• Execution
• Lead Qualification
• Appointment Setting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Detailed reports on campaign metrics and lead conversion rates. 
• Insights and recommendations for future lead generation efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team's attention to detail, advanced tools, and excellent communication make them a top choice for sales success.

What was your primary form of communication with Salaria Sales Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Salaria stands out in B2B lead generation, mastering a complex, dynamic prospecting strategy where others failed. Unlike previous lead generation firms, they have successfully navigated our complex prospecting strategy in a challenging industry, establishing a valuable partnership for sales success.

Are there any areas for improvement or something Salaria Sales Solutions could have done differently?

None, they are exceptional and I would highly recommend Salaria