At Sailer, we don't just conduct research; we bring color to the world of research. Our foundation in 2014 in Helsinki, Finland, marked the beginning of a journey driven by an insatiable curiosity and a commitment to understanding people and markets. Like the ancient sailers that connected worlds, we bridge the gap between businesses and the deeper insights they seek.
Our Services: Customer Research: Delving into the heart of customer experiences. Market Research: Uncovering market trends and potential. Employee Research: Exploring the core of workplace dynamics. Videographic Research: Capturing insights in vivid detail. Service Design and Development: Crafting services that resonate. Video Communication: Engaging narratives that inform and inspire.
Our Philosophy: "We bring color to the world of research." This isn't just a tagline; it's our promise. We embody the spirit of the sailer: explorers and connectors. For centuries, sailers have been instrumental in fostering trade and cultural exchanges. They symbolize curiosity and the pursuit of something new and better. At Sailer, we harness this spirit to help you discover and reach new horizons.
Our Approach: We are the sailer of modern pioneers. We believe in creating a deep understanding of people and markets, both near and far. Our approach helps organizations recognize how they can evolve and improve. Our unique and creative reporting methods ensure that research results are not just informative but also engaging and shareable. We produce results that bolster confidence and guide you on your journey to success. Our Promise: Our sailer is laden with world-class customer experiences. We pledge to exceed our customers' expectations—always. With us, you're not just a client; you're a fellow voyager on a quest for knowledge and growth.
Sailer Research and Development offers good value for cost, with clients noting pricing that fits their budgets. Projects typically involve 2-5 team members and focus on thorough research and analysis, delivering quality insights and measurable outcomes without reported areas for improvement.
Sailer Research and Development is noted for its proficiency in conducting comprehensive market studies, providing valuable insights into competitors and market environments that help clients make informed strategic decisions.
Effective Project Management
Clients consistently praise Sailer Research and Development for their timely delivery, excellent project management skills, and responsiveness. The team is noted for its ability to manage projects efficiently, meeting deadlines and client needs.
Excellent Communication
Clients report that Sailer Research and Development maintains clear and effective communication throughout projects, primarily through virtual meetings, which facilitates smooth collaboration and project success.
High Client Satisfaction
Multiple reviews highlight the satisfaction of clients with the work delivered by Sailer Research and Development. Clients appreciate the insights and results provided, which often exceed expectations and lead to successful outcomes.
Strong Alignment with Client Values
Clients often choose Sailer Research and Development due to their alignment with company values and culture fit. This alignment is seen as a key factor in successful collaborations and client satisfaction.
Business ConsultingMarket ResearchMarketing Strategy
$10,000 to $49,999
Apr. - June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were happy with everything."
Jan 29, 2025
Expert, Åbo Akademi University
Anonymous
Education
Vaasa, Finland
1,001-5,000 Employees
Online Review
Verified
Sailer Research and Development conducted an in-depth market study for a university's learning game. The team analyzed the language learning and edtech markets in six European countries and presented reports.
Sailer Research and Development's work helped the client gain insights into competitors and market environments. The client was able to identify key target markets and adjust their strategy. The team reported diligently, went beyond the project's scope, and created an easygoing collaboration.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an expert at Åbo Akademi University
Describe what your company does in a single sentence.
Åbo Akademi University is the Swedish-language multidisciplinary academic university in Finland.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sailer Research and Development to accomplish?
The client needed an in-depth understanding of the EdTech markets, competitors, and educational practices in European market area.
SOLUTION
How did you find Sailer Research and Development?
Online Search
Why did you select Sailer Research and Development over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Sailer Research and Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
SPROK is a research-based language learning game under development at Åbo Akademi University, designed to support smooth and quick integration of immigrant children into their new country’s cultural and linguistic environment.
The SPROK team targeted to map European markets to identify potential countries for commercializing the game. While the initial market for piloting the game is Finland, an opportunity to introduce the game in other countries that have a similar need for supporting immigrant children’s language development was seen. The client needed an in-depth understanding of the EdTech markets, competitors, and educational practices in each country. Sailer conducted a comprehensive market study, analysing the language learning and EdTech markets in six European countries. The study utilized a broad range of approaches: qualitative interviews, competitor analysis, and service design tools, which added depth and concreteness to the research. The results were presented in a visually impactful way using Sailer's service design and visual reporting methods. This approach helped the client understand the specific characteristics of each market and use the findings as a foundation for clear strategic decisions.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The SPROK team gained valuable insights into competitors, market environments, and a better understanding of how school systems and language education differ across countries. Through the research, the client was able to identify the key target markets with the greatest potential for language learning solutions like SPROK.
By utilizing the research results, SPROK’s strategy could be adjusted to align with the specific characteristics and needs of the target markets. Additionally, the insights generated by the study guided the further development of the SPROK game, enabling the creation of an even better learning experience.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Working with Sailer was easy and straightforward. They used a wide range of research methods, diligently reported on the progress of the project and presented the results in a clear and inspiring way.
What was your primary form of communication with Sailer Research and Development?
Virtual Meeting
What did you find most impressive or unique about this company?
The team at Sailer was dedicated to helping us beyond the immediate scope of the project. They gave us valuable advice on how to go about with the market research, even before we had decided to work with them.
Are there any areas for improvement or something Sailer Research and Development could have done differently?
We were happy with everything.
RATINGS
5.0
"Everything was taken care of smootly and professionally."
Quality
5.0
Service & Deliverables
"They delivered what was agreed, and more."
Schedule
5.0
On time / deadlines
"They met the deadlines as agreed."
Cost
5.0
Value / within estimates
"We gained valuable insights and information."
Willing to Refer
5.0
NPS
Interview Prod & Market Research for Digital Project Mgmt Co
Market ResearchVideo Production
$10,000 to $49,999
Jan. - Mar. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They delivered items on time and also they were very easy to reach."
Jan 28, 2025
CEO, Vuolu Group Oy
Tuomas Ryhänen
Consulting
Helsinki, Finland
11-50 Employees
Online Review
Verified
Sailer Research and Development conducted a customer satisfaction study for an IT and digital project management company. The team captured the customers' views on the company's services.
Thanks to Sailer Research and Development's work, the client received the requested research study, NPS, and video testimonials. The team was easy to reach and provided timely items during the project. Sailer Research and Development's output and how they worked with the customers were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Vuolu Group Oy
Describe what your company does in a single sentence.
IT and Digital project management in agile and more traditional ways.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sailer Research and Development to accomplish?
Vuolu sought Sailer’s help to explore their customers’ views on day-to-day collaboration, how well they meet customer expectations across different stages of the customer journey, and how their operating model is perceived.
SOLUTION
How did you find Sailer Research and Development?
Referral
Why did you select Sailer Research and Development over others?
Close to my geographic location
Great culture fit
Referred to me
Company values aligned
How many teammates from Sailer Research and Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted to have knowledge from third party research provider about our customers satisfaction to our services. NPS was one of the key deliverables besides video testimonials.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Research study, testimonials and video testimonials, NPS
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They delivered items on time and also they were very easy to reach.
What was your primary form of communication with Sailer Research and Development?
Virtual Meeting
What did you find most impressive or unique about this company?
How they worked with our customers and the output of the research
Are there any areas for improvement or something Sailer Research and Development could have done differently?
No not at the moment
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Business Consulting for Business Training Company
Business Consulting
Less than $10,000
May - June 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were most impressed with their research methods and understanding of our requirements."
Jan 18, 2024
CEO, TT Valmennus Oy
Timo Toivanen
Education
Helsinki, Finland
1-10 Employees
Online Review
Verified
Sailer Research & Development provided business consulting services for a business training company. The team helped the client identify customer needs and manage their accounting and training requirements.
Sailer Research & Development delivered high-quality service, exceeding the client's expectations. The team demonstrated exceptional project management and delivered the tasks on time. Their research methods and understanding of the client's needs were key elements of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of TT Valmennus Oy
Describe what your company does in a single sentence.
Business training
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sailer Research & Development to accomplish?
Better customer understanding
To define best segments
SOLUTION
How did you find Sailer Research & Development?
Referral
Why did you select Sailer Research & Development over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Sailer Research & Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Key findings of our customer needs.
Key findings of our customer lack of management accounting skills.
Key findings of future needs of management accounting training needs.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We got everything that we wanted from the project and some extra as well. Brilliant work from Sailer!
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was perfect: timing, project control, project management.
What was your primary form of communication with Sailer Research & Development?
Virtual Meeting
What did you find most impressive or unique about this company?
We were most impressed with their research methods and understanding of our requirements.
Are there any areas for improvement or something Sailer Research & Development could have done differently?
None.
RATINGS
5.0
"Pure perfection"
Quality
5.0
Service & Deliverables
"Pure perfection"
Schedule
5.0
On time / deadlines
"Pure perfection"
Cost
5.0
Value / within estimates
"Pure perfection"
Willing to Refer
5.0
NPS
Video Production for NGO
Video Production
Less than $10,000
June - Oct. 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I appreciate the dedication and professionalism demonstrated by the project management team."
Jan 17, 2024
Advocacy Adviser, NGO
Riikka Kaukoranta
Non-profit
Helsinki, Finland
11-50 Employees
Online Review
Sailer Research & Development produced four videos for an NGO to raise awareness and willingness to participate. The videos were promoted on YouTube and other social media channels.
The videos were engaging, understandable, liked, and shared by viewers, achieving the client's goals. Sailer Research & Development was detail-oriented, communicative, and adaptive to the client's needs. Moreover, they delivered on time and demonstrated impressive dedication and professionalism.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Advocacy Adviser of NGO
Describe what your company does in a single sentence.
NGO
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sailer Research & Development to accomplish?
Raise awereness
Raise emotion
Raise willingness to act
SOLUTION
How did you find Sailer Research & Development?
Through network
Why did you select Sailer Research & Development over others?
Pricing fit our budget
Good value for cost
Company values aligned
How many teammates from Sailer Research & Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Production of four videos to be distributed in YouTube and in social media.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The videos achieved just what was the aim of theme. The measurable outcomes were achieved during the project. The attention to detail, clarity in communication, and very appropriate visuals made the content engaging and easily understandable. The videos were very liked and shared through the distribution channels.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management was communicating fluently, they adapted to our need, they were client-centric and very easy-going and fun to work with. They were delivering more than on-time. I appreciate the dedication and professionalism demonstrated by the project management team throughout this collaboration.
What was your primary form of communication with Sailer Research & Development?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Sailer transcends the conventional definition of a video company. Despite having only a vague concept of our video needs, they were able to transform it into something far beyond our initial expectations. Their distinctive approach to work and thinking went well beyond the realm of video production, resulting in an outcome that exceeded our anticipations.
Are there any areas for improvement or something Sailer Research & Development could have done differently?
No!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"As an NGO our budget was very limited and still they did not compromise on quality"
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