Profit, Growth and Emotional Marketing
Sagon-Phior grows businesses by building better relationships between a brand and their target audience through emotional marketing, branding and technology.
As a full service marketing agency, our primary purpose is to create ideas that affect how people feel. Creative branding, emotional marketing and technology are used to better understand human motivation and behavior in relationship to a brand. This guides the marketing and branding strategies we develop to engage a target audience and enhance the customer experience. Greater awareness, deeper brand loyalty and business growth are the measurable results of our process. We have applied the philosophy of emotional marketing to branding and marketing programs from start-ups to Fortune 500 companies for decades. Emotional and creative content captivates at a greater visceral and emotional level. There is no replacement for powerful and original storytelling and imagery.
Focus
Portfolio
GRAPHISOFT, QT Ultrasound, Lamborghini, Cytellix, IndiGO Auto Group, Modern Vascular, Porsche, City National Bank, IKIN Inc., Rolls-Royce, Bentley, Secret Golf, True Relief, Bitdefender, Market Ready Rx, Agilent Technologies, Gelson's Supermarket, National Charity League, Granite Investment , Pininfarina, Orange County United Way
GRAPHISOFT: Overcoming COVID through innovation and inspiration.
The goal: disrupt an industry by producing a riveting episodic series and branded content experience. Episodes explore in-depth interviews with high-profile architects, engineers and developers that revealed the stories, insights and experiences that helped them to overcome challenges and become more innovative, productive and successful. The newest season, “By Design—Undivided” focuses on the Covid-19 pandemic and how architects are responding.
GRAPHISOFT is a global software developer. Their ARCHICAD and BIMx technologies enable architects to push traditional boundaries of creativity. This unexpected marketing and branded content effort, supported with events and social media, brought the stories of architects and designers to life. The result of this online series turbocharged sales efforts, expanded awareness, deepened loyalty among existing customers and captured market share from the largest competitor.
IKIN: Bringing Personalized 3D Holograms to Life
Our task was to help launch one of the most important technological breakthroughs ever. A technology so advanced that it transforms how people experience all forms of 2D and 3D content on smart devices. We developed their corporate branding, identity, messaging, investor strategies, integrated marketing, digital campaign and public relations. These elements in concert enabled the company to raise the necessary capital to sustain their ongoing research and development, develop their marketing platform and to implement their product launch.
IKIN Inc. is the first company to invent a fully interactive, high-quality, affordable holographic eco-system that enables anyone to create, interact, touch and feel stunning holographic environments in the palm of their hands.
Qt Breasthealth: Brand Relaunch Increases Conversions
Our goal was to relaunch this healthcare brand with the objective of boosting awareness about a new choice. This choice was new form of radiation-free, compression-free, 3D breast imaging.
The relaunch required precision marketing and messaging. We began by creating a five-part video series, followed by a digital marketing and social media program. All of the videos shared the personal stories of patients, pathologists and oncologists. The stories humanized the brand and focussed on the positive emotions and solutions connected to breast health. After that, we designed a more accessible website. The website supported the patient journey and engaged users in the video stories.
Modern Vascular: Establishing a Market Leader
Launching a healthcare market leader as a rapidly expanding national brand and educating the public of a silent disease requires a focused strategic plan. Weaving patient stories, impactful statistics and case studies were critical in developing a healthcare branding and marketing program addressing patients and providers.
We developed media stories, patient-focused content and result-driven provider materials for easy partnership. Underscored by comprehensive brand strategy, brand identity and launch materials, new clinics opened successfully in their market. Marketing channels, from the brand guide to each touchpoint, were designed to connect emotionally and personally.
Even during the 2020 COVID-19 pandemic, this client remained profitable, opening more than two new clinics before the end of the year and is on track to open 80+ clinics nationwide.
Rolls-Royce: Emotion-driven Luxury Brand Platform ignites Sales
We established a brand platform with an emotion-driven messaging strategy. This elevated the indiGO Auto Group as the leader in bespoke customer experiences. We next developed elements including an email program, sales collateral, out-of-home and print advertisements and exciting event concepts. More elements included signage, video content and a luxury car blog. These elements complemented the Rolls-Royce brand and the indiGO Auto Group’s Rolls Royce dealership, igniting sales.
The goal was to go beyond offering the traditional automotive dealer model to provide a more immersive, experiential ownership journey. The unified luxury brand platform enhanced the auto group’s national reputation to shine in parallel with its fine brands.
Bentley: Brand Elevation Attracts Elite Customers
We were tasked with positioning this dealership group’s brand platform for an audience that aligns with power, refinement and poise. Firstly, we developed compelling, emotion-driven content to highlight the dealership as the elite choice for luxury vehicles, namely Bentley. Secondly, to achieve this, we produced exquisite event concepts, alluring direct mail, sales materials and captivating print ads. Video content, luxury car blog posts and an engaging email program elevated the dealership and Bentley brands in tandem.
Renowned for going beyond the traditional dealership model, this auto group created a more immersive and experiential ownership journey. The unified brand platform allowed their sterling reputation to shine along with the elite car brands they represent across multiple US markets.
Nuvision: Modernizing an 80-year-old Financial Brand
We were tasked with rebranding Nuvision and highlighting its advantages for younger customers.
Firstly, we found an important connection in the Millennial concept of community. Secondly, our new master campaign capitalized on Nuvision’s long history of supporting the working heroes of SoCal. Thirdly, through location targeting, digital and social content was highly localized avoiding a corporate feel at any touchpoint.
Lastly, this campaign allowed each branch to display their unique local roots and approach to personal service.
GuidedChoice: Inspiring Feelings of Choice and Confidence
Our goal was to humanize the brand by differentiating their culture of innovation, transparency and equality. And by making the possibility of financial freedom accessible through customers making smarter choices for retirement. Our rebranding strategy encompassed the brand guide, website, sales materials, video, trade presence and advertising to emotionally connect the new brand to feelings of financial confidence.
GuidedChoice is the oldest, most established online fintech firm in the U.S. They offer managed IRAs, 401(k) advice and retirement income planning to consumers, plan sponsors, small business owners and financial advisors.
Pacific City: Bringing Worlds Together Under One Roof
Our task was to blend the legendary Huntington Beach surf lifestyle with the elegance of Newport Beach, then brand Pacific City as “the best of both worlds.” We developed the brand image, video sales presentation, outdoor graphics and messaging, and an enticing sales brochure.
Over 40 years, UDR has provided high-quality apartment communities in the country’s most desirable locations. Places offering first-rate shopping, restaurants, nightlife and thriving business centers.
360 Vodka: Category Leader from Eco-friendly Design
From product ideation to CPG marketing launch campaign, 360 Vodka became the fastest-selling new vodka in an already crowded marketplace of vodka giants.
The eco-friendly, award-winning brand quickly garnered distribution in 50 states within 9 months. Case sales were in the 100’s of 1000’s with triple-digit revenue increases.
The brand expanded adding 13 new flavors. Distribution and sales continued to reach record levels to make 360 Vodka category leader of eco-friendly distilled spirits.