SaaS Hero

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of WaitWell

Describe what your company does in a single sentence.

WaitWell makes it easy for visitors to connect to services at government offices, retail stores, clinics and anywhere else they normally have to wait in line.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaS Hero to accomplish?

• Increase inbound leads
• Get better insights into paid ad performance and lead attribution

SOLUTION

How did you find SaaS Hero?

Sales outreach

Why did you select SaaS Hero over others?

• High ratings
• Company values aligned

How many teammates from SaaS Hero were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged SaaSHero to develop a paid ad strategy for our B2B SaaS company. We used two agencies before and we felt they didn't take the time to understand our business goals or product positioning. We were looking for an agency with deep expertise in Google Search and Display, LinkedIn and Meta and also understood how to tie all the pieces together so we can get accurate reporting in HubSpot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of inbound leads has increased. We are getting better insights from HubSpot on lead attribution. We have a clear understanding of the marketing goals and strategy for all the paid ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is a strength for SaaSHero. We don't use Slack, so they set up a Google Chat group for our team to exchange messages and this has been great for communicating quick requests and questions. We also have weekly virtual meetings where we discuss campaign performance and upcoming changes or additions to our campaigns.

What was your primary form of communication with SaaS Hero?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are just really transparent and also very responsive. With our previous agency, we got very little time with the strategist, so the strategy never really matched our business goals. We find with SaaS hero that they are able to explain not just what they are doing, but also the why.

Are there any areas for improvement or something SaaS Hero could have done differently?

We have been really happy overall working with SaaS hero. The creative could be stronger, but we also didn't have well-defined brand guidelines and visual identity to start with. We're looking forward to working with them again to evolve our creative ads and landing pages as our visual identity evolves.

BACKGROUND

Please describe your company and your position there.

I am CEO of Transit Technologies, we are a group of several software solution providers who focus on Scheduling, Dispatch, Route Optimization, Telematics, Asset Maintenance and Management for the Transportation Industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaS Hero, and what were your goals?

We have hired SaaS hero for several projects, starting in the SEO and PPC space and moved on to a specific push for a Vaccine transportation solution we needed to rollout. The goals were to increase visibility of our solution and attract the right prospects to our landing page, higher conversion rates, more sales and cash!

SOLUTION

How did you select SaaS Hero and what were the deciding factors?

We chose SaaS Hero because of great reputation in addition to a long standing relationship to one of our portfolio companies. They had a strong track record of results, a motivated, energetic and creative team and are always good value.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For PPC and SEO, the team does several discovery calls and reviews our sales pitches, value pitches, websites and landing pages. They review how the market uses keywords, and what are the best sites for our decision makers. They return each meet with a refined proposal on how we should position for best return. We have continued to refine messaging, positioning, spend on biweekly calls

How many people from the vendor's team worked with you, and what were their positions?

There are usually three team members on the SaaS Hero side. Aaron is the CEO, and then marketing analyst and creative resource attend the calls to discuss metrics, content, competitive positions

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My companies are three of the top 4 in Capterra in their category. Our qualified leads have been up significantly year over year and we are beginning to use SaaS Hero is another portfolio business

Describe their project management style, including communication tools and timelines.

SaaS Hero stays on a very tight schedule and holds my team accountable for their deliverables. We meet biweekly to discuss results and they meet several more times with different members of my team. I will sell them short if I name the tools they use, they seem to have every communication and research tool that allows them to pull real time results while we talk

What did you find most impressive or unique about this company?

They work FAST. They LISTEN, really listen to what we're trying to do and then once we agree - they get moving and can build, design, tweak on demand. Aaron is a great resource and is 110% committed to the projects we ask him to do

Are there any areas for improvement or something they could have done differently?

Not that I can think of. They are an impressive team.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of an HR software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SaaS Hero?

We needed help with online performance marketing services, especially Google Ads.

SOLUTION

What was the scope of their involvement?

SaaS Hero has helped us build Facebook, LinkedIn, and Google Ads campaigns — this last being the center of our project. The team manages our PPC, works on keywords, and also supports us in making banners and other digital assets. We cooperate with them thinking about strategies, but they execute pretty much everything. 

What is the team composition?

My main point of contact is Aaron (Founder). 

How did you come to work with SaaS Hero?

We found them online and compared them with several providers. We really liked the interactions we had. We chose SaaS Hero because of Aaron’s involvement, the team’s campaign ideas, and their overall communication. 

How much have you invested with them?

We’ve invested in the range of $25,000–$50,000.

What is the status of this engagement?

We started our partnership in April 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re focused on the campaign’s performance in terms of volume and return on ad spend (ROAS). So far, it’s been great for us.

How did SaaS Hero perform from a project management standpoint?

We typically communicate via email and have regular check-ups through video calls. We have a couple of meetings per month and check our social media and Google Ads accounts with Aaron and the account manager.

What did you find most impressive about them?

SaaS Hero's communication is fantastic. The team is incredibly fast in terms of execution and responding to queries. This is great because you can experiment and try new things. They’re proactive and come up with ideas but are also open to new ones. They’re an experienced group of people with deep knowledge of their field.

Are there any areas they could improve?

I don’t have anything for them to improve.

Any advice for potential customers?

I say do it. They’re a fantastic company to work with. If you have a SaaS company or work in one, they’re a great choice for outsourcing your marketing. I strongly recommend them to anyone.

BACKGROUND

Please describe your company and your position there.

I am the VP of Business Development and Strategy at Pandio. Pandio is an AI Orchestration platform for large enterprises. We help companies drive value from their data by leveraging our abstraction, movement, and rapid ML deployment capabilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaS Hero, and what were your goals?

We engaged with SaaS Hero to drive our market visibility, better communicate our go-to-market strategy, and increase the number of customer conversations and engagements.

SOLUTION

How did you select SaaS Hero and what were the deciding factors?

We selected SaaS Hero because they were focused on delivering opportunities for businesses like ours (SaaS managed service), they were extremely responsive and engaging, and most of all because they genuinely took the time to get to know us and our business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We've run multiple projects with SaaS Hero. In most cases we have a kick-off call where they understand our problem, we brainstorm potential solutions, and then agree on a way forward. They will then come back with a proposed solution and we will iterate together. In every case the interaction has been collaborative from beginning to end.

How many people from the vendor's team worked with you, and what were their positions?

Four people - the director of marketing, an assistant director of marketing, a client success representative, and then the CEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've been able to consistently increase our lead generation numbers across the last six months, we've built, tested, and honed multiple landing pages, and we have increased relevant traffic to our website.

Describe their project management style, including communication tools and timelines.

They are very collaborative - we have added them to our Slack channel and they clearly communicate timelines in advance. If something takes longer than expected, they are the first to let us know so we can plan appropriately on our end. SaaS Hero is always eager to join the discussion and prioritize our needs.

What did you find most impressive or unique about this company?

They genuinely care about the outcomes we are driving towards at Pandio and they take the time to listen and iterate along the way.

Are there any areas for improvement or something they could have done differently?

Nothing immediately comes to mind - I've been extremely satisfied with their effort level and the professionalism they have exhibited.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Mobile Locker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SaaS Hero?

We needed someone to run advertising campaigns on LinkedIn, Facebook, and Google.

SOLUTION

What was the scope of their involvement?

We needed the creative for the visuals and messaging of our advertisements. Additionally, it was essential to develop an understanding of the target audience across different platforms. In that effort, they created keywords and target audiences. After they handled those initial steps, they implemented and executed on those campaigns. They handled everything on the top of the funnel, from soup to nuts. After they showed us how to integrate our leads into our CRM, we took over that part of the process.

What is the team composition?

I collaborated with 3–4 people from their staff. There was a creative team working behind the scenes.

How did you come to work with SaaS Hero?

I found them through an ad on LinkedIn. After filling out a form, I received a follow-up email from them right away. We scheduled a phone call the next day. The made the process easy, so we hired them. 

How much have you invested with them?

We spent about $29,000 on their services.

What is the status of this engagement?

We started working together in March 2019, and our engagement slowed in December 2019. I still plan on picking it back up when our marketing efforts need that support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything about working with them was great. Through their work, we received about 1,000 top-of-funnel leads. We quickly learned that LinkedIn was our best platform for engagement. From there, they helped us double down on that platform to achieve more success. 

They frequently shared LinkedIn dashboard and analytics to detail how our campaigns were performing. That helped us decided that we should lean into and what we should scale back and test.

How did SaaS Hero perform from a project management standpoint?

We set up a shared Slack channel that allowed them to ping me whenever needed. When they completed headlines, calls to action, or another creative component, they were willing to change them based on our feedback. 

They were responsive to our Slacks, emails, and phone calls. We also had a regularly scheduled phone meeting to check-in on progress. We were able to get ideas moving quickly through our different communication platforms.    

What did you find most impressive about them?

Because of their considerable experience in the industry, they know their stuff. They can anticipate what will work well before implementing anything. Specifically, they understand the SaaS industry for small and medium-sized companies. They put the client first, always trying to do what’s best for us.

Are there any areas they could improve?

I can’t think of anything. It was a good relationship. 

Do you have any advice for potential customers?

Conduct all your communications in real-time using Slack and other communication tools. Don’t wait for the weekly meetings to share ideas. They can handle moving the project along quickly.

BACKGROUND

Introduce your business and what you do there.

We provide software as a service for non-emergency medical transportation providers. The software does scheduling, billing, dispatching and reporting for door-to-door medical transportation services. I'm the owner and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SaaS Hero?

We were trying to handle marketing with very little in-house experience, and Google Ads representatives didn't always make the best suggestions. We hoped to leverage landing pages and update our websites, and we needed an expert team to help us.

SOLUTION

What was the scope of their involvement?

They helped us upgrade our website through changes and separate features. Their efforts boosted our SEO and directed traffic to dedicated pages for specific features or functionality. Focusing on our call to action, they set up options to click on buttons to sign up for demonstrations or contact us.

They built custom landing pages on top of our existing website to target different audiences with varying needs and goals. Those customizations allow users to dial into what they're looking for and increase our conversion rates and lead generation.

SaaS Hero also put a lot of effort into Google Ads and content. They write 1,500-word blogs twice a week, and they filmed video testimonials at one of our conferences for additional content. Their blogs are rich in lead magnets to help start-up providers.

They put a lot of effort into our CRM, and they maintain our account and connect to MailChimp and other tools. They make sure all our data flows through the CRM, which helps with our reports to our stakeholders.

What is the team composition?

I work with three of their team members, one of whom is a dedicated content writer.

How did you come to work with SaaS Hero?

I know one of their leads personally. He did some work for us before he founded SaaS Hero, and we brought them in on retainer after they got established.

How much have you invested with them?

We started with a $2,500 per month commitment, which we've since doubled. That covers all of our marketing. All told, we've spent in the $50,000-$200,000 range for their services.

What is the status of this engagement?

We started working together in January 2018, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now show up in every search for our company. Retargeting is intense, even though we did very little work outside of Google Ads and SEO. They get us so many more leads without charging us much more than we spent before. They send weekly reports that include leads, where those leads were generated, our expenditure, the click-through rates, and video views of our content on YouTube. 

How did SaaS Hero perform from a project management standpoint?

They're very good project managers. They deliver quickly, and they communicate with us through our in-house Slack channels.

What did you find most impressive about them?

The attention to detail and the speed with which they deliver things is impressive. Everything I've asked for is treated as a high priority, and they often complete requests within minutes. I've never worked with anyone who was as quick as SaaS Hero.

Are there any areas they could improve?

No; everything they've done goes beyond our expectations.

Do you have any advice for potential customers?

Don't wait to hire them. We would have seen more success sooner if we had just hired them right away. Our ROI is great, and they're worth working with.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of Voce Software, a SaaS app for property tax professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SaaS Hero?

Like many small software companies, we were struggling to attract new visitors to our product demos. We eventually decided to adopt a digital marketing plan to improve our site traffic.

SOLUTION

What was the scope of their involvement?

SaaS Hero has executed several digital marketing projects. Their team produced a two-minute promotional video, which explains our products using a slideshow of images and a voiceover. They also developed a few social media and email drip campaigns. While their initial marketing efforts were general, they eventually used market data and third-party analytics software to adjust their strategies to target specific audiences. Most recently, they have created a campaign to introduce attorneys to our software.

What is the team composition?

We work with two of their marketing managers.

How did you come to work with SaaS Hero?

We were referred to them by our investor who had success with them in the past.

What is the status of this engagement?

Our partnership with SaaS Hero began in April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within a year, SaaS Hero has successfully identified the group that makes up our core consumer base. As a result of their effective targeted marketing, we have expanded our reach and increased our sales. We expected our growth to diminish over time, but our metrics have shown positive trends month over month. Site traffic has reached new heights, and more people are downloading our product demos.

How did SaaS Hero perform from a project management standpoint?

SaaS Hero maps out every single detail, ensuring that our team has an adequate understanding of their marketing process. More important, they always follow through with their plans. Despite their dedication to the timeline, they take time out of their busy schedule to respond to our needs and answer our concerns. 

What did you find most impressive about them?

As their name suggests, SaaS Hero is the perfect asset for small software firms. Their hyper-focus on the tech industry gives them an advantage over larger marketing agencies because they have an intricate understanding of the industry. They don’t take advantage of our limited marketing knowledge by pushing services that we don’t need; they’re also honest with us when our vision isn’t practical. Their guidance always leads us to success.

Are there any areas they could improve?

From our perspective, SaaS Hero is doing an incredible job in all areas.

Do you have any advice for potential customers?

Any software startup looking to accelerate their business growth should reach out to SaaS Hero. Their clients’ success is their top priority. 

BACKGROUND

Please describe your company and your position there.

I am the director of sales and marketing for an ERP company. We focus on small to mid-sized businesses in the manufacturing and distribution space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaS Hero?

We hired SaaS Hero to help us lay some content marketing groundwork for our future growth. 

What were your goals for this project?

Our early business efforts were focused on product development, not necessarily on active marketing. As our product matured and we perfected our solution, we wanted to improve our website and content so we would be ready to scale rapidly. 

SOLUTION

How did you select this vendor?

SaaS Hero’s founder reached out to us with some suggestions for things we could be doing differently on our Capterra landing page. We were impressed that he took the time to really look at our existing material and give a thoughtful critique. After a call to discuss what they could do for us, we agreed on a trial period and the team began making improvements to our website right away.

Describe the project in detail.

For the first few months, SaaS Hero prioritized improving existing content. More recently, they have helped us launch a new webinar strategy by creating and seamlessly integrating a sign-up form using the Zoom registration process.

What was the team composition?

I've worked primarily with the founder, but also some with the marketing manager. I found both to be knowledgeable, efficient, and enjoyable to work with. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yesterday’s launch of our new webinar series was flawless, thanks to SaaS Hero’s integration. We are ready to increase our marketing budget next month and excited to see the results of their work.

How effective was the workflow between your team and theirs?

SaaS Hero has been very responsive and easy to work with. We communicate primarily through email, but also meet every other week on average to discuss results and next steps. They welcome feedback, questions, and concerns and are eager to collaborate on new ideas.

What did you find most impressive about this company?

We were immediately impressed by their knowledge of our industry, as well as their willingness to work with our somewhat unconventional approach to marketing. We’ve worked with vendors in the past who didn't take the time to understand our field, which led to a lot of poor or unusable content. SaaS Hero strives to ensure that we’re all working toward the same goal. 

Are there any areas for improvement?

There is nothing I can think of at the moment.

BACKGROUND

Please describe your company and your position there.

I’m the founder of BYLINED, an on-demand platform built to connect consumer brands with fans and customers of user-generated content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaS Hero?

We wanted an email marketing campaign to reach consumer brands but didn’t have experience in-house to execute that.

What were your goals for this project?

Hiring SaaS Hero, we had a specific set of goals for the targeted campaign. We wanted to increase awareness of the platform, educate brands on how we are different than other platforms, build trust with those brands, schedule demos, and attract new business.

SOLUTION

How did you select this vendor?

SaaS Hero emailed our company, sending us a series of drip emails, which educated our team on their process. We trusted them because of their conversational tone.

Describe the scope of their work in detail.

SaaS Hero built email lists based on industries, created the copy and account for the emails, and set up the server. After that work was completed, they began scheduling and executing the campaigns.

What was the team composition?

I work exclusively with Aaron (Founder, SaaS Hero).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results have been fantastic. Leads and sales are increasing significantly.

How effective was the workflow between your team and theirs?

The workflow between SaaS Hero and our in-house team has progressed smoothly.

What did you find most impressive about this company?

SaaS Hero’s team has an in-depth knowledge of digital marketing campaigns.

Are there any areas for improvement?

There are none that I can think of. I’ve enjoyed everything about our relationship and introduced them to other startups in my community.

BACKGROUND

Please describe your company and your position there.

Owner of a health and drug test supply company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaS Hero?

We needed help effectively reaching our target audience efficiently.

SOLUTION

How did you select this vendor and what were the deciding factors?

SaaS Hero was very knowledgeable in what we needed and offered the best overall strategy and plan to accomplishes our goals.

Describe the project in detail and walk through the stages of the project.

They first came in to understand what we wanted to accomplish and then they built all the campaign assets and executed on the campaign. We have regular syncs about the results and discuss how they are optimizing for better results.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager but they had members from creative to ppc experts to copywriters workin on the campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very pleased with the impact the campaigns are having even in the early stages.

How effective was the workflow between your team and theirs?

They have been the easiest agency to work with yet

What did you find most impressive or unique about this company?

They really are true marketing experts for B2B companies.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.