Award-winning agency

RXM Creative is an award-winning agency based in New York.

We’re here to create meaningful campaigns, offering data-driven strategy, creative excellence, seamless production and top influencer outreach.

We’re also here to have a good time.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2013
Show all +
New York, NY
headquarters
  • RXM Creative
    5 Crosby St, 2nd Floor
    New York, NY 10013
    United States
    917-833-3404
other locations
  • RXM Creative
    United States

Portfolio

Key clients: 

Ray-Ban, Christian Louboutin, Tabasco, Harper's Bazaar, Lokai, Sunglass Hut, Lenscrafters, Loro Piana.

Christian Louboutin Beauté

Launch Campaign for Christian Louboutin 30ml Perfume

The Brief:

New York based Cómodo Restaurant asked us to create a social media campaign that highlights Cómodo’s original dishes and creates buzz around the newly launched restaurant.

The Strategy:

We took an existing food-related behavior – people sharing photos of their food – and used it to create an entirely user-generated menu on Instagram.

 

The Results:

With $0 budget, the campaign generated over 280 million earned media impressions, becoming viral within days.

The campaign was featured in lifestyle and business outlets like USA Today, Financial Times, Fast Company, Wired, Forbes, and Business Insider, and won a Bronze Lion for Mobile Advertising in Cannes.

Mashable named Cómodo among top Instagram marketers next to Red Bull and Tiffany & Co.

Restaurants worldwide started creating their own Instagram menus, becoming a new way to promote a business in social.

The Services:

Consumer...

Ray-Ban Remix - Do You

 

 

The Brief:

Ray-Ban asked us  to develop a strategy and a launch campaign for Ray-Ban REMIX, an online tool that allows you to customize your own pair of sunglasses from hundreds of options.

The Strategy: We created ‘Do You’.

A plea for courage, individuality, and self-expression that spoke to the new customization feature while staying consistent with the global brand strategy, #ItTakesCourage.

The launch campaign was brought to life through a host of digital and social executions, including a Youtube film, still images and GIFs, as well as website design, display and e-mail.

The Results:

+200.000 customized pairs ordered

+50 Million Impressions

Global press coverage