Rushminute

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Physical Therapy and Sports Rehab. We are an established outpatient physical therapy clinic, based out of Massachusetts with three clinics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rushminute?

As a small business, we do a lot with limited staff. Rushminute is the technical expertise that’s brought in so that we can operate a bit more independently.

SOLUTION

What was the scope of their involvement?

During the course of our work together, we’ve built a much better WordPress website under Rushminute’s guidance. Some of the information was pulled from our old site, and they used our original design. It was a reorganization and a better emphasis on what was important, in terms of layout.

The team brought in a lot of content to improve our SEO campaigns. They’ve built landing pages and created a blog that we maintain as well.

We have different aspects of Facebook, YouTube, LinkedIn, and blogs, for which they provide consultation. They do a lot of the backend work and tell us different ways in which we can improve our overall digital presence.

What is the team composition?

Our main point of contact is Robbie (Founder, Rushminute). He has an entire team, but all of our communication is filtered through him.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ranking has grown, and we’ve come up in the top three search results for a lot of our keywords. Before working with Rushminute, we were having some trouble being found. Now, when we ask our clients how they found us, the number of people who say “through the website” has grown by around 300 percent.

We already had a large geriatric population, just because they tend to go to whoever their doctor recommends. Since working with Rushminute, we’ve been able to appeal to a younger demographic that performs web research before choosing a provider; the website is a major deciding factor for a lot of those patients, and they typically like what we have to offer.

How did Rushminute perform from a project management standpoint?

Whenever we have a problem, we hear back from them immediately. There’s no waiting; When we have an immediate problem, we get an immediate response. It’s been a very successful partnership. There’s a lot of brainstorming and coming up with ideas that I think we benefit from. We get a lot of valuable insight into what direction other businesses in our industry are moving in; as a small business, we don’t have the time to spend looking at how others work, so Rushminute’s work is very appreciated.

We communicate via phone, email, and also use a software to share screenshares.

What did you find most impressive about them?

We love the individual customized care we receive from Rushminute. They’re very responsive, always give us 100 percent, and they always make sure they give us a finished product. For a small business, we get a lot more than we pay for.

Are there any areas they could improve?

No, we’re very lucky to have found them.

Do you have any advice for potential customers?

I would say, the more information you give them, the better. The more you’re able to share, the more they’re able to evaluate and bring your project together for a more cohesive whole.