Rush Hour Digital

BACKGROUND

Please describe your company and position.

 I am the Owner of a publishing company 

Describe what your company does in a single sentence.

We are a multi-disciplinary studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rush Hour Digital to accomplish?
Create online website

SOLUTION

How did you find Rush Hour Digital?

Online Search

Why did you select Rush Hour Digital over others?

Aesthetic Value Aligned

How many teammates from Rush Hour Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design of online bilingual platform that supports parents of autistic children in Hong Kong
• UX and UI Design
• Help Integrate our AI feature onto the site
• Maintenance Support for site

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success are primarily highlighted by our adherence to the launch deadline and the positive feedback from the community. Meeting the scheduled launch date was a critical indicator of our progress.  The team managed to keep everything on track, ensuring that all phases were completed within the set timelines.
This punctuality was crucial to our overall strategy and allowed us to proceed with subsequent plans without any delays. Furthermore, the positive feedback from our community served as a significant measure of success.  The community's appreciation and the positive reception of the project underscored its impact and effectiveness. These outcomes not only reflect the project's immediate success but also provide a strong foundation for future initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very professional in handling deadlines and are always responsive with urgent concerns.

What was your primary form of communication with Rush Hour Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company is their exceptional ability to understand and align with the client's aesthetic vision. From the very beginning, they demonstrated a keen sense of intuition and a deep understanding of our design preferences and stylistic goals. This ability to grasp and interpret our aesthetic vision was critical in ensuring that the final deliverables not only met but exceeded our expectations. 
Additionally, their understanding of autism and the empathy they displayed throughout the project were truly commendable. They showed a profound awareness of the challenges faced by individuals with autism and incorporated this understanding into their approach, ensuring that the project was not only visually appealing but also considerate of the needs of the autistic community. Their sensitivity and commitment to inclusivity made a significant difference and added a layer of depth and thoughtfulness to their work.

Are there any areas for improvement or something Rush Hour Digital could have done differently?

As a client, we always appreciate cost-effective solutions, and while going cheaper is often preferable, we also understand and respect the value of quality work. Rush Hour Digital delivered great results that clearly demonstrated their commitment to high standards and meticulous attention to detail.

BACKGROUND

Please describe your company and position.

I am the COO of Wristcheck

Describe what your company does in a single sentence.

Wristcheck is a holistic and pioneering watch platform built on transparency and trust.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rush Hour Digital to accomplish?

• Revamp company website UX

SOLUTION

How did you find Rush Hour Digital?

Referral

Why did you select Rush Hour Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Rush Hour Digital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Career Page
• Sourcing Feature
• Bidding Flow
• Accessories Flow
• Notification Style Update
• Dealer Portal

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Company web page

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always available and easy to reach via our in-house messaging channels and able to achieve the milestone with us in a timely manner. They were responsible and supportive in working with us to reach our goals.

What was your primary form of communication with Rush Hour Digital?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

RUSH was our first dev shop when we had to completely revamp our wristcheck.com UX and experience. We basically had to start from zero for our entire online product and RUSH helped us from ideation, wireframes, flow maps to finally the implementation of the site.

As a startup, our requirements were constantly changing and the RUSH team did a great job in working closely with our team to adjust to all these evolving requirements. In the end, we accomplished our mission to relaunch our new site and RUSH were great partners in helping us get there; they worked above and beyond in terms of timing commitment and was always available in resolving our issues.

Are there any areas for improvement or something Rush Hour Digital could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

The Hong Kong Jockey Club is one of world's largest horse racing and wagering business and the one of the largest organisations in Hong Kong. We operate an end to end horse racing operations, Hong Kong's only wagering business and also an elite membership program. I am a Senior Manager in the Risk team managing Business Resilience and Risk Intelligence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rush Hour Digital?

We wanted to understand the art of possible for a Project Risk and Enterprise Risk Management System and to explore what a bespoke system to support these 2 Risk Management functions would look like. We also wanted to develop out the functionality, UI/UX and technical architecture along with estimated costs and project requirements.

SOLUTION

How did you select this vendor?

We went through a procurement process via an RFP and considered proposals from a number of consulting companies which was followed by an interview process.

Describe the project in detail and walk through the stages of the project.

The team from Rush Hour worked meticulously to understand our requirements from the onset of the project, they were professional, turned around iterations quickly, and delivered high-quality work. Their ability to quickly synthesize our frameworks and articulate our vision into a prototype was impressive. They were also very flexible in terms of ways of working and timing and catered to our needs as a very large scale organisation. The work delivered overall was of very high quality and impressed everyone across the whole organisation.

How many resources from the vendor's team worked with you, and what were their positions?

My team worked with their project managers, technical managers and UI/UX team along with Rush Hour's founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The UI/UX now serves as a platform for discussions on our ERM framework and used to articulate to senior management on how we plan to implement the framework. We will use this to develop a business case to gather approval for the implementation and also to perform a comparison with out-of-the-box solutions.

How effective was the workflow between your team and theirs?

The project managers were easy to work with and finding times in their diaries was always a smooth process. Our teams worked together very well to get a great outcome. Rush Hour were always flexible and always catered to our needs.

What did you find most impressive or unique about this company?

Their design thinking and aesthetics were really impressive, the way they cut through a complex topic to come up with clean and simple interfaces and prototypes was delivered beyond our expectations

Are there any areas for improvement or something they could have done differently?

They handled everything very well.

BACKGROUND

Introduce your business and what you do there.

I’m the communications manager for Enrich HK. We provide financial and empowerment education for migrant domestic workers in Hong Kong. We are a small nonprofit with about eight operational staff members.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rush Hour Digital?

We received a grant which enabled us to have a new website created, so we hired Rush Hour Digital to help us build one.

SOLUTION

What was the scope of their involvement?

Rush Hour Digital started by analyzing our old, poorly functioning brochure website and gathering our ideas regarding new features, content, brand ideas, and goals. They also conducted research about the unique needs of our communities to understand the potential users of the website and what would work best for them. Based on their findings, the team decided to build the website for mobile devices first and then for the web. Our old website was on WordPress, but they opted to build the new version on Drupal.

From there, Rush Hour Digital created wireframes and collaborated with us to explore the potential of various features for the site. They suggested content wording, amount, and placement, and took all of our feedback into consideration as they moved into the design phase. They also suggested secondary color palettes, illustrations, icons, and other visual elements to refresh our brand on the new website.

Features and functionalities aside, Rush Hour Digital enabled the site to accommodate three languages. They created a section that is dedicated to highlighting our services and made sure that the on-site processes — sponsorship, registration for classes, and donations — were streamlined.

They made it so that students could set up an account to register for classes, access resources, see their schedules, and more. There are also various sponsorship packages that employers could choose for their migrant domestic workers. Everything was automated for a simple, user-friendly experience.

Currently, Rush Hour Digital provides ongoing maintenance and support.

What is the team composition?

Our main points of contact were Ada (Operations & Project Manager) and Brice (Client & Operations Director & Partner), though we also interacted closely with Chris (Technical Director & Partner) and occasionally with other developers on their team.

How did you come to work with Rush Hour Digital?

We saw their profile online and found it impressive. We vetted them along with two other companies, but they had the best structure, creativity, and enthusiasm about our project compared to the other candidates. We appreciated that they seemed personally invested in our project and took time to get to know us from the start. For those very reasons, we ultimately chose to work with Rush Hour Digital. 

What is the status of this engagement?

We began working together around October 2018. The website was launched in September 2019 but we have an ongoing annual maintenance contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first year after the website’s launch, we’ve seen a staggering 65% increase in traffic, a 152% increase in views, and a 17% decrease in bounce rates. The website itself is extremely mobile-friendly and the brand is fresh, alive, and fun. The switch to Drupal allowed us to customize the content according to our needs, automate processes, and reduce the manual labor of our team.

How did Rush Hour Digital perform from a project management standpoint?

We’re quite satisfied with the partnership. Rush Hour Digital clearly communicated what we should expect throughout the process, with Ada keeping us on track with our goals. They did an excellent job of staying on top of things, following up on what is discussed, and quickly resolving any issues that came up. 

We had regular communication throughout the development and used a project management tool for feedback. 

What did you find most impressive about them?

Rush Hour Digital is professional yet approachable and easy to talk to. I appreciate the processes they used for wireframing and designing. Having never gone through the process of creating a website before, I found it to be quite beneficial. It shows excellent account management, and that makes them stand out from their competitors.

Are there any areas they could improve?

Nothing major stood out. We had some slight time management issues, but those were very minor.

Do you have any advice for potential customers?

Clearly express your ideas and desires and spend time on the brainstorming and wireframing stages. It will set the entire project up for success. 

BACKGROUND

Introduce your business and what you do there.

I’m the project manager and Scrum Master at FINSIA. We’re one of Australia’s leading membership bodies in the financial services sector, and our association has been around for about 125 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rush Hour Digital?

We’re a pretty lean organization with about 40 people in our head office in total. However, we lacked the expertise in website development, so we reached out to Rush Hour Digital to help us replace our content management system (CMS) and design a concept for the entire CMS project.

We have a public website and a member’s portal, so the general public has one experience, and the members of our organization have another. Members log in and access exclusive content such as webinars, case studies, and journal articles, and they can contact other members. Thus, we needed to revamp our site to find solutions to improve all the different touchpoints of our customer’s experience.

SOLUTION

What was the scope of their involvement?

Rush Hour Digital revamped our website and proposed a solution to improve its UX and overall design. They also helped us define all the touchpoints in the customer journey through our site. That was a crucial part of the project.

We were moving from quite a complex CMS to Drupal, an open-source CMS, so we were changing a lot of the website's existing features and functionality, basically starting from scratch. The design stage was really important, but Rush Hour Digital stood out in that area, especially on their UX proposal and the well-thought user journeys. They presented everything at a very high level.

What is the team composition?

Two technical experts and a team of designers took care of integrating our CRM and our website. Rush Hour Digital also assigned to us a project manager and various people with diverse technical expertise. Additionally, I worked directly with Brice (Sales & Account Director) and Chris (Technical Director), who were my main points of contact, and I collaborated with Alexandre (Country Manager).

How did you come to work with Rush Hour Digital?

We issued an RFQ, where we pre-listed all our requirements. We had 4–5 interested companies, some of which were based in Australia. Rush Hour Digital excelled with their conceptual design proposal of what the UX should be.

How much have you invested with them?

We spent between $50,000–$100,000 AUD (approximately $37,000–$74,000 USD).

What is the status of this engagement?

We started working together around November 2019, and the project was completed by June 2020. They successfully delivered the project, but we’ve kept them with us for support. Their team has different areas of expertise that we need, so they’re a comprehensive provider for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The general engagement on our website has at least doubled since revamping our website. A lot of it was thanks to Rush Hour Digital’s assistance in improving our customer journeys.

We moved to a different CMS to have more flexibility and make quick changes to the website’s content ourselves. Before revamping our website, we had to use developers for even the smallest change because it was hardcoded. Now, we’re able to do a lot of those changes in-house, and we’ve saved a lot of money as a result. Additionally, the rate of members logging into our website has risen by about 150%.

Rush Hour Digital delivered everything on time and within scope. They even went beyond the scope without any additional charges.

How did Rush Hour Digital perform from a project management standpoint?

Rush Hour Digital’s project management was fantastic. I didn’t deal directly with the project manager, but I witnessed what was going on, and there weren’t any bumps in the road. Everything was quite seamless and timely.

The team was always available and easy to reach, and they were very responsive and willing to answer any of our questions. Additionally, they were always prepared to give us technical advice, and we jumped on Zoom meetings whenever we needed them for an urgent matter.

Due to COVID-19, communication became more important, so we used different forms of communication. Aside from Zoom, we also communicated via email and Slack, and we used Wrike to track our test cases towards the project’s end.

What did you find most impressive about them?

Rush Hour Digital’s strengths included stakeholder management, technical capability, reliability, and professionalism.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Manager 

Describe what your company does in a single sentence.

Pharmaceutical company (production, distribution, promotion)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rush Hour Digital to accomplish?

• create a user-experience optimised brand website
• create a fully tailored web-app for sleep tracking

SOLUTION

How did you find Rush Hour Digital?

Referral

Why did you select Rush Hour Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Rush Hour Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rush Hour was tasked to design from A-Z a fully tailored web App to track sleep and sleep hygiene data (account based).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch of the App; App working as intended

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timeline got delayed significantly, based on scope change, and not accurate estimate of backend development for the extended scope. Rush Hour was however great at answering every need, in a speedy and effective manner. Good communication too. They went over and beyond to make sure the final output was of the best quality possible and are definitely passionate about what they do.

What was your primary form of communication with Rush Hour Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Good knowledge of their field.
• Easy to deal with and responsive.

Are there any areas for improvement or something Rush Hour Digital could have done differently?

• Timeline estimate.
• Attention to detail on content/ typos

BACKGROUND

Please describe your company and position.

I am the Chief Executive of a judicial agency

Describe what your company does in a single sentence.

Provides judicial education and research, and manages complaints  about judges. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rush Hour Digital to accomplish?

• Design a new website
• Ensure easy navigation and clear messaging
• Showcase our information in a fresh and modern way

SOLUTION

How did you find Rush Hour Digital?

• Online Search
• Referral

Why did you select Rush Hour Digital over others?

• Great culture fit
• Company values aligned
• understood our needs

How many teammates from Rush Hour Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required a  redesign of our  public website in order to improve the user experience and information architecture and modernise the overall look and feel. Key deliverables included: 

• clear information architecture to segment the content
• high quality user experience and user interface (modernise the look and feel)
• ability to maintain and update inhouuse.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• esay to navigate interface
• maintain existing functionality
• secure
• delivered within budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good project management . On time and highly  responsive

What was your primary form of communication with Rush Hour Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rush Hour Digital understood our needs and culture very quickly and designs/messaging /imagery  reflected this 

Are there any areas for improvement or something Rush Hour Digital could have done differently?

Streamline user testing process at end of project.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Latitude Brokers

Describe what your company does in a single sentence.

Latitude Brokers is a specialist marine insurance broker, providing bespoke insurance programmes for Shipowners, Shipmanagers, Operators and Traders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rush Hour Digital to accomplish?

• Re-vamp an online comparison platform
• Make it accessible across all digital supports

SOLUTION

How did you find Rush Hour Digital?

Initial contact 5 years ago

Why did you select Rush Hour Digital over others?

• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Company values aligned

How many teammates from Rush Hour Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Re-design Latitude's existing online P&I comparison tool to update the design, include additional data. make it tablet friendly, simplify the data management, introduce user accounts to capture more leads. Key deliverables: 

• Information Architecture 
• Wireframes 
• UI design and design system 
• Responsive CMS 
• Headless approach 
• Backend development 
• Front end development 
• Testing & Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

100 user accounts created since launch on 16 October 2023

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rush Hour Digital provided a very clear timeline for the project and were very proactive in getting things moving along accordingly. They schedule the various phases of the project around my extensive traveling schedule, so I knew when I needed to be responsive in order for the project to meet the deadlines. 
The team was very available to explain progress in simple language for a layman like me, and to guide me through the feedback that they needed from us particularly during the testing phase. They provided us with step-by-step instructions and scenarios, which were very helpful.

What was your primary form of communication with Rush Hour Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

They really understood what we were trying to achieve even though the topic is very niche and to a certain extent a bit esoteric.

Are there any areas for improvement or something Rush Hour Digital could have done differently?

I find the reporting of issues etc via Wrike a bit cumbersome.