Rudow & Star

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a company that sells, services, and rents durable medical and mobility equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rudow & Star?

We needed to increase revenue within specific product categories.

SOLUTION

What was the scope of their involvement?

Rudow & Star has created a variety of campaigns across a few different search platforms. Most recently, we've used Performance Max and search campaigns on Google and Bing.

What is the team composition?

We've worked with 2–5 teammates from Rudow & Star.

How did you come to work with Rudow & Star?

They were referred to me. I chose them over other options because they had high ratings and a great culture fit.

How much have you invested with them?

We're spending approx $10,000 per quarter.

What is the status of this engagement?

We started working together over 2 years ago and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Rudow & Star has improved our typical advertising metrics, including clicks, impressions, click-through rate (CTR), customers, cost per customer, return on investment (ROI), and return on ad spend (ROAS). We've continued to work with them throughout the campaign to refine ad spend and tailor it to the campaigns and areas that are working the best in order to be efficient.

How did Rudow & Star perform from a project management standpoint?

Rudow & Star is proactive in keeping everything on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Emily has really learned to work well with us and to provide exactly the kind of information and guidance we need.

Are there any areas they could improve?

There's nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Macdonald's Home Health Care

Describe what your company does in a single sentence.

Rehab and mobility equipment retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudow & Star to accomplish?

• Guide the digital marketing aspect
• increase sales through online ads

SOLUTION

How did you find Rudow & Star?

Referral

Why did you select Rudow & Star over others?

Referred to me

How many teammates from Rudow & Star were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudow and Star have been leading our online marketing efforts, setting up ads on google and bing and prviding guidance on where to focus our efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rates (phone calls and form fills), CTR and ultimately ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emily is incredibly organized and had our ads set up and live exactly when she said she would.  She had metrics availble for us on a monthly basis and always replied promptly whenever we had questions or needed to make a change.  

What was your primary form of communication with Rudow & Star?

Virtual Meeting

What did you find most impressive or unique about this company?

Emily is the definition of professional. They guided us expertly through decisions on where to place ads and what targets we should be hitting.  We started this process knowing nothing about online marketing and Emily has been able to help us understand and see real results.  

Are there any areas for improvement or something Rudow & Star could have done differently?

We have no complaints about Rudow and Star and intend to keep working with them.  

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Specialist of UBC Recruitment Marketing

Describe what your company does in a single sentence.

The UBC Recruitment Marketing and Prospective Student Engagement (RMPSE), is a fully integrated marketing unit that supports UBC’s domestic and international undergraduate enrolment goals for both Vancouver and Okanagan campuses and across all faculties and programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudow & Star to accomplish?

• Drive awareness for key programs at UBC's Vancouver and Okanagan campuses
• Generate leads for the upcoming recruitment cycle

SOLUTION

How did you find Rudow & Star?

Referral

Why did you select Rudow & Star over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Transparent and honest

How many teammates from Rudow & Star were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for support in driving awareness and interest, ultimately landing page conversions, and lead generation for key programs at UBC’s Vancouver and Okanagan campuses by targeting domestic and international audiences.

Key deliverables:

• Paid digital strategy 
  • Budget allocation
  • Schedule
  • Audience definition
  • Creative recommendations
  • Blocking chart
  • Ad creative and copy for multiple channels 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exceeded all expectations from previous years: impressions, landing page views, sessions, conversions, CTR, CPC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely. Emily and Tina always met our deadlines, and their work was impeccable. They always responded to my requests quickly and precisely.

What was your primary form of communication with Rudow & Star?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're straightforward, upfront, and understand their responsibilities. Having worked with multiple vendors in this space, R&S are reliable and trustworthy. They're great partners to have on your team.

Are there any areas for improvement or something Rudow & Star could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am a self-employed Designer.

Describe what your company does in a single sentence.

I design landing pages and social media ads for clients, providing creative solutions for digital marketing projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudow & Star to accomplish?

Improve my online presence and SEO ranking.

SOLUTION

How did you find Rudow & Star?

Referral

Why did you select Rudow & Star over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudow & Star created and optimized landing pages for me, designed engaging social media ads, conducted keyword research for SEO, managed pay-per-click campaigns, and tracked performance metrics to ensure the marketing efforts were driving traffic and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased website traffic
• Improved conversion rates on landing pages
• Higher engagement rates on social media ads
• A boost in search engine rankings
• Positive return on investment (ROI) from the digital marketing campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emily was very organized and engaged in the work, checking in with me regularly to provide progress updates and making me feel confident in the results. 

What was your primary form of communication with Rudow & Star?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rudow & Star's culture was unique and engaging, fostering an environment where creativity and collaboration thrived. They brought fresh ideas to the table, making the entire process not only productive but enjoyable. Their blend of professionalism and a fun, energetic work atmosphere created the perfect setting to achieve my goals while feeling fully supported throughout the project.

Are there any areas for improvement or something Rudow & Star could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of Sore Thumb Inc.

Describe what your company does in a single sentence.

Digital Marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudow & Star to accomplish?

• Run TikTok Ads
• Run Google Ads
• Run Meta Ads

SOLUTION

How did you find Rudow & Star?

Online Search

Why did you select Rudow & Star over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rudow & Star were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudow and Star have been our partners, managing the paid ad account for our clients, for over 8 years. They manage Google Adwords, Meta Ads, and TikTok ads, as well as running specific campaigns on LinkedIn. They have advised on potential and current client accounts and provide reports for all work completed on a monthly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rudow and Star have delivered excellent results for our clients across their KPIs. What's more, they are available to answer questions, help our clients make good decisions about their ad spend, and advise on changing requirements for the platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver on time, and are quick to respond when questions come up. They are always on top of any issues from the Ad Delivery side and flag them to us immediately.

What was your primary form of communication with Rudow & Star?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are responsive, honest about what they can acheive given the ad spend, and set realistic expectations. They are very transparent about their work and provide clear reporting and recommendations which help decision making on the client side.

Are there any areas for improvement or something Rudow & Star could have done differently?

None

BACKGROUND

I am the Strategy Director of Skeleton Crew Creative Studio

Creative & Production Services

OPPORTUNITY / CHALLENGE

• Collaborate on comms strategy

SOLUTION

Referral

• Pricing fit our budget
• Great culture fit
• Company values aligned

2-5 Employees

R&S helped us build out the comms strategy, and then manage the media buying for a tourism campaign that launched over the summer. We worked in close collaboration in the early stages, where they advised on best practices that ensured our creative would be as effective as possible. 

RESULTS & FEEDBACK

These stats haven't been available to me 

Emily and the team are super diligent and timely in all communications and delivery of all items. 

Virtual Meeting

They are a very personable and calm team that takes the stress of media buying and strategy off our plate!

I would personally love it they could broaden their services beyond digital, but that's me being greedy!

BACKGROUND

Introduce your business and what you do there.

I'm a marketing strategist for Smallworks, a design/build firm for residential infill projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rudow & Star?

We needed to increase our ad efficiency and quality, doubling our lead output.

SOLUTION

What was the scope of their involvement?

Rudow & Star strategizes and runs digital ads on Google, Meta, and Microsoft. The team provides technical and creative strategies to increase results. Rudow & Star also supports us in improving our landing pages and runs conversion, awareness, search, and performance max campaigns. The team provides monthly reports and meetings.

What is the team composition?

We work with 2 teammates from Rudow & Star.

How did you come to work with Rudow & Star?

Rudow & Star was referred to me. I chose them because they were close to my geographic location and had a great culture fit.

How much have you invested with them?

We’ve spent an undisclosed amount.

What is the status of this engagement?

We started working with Rudow & Star in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Rudow & Star has doubled our lead output and increased our lead quality. We’ve seen a 172% increase in leads and use a KPI tracker to measure lead quality.

How did Rudow & Star perform from a project management standpoint?

Rudow & Star’s project management is professional and courteous. The team is easy to work with.

What did you find most impressive about them?

There’s nothing in particular that stands out about Rudow & Star.

Are there any areas they could improve?

There’s nothing Rudow & Star could improve on.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of SI-UK North America

Describe what your company does in a single sentence.

We assist Canadian students with their applications to UK universities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudow & Star to accomplish?

• Generate leads

SOLUTION

How did you find Rudow & Star?

Referral

Why did you select Rudow & Star over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Rudow & Star were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Lower CPAs while ensuring a consistent pipeline of leads
• Contribute ideas for new campaigns and continually optimize current ones
• Timely analysis of spend and adaptation to the needs of our business

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Leads have grown YOY 
• Consultants have a steady stream of new leads to contact
• Established set of "evergreen" campaigns with proven success
• Significant contribution towards driving event registrations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emily has always been very responsive and flexible depending on the needs of our business. We have regular monthly catch-ups and communicate throughout. 

What was your primary form of communication with Rudow & Star?

Virtual Meeting

What did you find most impressive or unique about this company?

They have proven results delivered with a professional and friendly attitude!

Are there any areas for improvement or something Rudow & Star could have done differently?

We look forward to continuing expansion of the account. 

BACKGROUND

Please describe your company and position.

I am the Owner of Lyre Gallery

Describe what your company does in a single sentence.

Sells artists original handwritten lyrics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudow & Star to accomplish?

• Awareness of brand

SOLUTION

How did you find Rudow & Star?

Referral

Why did you select Rudow & Star over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Rudow & Star were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Launched targeted campaigns on Google Ads, driving traffic and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A specific percentage increase in overall traffic to my site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive and knowledgable 

What was your primary form of communication with Rudow & Star?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Rudow & Star was a game-changer for my small business. Their expertise and tailored strategies helped us grow during the crucial early stages. Highly recommend!

Are there any areas for improvement or something Rudow & Star could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Marketcircle

Describe what your company does in a single sentence.

Marketing Consultant turned fulltime artist 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudow & Star to accomplish?
Increase traffic and conversions

SOLUTION

How did you find Rudow & Star?

Referral

Why did you select Rudow & Star over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Setup and managed our paid ads and search ads. Always helped us with hitting monthly targets and adjusting budget as needed 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting our monthly conversion target and ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always got new campaigns up in a timely fashion and were quick to respond to questions 

What was your primary form of communication with Rudow & Star?

Virtual Meeting

What did you find most impressive or unique about this company?

Met expectations and they always had creative solutions to bring to the table during slow seasons. 

Are there any areas for improvement or something Rudow & Star could have done differently?

Nothing I can think of