Rubber Cheese

Built with funding from InnovateUK, tidze is a live streaming platform that empowers creators, performers, musicians and teachers by providing a secure way to monetise their unique experiences and generate an income.

The challenge

With established platforms such Zoom and Facebook Live on the market, our challenge was to make it easy for users to understand why switching to tidze would be more beneficial, and to build trust and brand awareness.

We developed the tidze brand, produced an intuitive live streaming interface, user dashboards and website to showcase core features.

A wide variety of users with differing digital skills will create, manage and run their live streams from this area. Our task was to embrace simplicity, and ingenuity to make the process of running live streams simple and accessible for all.

The most important user interface to design was the live streaming page. With the clever use of slide-out drawers, we were able to overcome the challenge of creating a feature-rich (and responsive) page that included participant profiles, a live chat function and streamer bios, without distracting users from the main purpose of the website - the live streams.

We took a methodical approach when designing the onboarding experience.

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Our aim was to both excite performers, musicians, entertainers, but also make it really simple to sign up for a tidze account. We designed a front end website that builds trust, explaining core features, testimonials, pricing and faqs simply and effectively.

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Whilst the signup pages are engaging, intuitive and frictionless making it extremely easy to complete registration and start live streaming.

Results

Completed on budget and within 3 months as part of an Innovate UK funding scheme deadline

Riverlane builds ground-breaking software to unleash the power of quantum computers. 

The challenge

Develop a new website to strengthen brand awareness, deliver a high-quality user experience, whilst telling the story of Riverlane and demonstrating the commercial impact of their research. Both brand and website to be developed at the same time within a 5 month timeframe. 

User experience

Our extensive research helped us to understand their user's needs, abilities, values and limitations. Meaning we were able to develop user journeys and wireframes that create the perfect high-quality user experience required. 

Using microinteractions, we developed subtle transitions and movements across the site, helping to establish Riverlane as a progressive, innovative organisation.

Objectives

Attracting new team members and appealing to investors were the main objectives for the site. Our extensive research into the needs of venture capitalists allowed us to define the correct content and structure to create a user experience that would appeal directly to them.

We also created an engaging ‘working here’ page to help grow the team, showcasing the benefits of working at Riverlane, their values, culture and interview process. 

CMS

The robust WordPress content management system has allowed Riverlane to update and manage the live site with no guided help and respond to consumer requirements quickly, easily and beautifully.

Key Achievements: 

• Awarded numerous accolades including: awwward honors, awwward mobile excellence, Webdesigner Depot 20 Unmissable Websites for July 2020 
• Raised $20m in Series A funding, led by European technology venture capital fund Draper Esprit'
• Improved user experience delivered, brand awareness increased.
• Since launch the Riverlane team has gained considerable press exposure including features in The Times, Telegraph and FT. The team has also grown with new recruits joining during a global pandemic.

Rubber Cheese took on an exciting challenge to develop a site to help inspire people from all walks of life to immerse themselves in their local landscape and explore the National Parks on their doorsteps.

Showcasing the Parks’ incredible landscapes and the breadth of activities that can be carried out within them, helping everyone to be more outside.

With multiple users and varied needs, we defined 3 main user journeys to focus on and developed the content hierarchy for each.

‍3 key page templates were then developed to be used throughout, including dynamic filtering that helps the user decide on their journey through the website without having to rely on the navigation menu.

‍The dynamic filtering of listing pages allows users to find exactly what they’d like to do. We’ve also created areas within the templates to easily promote specific content/events to direct the audience to a specific event, blog etc.

A design system was created using a series of predefined blocks - each block able to fit with another to form the structure of pages. The advanced custom fields plugin for WordPress allows us to build in this way.

This benefits National Parks as they are able to build page structures that work for them, giving them the ultimate flexibility of page design.

The robust WordPress content management system is responsible for three things. Storing content, editing content and publishing content. It has allowed National Parks to update and manage the live site with no guided help, respond to consumer requirements quickly, easily and beautifully.

Key Achievements:

• Vastly improved the customer experience and user journeys, inspiring a new audience to be more outside.
• Reusable design components enabling ultimate flexibility of page structures, whilst also adhering to AA accessibility standards.
• Reduced the time required to update and amend content, increasing efficiency across the content team

Dotmatics is a scientific informatics software and services company that is driving the automation of laboratory workflows for discovery and innovation research - accelerating the journey towards full digitalization and the Lab of the Future.

Rubber Cheese developed a complex WordPress website that reinforces Dotmatics as a leading authority in scientific informatics, provides engaging content and simplifies the current complex user journey.

Eureka! challenged Rubber Cheese to improve two of their key assets, their website and the clunky, paper based annual pass system. We worked closely with the marketing team to redesign their website, reduce queue times and convert mobile users. 

With over 70% of traffic via mobile but only 10% of sales from the same, we rolled out our mobile first approach, improving the mobile purchasing process. An improved site structure, new interactive map and gallery were implemented, giving the customer a greater insight into what the museum is about and what children can do. 

Integrating WooCommerce added an ecommerce section, letting customers purchase products and merchandise outside the museum’s opening hours.  

The biggest challenge for us was to find a solution to reduce queue times. We digitised the entire process by developing a completely bespoke annual pass system that worked in conjunction with their existing ePos system - Gamma. This was broken down into two phases; 

1. Planning and research:

Firstly we created User Scenarios to understand how customers used the booking system and the problems they encountered. 

2. Design and development:

We designed and developed a new interface for the till along with an online booking system to help customers buy tickets and create annual passes online.

Our goal was to make it as easy as possible for the front-of-house staff to manage the annual passes. The new till dashboard allows the team to manage, check and process annual passes online, saving time and resource. 

Key achievements:

• Bounce rate dropped by 96%
• Online booking conversion rate up by 24.5%
• New annual pass system reduced queue times by 50%
• Gift Aid up by 60%
• On average, saved over 972 staff hours per year
• We have a free white paper available for download within the case study on our website:
• https://www.rubbercheese.com/work/eureka

Converting fans into customers

How we rejuvenated the Plymouth Gin Distillery website, allowing their fans to buy products and tours with ease. 

Rubber Cheese were given two clear objectives; build an online tour booking system that’s easy for visitor centre staff to manage, and a website that increases online tour bookings. 

Online tour booking system

We developed an innovative tour booking system that transformed the user experience of booking a distillery tour and buying a bottle of gin online. 

A fully responsive redesign

Working with the brands assets, we gave Plymouth Gin a brand new mobile platform design. 

Dynamic checkout

To allow tour bookings and products to be purchased at the same time, we developed a dynamic checkout process, making the purchasing process seamless. 

Gifting tickets

Customers can purchase tours as a gift, even adding a bottle of gin to the gift order with it. The recipient can choose their preferred tour date online, making gift redemption really easy. 

Group bookings

Admins can easily create group discounts, giving customers a cost reduction if they purchase a certain quantity of tickets. 

Seamless online & offline bookings

Admins have full control of tours. Through the system they can manage online and till bookings, including availability control, manual bookings and adding/editing tours.

Key Achievement: 

• 316% increase in tour bookings and product sales within 3 months of launch.

The digital transformation of whisky distilleries

How Rubber Cheese enabled whisky connoisseurs to book their favourite tours online. 

The brief was simple, create a tour booking system that can easily be used by multiple whisky distilleries. 

By developing a bespoke ticketing system with an API, Chivas Brothers’ scotch whisky brands The Glenlivet, Aberlour and Scapa, are all able to offer an online experience for customers to purchase tour tickets. 

Bespoke ticketing system

Being a bespoke system allows us to constantly review and build useful functions that fulfils the needs of the customers and the visitor centre staff. 

Brand identity

Each brand shares the same core system and functionality, but we’ve added tools that allow each brand to have their own unique online identity and content. 

Ticket customisation

Brand managers can change the look and the content of their tickets via the admin dashboard. 

Online dashboard

Each of the visitor centre managers have online access to their own dashboard, allowing them to edit or add tours, manage bookings and change availability at a moment’s notice.

Key Achievements: 

• 4 whisky brands using the same ticketing system 
• From 0 to over 15,000+ online sales in the first 6 months

Making the Eureka! experience accessible for all

How we worked with Eureka! to produce a digital sensory guide to help visitors with sensory conditions prepare for their visit. 

Eureka! asked Rubber Cheese to create a highly responsive and easy-to-update microsite packed full of information, images, videos and sounds to help visitors with sensory conditions prepare for their visit. 

Accessible design

The microsite is highly visual with plenty of engaging images that represent the museum’s physical experience. As well as this, we included smooth transitions between pages and large, easy-to-read copy. We also used autism-friendly colour coding to explain the sensory feelings and used fun icons to spark excitement. 

Comprehensive research

Our team carried out in-depth research into pain points for users with sensory conditions and worked closely with Eureka! to fully understand what information their guests valued most. From there, we identified must-have content and got rid of anything that wasn’t necessary - every piece of copy and media is precise and serves a purpose. 

Easy-to-update

We gave as much control as possible to the Eureka! team so they could easily provide guests with the most recent information. To do this, we developed the guide in WordPress and made copy, images and videos editable. 

Mobile first

It was important for the guide to be accessible on-the-go – so, taking a mobile-first approach, we developed a highly responsive website that's available and readable across all devices. 

Navigation

We developed a logical, step-by-step navigation which reflects how guests would walk through the museum, explaining exactly what they’ll see, hear, smell and touch along the way. By following the guest’s trajectory, the guide can be used intuitively as they move through the venue.