Royals Advertising

BACKGROUND

Introduce your business and what you do there.

I’m a general contractor and my company is called K.M. Cash Remodeling. We’ve been doing upper-end home remodeling and custom homes for 30 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Royals Advertising?

Most of our business is referral business, and I wanted to expand into the social media realm as well and needed someone to help handle that.

SOLUTION

What was the scope of their involvement?

They have created profiles for my business on about ten different platforms, including Instagram, House, Facebook, Nextdoor, Zoom, Google, and LinkedIn. She redid our entire website and now handles content and marketing on all of those sites, and I just approve the posts. That includes posting blogs, communicating with customers, and networking as well.

What is the team composition?

I just work with Sophia.

How did you come to work with Royals Advertising?

I met Sophia (Founder, Royals Advertising) when I did a job for her and discussed her involvement in our business from there before deciding to move forward.

What is the status of this engagement?

We started at the beginning of 2019 and are continuing to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been completely satisfied with the quality of all the work Royals Advertising has performed so far. They are very knowledgeable and self-sufficient, which was a big part of what I was looking for, and she’s quality-oriented and has great attention to detail.

How did Royals Advertising perform from a project management standpoint?

Sophia has been excellent in everything. We generally communicate over email, but I’ve never felt like I needed to communicate something that she really wasn’t understanding. They are very independent about making sure everything stays up and running without significant direction from me.

What did you find most impressive about them?

It’s clear that Sophia takes a lot of pride in what she does and is personally very conscious of everything that’s going on in order to make sure that she is always doing the best work possible. I have a lot of trust in her work because of the level of commitment she demonstrates.

Are there any areas they could improve?

I really can’t think of anything that I think they could do better.

Do you have any advice for potential customers?

Respect her opinions and ideas about marketing, because she really knows what she’s doing.

BACKGROUND

Please describe your company and your position there.

I am the owner of Ocean View Heating and Cooling. I am the sole member of this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Royals Advertising?

We needed to better market our target area and needed help with our website.

What were your goals for this project?

The get our name out on the streets in our target areas and eventually become the "Go To" HVAC and plumbing company in our target zip codes.

SOLUTION

How did you select this vendor?

I found her on next door. After an initial interview with her, we felt very confident in her abilities and skill sets.

Describe the scope of their work in detail.

Helped us with rebranding the company especially with the name change. She developed a website and began getting marketing taken care of on google.

What was the team composition?

Willard Duff, Owner. Michelle Yocco, significant other. Anne Pape, graphic designer. Sofia Royals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

everyone i speak with loves the logos and the website.

How effective was the workflow between your team and theirs?

very good. communication was effective and efficient.

What did you find most impressive about this company?

During our first meeting she basically interviewed us to find out about our backgrounds, personalities, company, goals... I found this to be very helpful. She was basically doing her research in a very efficient and professional way. She sold me on that right there.

Are there any areas for improvement?

Nothing I can think of. Great experience.