ROSSUL

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of Prep101 Inc; we’re developing a new on-demand medical college admissions test platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We needed a partner to design our new platform’s UI/UX.

SOLUTION

What was the scope of their involvement?

Our company provides complex services, so ROSSUL initially spent time learning about our business and our different service lines. Once they were familiar with our offerings, they helped us with everything from defining our user personas to designing the platform’s UI/UX. After sharing design mock-ups in Figma, they coded and developed the UI/UX. 

What is the team composition?

We worked with three team members from ROSSUL.

How did you come to work with ROSSUL?

We researched potential development partners online and found ROSSUL on Clutch. We interviewed three companies, and ROSSUL seemed to be the best fit for us. 

How much have you invested with them?

We invested roughly $40,000 CAD (approximately $30,000 USD). 

What is the status of this engagement?

We worked with ROSSUL between July–August 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t launched yet, but ROSSUL did an excellent job understanding our business, customers, and service lines. They worked diligently to uncover best practices within our industry, which they combined to create the final UI/UX design. We wanted something clean, easy, and simple, and they delivered. 

We’re accustomed to working with service providers who simply execute our requirements. Instead, ROSSUL asked critical questions far beyond the project scope. They went the extra mile to flesh out our requirements and find more complex solutions, ultimately improving the project. 

How did ROSSUL perform from a project management standpoint?

ROSSUL did a great job managing the project, and they delivered results quickly. We held weekly video meetings to keep the project on track.

What did you find most impressive about them?

ROSSUL dedicated significant effort to learning about our business, which stood out to me. They went above and beyond to understand our customers, which enabled them to deliver a successful UI/UX. 

Are there any areas they could improve?

I have nothing ROSSUL could improve on. 

Do you have any advice for potential customers?

I’d highly recommend using ROSSUL.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager for a supplier of scientific equipment, consumables, and laboratory materials for scientists around the world. My role involves interacting with customers and our sales teams to understand customer needs to translate them into product requirements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We needed to find a graphic design team to develop software UI for our instruments. Our partner needed to be able to follow our brand guidelines, including fonts and colors.

SOLUTION

What was the scope of their involvement?

ROSSUL designs the UI of software solutions for us. They’ve worked on five projects with our company, and I’ve worked with them directly on three projects. At the beginning of each project, we discuss the software’s features and what problems it solves for our customers. We also provide them with documentation about design guidelines. In cases when we’re replacing older software, we give them access to the previous version so they can see what our customers are used to. 

What is the team composition?

Throughout the engagement, I’ve worked with several individuals, and Elia (Founder & Creative Director) is always our point of contact. Depending on what other projects ROSSUL is working on, they’ll assign supporting team members that change according to the project. 

How did you come to work with ROSSUL?

Although I didn’t personally find them, I believe our former manager found them on a contractor database. 

How much have you invested with them?

For our latest finished project, we spent $15,000–$25,000.

What is the status of this engagement?

Their first project with our company started in 2017. My most recent project with ROSSUL lasted from September 2020–June 2021. Currently, they’re working with other teams within our company, so our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I value ROSSUL’s ability to think of creative design ideas that streamline workflows in ways we hadn’t considered. Scientific instruments frequently have complicated ways of structuring their runs, setups, and parameters. ROSSUL can understand the intricacies and design an interface that’s as easy to use as possible for our customers. Moreover, they consistently deliver their products on time, and that’s a very valuable quality. 

How did ROSSUL perform from a project management standpoint?

They’re very organized. Over different projects, the team has used various project management tools. Regardless of the platform, I’ve always felt I could track the project and see what’s coming up next. 

For example, they’ve used Jira, which worked out well. Overall, their tools have been very effective, and ROSSUL always hits their deadlines. Additionally, there’s always a lot of transparency about what questions they have for other subject matter experts or me. 

What did you find most impressive about them?

I appreciate ROSSUL’s ability to listen, absorb, understand, and then put their creativity into projects. The team really provides value when it comes to design; they can take something complicated and make it simpler.

Are there any areas they could improve?

I can’t think of anything they need to improve. Any time we’ve had feedback or requests for them, they’ve always been open and accommodating. 

Do you have any advice for potential customers?

My advice is to be clear about how your customers need to use the software interface. The more detail you can provide regarding customer desires and key features, the happier you’ll be with the product. ROSSUL really considers customer-related feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the product director for a mobility planning and scheduling company. We provide enterprise software for public transit agencies for scheduling purposes. Essentially, our software determines where buses go, how often they stop, and other data items. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We hired ROSSUL for their UI/UX design services.

SOLUTION

What was the scope of their involvement?

ROSSUL took our extremely old UI/UX designs and determined the product requirements with a business analyst’s mindset. From there, we leveraged the material design framework to reorganize and improve upon the existing product. We used Jira and InVision to create the prototype design, and our teams conducted plenty of knowledge sharing and collaboration sessions. 

We redid much of the existing designs and reused little of them. For the most part, the ROSSUL team made design suggestions — their consulting value add was part of the reason we hired them. We helped them understand the limitations of our data and how they were connected with each other. They then used that information to create the designs.

Overall, the team has worked not only on how the product looks but also on how it works. They’ve created designs and organized screens for the entire modularized product. So far, we’ve re-engaged them on another project, which requires the same process.

What is the team composition?

We’ve worked with four people from ROSSUL. Our points of contact change depending on where we are on the project. 

For instance, Elia (Founder & Creative Director) was my main point person during the discovery phase. Once we signed them for the project, I worked more with their business analyst — in fact, I’ve worked with him most out of anybody else. The business analyst is also essentially the project manager. 

How did you come to work with ROSSUL?

We found ROSSUL through serendipity and not by referral. 

How much have you invested with them?

We’ve invested around $200,000. 

What is the status of this engagement?

We started working with ROSSUL in June 2020, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve received universally positive feedback for the redesign of the product. We won’t have any interesting quantitative data until we start selling the revamped software and acquire more user data. 

Qualitatively, ROSSUL has exceeded my expectations. They’ve been able to educate me about my role — I was new to it at that time — and the team has been clear about what they can and can’t deliver. As a client, I push them and they’ve had to push me back sometimes — that’s fair. 

How did ROSSUL perform from a project management standpoint?

To be honest, the ROSSUL team has taken on more than I thought they would. This product is feature-rich, and it’s 25 years deep in development. Given that, they’ve had to police the scope quite a bit more — their level of work at the start of the first project was higher than it was toward the end — though that’s not necessarily a bad thing. From a project management perspective, that’s what they’ve had to do. 

To communicate, we mainly use video calls to do our review and collaboration sessions. They also use Google’s services.

What did you find most impressive about them?

Two things distinguish ROSSUL from their competitors: they have the ability to understand hard problems, and they’re great at coming up with novel design solutions to such problems. 

Are there any areas they could improve?

They should lean more toward time- and materials-based engagement styles given the nature of our projects. There’s no exact scope, so I’ll pay them for every hour they’ll work. We’ll do what we think is valuable. This technique will work for our engagement because ROSSUL is great at tracking their time and using it productively. In fact, we’re doing this in our second project with them. 

Do you have any advice for potential customers?

Devote enough time to talk to ROSSUL. The more information they have, the better results they’ll provide. The team can handle complex, deep, and difficult tasks as long as they’re given accurate information. Moreover, they dig and ask questions because they’re high inquisitive; they know they need such details to be successful. This takes time, but it’s time well spent.

BACKGROUND

Introduce your business and what you do there.

Our company develops enterprise-grade solutions using a full suite of technology. The highlight is the blockchain architecture as opposed to a standard server and database structure.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We needed services for our existing platform that was going into implementation. We created a freight-based solution for Walmart, Canada. We integrated our solution with carriers who use it to carry goods. Any products that hit a shelf in Walmart are processed through our application, which needed a facelift.  We engage more than 70 carriers across the country and wanted to provide them with an optimal UX.

SOLUTION

What was the scope of their involvement?

ROSSUL provided us with UI/UX services for our web-based application. We explained to them what we needed and gave their team use cases for how we use the application right now. Then, they created different personas for who they thought would be using the application. This is a specific deployment application, but it can be leveraged by different sources. ROSSUL built different personas to support future users in different industries. Their team created a UI/UX from scratch that sits on the application's blockchain technology.

Our application aggregates data and provides Walmart with visibility into shipments so that we can calculate an invoice for them. The carrier uses our platform to evaluate costs. It’s important for the carriers so that they can get paid based on the invoices produced through our system now.

What is the team composition?

We communicated with Elia (Founder and Creative Director) and one of his designers, Chris (UX Designer).

How did you come to work with ROSSUL?

We researched local companies on Clutch because the platform provides really good customer feedback reviews. We found ROSSUL on there and saw that their team focused on UI/UX. We reached out and they were interested in the project. We interviewed about 4–5 different UI/UX firms but Elia was a pleasure to work with. He followed up almost instantaneously. ROSSUL seemed interested, unlike other agencies.

How much have you invested with them?

The project cost between $10,000–$25,000.

What is the status of this engagement?

We kicked off the project with ROSSUL in January 2020 and it wrapped up around February. Since then, we’ve had back and forth with their team to complete small changes. Recently, I spoke with Elia about working on another project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The ROSSUL team goes above and beyond. They didn't just provide a great, professional service. Rather, they also gave us their opinions and challenged our ideas. 

I'm happy with the end product. I showed the design internally and everyone loved it including my CEO and CTO. We had to make small changes because certain features had to operate in specific manners but that wasn’t a limitation on ROSSUL. When I told Elia, he came right back with a great sketch. 

How did ROSSUL perform from a project management standpoint?

We tracked the project in JIRA where ROSSUL put together a full map, which allowed me to see different timelines for deliverables. ROSSUL followed the timeline as long as we gave them the information needed. We also used InVision to share screens and provide feedback. They set up meetings regularly to get feedback and share information. Their team provided updates constantly, which was great because I rarely had to follow up with them. They were visible and provided updates all of the time.

What did you find most impressive about them?

They clearly have UI/UX experience. Their team doesn’t take what you say and regurgitate it. ROSSUL gave their opinions and UI/UX expertise. I questioned certain aspects of the project and they provided the reasoning behind why we could or couldn’t do certain things. What’s most impressive is their professionalism and experience.

Are there any areas they could improve?

No, they were great. ROSSUL continues to support us.

Do you have any advice for potential customers?

You have to supply them with information because they’re not mind readers. You have to articulate your vision because their team’s limited to what you provide them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a software recruitment platform that connects software developers with pre-verified skills with employers looking for those skills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We conducted a lot of beta testing and identified that we needed to improve our mobile app’s UX, so we engaged ROSSUL to revamp that.

SOLUTION

What was the scope of their involvement?

They redid all of our user flows and design. I gave them a bit of information on what I was looking for, personal mock ups and stuff like that. Ultimately, the work that they came up with was completely original. They worked with Zeplin and InVision, and the app is on iOS and Android.

They made the app more intuitive. Before, we needed to give users a lot of instruction on how to use it. That was a big hurdle for us, and they were able to solve it.

What is the team composition?

I communicated directly with their CEO, and I spoke a few times with one of their team members.

How did you come to work with ROSSUL?

I did some research on some companies out there and shortlisted a few. I contacted ROSSUL and a few others, but temporarily paused the project. Still, ROSSUL kept in contact with me, and it showed that they were eager to get the work done.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

It lasted from January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the app a week ago, and so far, feedback from developers has been really good. Several users mentioned how intuitive the app is, so they clearly made a big difference for our UX.

How did ROSSUL perform from a project management standpoint?

They have project management nailed down. They use Jira and Slack to manage the work and communicate with us. They make sure the work comes through the right funnel, so they have a good handle on how they take on work. We had the timeline broken down into sprints, but they worked through everything quickly.

What did you find most impressive about them?

Eli (CEO) was very accommodating, was very involved, ensured that I was up to speed, answered my questions completely and clearly. They helped me with several things that weren’t in our initial agreement just to make sure we had things sorted out. They went above and beyond what they needed to, and it was very helpful. Eli is very direct and straightforward because he is focused on what the project needs.

Are there any areas they could improve?

No, they get the work done properly, and clearly their methods work for them.

Do you have any advice for potential customers?

Make sure you know what you want. They’re good at taking your ideas and turning them into a reality. If you’re not clear on what you want, it would probably drive up your costs. If you make too many changes, it will be difficult for them to operate.

BACKGROUND

Introduce your business and what you do there.

I work for a company that helps communities of patients with rare diseases. We aggregate health information to produce new data that researchers can use to identify and evaluate therapies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We hired ROSSUL to help us build an online portal that connects patients and families with their electronic health records (EHRs). We also wanted a custom survey tool that would allow us to collect additional information from our users. 

Our primary concern was ease of use because most of the patients using the platform have disabilities. Accessibility was a huge factor, and we also wanted our users to realize that providing the information is worth their time.

We wanted a product that could strike a balance between feeling like a game, in terms of being pleasant and fun, and being effective in helping us accomplish our goals.

SOLUTION

What was the scope of their involvement?

The project started with an initial conversation where we walked ROSSUL through what we were trying to accomplish. After that, we showed them some hand-drawn sketches and wireframe drawings that displayed the features that we thought were necessary. From there, we moved into breaking down the tasks that needed to be completed so that we could execute a contract with them. All of the deliverables were created from scratch.

What is the team composition?

They have three designers working on our project. We have a main point of contact for direct conversations, and the other designers have access to our feedback on Jira and InVision.

How did you come to work with ROSSUL?

My executive assistant knew Elia (CEO, ROSSUL) from a previous company. We went through an evaluation process with a few other designers—also ones that came in through our network—and we eventually decided on ROSSUL.

We chose them for a couple of reasons, the most important being their understanding of accessibility constraints and best practices. We knew that we could trust them to keep those considerations top of mind while designing. 

They were also sophisticated in their reasoning when they explained different approaches and collaborative in a way that showcased their design decision making. We appreciated early on how they were able to share new ideas and push back on our ideas in a helpful way.

What is the status of this engagement?

The project started in September 2019; that’s when we first started having conversations with them. Because of our internal decision-making processes, the contracting phase went longer than expected, and they didn’t officially start work until October 2019. The project officially wrapped up in November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Aesthetically, the designs are exactly what we were looking for. The product is easy to use, and it looks nice and professional. The graphing packages, in particular, were much better than what we were using before, and the portal seems to work well even on mobile interfaces, even though it’s designed for laptop web browsers. ROSSUL addressed all of our concerns about the mobile view.

How did ROSSUL perform from a project management standpoint?

They were transparent and persistent, which made for consistent progress. They were also respectful about gathering necessary feedback from us to keep the project moving forward. The visibility was also helpful; we knew what they were working on and what needed to be reviewed at every stage. 

The process was very iterative, much more so than past projects that we’ve done with other designers. All of the feedback and commenting was done in sync to save time. We captured all of that on Jira and InVision. 

I would often get busy with other projects for 3–4 days, and I’d go back and see that 20–30 items were already prepped for review. Most of the time, ROSSUL also included comments explaining specific design choices with questions about our goals and preferences. I would go through those items for the next day or two and then wait for them to send me more deliverables.

What did you find most impressive about them?

I was impressed with their ability to take underdefined concepts and translate them into usable designs. For example, when we started, we were trying to make a product that pulled information from electronic health records (EHRs), but we hadn’t thoroughly thought out how we wanted to display that content. ROSSUL had a fantastic idea—about 3/4ths of the way through the project—to break that content into different pages. Because of their creative thinking, we now have screens that are both easy to navigate and useful to patients.

I was also pleased with their ability to scope out the project. When we started, the scope was over budget and outside of our timeline, and we were worried that we wouldn’t be able to work with them. ROSSUL was flexible and creative in finding ways to end the project with a finished product that hit our constraints while excluding unnecessary components that drove up the cost and timeline. They were able to do that while still providing something that meets our initial vision.

The initial conversations were fantastic in many regards. They brought in a few of their designers to ask additional questions to get a feel for what exactly we were trying to do. ROSSUL recorded those conversations so that they could go back and review them to ensure fidelity with our original plan.

Are there any areas they could improve?

I don’t think so, everything looks great. The project has moved along consistently; I don’t have anything negative to say.

Do you have any advice for potential customers?

They’ll be flexible and supportive if you explain what you want. You can always ask them to make changes, and they’ll help you think through the decision in a logical manner, always trying to align with your business goals. Be transparent and know what you’re looking for, and they’ll work hard to make it a reality. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of dissemination for a nonprofit specializing in education, science, and culture. Basically, all of the customer-facing technical systems are under my responsibility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We had a web presence that was not ideal for our organization. We developed a new website and wanted to know if the new website met users' needs. 

SOLUTION

What was the scope of their involvement?

ROSSUL worked to validate one small part of our migration to a new web presence. We were developing a website, which is a small piece of our process to build a web presence. The team directed an evaluation of our platform and gave us recommendations to put us on the right track.

First, we reviewed their approach to the tests and their timetable. We developed a heuristic evaluation and a user interview. For the heuristic portion, their team created a report based on the evaluation and noted three areas for improvement. We had a person on site who was the focal point for the user testing work. Our team selected users based on our target segments and they supplied some of their non-expert users. Their team facilitated users through the process detailed in the proposal.

Lastly, they extracted the point of view of different users, which were reported. Based on their findings, ROSSUL gave us a list of recommendations. We’ve assessed all of their recommendations and identified the ones that we can and can’t execute easily.

What is the team composition?

We worked with two members of their team. Elia (Founder and Creative Director, ROSSUL) was the project manager and Chris (UX Designer, ROSSUL) executed most of the work.

How did you come to work with ROSSUL?

We put out an RFP and they responded with a proposal. We ranked all the responses and ROSSUL were at the top of our list. We worked with their team to make sure the proposal met our needs. Then, we went through a contracting process and they signed onto the project.

How much have you invested with them?

We spent between $10,000–$50,000 on their services.

What is the status of this engagement?

We collaborated from the beginning of October 2019 until the middle of November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the main reasons we wanted them to do this assessment was to validate the direction we were taking. Their work helped us with executive management, making sure they were supportive of what we were trying to do. We’re very happy with the work ROSSUL did. Their team found quite a few insights. They were obviously experts in their field. We felt that we got a decent quality product back.

How did ROSSUL perform from a project management standpoint?

They implemented project management software—JIRA— and performed well. It was good to have an idea of what they were doing and when they were doing it. Compared to past contractors, ROSSUL did that quite well.

What did you find most impressive about them?

Their team was quite clear about what they were and weren’t able to do. They provided good customer service and we worked well together, which can be difficult with contractors especially when conditions aren’t clear. The project was well planned out.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Go over the expectations on both sides. Make sure that you know what you’ll be delivering and what they will be delivering for the project.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO at Human Automation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL?

We wanted to outsource the UI of our SaaS app from start to finish.

SOLUTION

What was the scope of their involvement?

ROSSUL was very process-driven. We had a few user stories that they took and executed the full design of the app and UI. First, we had to make sure their team understood the user stories and their meaning. After walking through the concepts, they started with rough drafts and wireframes, talking us through that process. Based on those conversations, we were able to flesh out our user stories more.

After several reiterations of that, their team built multiple iterations of hi-fi prototypes. Beyond what we provided their side, they added concepts and functionalities to our app. After the final handoff to our developers, we coded it.

What is the team composition?

We worked with two designers.

How did you come to work with ROSSUL?

I found ROSSUL on Clutch. I narrowed it down a global search to three or four companies that I ended up reaching out to. I received a proposal from two of them. ROSSUL’s fast response stood out. I talked to the owner about my concerns and questions, which he addressed. He also led me through their InVision app to showcase their previous designs and examples that mirrored my user cases.

How much have you invested with them?

The work cost around $30,000.

What is the status of this engagement?

We finished the project in July and started the process about eight weeks earlier than that. It went longer due to changes on our end.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even after the project was completed, their team insisted we have a final meeting to provide additional feedback. They didn’t have to follow up, but they felt the need to make sure everything was done correctly. The design looks great and functions well. All of our prospects and customers present during the demo seemed to have liked it. It’s easy-to-use and intuitive. There have been no negatives so far.

How did ROSSUL perform from a project management standpoint?

Their project management style was exceptional. On our end, we used phone calls and emails for correspondence. We communicated with the designers twice a week. They were open to using our Jira with our developer. We also used InVision heavily where we would comment on work and reply to notes.

What did you find most impressive about them?

ROSSUL has a thorough team that keeps timelines moving. From a project management standpoint, they were also very strong. The team at ROSSUL was invested in delivering a solid UI.

Are there any areas they could improve?

Not really. For us, it was a lot of money, but that was the proposal we signed. Everyone wants more for less, but there have been no issues whatsoever.

Do you have any advice for potential customers?

ROSSUL does an excellent job of leading customers through everything.

BACKGROUND

Please describe your company and your position there.

I’m the principal of The Future of Publishing, a consultancy and market analysis firm. We study and advise those in the publishing industries, including books, magazines, newspapers, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROSSUL?

We hired ROSSUL to create our website. We needed about 24 minisites with anchoring features.

What were your goals for this project?

We wanted the site to help us establish our firm as a leader in the publishing consultancy field.

SOLUTION

How did you select this vendor?

I followed a recommendation from a trusted colleague who had a successful engagement with ROSSUL in the past.

Describe the project and the services they provided in detail.

I worked with ROSSUL to define the scope of the project. Once we decided on the structure we wanted for the site, Elia (CEO, ROSSUL) translated our ideas into a platform and focused on UI. They also incorporated a blog. Our site is now over 12 years old, but ROSSUL continues to refresh the platform and enhance its responsiveness. We’re currently working on a redesign with them.

What was the team composition?

I primarily work with Elia and Tom (Lead Developer, ROSSUL).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

ROSSUL has helped transform our company from a concept into a business with a strong position in the market. We’re able to be a leader in the field of analysis. Our credibility has significantly improved since beginning the work with their team.

How was project management arranged and how effective was it?

We’ve had no challenges in how they manage the project. Everything has been delivered on time and within our budget. Their team is transparent about any offshore maintenance and they’re very responsive to our needs.

What did you find most impressive about this company?

ROSSUL continuously finds a solid balance between their UX design and pragmatic mindset. They maintain my inspirations and ideas while bringing them into reality.

Are there any areas for improvement?

Some of the initial architecture limited me to needing expert support, but it was the right approach. The structure has evolved with technology over time.

BACKGROUND

Introduce your business and what you do there. 

I’m the SEO and SEM specialist for a travel insurance company. Our customers visit our website to find the best travel insurance plans for them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROSSUL? 

We needed to redo our website because the look of it was a quite dated. We want to have a modern site that is full-width, mobile-friendly, and easy to use.

SOLUTION

What was the scope of their involvement? 

ROSSUL helped us redesign the entire website, including the UX/UI. They created wireframes in Adobe InDesign and then shared them with us through that platform. We were able to go in and make comments on the different designs and where things need to be fleshed out. 

They actually went ahead and helped us to code the frontend (HTML, CSS, and JavaScript) as well. They also helped with gathering images for our blog. Once the code and the design was complete, they it passed off to us and we took it from there. We integrated it with our backend and got everything up and running.

What is the team composition? 

We started out working with Eli (founder, ROSSUL) and the head designer. They had several other team members working behind the scenes. A few developers came onboard when we started the web design portion of the project, so we worked with a total of seven people. 

How did you come to work with ROSSUL? 

We looked at a number of different firms at a variety of price points. ROSSUL was an amazing fit due to the price that they offered and the work that they were willing to do. All the other firms were more expensive, and we weren't too impressed with their portfolios. ROSSUL has a great portfolio and the price was right in our budget. 

How much have you invested with them? 

The initial project to have 40 pages redesigned was between $20,000–$25,000. After we onboarded a couple more projects, the total price a bit more than $45,000. 

What is the status of this engagement? 

The work took place from March–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The new website just launched. In addition to making our site the leader in travel insurance, it's very important that we're relevant to our customers. The most important KPIs are bounce rate and time spent on site. Our bounce rate has decreased from 46% to 35%, which is great. Time spent on site has doubled. While being brand new might lead to more time spent exploring, users are consistently spending much more time on the site. The conversion rate has gone up as well. We're really excited by these early results. Every metric we’ve seen so far has been impressive.

How did ROSSUL perform from a project management standpoint? 

ROSSUL was able to meet our demands very quickly. We mostly communicated through email. They used Google Calendar for setting up meetings, and Google Hangouts for our calls. They were always available to discuss any sort of issue that we had. They’d quickly get on the phone with us to address the problem. ROSSUL used their expertise when we were at an impasse and didn't know what to do next. They led the project forward in terms of what we needed to do to get through those crucial points. 

What did you find most impressive about them? 

ROSSUL had an impressive ability to solve problems. If we didn’t like something about the design, they were able to quickly come up with a new design that we thought was really awesome. Previous designers would only be willing to make a small change, such as to a button. ROSSUL would make significant revisions if we asked them to. Then we’d work together to determine what looked best. They provided a lot of variety in their designs, and their opinion was really helpful. 

Are there any areas they could improve? 

Nothing comes to mind. We had a great time working with them, and we'll definitely use them again in the future.