Global app developer based in NYC

Rose Digital is a minority-owned technology consulting firm. We work with world class companies and agencies who want to build top tier technology products, services and platforms that users deeply value and enjoy using.

We excel in modern web and mobile application architecture, development, deployment and maintenance at scale. We design for and expect that our digital experiences will reliably support loads well into the millions of users per month. Our passion is partnering with large, impactful companies and government agencies in order to help them leverage modern technology to better serve their users or customers. We get excited about solving hard technical problems with widespread impact. Our goal is to deliver our clients not only a successful product deployment but best practices and tools for high efficiency agile development in the future. We bring the efficiency and creativity of a startup to the enterprises and agencies developing digital products with the reach to impact the world.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2014
Show all +
New York, NY
headquarters
  • 33 West 60th St
    New York, NY 10023
    United States

Portfolio

Key clients: 

Annex88 x Adidas

Skanska

American Express

Ford

Zoetis

Fuse

Dealer Market Exchange

CivicTechnologies

Bard Graduate Center

adidas Originals Deerupt Augmented Reality

Reviews

Sort by

AR Web App Dev for Digital Agency

"We had thousands of users per second, and Rose was prepared to handle more."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2017 - Mar. 2018
Project summary: 

Rose Digital built a web–based augmented reality (AR) experience that enabled global users to interact with 3–D product animations. This individualized animation was viewed by a worldwide audience.

The Reviewer
 
11-50 Employees
 
New York, New York
TJ Docena
Producer, Annex 88
 
Verified
The Review
Feedback summary: 

Rose reduced animation file size by 194 MB while maintaining a high–resolution AR experience on multiple devices. Their animation resulted in users staying in the experience for over one minute. Their passion for projects and clear communication keeps projects on scope and within budget.

BACKGROUND

Introduce your business and what you do there.

I’m one of the senior producers for Annex 88. We are a digital marketing company, and my role is to find vendors that can help us execute the creative ideas we pitch to our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rose Digital?

We wanted to display our client's products through a web–based AR experience that was accessible worldwide and over any device.

SOLUTION

What was the scope of their involvement?

The AR experience, especially on mobile devices, is something that is fairly new in the technological world, so we were asking them to do something that hadn’t been done before. They created a website from scratch that acted like an app and allowed users to interact with a product in AR. This included having sites that wouldn’t typically ask for camera access—like Safari—ask for that permission, as well as giving users the option to share their experience on social media. They also had to design and build 3–D animation that would load quickly on a global scale.

What is the team composition?

We had a dedicated project manager who managed the workflow, budget, scope, and timeline. There were two animators and four engineers. One animator was experienced in animation compression, and one engineer was specifically focused on video compression. Since this was such a new avenue for us and Rose, we included Evan (founder and lead engineer, Rose Digital) in our client–facing meetings. He began working closely with us on the project, and about six weeks out he is the one that managed the entire project.

How did you come to work with Rose Digital?

Rose was first recommended to us through mutual business connections. We decided to go with them because of how highly they were recommended, because they are a smaller vendor, which meant clear lines of communication, and because it was a wonderful opportunity to diversify the vendors that we work with.

How much have you invested with them?

We spent within the range of $200,00–$300,000.

What is the status of this engagement?

We began working with them December 2017 and the project finished March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We began with 200 MB 3–D scan of our client’s product and Rose repackaged that animation into a 6 MB file that remained high–resolution. They were able to have that file load for users around the world in less than six seconds, and users were staying in that experience for over a minute and a half, which is an incredibly impressive ratio. We had thousands of users per second, and Rose was prepared to handle more. We worked in New York executing tests on the newest mobile devices and when the website launched, we saw surprising results in countries with technology that we hadn’t tested, like South America and Asia. There was an eight–hour period where we saw 1,000 users per second just from South America.

How did Rose Digital perform from a project management standpoint?

They built a calendar and made frequent updates as the project developed. They were very clear about the scope and cost, especially as new ideas arose that could affect the budget. They communicated exactly how our money was being used. They were very patient and created review schedules for all involved parties, but would also be more hands–off if that was necessary.

What did you find most impressive about them?

The team is composed of knowledgeable and experienced people that choose projects based on what they’re passionate about, and it shows. They were very excited to work with us in this new realm and would provide us with discounts because of this. Since the work was so new, the research they did and provided us with was impressive. They found things that had never been done before, identified where there was competition, and validated and tested the product.

Are there any areas they could improve?

We did not ask them to do this but I could see how in a large company their big data analytics could be overwhelming or misinterpreted. I would suggest simplifying or clarifying the data so that it can easily translate to a larger audience.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Analytics Platform Dev for SaaS Solution Provider

“They are exceptionally talented at translating the needs of the end-user into a useful platform.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
October 2016 - Ongoing
Project summary: 

Rose Digital evaluated the needs of the end-user to develop an open-source analytics software with state-of-the-art search and mapping features optimized for user experience.

The Reviewer
 
1-10 Employees
 
Los Angeles Metro Area
CEO, SaaS Platform
 
Verified
The Review
Feedback summary: 

The underlying software architecture is impressive and end users are happy with its speed and performance.  However, an ill-designed GUI makes some of the content unclear.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of a tech company that develops analytics software for public institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rose Digital?

We were awarded a contract to develop analytics software for a client that would require spatial data storage, so we reached out to Rose Digital to assist in developing the software in a cloud computing environment.  

SOLUTION

What was the scope of their involvement?

Rose Digital started the process by evaluating all possible end-user needs and developed requirements documentation with the information that they gathered. Their requirements analysis guided the design and development work that followed. They set up a MongoDB as a flat database that utilizes postscripts and PostGIS, which supports spatialized data. The database also allows for convenient search categories by way of preset query caching. The frontend was developed with React, which produces fast search results by limiting the amount of data is refreshed on the page. They hired contract vendors to help develop the mapping and interactive features.

What is the team composition?

Our main point of contact was the liaison between our company and their development team.

How did you come to work with Rose Digital?

Rose Digital was one of three software development companies that we interviewed to work on the project. We were impressed by their intelligence and communication skills, and they possessed the necessary experience in both software design and cloud hosting.

How much have you invested with them?

We spent $150,000 on this project.

What is the status of this engagement?

We began this project in October 2016 and we have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We get numerous compliments on the software’s state-of-the-art features, but its design is disappointingly second-rate. The GUI design interferes with the presentation of content on the software. Although the presentation layers did not meet our standards, the technology works well. Users have expressed their content with the fast-paced search queries.

How did Rose Digital perform from a project management standpoint?

From a process perspective, their project management was solid. They were always responsive to our needs and they always offered practical solutions. However, they failed in communicating the visual aspects of the project with our team, so we never had a clear understanding of what the end-product would look like.

What did you find most impressive about them?

Rose Digital is very confident in their software developing skills, which was very comforting for our team.  Their in-house staff is exceptionally talented at translating the needs of the end-user into a useful platform.

Are there any areas they could improve?

The vendors that they brought in to assist with developing the mapping feature and designing the interactive elements were unqualified for the job. The map system is technically sound, but their vendor didn’t have the necessary skills to optimize the feature for the end-user experience. The company that worked on the interactive design had little to no understanding of the project’s goal. Consequentially, their graphic design work failed to meet our expectations.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Their project management is great, and they work hard to cater to our needs.
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer