Rootstrap

What evidence can you share that demonstrates the impact of the engagement?

It’s definitely early in the lifecycle of the product, but we’re already seeing 20%–25% user retention, which is beyond what we expected at this stage. That’s a testament to the work we did with Rootstrap on the brand side. It also shows that the site experience is friendly, intuitive, and well-done.

How did Rootstrap perform from a project management standpoint?

We don’t share an office or a time zone so collaboration has been a huge part of this process as we build this site from scratch. Rootstrap is made up of highly responsive and great collaborators. We’ve had no issues with communication and project management. That’s a huge part of the success we’ve seen. We use Slack for communication and Trello for ticketing as well as the development and design work. 

What did you find most impressive about them?

From both a development and design side, UI/UX is something we’re not strong at as a company. Rootstrap brought that to the site. They helped us define the site and product design. We continue to iterate. They’ve also been really helpful to us being adaptable and agile. 

Are there any areas they could improve?

The engineering team has the ability to get the site up quickly, which is fantastic and what we needed. But now, as we’re more mature as a company, the speed takes away from the DevOps process. We’ve sacrificed some efficiency and best practices, leading to QA that could’ve been avoided. 

Any advice for potential customers?

Rootstrap is a very talented team. Try to establish a lot of things ahead of time. That will set up a process and structure that the entire team can follow from the beginning. 

What evidence can you share that demonstrates the impact of the engagement?

We do all of our development and design in-house now, but we’ve kept a close relationship with the skilled team at Rootstrap. Our initial MVP, based on their design, received great feedback from our users. They set us up for success from a usability perspective, making sure the platform was intuitive.

Their work also iterated our early development practices and technologies, allowing us to create a sustainable development team and workflow. We took their best practices and implemented them within our organization.

How did Rootstrap perform from a project management standpoint?

Their team was wonderful. They were easy to work with, responsive, and accommodating throughout the process. We primarily communicated through phone and video calls. We also had a private Slack channel where we could ask or answer questions. All of our messages were responded to in 30 minutes. If they needed further clarification, we would hop on a quick call.

For the initial backlog, we used Trello, and they used their in-house tools to perform an audit of our existing codebase. Their team also recommended different technologies to leverage in our development process, which was helpful advice for a team that’s just starting.

Rootstrap focused on our company’s success. They dedicated their entire team to the project; no one was pulled in different directions.

What did you find most impressive about them?

The team at Rootstrap offers services that cater to startups and robust companies with massive teams. They also work quickly and take strong consideration in each of their projects. Rootstrap invests their time in resources that ensure company success.

A lot of other development agencies want a quick check, but Rootstrap is considerate of their client’s budget and timeline. They also make sure any work will prepare their clients in the long run.

Are there any areas they could improve?

Not really. Their work and team stood out significantly from other providers. They’re a top tier development firm.

Do you have any advice for potential customers?

Go in with an open mind. Their approach isn’t to make money. They’re a smart team that makes sure everything they’re doing fits for their clients. They appreciate honest feedback because it will benefit the project.

Listen to the different options because they strive to provide customized solutions within the breadth of services they offer. Across their entire team, they cover all of the required technical acumens.

What evidence can you share that demonstrates the impact of the engagement? 

Rootstrap’s work is flawless. They’ve never failed to deliver. As an early-stage startup, we move fast and make decisions just as fast. Despite that, they’ve always delivered value. Anytime their work doesn’t reach the standard we’re used to from them, they go above and beyond to make sure they remedy that.

How did Rootstrap perform from a project management standpoint?

Our teams usually communicate through Slack and either Zoom or Google Hangouts. Their team is very organized. We’ve never had an issue and they’re incredibly flexible whenever we need to move a meeting or push something back.

What did you find most impressive about them?

With zero exceptions, every member of the Rootstrap team brings something new to the table. They go beyond being just professionally capable. I genuinely consider some of them to be friends. Rootstrap has a really strong culture.

Are there any areas they could improve?

No, everything has been great.

Do you have any advice for potential customers?

Make sure you’re not going in there expecting your words to be law. As developers, they can open up a whole new avenue of value.

What evidence can you share that demonstrates the impact of the engagement? 

It’s enabled us to have more features, and get to market in a quicker fashion than we would have by ourselves. They’ve really become our tech management team as we’ve filled those roles. It has really helped us grow our technology team as well.

How did Rootstrap perform from a project management standpoint?

They’re very responsive. We have daily stand-ups, or something along those lines, for each project they’re working on. Our primary point of contact on their side is really active and pulls resources together for whatever we need.

I really appreciate that, when there have been miscommunications, they’ve been really open. If something didn’t work well, they figured out how they could do it differently and made a few shifts.

What did you find most impressive about them?

They’ve been very collaborative. They’re like an extension of our team, which is how we work best. I appreciate that they’ve adapted our culture and have really become a part of it.

Are there any areas they could improve?

We’ve has a variety of folks with different skill levels on our account. Most have been wonderful, but there have been a few that weren’t a good fit.

Do you have any advice for potential customers?

They’ve been successful in both ongoing partnerships and standalone projects. I think it’s really important to have clearly set deliverables and to establish guidelines on how your company runs to let them understand how you operate and fit in.