Outcome-driven development. At any scale.

Bronze
VERIFIED

At Rootstrap, we help enterprises scale people, processes, and products through outcome-driven development.

We’ve helped launch more than 750+ digital products with more than 100 million combined downloads.

Our mission isn't to merely build pretty interfaces, it's to iteratively design software solutions.

The outcome? Achieving your business goals & generating ROI.

  • We taught Google how to run design sprints.
  • We helped MasterClass achieve their revenue growth goal of $100M ARR.
  • We’ve given Globalization Partners $5M in savings.
  • Helped Ownable do $1M in a single day on Black Friday.
  • 25 startups have secured VC funding with an average of $250K.
  • Our largest Discovery alum has been acquired for $25M.

Whether you need an app built from scratch, a rescue mission for a product that's FUBAR, or need some extra development muscle for your internal projects, our developers are some of the best in the world, and we guarantee they'll generate the results that matter to you.

Let’s build something great together: [email protected]

 

Specialties include: web development, mobile development, staff augmentation, and emerging tech like AR/VR, artificial intelligence, blockchain and cryptocurrency, chatbots, and ML/deep learning.

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2011
Show all +
West Hollywood, CA
headquarters
  • 8913 W Sunset Blvd #1/2
    West Hollywood, CA 90069
    United States
other locations
  • 455 West 23rd Street, Suite 1B
    New York, NY 10011
    United States
  • Sarandi 690D MF
    Montevideo 11000
    Uruguay
  • Av. Corrientes 800
    Buenos Aires C1008
    Argentina

Portfolio

Key clients: 

MasterClass | Google | Salesforce | Universal Music Group | FanBread | Cash Money Records | Spotify | Snoop Dogg | CES | Disney | Tony Robbins | Microsoft | Epson | Loftey | Ericsson| Die Antwoord | Live Nation | TikTok | adidas

MASTERCLASS Image

MASTERCLASS

They wanted the tools to scale. We outfitted them with the best engineers in the world.

MasterClass is an immersive online experience that allows anyone to take classes with the world's most talented professionals. They were searching for a world-class development team to act as an extension of their own. We delivered with efficient, integrated, and transparent development processes at a fraction of

average industry rates.

From burgeoning early stage startup, to massive online education empire.

We embedded our team to help scale their development. Starting with just a handful of developers, we scaled up to over 15 engineers working on MasterClass’ internal projects. This was so successful they eventually requested our team to vet their own in-house developers. The result? We managed to augment their dev team with world-class talent, resulting in massive growth: taking them from 50M to 100M revenue in a few short years.

GOOGLE Image

GOOGLE

A tech titan was looking to innovate. We helped them transform.

The Google team wanted to create the world’s most streamlined project management tool. They aimed to transform both business processes and software systems with a new product suite that would make work more efficient and agile. With us on their side, they were able to validate their early concept through an in-depth discovery

process.

We delivered an actionable and clear roadmap in less than 48 hours.

We developed a brief that delineated the goals, logistics, team, and schedule. Then, found innovative ways of transforming both processes and tooling. With our data, the Google Opus team began user testing and iterating on the solution we created and used this rock-solid foundation to expand into the greater requirements of the full Opus product suite. The result? We helped Google define a clear vision and action steps for their entire year in just two days.

TONY ROBBINS Image

TONY ROBBINS

We took an established icon and transformed him into a legend.

Tony Robbins is best known as America’s #1 life & business strategist. While he had built a powerful coaching empire, we helped him modernize his content library, navigate the transition to digital, and undergo a dramatic improvement of his entire operations. We transformed his executive staff into a highly-responsive team capable of

adapting to a fast-paced, dynamic environment.

We didn’t just take his brand digital. We made it a digital household name.

Working with us, he saw a return on his development investment in less than 30 days with Breakthrough University: a UX-focused mobile solution that gamified his entire life coaching program and drove millions of downloads. After the first app, we helped with a seamless transition of engineering tasks to their internal team and continued the momentum with 4 more apps for the Robbins’ growing empire.

MERRY JANE Image

MERRY JANE

We took the vision of media’s top Dogg and disrupted a budding industry.

Merry Jane was envisioned as the GQ for Cannabis by hip-hop superstar/venture capitalist Snoop Dogg and his tech team. The discovery platform, website, and mobile app were designed to disrupt the nascent CBD and Cannabis space through engaging and highly developed content, delivered through first-class technologies and

channels.

We didn’t just build a new brand. We launched the definitive cannabis culture resource.

We developed all branding (including logos, tone of voice, and storytelling) and created the media platforms and apps from top to bottom, from sketch work to wireframing to marketing. Ultimately, the high-concept digital platform was able to raise over $5M from angel and VC networks, including celebrities like Seth Rogen and Miley Cyrus.

EPSON Image

EPSON

They needed custom labeling for complex equipment. We delivered.

Epson had one of the best label printers in the country but needed a cross-platform software interface that would work for the largest businesses in the world. We developed an iOS and Android app that was fully platform agnostic, equally at home on a smartphone, tablet, Mac, or PC. Epson Datacom became a versatile and incredibly intuitive

printing experience that streamlined workflow for millions of professionals nationwide.

They wanted game-changing smart glasses. We helped them see the future.

The team at Epson Ventures built a beautiful, functional portal into Augmented Reality in their Moverio smart glasses, but they needed a way to impactfully demonstrate their full capabilities. We came to them with a solution: a series of games and apps designed to be engaging and to demonstrate the full spectrum of AR & VR capabilities behind the glasses.

WESTIME Image

WESTIME

A luxury brand wanted to expand. We made them an online powerhouse.

The luxury watch market has been stagnant since being disrupted by the long-tail growth of the Apple Watch. Westime planned to bring creativity and innovation back with a line of forward-thinking legacy pieces, and they needed a new online presence that captured that bold vision and drive.

A modern version of an old

vision, performing like clockwork.

We became the (collective) CTO for the Westime brand, building out crucial online features, streamlining and maintaining their core eCommerce platform, and helping to bring their online voice, vision, and functionality up to the standard their luxury pieces represent. Our overhaul increased conversions and performance, with a fully responsive and mobile-enhanced presence that helped watch enthusiasts embrace the brand using the technology they know.

LOFTEY Image

LOFTEY

They wanted to dominate real estate. We disrupted brick and mortar with modern tech.

The real estate industry is one of the oldest verticals in the world and was primed for disruption. That’s an opportunity that Rootstrap and Loftety recognized when we partnered to build a cutting-edge apartment discovery platform. We took the concept and validation of the Loftey MVP and turned it into a complete

end-to-end product that allows users to find, filter, and discover apartments and real estate opportunities through a web app built to grow with the company’s targets and timeframes.

We turned a million-dollar idea into a million-dollar reality.

Our work on Loftey set the company up for long-term success with the platform achieving $2Million+ in annual revenue and becoming a growth platform with a steadily increasing valuation and customer base who continue to embrace the user-friendly approach to real estate sales and discovery.

SALTED Image

SALTED

They were looking for a development team. We became a Sous-Chef for the entire platform.

Saltedtv.com is an immersive crash course in culinary education without having to attend a brick and mortar institution. Working on the platform as a development lab, we completed all the concept work, laid out the workflows and development planning, and took on the mantle of co-CTO, working directly with their

technical lead to have the product developed and successfully launched.

A strong recipe for a future of healthy growth.

Through our work, Saltedtv.com pitched for and secured millions of dollars in Angel and VC funding. While many of their competitors have struggled, both post-IPO and in additional funding rounds, the completeness of Salted.com’s approach and the quality of their product has been a marker of high potential in the cooking and food tech space.

ONE DOOR Image

ONE DOOR

They were looking to build a new product. We opened the door to lucrative partnership.

Together One Door and Rootstrap created the Merchandising Cloud, custom kiosk software that provides a solution to merchandising management for Fortune 500 clients. One Door now represents one of our largest scale clients as we maintain a dedicated agile team of 10 engineers, designers, and developers working

full-time maintaining and iterating the software.

Head in the cloud and $20,000,000 worth of scale.

Working with our team has enabled One Door to scale their development capabilities at a cost-effective rate and optimal speed. For 3+ years, One Door has worked closely with Rootstrap’s dedicated team to identify and reach high-growth revenue targets and through this work, have been able to unlock $20M in venture financing.

Reviews

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IT Staff Augmentation for E-Learning Company

"Their professionalism is unmatched."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2018 - Ongoing
Project summary: 

Rootstrap provided staff augmentation services for an e-learning platform. Their team helped develop an SEO initiative, frontend functionalities, and a new backend for a mobile app.

The Reviewer
 
51 - 200 Employees
 
San Francisco, California
Mandar Bapaye
VP of Engineering, MasterClass
 
Verified
The Review
Feedback summary: 

Rootstrap's services are high-quality and their engineers have become a major part of the coding and development team. Professional and dedicated, their team successfully developed the SEO project. They work directly with the client's team and communicate constantly. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m VP of engineering at MasterClass.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We needed assistance with web development. At the time, we had a team of around 18 people and we needed to scale up the team because we had new initiatives.

SOLUTION

What was the scope of their involvement?

We reached out to Rootstrap and started with a couple of engineers to get the ball rolling. We’ve slowly ramped up their involvement to around 18 people working with us. They took care of an SEO initiative that we had. They also worked on the website. Their team helps with the backend work for our mobile application.

What is the team composition?

Out of a team of 18, one is a scrum master, one is a QA engineer, and the rest are regular engineers.

How did you come to work with Roostrap?

We were referred to Rootstrap from a friend of a friend.

What is the status of this engagement?

The work began in June 2018 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, the quality is fantastic. The engineering team is very dedicated. They’ve essentially become part of our coding and development team. For example, their team has optimized our monthly subscription models. They’ve provided significant impacts on our promotional work.

From an SEO perspective, the execution speed is brilliant and the code quality is solid. That helped us build up our SEO initiative from the ground up, making it a major organic channel for us.

How did Roostrap perform from a project management standpoint?

Our main point of contact was Carolina (Engineer, Rootstrap). We don’t have a dedicated project manager, but we have one scrum master. Otherwise team members directly work with our project managers and team leads. We have standup meetings every morning and grander planning meetings every week. They fully participate in these meetings. We usually use Zoom for these meetings.

What did you find most impressive about them?

Their professionalism is unmatched. The ways they groom their engineers and the quality of engineering are really good. Although the engineers are new, they are very good.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

One thing we do is not treat them as an outsourced team. We think of them as one big team. They’re part of all our code initiatives. Typically, we give actual product work to the team, which they appreciate. They're involved; they have the same level of care and ownership of the product as our team. Don’t make them take on second-class work. If you treat them as your core team, you can utilize them to the fullest and tackle challenging problems.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Discovery & MVP Dev for Software Startup

"Rootstrap invests their time in resources that ensure company success."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2017 - Nov. 2019
Project summary: 

The team at Rootstrap assisted with the development and design of a web-based platform for an up-and-coming software startup. The team created wireframes and UX design interfaces.

The Reviewer
 
2 - 10 Employees
 
New York, New York
Co-Founder & CEO, Startup
 
Verified
The Review
Feedback summary: 

User feedback regarding the MVP was positive. Along with their skilled involvement in development work, Rootstrap significantly benefitted the client’s internal processes. Their collaborative approach complemented their responsive workflow.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of a software startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We initially worked with Rootstrap when our business was first starting. Our team didn’t have a technical co-founder, so we hired Rootstrap to figure out the technical requirements of our platform.

Once we had a technical co-founder, Rootstrap helped with the development of our initial backlog for the platform by creating wireframes and designs.

SOLUTION

What was the scope of their involvement?

During three-week sprints, we went through customer discovery, creating wireframes based on our feedback and what we envisioned for the web-based platform. Even though their team worked remotely, we collaborated to build the backlog and iterate UX designs. For the UX phase, they used InVision.

What is the team composition?

We had a core group of five people, including Ben (Founder & Chief Revenue Officer, Rootstrap) and Anthony (CTO, Rootstrap). We also worked with Rosina (UX/UI Designer & Frontend Developer, Rootstrap) and their head of engineering.

How did you come to work with Rootstrap?

I connected with one of their team members on LinkedIn. After viewing some of their work, we started a brief conversation. Rootstrap stood out from the crowd of development and design agencies.

From there, our conversation progressed enough for us to choose them as a partner. We hoped to set a solid foundation for building and growing our platform and business.

How much have you invested with them?

During the design sprint, we spent less than $10,000.

What is the status of this engagement?

We worked with Rootstrap from September 2017 to November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We do all of our development and design in-house now, but we’ve kept a close relationship with the skilled team at Rootstrap. Our initial MVP, based on their design, received great feedback from our users. They set us up for success from a usability perspective, making sure the platform was intuitive.

Their work also iterated our early development practices and technologies, allowing us to create a sustainable development team and workflow. We took their best practices and implemented them within our organization.

How did Rootstrap perform from a project management standpoint?

Their team was wonderful. They were easy to work with, responsive, and accommodating throughout the process. We primarily communicated through phone and video calls. We also had a private Slack channel where we could ask or answer questions. All of our messages were responded to in 30 minutes. If they needed further clarification, we would hop on a quick call.

For the initial backlog, we used Trello, and they used their in-house tools to perform an audit of our existing codebase. Their team also recommended different technologies to leverage in our development process, which was helpful advice for a team that’s just starting.

Rootstrap focused on our company’s success. They dedicated their entire team to the project; no one was pulled in different directions.

What did you find most impressive about them?

The team at Rootstrap offers services that cater to startups and robust companies with massive teams. They also work quickly and take strong consideration in each of their projects. Rootstrap invests their time in resources that ensure company success.

A lot of other development agencies want a quick check, but Rootstrap is considerate of their client’s budget and timeline. They also make sure any work will prepare their clients in the long run.

Are there any areas they could improve?

Not really. Their work and team stood out significantly from other providers. They’re a top tier development firm.

Do you have any advice for potential customers?

Go in with an open mind. Their approach isn’t to make money. They’re a smart team that makes sure everything they’re doing fits for their clients. They appreciate honest feedback because it will benefit the project.

Listen to the different options because they strive to provide customized solutions within the breadth of services they offer. Across their entire team, they cover all of the required technical acumens.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Product Strategy & Consulting for Startup

“They’re leaders in product and web development.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2019 - Ongoing
Project summary: 

Rootstrap helped launch a balloon delivery company by creating media, developing their e-commerce site, and produced a brand style guide. They’ve established a workflow that will carry the business forward.

The Reviewer
 
1-10 Employees
 
New York, New York
Founder, Balloon Startup
 
Verified
The Review
Feedback summary: 

Despite a smaller launch, sales are going well. Rootstrap’s partnership is ongoing, and they’re excited to see how development continues. Their team is highly organized and communicats efficiently. Trustworthy and respectful, they’ve built a strong partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a national balloon delivery company. It’s currently in a beta version.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We hired Rootstrap to support us through each stage of our process, from product conception to user testing, into conversion funnels and launch.

SOLUTION

What was the scope of their involvement?

Their team helped me test the idea by setting up landing pages, and running paid and organic media through landing pages. Our goal was to acquire email addresses and leads. Once our key performance indicators (KPIs) were solid, we built out the e-commerce site and product collection. They made offerings customizable for different aspects of the website.

Then they developed a brand style guide including mockups of what the next iteration of the site should like. Now we have a full workflow into all of the custom development we’ll do in phase two.

What is the team composition?

I’ve worked with Ben (Co-Founder, Rootstrap) and Ben (Tech Lead, Rootstrap).

How did you come to work with Rootstrap?

I’ve worked with them on projects for other businesses. They’re leaders in product and web development. This is the first project we’ve done for my business, but I knew we needed to work with them.

What is the status of this engagement?

The project began in June 2019, and I’m always checking in with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In a very limited rollout, we’ve made over $50,000 in sales. We’ve basically launched a business overnight.

How did Rootstrap perform from a project management standpoint?

They are extremely organized. We communicate by sharing screens on a weekly cadence. When we're in a development cycle or a sprint, we communicate by email, text, phone. Really, everything is perfect.

What did you find most impressive about them?

They invested in developing a positive working relationship with me by walking me through the process of really testing the idea, coaching me, and building my confidence in their skill. When vendors approach a business relationship from that angle, they establish a partnership based on trust and respect, not dollars.

Are there any areas they could improve?

I can’t think of anything; everything has gone smoothly.

Do you have any advice for potential customers?

They give you homework, so you should put in the effort for that initial work they give you. It will put you in the right place to successfully manage each other’s time efficiently.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

MVP for Mobile Fundraising Platform

“Rootstrap’s work is flawless. They’ve never failed to deliver.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Rootstrap developed a mobile app for a charitable giving startup. The team was initially responsible for the prototype but also developed the full app, integrating several API into the iOS platform.

The Reviewer
 
2 - 10 Employees
 
New York, New York
Peter Ghiorse
CEO, GiveTide
 
Verified
The Review
Feedback summary: 

The app exceeded the expectations of the internal team, leading to an ongoing collaboration. Rootstrap establishes a smooth workflow, providing multiple avenues of communication. The team goes above and beyond to provide high-quality results that meet the needs of the client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of GiveTide, an app designed to make charitable giving a seamless and easy part of your everyday life by making it about your inspiration instead of your financial capability

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We were looking for someone to develop a prototype of our app before we had funding.

SOLUTION

What was the scope of their involvement?

Rootstrap developed our mobile app. About halfway through building the prototype, we received funding and continued working with them to build the full version of the app. Their team integrated several different API into the iOS app. They also added features that we didn’t have the technical skills to produce ourselves.

What is the team composition?

We’ve worked with quite a few different people but our project manager is our main point of contact.

How did you come to work with Rootstrap?

We did a Google search for development shops and came up with a list of about 20 based on reviews and our first impressions. After narrowing it down to the top four via phone interviews, the CEO of Rootstrap went above and beyond to show us the longterm value of the app. We decided to work with Rootstrap and I’m really glad we did.

How much have you invested with them?

We have invested more than $100,000.

What is the status of this engagement?

Our engagement with Rootstrap began in January 2017. The app itself launched in October 2017, although we continue to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Rootstrap’s work is flawless. They’ve never failed to deliver. As an early-stage startup, we move fast and make decisions just as fast. Despite that, they’ve always delivered value. Anytime their work doesn’t reach the standard we’re used to from them, they go above and beyond to make sure they remedy that.

How did Rootstrap perform from a project management standpoint?

Our teams usually communicate through Slack and either Zoom or Google Hangouts. Their team is very organized. We’ve never had an issue and they’re incredibly flexible whenever we need to move a meeting or push something back.

What did you find most impressive about them?

With zero exceptions, every member of the Rootstrap team brings something new to the table. They go beyond being just professionally capable. I genuinely consider some of them to be friends. Rootstrap has a really strong culture.

Are there any areas they could improve?

No, everything has been great.

Do you have any advice for potential customers?

Make sure you’re not going in there expecting your words to be law. As developers, they can open up a whole new avenue of value.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Redesign for Consulting Firm

"They’re clearly established in the web design industry—they’ve worked with big clients and it shows in their work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. - Nov. 2019
Project summary: 

Rootstrap redesigned an existing website for a consulting group. They enhanced featured and created a polished final product using the wireframes provided to them. 

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Principal, Consulting Group
 
Verified
The Review
Feedback summary: 

The newly designed website reflected the top-notch skills and experience of Rootstrap’s team. Outside of creating an impressive design for the site, their team was a communicative, easy-to-work-with partner full of transparency and expertise. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the principal of a consulting group, we provide copywriting and other services for small and medium-sized businesses (SMEs).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

I hired Rootstrap to redesign my website since I don’t have any UI design experience as a copywriter.

SOLUTION

What was the scope of their involvement?

Rootstrap redesigned my existing website. They polished and fine-tuned the features on the platform based on the wireframes and sketches I provided them with. Their team also helped me overcome development hurdles I didn’t have the resources to handle. 

What is the team composition?

I mostly worked with five people, including a project manager. I was in contact with Ben (Founder & CRO, Rootstrap), too. 

How did you come to work with Rootstrap?

Ben and I got acquainted through a Facebook group and I noticed he was pretty prolific on LinkedIn. After doing some research, I thought they’d be a good fit because of their tech background and location in California. 

What is the status of this engagement?

We worked together from October–November 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After they finished working on the website, the quality had significantly improved. It came out much better than if I had done it myself since I don’t have that same web design background. Their team is full of top-tier designers and it showed through their professional, polished work. 

How did Rootstrap perform from a project management standpoint?

They did well at managing the work—I was never in the dark about any updates or timelines. Their transparency about the deliverables was great, so I always knew when different stages would be finished. When I worked with other agencies, they weren’t as responsive as Rootstrap was. We communicated over Slack and they kept me updated every couple of days. 

What did you find most impressive about them?

They’re clearly established in the web design industry—they’ve worked with big clients and it shows in their work. They get the job done right and on time. 

Are there any areas they could improve?

No, I can’t think of anything at the moment. 

Do you have any advice for potential customers?

Check out their portfolio and figure out if they match your needs. Do your due diligence and see if they’ve completed a project similar to the one you’re working on. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom Development for Business Services Co

“I appreciate that they’ve adapted our culture and have really become a part of it.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2018 - Ongoing
Project summary: 

Rootstrap has provided ongoing development support for a business service provider, helping them build new technologies, integrate new processes, and grow their proprietary software.  

The Reviewer
 
201 - 500 Employees
 
Boston, Massachusettes
COO, Business Services Company
 
Verified
The Review
Feedback summary: 

Rootstrap improved the platform by creating new features faster than an internal team would have been able to. When faced with a challenge, their team made adjustments to solve the problem. They’re very collaborative and have become an extension of the in-house development team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the Chief Operating Officers for a business services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We needed to build technology on a tighter timeframe than we had the resources to do ourselves.

SOLUTION

What was the scope of their involvement?

They helped us expand our proprietary software in a variety of ways, including mobile. They’ve also been helpful while we architect the direction in which our technology would go. They also integrated different processes and technologies that improved our platform and overall processes.

What is the team composition?

We have several points of contact on the dev ops, engineering, and QA automation teams. We’ve had anywhere between 2–5 people on our team depending on our business needs. We’ve also had a lot of interaction with Ben (Co-founder, Rootstrap) and Anthony (Co-founder, Rootstrap).

How did you come to work with Rootstrap?

I got referred to Rootstrap by a former colleague that I really trust. I vetted several firms from different parts of the world and ended up choosing Bootstrap, not just because of his recommendation, but also because of my interactions with the team or even from the first round of interviews.

What is the status of this engagement?

We began talking in April 2018 and started working together a few months later. Since then, our partnership has been ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s enabled us to have more features, and get to market in a quicker fashion than we would have by ourselves. They’ve really become our tech management team as we’ve filled those roles. It has really helped us grow our technology team as well.

How did Rootstrap perform from a project management standpoint?

They’re very responsive. We have daily stand-ups, or something along those lines, for each project they’re working on. Our primary point of contact on their side is really active and pulls resources together for whatever we need.

I really appreciate that, when there have been miscommunications, they’ve been really open. If something didn’t work well, they figured out how they could do it differently and made a few shifts.

What did you find most impressive about them?

They’ve been very collaborative. They’re like an extension of our team, which is how we work best. I appreciate that they’ve adapted our culture and have really become a part of it.

Are there any areas they could improve?

We’ve has a variety of folks with different skill levels on our account. Most have been wonderful, but there have been a few that weren’t a good fit.

Do you have any advice for potential customers?

They’ve been successful in both ongoing partnerships and standalone projects. I think it’s really important to have clearly set deliverables and to establish guidelines on how your company runs to let them understand how you operate and fit in.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

iOS MVP for Genetics-Based Fitness Recommendations Platform

“Their team is uniquely willing to go above and beyond to mentor a first-time founder.”

Quality: 
4.5
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
Jun 2018 - Ongoing
Project summary: 

Rootstrap worked from wireframes to develop an iOS-based mobile MVP of a DNA health and fitness app. They worked in agile scrums to deliver account login, personalized recommendation, and analytic capabilities.

The Reviewer
 
2 - 10 Employees
 
Orange County, California
Lindsey Brassington
CEO, GENERIS
 
Verified
The Review
Feedback summary: 

The application launched by Rootstrap has received positive feedback so far and is making waves in the DNA data application field. The development team is incredibly experienced and collaborative, with all levels of the company helping to analyze and continue to improve the final product.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of Generous, and we are a personalized health and wellness platform powered by your DNA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

I had a prototype and an idea, but I needed to develop a technology solution to help me deliver the concept.

SOLUTION

What was the scope of their involvement?

The app essentially takes data from 23and Me and Ancestry.com and turns that into personalized food, activity, and supplement recommendations to help users meet their lifestyle goals. We are able to run a genetic analysis and within 24 hours deliver individual workouts, meal plans, and purchase options to our users.

We started with a planning phase in which we outlined what the scope of the project would be and what different features we needed to launch the MVP. Once we were aligned there, we kicked off the project and built the app over almost a year of full-scale development scrums.

What is the team composition?

I worked with a team of about 5 people, including the founder, a scrum master, a designer, and backend and frontend engineers.

How did you come to work with Rootstrap?

I was introduced to Ben (Founder, Rootstrap) through a friend of mine who is a lawyer, and I felt that he understood and believed in the vision and would be able to do what was needed to execute the project.

How much have you invested with them?

I spent about $300,000 in total.

What is the status of this engagement?

The project ran from around June 2018–November 2019, although we are continuing to track and tweak the product.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our first campaign is running right now. We are tracking all of the engagement analytics but haven’t analyzed that yet, so I don’t have any data-driven feedback so far.

In general, people report learning much more about their DNA as it pertains to their health and wellness than they can on other platforms. Our focus is on helping people turn that knowledge into action, and we’re proving successful in that mission so far.

How did Rootstrap perform from a project management standpoint?

They are always very responsive. I communicate with them via phone and Google Hangouts, as well as Slack on a more day-to-day basis.

What did you find most impressive about them?

Their team is uniquely willing to go above and beyond to mentor a first-time founder. Ben’s support is unwavering, and they are all committed to finding new ways to make the project as successful as possible.

Are there any areas they could improve?

I think there is an opportunity for their middle to upper management to get closer to the project to understand and provide feedback a little more actively, but that is the only suggestion I have.

Do you have any advice for potential customers?

My advice would be to narrow down your MVP to the most basic case so that you can hit the ground running as quickly as possible.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

UX/UI Design & New Features for Transportation Company

“They handled this project expertly.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July 2019 - August 2019
Project summary: 

Rootstrap worked with their partner to handle UI/UX issues that arose during the redevelopment of their bus travel website. They also came up with and implemented new website features along the way.

The Reviewer
 
1,000 - 5,000 Employees
 
New York, New York
Alex Berardi
President, Trailways
 
Verified
The Review
Feedback summary: 

With aesthetically pleasing and heavily-trafficked pages, Rootstrap was praised for providing the highest-quality work of any of the companies that collaborated on this project. They also willingly provided weekly project updates through the required software, impressing their client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Trailways.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We hired them to address UI/UX issues we faced in developing new pages for attracting traffic and SEO on a nationwide level.

SOLUTION

What was the scope of their involvement?

When I came into this project, I had a smaller team and worked with many third parties. I was looking to expand my team, even though I was comfortable with both my internal and external teams. They fit into a part of a large revamp of our entire digital experience, managing much of the UI/UX work. In addition to the upgrades, they also created new designs for us, which can be difficult for a new vendor. They used Adobe Illustrator, Adobe XD, and Sketch to deliver the project, which I requested. 

However, they jumped right in and actually came up with new features to make our products more competitive in the market. For instance, they helped us think through how customers search for ticket purchases between cities. Their services and features connected cities fluidly. 

What is the team composition?

I worked with two offshore developers and two state-side developers. For the developers in the United States, one person was more focused on UI and the other concentrated on coding. 

How did you come to work with Rootstrap?

I was recommended to Rootstrap. After three months, I began negotiating with them about price and types of services, whether that be design, coding, or ideation. While I was initially a bit hesitant about handing them their first few design tasks, they quickly proved their skill to me.   

How much have you invested with them?

We spent five figures on their services. 

What is the status of this engagement?

The project ran from July–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Handling a large portion of our digital upgrade, they completed everything on time and on budget. The pages they worked on have yielded a good ROI. Traffic is high, and the design quality is excellent. Of all of my vendors, they produced the best work on this most recent project. I fully intend to continue doing business with them. 

How did Rootstrap perform from a project management standpoint?

They presented progress to us on a weekly basis, using the software that I requested. 

What did you find most impressive about them?

While I typically wouldn’t leave a review for a partner, I didn’t hesitate to do so for Rootstrap. They handled this project expertly. 

Are there any areas they could improve?

I don’t have anything at the moment. 

Do you have any advice for potential customers?

Be clear with your budget, timeline, and design guidelines. They’ll perform great.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple App Development Projects for Agency Clients

"All of the clients appreciate their work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2018 - Jan. 2019
Project summary: 

As a third-party, the team at Rootstrap provides development and design services for a marketing agency’s clientele.

The Reviewer
 
2 - 10 Employees
 
Beverly Hills, California
Founder, Marketing Agency
 
Verified
The Review
Feedback summary: 

All client feedback has been positive. Their work has led to the clients receiving funding for their projects. They’re responsive, transparent, and skilled in their field. Their honesty is also noteworthy.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

I hired Rootstrap to assist with product development, defining a roadmap and product for mobile apps.

SOLUTION

What was the scope of their involvement?

The team at Rootstrap assisted with the design and development of iOS and Android mobile applications for our clients. One was a content app, and the other was an e-commerce app. Their team took stakeholders through the process of defining the applications, going into the cost, build, project length, and user experience. We also had a client that wanted a website and mobile app developed for their task and memory concept.

What is the team composition?

Ben (Founder & Chief Revenue Officer, Rootstrap) and David (CEO, Rootstrap) were our main points of contact.

How did you come to work with Rootstrap?

Some friends in the LA tech space recommended Rootstrap to me. I decided to work with them because they have the mindset of entrepreneurs, putting themselves in the place of founders and stakeholders for the companies they work with.

How much have you invested with them?

We spent between $150,000–$180,000.

What is the status of this engagement?

We worked with Rootstrap from June 2018 to January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback has been excellent. All of the clients appreciate their work. The products work well, and our clients have been able to go on and receive funding.

How did Rootstrap perform from a project management standpoint?

I was impressed with their responsiveness. We have regular calls and meetings. Slack and email are our primary communication channels.

What did you find most impressive about them?

The reason I keep working with Rootstrap is their team's transparency. They will let me or the clients know if something isn’t worth pursuing or if it wastes resources.

Are there any areas they could improve?

There’s nothing that stuck out that I had a major issue with. Sometimes, clients said that they wished that their price was a bit more reasonable, but the value they provide is worth it. There are cheaper developers, but that could mean having to redo the projects later on.

Do you have any advice for potential customers?

Do as much preparation and thinking before an engagement starts with anyone you work with. Be as organized as you can.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Organized Pick-Up Sports Platform

"The team leads have been very communicative. Any problem we have, they adapt immediately to help us."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
3.5
The Project
 
$50,000 to $199,999
 
Oct. 2019 - Ongoing
Project summary: 

Rootstrap is developing a progressive web app for a sports startup. They’ve created a customized frontend to enable users to sign up and are working on the backend for internal management. 

The Reviewer
 
1 - 10 Employees
 
Philadelphia, Pensylvannia
Co-Founder, Sports App Startup
 
Verified
The Review
Feedback summary: 

Though the app is not complete yet, the project is on schedule to result in a timely launch. Rootstrap, meeting all deadlines and communicating frequently, is a skilled partner in development. They’re flexible and helpful, though a more laid out schedule could benefit the project. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a sports startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We hired Rootstrap to develop a progressive web app to make signing up more efficient for our users. We also wanted their support in getting out of bootstrapping-mode and use the money we’ve fundraised to bring our business into reality.

SOLUTION

What was the scope of their involvement?

We started off with a discovery phase. They took a week or two to define what we’re looking for and determining what type of app would be the best option. Once we decided to do a web app with Rootstrap, they built the customized frontend so users can sign up for classes. They’re also building out the infrastructure of the backend so we can keep track of our referees, session experience managers, and others. 

What is the team composition?

We began the discovery phase with Ben (Founder & CRO, Rootstrap) and now Luciano (Product Owner, Rootstrap) is our lead. 

How did you come to work with Rootstrap?

We decided to use their team after following a recommendation from a friend. 

How much have you invested with them?

We’ve spent around $65,000, so far.

What is the status of this engagement?

Our engagement started in October 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, the development is going well. They’re on track with our initial timeline to successfully launch the web app. 

How did Rootstrap perform from a project management standpoint?

Their team is very responsive. We mostly communicate using Slack, and we use it all day to address anything that needs attention. Since this is the first time we’ve developed an app, there have been a few miscommunications but nothing out of the ordinary. It’s like building a house, you can scope all you want, but until you actually start, you won’t know what’s going to happen. 

What did you find most impressive about them?

The team leads have been very communicative. Any problem we have, they adapt immediately to help us. For example, we might need to cut down some areas of the scope, and Luciano is helping us make decisions on what we need now versus later. 

Are there any areas they could improve?

It’d be helpful if they could do a week by week schedule so we have an idea of where we’re at in the process. It’s been a little challenging to know what comes next in the process beyond the timeline schedule we have. 

Do you have any advice for potential customers?

Ask for a schedule upfront. 

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They haven’t missed a deadline.
  • 4.0 Cost
    Value / within estimates
    It’s hard to say because I don’t know the other prices out there, but they’re on the higher end.
  • 4.0 Quality
    Service & deliverables
    We’re not quite finished yet so I can’t speak to the deliverables.
  • 3.5 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Delaware
ID
5875893
Date of Formation
Nov 12, 2015
Client Reviews
VERIFIED CLIENT REVIEWS
23
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
December 16, 2019