<p>Trusted by DMOs, visitor bureaus, and businesses across industries. <p>Rooted Rock Marketing's unique approach to SEO delivers real results for your business!<br><br>Founded by Shelly Cihan in the heart of the Adirondacks, Rooted Rock Marketing is a woman-owned business committed to <strong>ethical, results-driven digital marketing. We specialize in Organic, AI and Local SEO, Paid Media, Analytics and Web Design, including conversion optimization, local search marketing, content strategy, information architecture planning, Google/Bing/Meta/Amazon PPC, and remarketing. </strong></p> <p class="sqsrte-large">What sets us apart from standard cookie-cutter agencies is our <strong>dedication to taking the mystery and confusion out of SEO</strong>. We empower our clients with clear, straightforward explanations and strategies that make sense for their business.</p> <p class="sqsrte-large"><strong>We don’t believe in one-size-fits-all solutions.</strong> Instead, we take the time to understand your unique industry, audience, and goals. This personalized approach allows us to create <strong>tailored marketing programs that align with your needs and deliver long-term, measurable results.</strong></p> <p class="sqsrte-large">At Rooted Rock Marketing, we focus on building relationships and offering transparent, customized solutions. <strong>Our goal is to demystify the SEO process, so you’re always informed and confident in the strategies we use to grow your business.</strong></p> <p class="sqsrte-large"><strong>Contact us today, to elevate the visibility of your brand!</strong></p> <p> </p> <p> </p> <p> </p> <p> </p>
Website Redesign & Replatform for Environmental Nonprofit
Web DesignWeb Development
Confidential
May - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Rooted Rock Marketing did an amazing job with our website!"
Dec 7, 2025
Vice Chair, Adirondack Wilderness Advocates
Kayla White
Verified
Other industries
Keene, New York
Online Review
Verified
Rooted Rock Marketing redesigned and developed a website for an environmental non-profit. The team created a responsive and scalable website template on Squarespace and configured Google Analytics.
Rooted Rock Marketing successfully moved the client's website to a new platform with an aesthetically pleasing redesign. The team delivered the project within the agreed-upon timeframe and was responsive to the client's needs. The client was happy with the finished product.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice Chair of Adirondack Wilderness Advocates
Describe what your company does in a single sentence.
Adirondack Wilderness Advocates is dedicated to protecting and expanding the Adirondack Park’s wildest places.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Rooted Rock Marketing to accomplish?
Website Redesign
New Website Platform
SOLUTION
How did you find Rooted Rock Marketing?
Referral
Other
Why did you select Rooted Rock Marketing over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Rooted Rock Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Website development on a new platform: Squarespace. Rooted Rock created the framework and template. Our board members were responsible for populating content. We did this to keep costs low.
Key Deliverables were:
1. Development of a responsive, scalable website template on the Squarespace platform
2. Discounted Rate by assisting with Hosting
3. Ensure that the domain is integrated into the new Squarespace platform for streamlined billing
4. Google Analytics Configuration
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The successful move of our website to a new platform with an aesthetically pleasing redesign. This was completed within the timeframe of the project.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They always delievered items on time and were very responsive to our needs.
What was your primary form of communication with Rooted Rock Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Rooted Rock Marketing did an amazing job with our website! As an environmental non-profit, it is wonderful to work with a company that shares our values.
Are there any areas for improvement or something Rooted Rock Marketing could have done differently?
Nothing, we are very happy with the finished product.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
Rooted Rock Marketing is a woman-owned, values-driven digital marketing agency founded in 2020 in the Adirondacks. We were built on the belief that marketing should be done differently—with honesty, integrity, and strategies designed to achieve real business goals and drive revenue.
We’re a small but mighty team of seasoned marketers united by a shared purpose — to bring integrity, creativity, and heart to every project we touch. At Rooted Rock, our values guide everything we do.
Meet the Team
Shelly CihanFounder & Lead Strategist
Since 2009, Shelly Cihan has led SEO and digital marketing with strategy and heart. Founder of Rooted Rock Marketing, she helps clients and causes thrive, blending data-driven insight with creativity, purpose, and human-centered impact.
Paula KeckAgency Operations/Project Management
Paula brings 10+ years of agency experience to Rooted Rock, blending creativity and analytics. She leads projects from branding to web design, writes and strategizes with clarity, and shares her love of yoga and sound healing outside work.
Adam McCarthySEO & AI Specialist
Adam brings 20+ years of marketing experience to Rooted Rock, where he leads SEO & AI initiatives. With an MBA and a background in PPC, design, and consulting, he blends strategy and data-driven insight to deliver results.
Shannon ShearerPaid Media Specialist
Shannon brings expertise in digital strategy, paid media, and client management across industries. With a data-driven approach and strong creative skills, she builds high-performing campaigns that deliver measurable results.
What Sets Us Apart
Human-First Marketing
Human-first marketing is at the core of Rooted Rock—beginning with our team, extending to the clients we work with, and reaching the audiences they serve—ensuring every strategy fosters connection and drives results.
Contact Rooted Rock Marketing
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Rooted Rock Marketing.
Get connected to see updates from Rooted Rock Marketing like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
