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Rooted Rock Marketing

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Visibility Elevated

Rooted Rock Marketing's unique approach to SEO delivers real results for your business!

Founded by Shelly Cihan in the heart of the Adirondacks, Rooted Rock Marketing is a woman-owned business committed to ethical, results-driven digital marketing. We specialize in Organic, AI and Local SEO, Paid Media, Analytics and Web Design, including conversion optimization, local search marketing, content strategy, information architecture planning, Google/Bing/Meta/Amazon PPC, and remarketing. 

What sets us apart from standard cookie-cutter agencies is our dedication to taking the mystery and confusion out of SEO. We empower our clients with clear, straightforward explanations and strategies that make sense for their business.

We don’t believe in one-size-fits-all solutions. Instead, we take the time to understand your unique industry, audience, and goals. This personalized approach allows us to create tailored marketing programs that align with your needs and deliver long-term, measurable results.

At Rooted Rock Marketing, we focus on building relationships and offering transparent, customized solutions. Our goal is to demystify the SEO process, so you’re always informed and confident in the strategies we use to grow your business.

Contact us today, to elevate the visibility of your brand!

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2020

Overview by:

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Shelly Cihan
Founder & Lead Strategist About the Team

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    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 5 /5

    Most Common Project Size

    Confidential based on 1 review
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Website Redesign & Replatform for Environmental Nonprofit

    • Web Design Web Development
    • Confidential
    • May - Dec. 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Rooted Rock Marketing did an amazing job with our website!"

    Dec 7, 2025
    Vice Chair, Adirondack Wilderness Advocates
    Kayla White
    Verified
    • Environmental Services
    • Keene, New York
    • Online Review
    • Verified

    Rooted Rock Marketing redesigned and developed a website for an environmental non-profit. The team created a responsive and scalable website template on Squarespace and configured Google Analytics.

    Showing 1-1 of 1 Reviews

    Our Story

    Rooted Rock Marketing is a woman-owned, values-driven digital marketing agency founded in 2020 in the Adirondacks. We were built on the belief that marketing should be done differently—with honesty, integrity, and strategies designed to achieve real business goals and drive revenue.

    We’re a small but mighty team of seasoned marketers united by a shared purpose — to bring integrity, creativity, and heart to every project we touch. At Rooted Rock, our values guide everything we do. 

    Meet the Team

    Shelly Cihan

    Shelly CihanFounder & Lead Strategist

    Since 2009, Shelly Cihan has led SEO and digital marketing with strategy and heart. Founder of Rooted Rock Marketing, she helps clients and causes thrive, blending data-driven insight with creativity, purpose, and human-centered impact.

    Paula Keck

    Paula KeckAgency Operations/Project Management

    Paula brings 10+ years of agency experience to Rooted Rock, blending creativity and analytics. She leads projects from branding to web design, writes and strategizes with clarity, and shares her love of yoga and sound healing outside work.

    Adam McCarthy

    Adam McCarthySEO & AI Specialist

    Adam brings 20+ years of marketing experience to Rooted Rock, where he leads SEO & AI initiatives. With an MBA and a background in PPC, design, and consulting, he blends strategy and data-driven insight to deliver results.

    Shannon Shearer

    Shannon ShearerPaid Media Specialist

    Shannon brings expertise in digital strategy, paid media, and client management across industries. With a data-driven approach and strong creative skills, she builds high-performing campaigns that deliver measurable results.

    What Sets Us Apart

    Human-First Marketing

    Human-first marketing is at the core of Rooted Rock—beginning with our team, extending to the clients we work with, and reaching the audiences they serve—ensuring every strategy fosters connection and drives results.

    Tools and Technology

    Google Meet
    ClickUp
    Google Drive
    Fireflies.ai
    Google Docs
    Google Sheets
    Google Slides
    Google Chat
    Google Forms
    Canva
    Google Workspace
    Mailchimp

    Contact Rooted Rock Marketing

    If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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    Adirondack Wilderness Advocates

    (1)
    Adirondack Wilderness Advocates Logotype

    Kayla White