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Rooted Rock Marketing

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Visibility Elevated

Trusted by DMOs, visitor bureaus, and businesses across industries.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2020

Overview by:

Reviewer avatar
Shelly Cihan
Founder & Lead Strategist About the Team

Service Lines
Search Engine Optimization
40%
Pay Per Click
30%
Digital Strategy
25%
Web Design
5%
Select Focus Area
SEO Focus
Local search
50%
Technical SEO
50%
PPC Focus
Display Advertising
30%
YouTube Advertising
30%
Bing Advertising
20%
Google Adwords
20%
Industries
Hospitality & leisure
65%
Consumer products & services
20%
Non-profit
15%
Clients
Midmarket ($10M - $1B)
65%
Small Business (<$10M)
35%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 5 /5

Most Common Project Size

Confidential based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Rooted Rock Marketing Reviews

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Website Redesign & Replatform for Environmental Nonprofit

  • Web Design Web Development
  • Confidential
  • May - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Rooted Rock Marketing did an amazing job with our website!"

Dec 7, 2025
Vice Chair, Adirondack Wilderness Advocates
Kayla White
Verified
  • Other industries
  • Keene, New York
  • Online Review
  • Verified

Rooted Rock Marketing redesigned and developed a website for an environmental non-profit. The team created a responsive and scalable website template on Squarespace and configured Google Analytics.

Showing 1-1 of 1 Reviews

Our Story

Rooted Rock Marketing is a woman-owned, values-driven digital marketing agency founded in 2020 in the Adirondacks. We were built on the belief that marketing should be done differently—with honesty, integrity, and strategies designed to achieve real business goals and drive revenue.

We’re a small but mighty team of seasoned marketers united by a shared purpose — to bring integrity, creativity, and heart to every project we touch. At Rooted Rock, our values guide everything we do. 

Meet the Team

Shelly Cihan

Shelly CihanFounder & Lead Strategist

Since 2009, Shelly Cihan has led SEO and digital marketing with strategy and heart. Founder of Rooted Rock Marketing, she helps clients and causes thrive, blending data-driven insight with creativity, purpose, and human-centered impact.

Paula Keck

Paula KeckAgency Operations/Project Management

Paula brings 12+ years of agency experience to Rooted Rock, blending creativity and analytics. She leads projects from branding to web design, writes and strategizes with clarity, and shares her love of yoga and sound healing outside work.

Adam McCarthy

Adam McCarthySEO & AI Specialist

Adam brings 20+ years of marketing experience to Rooted Rock, where he leads SEO & AI initiatives. With an MBA and a background in PPC, design, and consulting, he blends strategy and data-driven insight to deliver results.

Shannon Shearer

Shannon ShearerPaid Media Specialist

Shannon brings expertise in digital strategy, paid media, and client management across industries. With a data-driven approach and strong creative skills, she builds high-performing campaigns that deliver measurable results.

What Sets Us Apart

Human-First Marketing

Human-first marketing is at the core of Rooted Rock—beginning with our team, extending to the clients we work with, and reaching the audiences they serve—ensuring every strategy fosters connection and drives results.

Tools and Technology

Google Meet
ClickUp
Google Drive
Fireflies.ai
Google Docs
Google Sheets
Google Slides
Google Chat
Google Forms
Canva
Google Workspace
Mailchimp

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Adirondack Wilderness Advocates

(1)
Adirondack Wilderness Advocates Logotype

Kayla White