Propelling B2B SaaS to New Heights

Is Your B2B SaaS Attracting Leads Organically?

Roketto provides B2B SaaS companies with inbound marketing and websites that produce scalable and sustainable growth.

In our many talks with B2B SaaS CEO’s we’ve found that their typical approach to sales and marketing involves:

  • Cold calling
  • Cold email
  • Social media advertising

Notice anything missing from this list??  *Cough* Inbound *Cough*

Your Lack of Inbound Marketing Is Costing You $$$

Look, here’s the thing. There’s nothing wrong with outbound sales and marketing tactics, in fact, they play a key role in SaaS growth. But without inbound marketing, you’re missing half the puzzle.

Through a customer-centric full funnel approach, we help B2B SaaS companies scale their business and sustain their growth by increasing lead generation, customer acquisition, and competitive advantage.

"We need exceptional partners like Roketto that deliver not just exceptional work but their expertise and advice to make our work even better. They’re on time, on budget, great to work with, and always there when we need them." - Neil Laing from Rubikloud

Hire Roketto - Your B2B SaaS Inbound Marketing Specialist

Learn more at: https://roket.to/saas-marketing/

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2009
Show all +
Kelowna, Canada
headquarters
  • #201B - 269 Bernard Ave.
    Kelowna, BC V1Y6N2
    Canada

Reviews

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Google AdWords Management for Engineering Company

"I don’t have to worry about micromanaging—the work gets done."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

Roketto manages Google Ads campaigns for a website. This has involved analyzing user behavior and making recommendations accordingly.

The Reviewer
 
51-200 Employees
 
Kelowna, British Columbia
Marketing Manager, Engineering & Manufacturing Company
 
Verified
The Review
Feedback summary: 

They've produced a significant ROI. Cost-per acquisition for leads has been reduced by at least 40%, and the leads have brought in millions of dollars. Roketto's campaigns pull in a reliable amount of conversions each month. They've also helped stakeholders expand to new geographic markets.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for an engineering and manufacturing company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

We needed a company to handle our AdWords campaigns for us. (There was somebody else who was managing it prior.) The business goal was to drive our lead generation. 

SOLUTION

What was the scope of their involvement?

They manage our Google Ads campaigns. Originally, they helped us manage our analytics to get a feeling of our web traffic and the leads that were generated. They spent some time understanding the browser journey of the website. 

Over time, they’ve been consistently whittling down their methods and getting more and more focused. We typically have a monthly budget, and they try to get the most out of that budget. 

They help us to find not only keywords, terms, and phrases, but they also develop new campaigns. They’ve found other areas where we could benefit from our users’ search behavior. They’ve supported our expansion to alternative geographic markets. They’ve also helped us nail down our cost-per-acquisition by looking at different bidding models.

What is the team composition?

I’ve had direct contact with three people. I typically work one-on-one with Chris (Owner, Roketto). It’s really nice having a single point of contact.

How did you come to work with Roketto?

Roketto was hired prior to my arrival, so I’m not aware of the process.

How much have you invested with them?

We have invested $35,000, and $25,000 of that is for PPC management.

What is the status of this engagement?

We started working together in October 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been fantastic. They’ve more than paid for the investment we made. When I look back to 2017 to now, our cost per acquisition from our leads went from around $100 to $55-$60. Some of the leads that they’ve brought in have been really great. 

Last year, they brought in leads where we generated around $5-$6 million from it. It sounds like a big number, but a single sale for us is around $500,000. 

Also, Roketto is very reliable.In the first 8-9 months that I was on the job, I didn’t have a lot of extra bandwidth to deal with Google Ads. But, I knew I could rely on Roketto for a certain amount of traffic and conversions every month. 

That really helped us get a lot of other things going in our marketing mix. It was invaluable to have a partner we could trust that could provide a reliable influx of conversions each month.  

How did Roketto perform from a project management standpoint?

It’s been a very good, collaborative situation. We’ve given them general goals, and they’ve been able to effectively manage the campaigns. I don’t have to worry about project management because Chris and I communicate well.

Chris and I typically have a biweekly meeting. He runs the agenda and gives me updates on the campaigns, which I have full access to. He gives me his feedback and makes recommendations. I’ll provide him feedback on things we’re seeing in the market or the direction we want to go. 

He takes my recommendations moving forward and gets the job done. I don’t have to worry about micromanaging—the work gets done. 

What did you find most impressive about them?

They never gave up. Now we have more bandwidth and are working a lot closer with them, and it’s been great. It comes down to having a trusted and valuable partner.

Are there any areas they could improve?

They could have improved their recommendations to give us a little bit better idea of what potential returns would be. Otherwise, it’s been fairly smooth.

Do you have any advice for potential customers?

Future customers should make sure they’re available to utilize them as a resource. 

They were able to take the ball and keep it rolling during the time that I wasn’t able to focus on marketing. But, in the last year, now having that opportunity to work closely with them has been valuable.

They’re a smart group of people. They know what they’re doing. You get back what you put in and more. It’s about making sure you’re able to give them the time to get the questions answered that they need. They’re good at what they do.

5.0
Overall Score They've been great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

SEO & Marketing for Retail Furniture Firm

“They’re good at taking our feedback and making adjustments.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

Roketto implemented an SEO plan, incorporating site content, blogging, and managing sales campaigns. They’re on a monthly retainer and also complete other projects as needed.

The Reviewer
 
11-50 Employees
 
Alberta, Canada
Jordan Bondar
GM & Owner, Bondars Furniture
 
Verified
The Review
Feedback summary: 

Roketto’s efforts have yielded exceptional results in the realms of site traffic, SEO, and email sign-ups. The team is responsive, professional, and adapt their contributions to fit present needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a retail furniture business that has two stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

I needed help managing our digital presence because I was doing everything.

SOLUTION

What was the scope of their involvement?

They implemented a comprehensive SEO plan for our website. They made sure that our headers have more words, do all of our blogging, and now they manage our sales campaigns. On the campaigns side, they provide all of our graphics, ads, e-blasts, and landing pages.

What is the team composition?

My point of contact is Chris (Managing Director, Roketto).

How did you come to work with Roketto?

Roketto was a referral through the company that built our website.

How much have you invested with them?

We invest approximately $7,500 per month between our two stores. We also have them on a monthly retainer.

What is the status of this engagement?

We began working together in March 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve grown our lists exponentially through their pop-up implementation. Just last month we had over 200 people sign up. Overall their strategy has been really successful.

How did Roketto perform from a project management standpoint?

They’re very organized and we typically communicate via email. Chris and I also have a weekly phone standup.

What did you find most impressive about them?

They’re easy to work with. The monthly retainer program has worked really well for us, too. Anything we ask them to do, it gets done, even if it’s outside the original scope of work. Being a family business, we’re try to be more nimble in our approach to marketing; Roketto accommodates our needs and is really good about working with us to develop flexible solutions.

Are there any areas they could improve?

We haven’t had many issues with them. The only thing that sticks out is that some of their copywriting efforts didn’t match our expectations, in terms of our blogging needs. I don’t think that’s representative of their company as a whole, though; as soon as we mentioned we didn’t like it, they put another copywriter on our account and things got exponentially better. They’re good at taking our feedback and making adjustments.

Do you have any advice for potential customers?

My advice is to build in flexible hours because it’s nice to be able to change your work schedule as needs shift. They plan their year out ahead of time too, but everything always changes so much. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Redesign & SEO for Oil & Gas Company

"The managers were really happy with the new site."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2017 - Dec. 2017
Project summary: 

Roketto helped redesign a WordPress website to boost overall functionality and design, with the primary new feature being new calls to action. They provided SEO services as well.

The Reviewer
 
11-50 Employees
 
Calgary, Alberta
Carissa Marshall
Former Employee, White Tail Automation
 
Verified
The Review
Feedback summary: 

Website traffic and search rankings increased markedly since Roketto was first engaged. While there were some delays due to miscommunication, responsiveness and quality of work generally won the day. Their professionalism made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I worked for an oil and gas services company that no longer exists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

We needed a new website. Ours was really old and hadn't been updated in 15 years.

SOLUTION

What was the scope of their involvement?

Roketto made us an entire new WordPress site. We provided the photos and they used our original content. They used Visual Composer for the layout. They added several calls to action on the site. They did a lot of SEO work on the backend with text and photos. When the company was sold and turned into a new company, they moved the URL to the new name. They had to make a whole new site and copy everything over.

What is the team composition?

We worked with a project manager and a web developer. My initial contact was the owner.

How did you come to work with Roketto?

We found them through BDC. I chose them over three other companies.

How much have you invested with them?

We spent $10,000 for the new site and then $1,500 to move it over to the new URL.

What is the status of this engagement?

They worked on the website from September–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The managers were really happy with the new site. We definitely saw improved SEO, such as better search rankings. We noticed an increase in traffic to the site when we were doing marketing efforts.

How did Roketto perform from a project management standpoint?

Overall, they were really good and professional. I liked the owner and the web developer, but we had problems with the project manager. She didn't listen to us in terms of the copy on the site. I sent her a Word document of everything we wanted, which she ignored. So then she had to redo a bunch of work and we lost two weeks of time. The company as a whole handled it well, and I know she doesn’t work there anymore.

What did you find most impressive about them?

They’re so responsive. I needed something changed quite recently. I sent them a message via the pop up box on to their website, and I heard back from the owner right away.

Are there any areas they could improve?

I wouldn't suggest any improvements because they fixed the problems we had. 

Do you have any advice for potential customers?

Keep the lines of communication open.

4.5
Overall Score I was happy to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're good at hitting deadlines.
  • 4.5 Cost
    Value / within estimates
    Some features we didn’t end up using. The price wasn't adjusted, nor did we ask.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Redesign for Canada Manufacturing Company

“They were quick to respond to our calls/emails and addressed any concerns that we had.”

Quality: 
5.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - Dec. 2017
Project summary: 

Roketto developed a new site that helped visitors and trailer dealerships find relevant product information. The team migrated huge stores of legacy content and created a login portal for dealers.

The Reviewer
 
11-50 Employees
 
New Brunswick, Canada
Hannah McDougall
Marketing Coordinator, BWS Manufacturing Ltd
 
Verified
The Review
Feedback summary: 

Responsive and technologically adept, Roketto incorporated a set of online forms to aggregate user data. Their strategic design choices and analytics tracking substantially improved user engagement. The team has since transitioned into a support role and now provide digital marketing counsel. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing coordinator working in conjunction with the sales department at BWS Manufacturing Ltd. We manufacture semi- and heavy-haul trailers for the transportation industry, distributing our products to dealerships across the U.S. and Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

We’d been using the same basic website for a long time, now, and felt we needed a major upgrade. The site was difficult for customers to use, and our dealerships struggled to find the necessary information to conduct business. As a result, we approached Roketto to build a more interactive, user-friendly site as well as helping us better understand digital marketing strategies and tools.

SOLUTION

What was the scope of their involvement?

Roketto’s team worked closely with us to create a new, updated site and transferred our legacy content into the platform. They then implemented an admin-end login specifically for our dealerships, which allowed dealers to access important information for day-to-day operations. This ranged from documents, photos, and product information to paperwork and training modules for sales staff.

Beyond creating an easy-to-navigate informational hub, we also wanted a way to collect key data from our users. They added a series of online forms that enabled us to review customer warranty issues, gather contact information from visitors for quotes, and point interested customers to specific dealerships.

Currently, Rokketo provides ongoing maintenance for our site. If we have a new tool or form that we want to upload, they’re always there to offer suggestions and help us meet our goals. We’ve recently started talking about inbound marketing strategies but haven’t gone too far into that. However, they’ve educated us about online marketing tools, demonstrating how Google AdWords can help advertise our business.

What is the team composition?

I primarily work with Jason (Technical Account Director, Roketto), who serves as the team lead. He’s been extremely helpful throughout the whole website build. Recently, I’ve also started working with Ulf (Inbound Marketing & Web Design, Roketto); he advises us on our marketing endeavors.

How did you come to work with Roketto?

We’d worked with a previous vendor that built our site but realized that they were more of a graphics company. This time, we wanted a company that was well versed in website builds in addition to understanding marketing techniques. We eventually heard about Roketto through Business Development Canada who recommended a few web designers and marketing firms to us. Of their suggestions, Roketto seemed like a really good fit. They had the right ideas and tools to promote our business, so we moved forward with them.

What is the status of this engagement?

The main site development and migration lasted from February–December 2017. We’re now starting to explore inbound marketing with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since its launch, the site has received several compliments for its design and layout. The visuals are particularly clean, and we appreciated how Roketto brought fresh ideas to the table. With the new features, we can now receive notifications when customers contact us via the site. We’re also able to use Google Analytics to track our number of visitors. This new information will play a key role in the next iteration of our site.

How did Roketto perform from a project management standpoint?

As with any project, things can get a bit hectic between deadlines and the pressure to finish. The site did take longer than what Roketto initially projected, however, this was due to the sheer amount of content we wanted to migrate. Apart from that, they delivered exactly what we’d asked for and were easy to get a hold of the entire time.

They were quick to respond to our calls/emails and addressed any concerns that we had. This helped streamline the process because we could contact them whenever we needed. I also valued how down down-to-earth they were. We used Google Drive to share documents and tracked our emails using their project management tool.

What did you find most impressive about them?

It’s nice that they’re willing to work with our schedules. Our company is on the East Coast, and theirs is on the West, so there’s a bit of a time difference. However, they’ve been happy to accommodate us.

Are there any areas they could improve?

No, I don't have any suggestions for improvements; they did a really good job overall.

Do you have any advice for potential customers?

Based on our own experience, it’s crucial to be upfront with the amount of information you plan to process. As I mentioned before, the build took a lot longer than we had anticipated, which was likely due to our lack of explanation about the volume of our content. Communicating openly with Roketto in the beginning would've given Roketto a chance to provide more accurate time estimates and make more realistic promises.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
    This score is just with our specific experience. I'm sure they don’t have any delays for other projects.
  • 5.0 Cost
    Value / within estimates
    The results were worth the price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    All things considered, they did well.

WordPress Web Dev for Gaming Studio

“The impact their work has had on our business is astonishing. We’re getting more applicants than ever before.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb 2018 - Mar. 2018
Project summary: 

Roketto built a customizable WordPress site with a clean UI, interactive user inputs, and animated scroll transitions. Currently, their team performs routine site maintenance and resolves technical issues.

The Reviewer
 
11-50 Employees
 
Kelowna, Canada
James Scott
UX/UI Designer, Hyper Hippo Games
 
Verified
The Review
Feedback summary: 

The stunning new website is attracting tons of fresh talent, which is a stark contrast to the previous site. Roketto lived up to their reputation as top-tier WordPress developers. Their team built everything to spec without any hiccups. Their level of professionalism matches their talent.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the lead UX/UI designer at Hyper Hippo Games. Our mid-sized company develops free-to-play mobile games, with Adventure Capitalist being our flagship product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

Our past website was driving new talent away, so we were desperate to fix the problem. We needed to find a talented developer who could build a clean, modern site that highlights our incredible company culture.

SOLUTION

What was the scope of their involvement?

Their primary objective was building a visually appealing WordPress site. I sent them a mock-up of the web design I created, and they developed the site according to our specifications. We wanted the new platform to be interactive, so they added animated user inputs and scroll transitions. Now that the website has launched, they work on site maintenance and service requests. The platform’s customizable features allow our team to make changes as well.

What is the team composition?

I worked closely with their managing director and lead web developer.

How did you come to work with Roketto?

I’ve been following Roketto’s work for years and looking for an excuse to work with them. When the site upgrade was proposed, I went to our studio executives and requested Roketto for the project. 

How much have you invested with them?

We signed a $10,000 contract.

What is the status of this engagement?

They started building the site in February 2018 and finished in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m amazed at the impact their work has had on our business. We’re getting more applicants than ever before, so the new and improved site is fulfilling its purpose. We have another website for other departments, and it pales in comparison to the platform that Roketto built.

How did Roketto perform from a project management standpoint?

They were extremely professional, and they accommodated our needs. We thought our project would be interrupted after one of their developers resigned; fortunately, they managed to bring a replacement onboard immediately. Our teams kept frequent and transparent communication via Slack. Their team was always eager to provide solutions to our questions.

What did you find most impressive about them?

WordPress development is one of many areas where Roketto’s talent shines. The high-quality work they did on the backend gives us the freedom to customize the site, despite having little knowledge of the system. We also appreciate how self-sufficient they were throughout the project. We didn’t have to micromanage them or make revisions because they built everything to specification.

Are there any areas they could improve?

We’re happy with the work they produced for us.

5.0
Overall Score Working with them was an all-around pleasurable experience. They did an excellent job on the website.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We launched the site according to schedule. They were very communicative and worked diligently to resolve issues in time to meet deadlines.
  • 5.0 Cost
    Value / within estimates
    We were pleased to find that the project was under budget.
  • 5.0 Quality
    Service & deliverables
    Everything was high-quality, made to spec, and delivered on time.
  • 5.0 NPS
    Willing to refer
    I recommend them every chance I get.

WordPress Dev for Nutrition Company

“The design was great, communication was effective, and the project was affordable.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Ongoing
Project summary: 

Roketto designed and built a mobile-friendly WordPress site with a modern UX/UI and a news feed feature that displayed several different types of content.

The Reviewer
 
1-10 Employees
 
United Kingdom
Scott Baptie
Founder, Food For Fitness
 
Verified
The Review
Feedback summary: 

Changes made to the existing site yielded in a 32% increase in traffic since its launch in September. The new site has been very responsive, and all aspects of the engagement went smoothly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder of Food for Fitness, a nutrition company that provides weight loss advice to people of all shapes and sizes. We’ve been around for about four years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

We wanted a new site that was more responsive, mobile-friendly, and would allow me to make edits myself. We were looking to include industry standard tools and an updated look and feel to keep people coming back to view our content.

SOLUTION

What was the scope of their involvement?

I had an initial call with the director and he fully understood where I was coming from. They came back to us with a proposal that fit our budget, satisfied our needs and met our time line. I sent them a few sketches on how I wanted it to look, and they led all aspects of design and development. They also made the site mobile-friendly. There were several opportunities for me to review progress, and we made a few changes along the way. They were very accommodating to some larger changes I wanted to make, and the result is a beautiful WordPress site that operates exactly how I want it to.

Some specific features include a unique homepage with more opt-ins for first-time visitors, displays that prioritize new content, and a news feed that shows all our different content in one place. Navigation is great, and since the launch, our mobile traffic has skyrocketed.

What is the team composition?

I worked primarily with Jason, our account director, but also worked with Maddie [Front End Developer, Roketto] over the course of the project. If I wanted any big changes, I would go with Jason, while I worked through smaller changes with Maddie. She’s fantastic, and we use her as a go-to for any site/design edits.

How did you come to work with Roketto?

A company in our industry released a new version of their site recently, and it was done by Roketto. I really like the way it turned out; the feel and functionality were exactly what I was looking for. I contacted several other suppliers as well, but Roketto’s cost structure was very competitive. Everything with Roketto just seemed right, so we decided to work with them.

How much have you invested with them?

Just over $13,000.

What is the status of this engagement?

We started working together in March of 2017, and completed the initial project. We’ve continued to work with them on other projects since, including a big memberships site that just went live last month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the site went live in the end of September, we saw a 32% increase in traffic compared to months prior. We had a few issues with our server due to the spike in traffic, but Roketto reached out on my behalf and everything is working well now.

How did Roketto perform from a project management standpoint?

Excellent. We didn’t have any delays, and they kept me updated on all aspects of the project. They also managed to adhere to their initial price quote. We communicated via Skype and email.

What did you find most impressive about them?

We were impressed by the whole engagement. The design was great, communication was effective, and the project was affordable.

Are there any areas they could improve?

No, we had no complaints at all.

Advice for potential customers?

If potential clients are sure to be very clear on what they want from the engagement, Roketto can certainly develop the idea into a reality.

5.0
Overall Score Absolutely perfect. We’re delighted with the end result.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was delivered on time, often ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    They adhered to my initial budget, and subsequent work was at a very good rate.
  • 5.0 Quality
    Service & deliverables
    They provided very high-quality work. No complaints.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them already.

Website Redesign & Rebranding

"Roketto was easy to work with and seemed to be on top of everything."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2016 - June 2017
Project summary: 

Roketto conducted a complete website update with a modernized look and feel, incorporating interactive elements and detailed graphic designs to preserve unique branding. The team now assists with maintenance.

The Reviewer
 
1-10 Employees
 
Kelowna, Canada
Manager, Craft Distillery
 
Verified
The Review
Feedback summary: 

Since launching 2 weeks ago, the new site has already attracted increased product page views and 20 inquiry forms, thanks to Roketto’s engaging layout. Their upbeat attitude, genuine interest, and expert aesthetic intuition contributed to a productive partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the manager and communications person at a distillery. We produce all our own spirits and sell them online as well.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

We’ve been growing online with retail, so we wanted to have something that matched our demand. We had an existing website that wasn’t able to process the volume. We also wanted it to be more modern and more engaging. We realized that a lot of customers were coming to our website to buy as opposed to just find out about us. We wanted the site to be more interactive with our products.

SOLUTION

What was the scope of their involvement?

We met with Roketto to discuss our idea, and they came up with a proposal. We ran through a couple things that we really wanted to see. From there, we had a few meetings about the project. Once we were comfortable with everything, we started phasing in the new website. They involved us along the way, which was really nice because we have a specific brand and look that we wanted to maintain. Whenever we had major updates or sneak peeks or things like that, we would get someone here to listen to our feedback. We showed them the themes we wanted, and they matched everything to our vision, even certain buttons or highlights. We wanted a 1930s-style Prohibition theme, and they added graphic design images to make it cohesive with our brand.

What are some features on this site that were not on your old website?

On our new website, online ordering is very different. We have a user account login system where people can build wish lists, get reminders of products in the cart, and look through recommended products. We also have a search ability for products in general. In the past, every product had an individual page, but now it’s all condensed onto a categories page, so it’s easy to maneuver through our lineup.

We also have a lot of video throughout the website to show the experience side of our business at individual locations. The interactivity and the engagement from the website are night and day from the static, old website.

How many resources have been assigned to your project?

We worked with the initial person we spoke to, as well as a project manager. I believe we had the main developer and another person helping with some of the sales, so I would say we had about 4 people involved.

How did you come to work with Roketto?

I know their team from living in the same city. We’re friends. Three years ago, before I even knew them, I approached them because I’d heard good things. At that time, we didn’t have the budget for a new website. I re-approached Roketto and asked them for a proposal, which we compared to 4 different companies’ proposals. We met with all these businesses, and Roketto definitely came through as the top option. We’d seen some of their portfolios, and they had worked for some similar companies and seemed like a great fit. The value for the cost compared to the other businesses was better.

How much have you invested with Roketto?

We got a good price that included all of the integrations. We had to get plugins that let us send shipped items through Canadian post. They also included social media feeds.

What is the status of this engagement?

We started working with them in December of 2016, and we told them we wanted to launch the site in the spring. We slowed down the process because everything has to go through our family business. The site launched about 2 weeks ago, and it’s amazing. Roketto is still helping us with maintenance. They’ve shown me how to manage and use the site, and we’re hoping to do some SEO work with them later in the year. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

People have said that they’ve seen the new website and really like it. We’re finding that people visit more product pages, and I think that’s because if you search for gin, other recommended products automatically pop up. In the past, I would’ve had to add a static link. Roketto also added an inquiry form, and we’ve had 20 in the last 2 weeks since it launched. That shows that people are spending more time on the site and finding that form on the experience page. It’s neat for us too because, in the past, we only heard from customers via phone or email. This way, we know which location they’re asking about through the form.

How did Roketto perform from a project management standpoint?

The main project manager met with me every 2–3 weeks. Towards the end, we met more frequently. He broke everything down, which was helpful. Roketto was easy to work with and seemed to be on top of everything. We gave them a deadline, and they came through. They handled all the management from their end.

What did you find most impressive about Roketto?

They broke things down for us, especially at the very beginning when we told them what we wanted. Even when they had to explain some complicated stuff, we didn’t feel lost. We really appreciated Roketto’s clear communication because we knew it was a big investment. They’re also a genuinely positive team to work with. We never had any issues or clashes in our meetings. They listened and took notes. They would follow-up right away and make sure that we hadn’t missed anything in the minutes.

Are there any areas Roketto could improve?

No, they exceeded our expectations. They came through for us aesthetically with the brand and matched what our distilleries look like with the online shop. When we saw the website for the first time, it was far better than anything we imagined. 

5.0
Overall Score We’re very happy we switched to Roketto.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were really good to us. We’re a family-owned business, and some of the members travel quite a bit. Roketto gladly changed meetings to match our schedule.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Digital Marketing for Condo Sales Campaign

"They deliver high-quality products with a clean and modern design."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2016 - Ongoing
Project summary: 

Roketto took charge of branding, web design, and print and digital marketing materials for a condo development. They developed the website from start to finish, and created and managed the marketing campaign.

The Reviewer
 
11-50 Employees
 
Kelowna, British Columbia
Ashley Kendall
Marketing Coordinator, Highstreet Ventures
 
Verified
The Review
Feedback summary: 

Roketto’s simple yet sophisticated organization of projects sets them apart. Their design and marketing campaign skills are effective, and they provide reports on a regular basis. Roketto is a down-to-earth team to work with because they always provide a personal touch and communicate well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Highstreet is a real estate development firm focused primarily on developing condo-quality rental apartments. Since 2005, Highstreet Ventures has developed and built 17 projects including; 1,708 rental apartments, 301 condos, and 48 townhomes, as well as developing and selling a hotel. These projects reside in BC, Alberta, North West Territories and soon to be Ontario.

I’m the Marketing Coordinator who oversees the marketing for the entire company from content and design to execution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

We had condo sales coming up in Calgary. We were looking for new branding, a website, a digital campaign, and some print products. We wanted an agency that had prior experience in a related industry.

SOLUTION

What was the scope of their involvement?

Roketto completed the whole branding for McCall Landing and Skyview Ranch, which were originally going to be multi-family rentals. However, due to the rental market in Calgary, we decided to switch the 280 suites to condo sales.

They’ve completed the full website development, set up the digital campaign involving Google remarketing and AdWords as well as some signage and closed gate brochure designs. I’ve worked with four or five team members from Roketto indirectly and directly with three project managers.

How did you come to work with Roketto?

I sent out a request for proposal to 10-15 marketing companies in Calgary and Kelowna and vetted them myself. I narrowed it down to three based on their quotes and experience in the industry. Our management team did personal interviews with those three, and Roketto was ultimately selected.

How much have you invested with Roketto?

We’ve spent close to $30,000 so far on the one project. Soon to be more with the other projects.

What is the status of this engagement?

The project began in December of 2016 and was completed in March of this year. Our relationship is ongoing, as they’re currently managing some changes to our website and our digital campaign. We plan to use them later this year for updates to several other rental community websites.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We receive reports every month. When we first launched in March, we had 106 goal completions. We had 2,700 sessions, and 1,700 unique users to our website. That was with a budget of $3,000 through Google. We had an impressive percentage of conversions with our remarketing ads. We had 422 clicks, with a conversion rate of 3%. To date, we’ve had over 200 paid conversions, which has resulted in us selling 20 condos within two weeks.

How did Roketto perform from a project management standpoint?

It was very important to our team that we worked with a firm that was down-to-earth. In terms of management, Roketto incorporates a lot of software that is easy to understand. They use software like Invision to show you a live preview of what your website will look like, as well as the website itself on a test server. For branding, we did a number of different concepts. They were very timely with their responses.

What did you find most impressive about Roketto?

Instead of just sending a PDF proposal in response to our RFP, they came to us in person, shook our hands, and gave us a booklet with their proposal. They go out of their way to provide a personal touch, which sets them apart from other companies.

Are there any areas Roketto could improve?

I can’t think of anything. We did a lot of due diligence in making our choices.

4.5
Overall Score They’re a friendly and down-to-earth team that knows what they’re doing. None of their design is ever dated.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’re incredibly accommodating. You just need to be fair in giving them a two-day notice, which is pretty average for the industry standard.
  • 4.5 Cost
    Value / within estimates
    They’re more expensive than some other agencies in town, but it’s a good value for your money, especially for the level of quality in work.
  • 4.5 Quality
    Service & deliverables
    They deliver high-quality products with a clean and modern design.
  • 5.0 NPS
    Willing to refer
    They did such a fantastic job with this project, we decided to use them for a number of other projects in the future.

Web Dev and Advertising for Luxury Auction House

"It seems to me that they genuinely care about the success of our company."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Ongoing
Project summary: 

Using graphic templates, Roketto developed a new, accessible website for a luxury auction house. They also provided advertising strategy and distribution services.

The Reviewer
 
1-10 employees
 
British Columbia, Canada
Jesse Ross
Analyst, The Garage Sale Luxury Auction House
 
Verified
The Review
Feedback summary: 

Roketto's marketing strategy for a recent auction yielded the highest price and number of bidders that the client has ever had. Their communication, authenticity of work, and approachability are highlighted as strengths.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Our company is The Garage Sale Luxury Auction House. We market and auction luxury assets - typically luxury real estate valued at $5 million or more. I am lead analyst and the project manager for our last auction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

We needed a better solution for our website. Our previous company was challenging to work with. It took a long time to make changes and we had no backend access. That was the main concern. We were going to essentially rebrand our website and we needed to have an option that allowed us to have better backend access moving forward as well.

SOLUTION

What was the scope of their involvement?

It started with just a relaunch of our website. We scrapped everything that we had before. It was a full relaunch of our website. We had maybe 15 pages that we built from scratch. We had a graphic designer who built some templates and then we worked with Roketto to bring those to life. That was how our involvement with them first started. From there, we started doing some digital ads through Roketto as well. They helped with our online campaign for our last auction. We have a designer who’s on our team; he built it. We had our content ready, and they were able to build the functioning website using that stuff. I think there was a certain template that worked but then we had to make some modifications to suit what we needed. I think they added some plugins. I don’t know exactly. They were big with helping with the strategy of the advertising. We had our graphic designers who would design the ads, and they would help us with the different sizes we wanted and create the ads. Then, they were in charge of distributing them across various online channels.

How did you come to work with Roketto?

We did a pretty extensive review of various companies both in Kelowna - both our companies are in the same building. We looked at some companies out of Vancouver, Calgary, and Kelowna and did a full comparison and based on their product, the time they could do it and the price point, they were the easy choice for us.

How much have you invested with Roketto?

I don’t know that. When we originally worked with Roketto, they had the best price point for the website and all throughout the process it didn’t mushroom over budget. We are quite pleased with the money.

What is the status of this engagement?

We started working together in October 2015. They’re providing ongoing support for all of our website needs. We’re in between campaigns right now. For our company, we do one auction at a time. We don’t have an auction happening right now, so we’re not working with them digitally, but we’re not working with anyone else either. The next time we have an event we’ll be looking at our options for digital ads again and likely continue working with them I would say.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

For our last auction event, which was our first one working with them, we had the highest price at an auction than we’ve ever had. We had the most number of bidders, and we had the most number of inquiries. So pretty much across the board for our top metrics. I’m not saying it was them directly, but they were a big part of it, and we had a very successful auction for sure. 

How did Roketto perform from a project management standpoint?

They were great. Super easy to work with and very approachable. We can always set up a meeting, and there’s time. They’ll meet us face to face or respond promptly to our emails and needs. It’s been great on that side of things. We mostly just email back and forth. We were working with Asana last year, but we stopped using that internally. It was mostly phone calls and emails and meetings.

What did you find most impressive about Roketto?

I think just that it’s been super easy. I never get the sense that they’re out just for money. Lots of times we ask a question, and it doesn’t show up as half an hour of time. It seems to me that they genuinely care about the success of our company and not trying to get the next dollar out of us. It’s been a pleasure working with them. They do great work.

Are there any areas Roketto could improve?

There’s always areas for improvement on the digital campaigns. What our company does - we’re never going to sit there and say everything was perfect. I think we’re always trying to get more bidders and more inquiries and we’ll continue working to improve our model. We focus on a small client group. We’re continually going to try to improve how we market, and that would be true with any supplier that we work with.

5.0
Overall Score - It’s been good personally as well. They’re nice guys to deal with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve been good. There hasn’t been anything I can recall where we were way past the deadline or anything. Maybe a day or two here and there.
  • 5.0 Cost
    Value / within estimates
    I don’t know the ongoing cost, but I know originally when we looked at it, they were just far and away the best option for sure.
  • 5.0 Quality
    Service & deliverables
    If there’s an issue with bringing what we want to life on the website, they’re very informative in a language that we can understand and will present a couple of options for workaround methods. It’s been great.
  • 5.0 NPS
    Willing to refer

WordPress Development for Music Licensing Company

"I felt prioritized and they exceeded my expectations."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Feb. - June 2016
Project summary: 

The client needed a new website with e-commerce and search functionality. Roketto developed a WordPress site with several custom plug-ins.

The Reviewer
 
1-10 employees
 
London, United Kingdom
Co-Owner, North Note
 
Verified
The Review
Feedback summary: 

The playlist functionality and overall design of the site are frequently praised by customers. Project management, enthusiasm, and thorough research were highlights of the engagement. Roketto is recommended to anyone in need of a complex, custom application.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of North Note. Our company provides music and pre-clears music for licensing for TV, film, commercials and small independent jobs. They can come to us, pick a song and license it for use with audiovisual work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roketto?

Previously we've used Squarespace and other similar platforms and they were fine for presenting our services and music. What we needed to do was create a site that had full e-commerce, filtering, and search functions. It had to present each artist and song in a modern and clean way. It was a real challenge for us to find a website builder who can handle the e-commerce and search side. Even though there were existing plug-ins, they wouldn't do exactly what we needed. That's why we decided to go with this kind of development team.

SOLUTION

What was the scope of their involvement?

First, we discussed the budget and the timeline that we wanted as well as what we wanted to achieve. We went back a week later to review the options they put together. Roketto put together a site that works using WordPress as a base. They also developed a few custom plug-ins and included existing plug-ins as well. Each of the music pages was custom designed for us and they did a nice job. Plus, we needed to create options on the music player that didn't exist. The ability to download is a common one so that they can add songs to a playlist. They also custom-made the actual cart process and functionality. We needed to provide a lot of product variance for 10 different online licenses since the client can choose from 3 or 4 versions of each license.

How did you come to work with Roketto?

Originally, I was recommended someone else. But speaking to my partner back in London, he wanted to make sure we were competitive on pricing. That’s why I put a request out to a couple of other developers. I liked the look of Roketto's designs and what they'd done on the home page of their own website. They were 1 of 2 companies I went to. To be honest, when I first went into Roketto, I thought I'd already made my mind up I was going with this first team. What I really liked was that they listened and they weren't particularly pushy with sales. The proposal that they put together was so much better than anyone else and it was a lot more transparent. They described where they were going to spend what and why each piece was needed. The other companies just gave an estimate on an hourly basis, whereas Roketto gave a quote on a project basis.

How much have you invested with Roketto?

We spent under CAD11,000 on their services.

What is the status of this engagement?

The first part of the project started in February 2016. This version one of the website is definitely completed and was launched on June 7. At the moment, we're focusing on driving sales at North Note but we do foresee another phase of it at the start of next year.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

One of their most important contributions was on the client's workflow. They can start with a huge haul of music then narrow it down by collecting favorites and adding to playlists along the way. That is the function that we're getting the best feedback from, definitely. We've also had several people talk about what a great looking and modern site it is compared to our competitors. We've got a couple of competitors that have deep wallets. Particularly in the UK, we're getting a lot of compliments on our site because it's modern and it's designed well. Our competitors’ sites work well in terms of function but don't have an attractive, appealing look. I would say the look of the site and the ability to collect the playlist are the 2 things we're getting a lot of good feedback on.

How did Roketto perform from a project management standpoint?

Roketto did well. They would share what they were doing with me every week. They'd give me proper updates every couple of weeks. I went into their office probably 3 or 4 times towards the end to nail down what needed to be improved and what needed to be finished. Roketto was very good at prioritizing and getting things done within the timeframe. That was the most impressive thing. We used Slack as an instant communication tool. The other app is almost like a whiteboard where we could move different things around in a workflow.

What did you find most impressive about Roketto?

What I really like was that they listened very well. They're young and very enthusiastic. They didn't make any assumptions; they always researched the best solutions. I've been involved in web development projects in the past that just spiraled out of control financially. I think their research and enthusiasm are 2 things that I really was impressed with.

Are there any areas Roketto could improve?

I felt prioritized and they exceeded my expectations. That's the honest truth. I can't really say there was any disappointment there.

5.0
Overall Score They've been perfect for us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Honestly, for the budget that we had, I wasn't expecting anything near the quality of what we got. I'd seen a project go over $200,000 that didn't achieve anywhere near the same results.
  • 4.5 Quality
    Service & deliverables
    The deliverables were always spot on. I genuinely felt I was always getting an honest answer. Their design knowledge of WordPress and what can be achieved is fantastic.
  • 4.5 NPS
    Willing to refer
    I would refer them to anyone looking for a complicated custom-built app, unless they were building a mobile application. I think 90% of business would be happy with what they can do.