What evidence can you share that demonstrates the impact of the engagement?
It’s been fantastic. They’ve more than paid for the investment we made. When I look back to 2017 to now, our cost per acquisition from our leads went from around $100 to $55-$60. Some of the leads that they’ve brought in have been really great.
Last year, they brought in leads where we generated around $5-$6 million from it. It sounds like a big number, but a single sale for us is around $500,000.
Also, Roketto is very reliable.In the first 8-9 months that I was on the job, I didn’t have a lot of extra bandwidth to deal with Google Ads. But, I knew I could rely on Roketto for a certain amount of traffic and conversions every month.
That really helped us get a lot of other things going in our marketing mix. It was invaluable to have a partner we could trust that could provide a reliable influx of conversions each month.
How did Roketto perform from a project management standpoint?
It’s been a very good, collaborative situation. We’ve given them general goals, and they’ve been able to effectively manage the campaigns. I don’t have to worry about project management because Chris and I communicate well.
Chris and I typically have a biweekly meeting. He runs the agenda and gives me updates on the campaigns, which I have full access to. He gives me his feedback and makes recommendations. I’ll provide him feedback on things we’re seeing in the market or the direction we want to go.
He takes my recommendations moving forward and gets the job done. I don’t have to worry about micromanaging—the work gets done.
What did you find most impressive about them?
They never gave up. Now we have more bandwidth and are working a lot closer with them, and it’s been great. It comes down to having a trusted and valuable partner.
Are there any areas they could improve?
They could have improved their recommendations to give us a little bit better idea of what potential returns would be. Otherwise, it’s been fairly smooth.
Do you have any advice for potential customers?
Future customers should make sure they’re available to utilize them as a resource.
They were able to take the ball and keep it rolling during the time that I wasn’t able to focus on marketing. But, in the last year, now having that opportunity to work closely with them has been valuable.
They’re a smart group of people. They know what they’re doing. You get back what you put in and more. It’s about making sure you’re able to give them the time to get the questions answered that they need. They’re good at what they do.