What was the scope of their involvement?
We met with Roketto to discuss our idea, and they came up with a proposal. We ran through a couple things that we really wanted to see. From there, we had a few meetings about the project. Once we were comfortable with everything, we started phasing in the new website. They involved us along the way, which was really nice because we have a specific brand and look that we wanted to maintain. Whenever we had major updates or sneak peeks or things like that, we would get someone here to listen to our feedback. We showed them the themes we wanted, and they matched everything to our vision, even certain buttons or highlights. We wanted a 1930s-style Prohibition theme, and they added graphic design images to make it cohesive with our brand.
What are some features on this site that were not on your old website?
On our new website, online ordering is very different. We have a user account login system where people can build wish lists, get reminders of products in the cart, and look through recommended products. We also have a search ability for products in general. In the past, every product had an individual page, but now it’s all condensed onto a categories page, so it’s easy to maneuver through our lineup.
We also have a lot of video throughout the website to show the experience side of our business at individual locations. The interactivity and the engagement from the website are night and day from the static, old website.
How many resources have been assigned to your project?
We worked with the initial person we spoke to, as well as a project manager. I believe we had the main developer and another person helping with some of the sales, so I would say we had about 4 people involved.
How did you come to work with Roketto?
I know their team from living in the same city. We’re friends. Three years ago, before I even knew them, I approached them because I’d heard good things. At that time, we didn’t have the budget for a new website. I re-approached Roketto and asked them for a proposal, which we compared to 4 different companies’ proposals. We met with all these businesses, and Roketto definitely came through as the top option. We’d seen some of their portfolios, and they had worked for some similar companies and seemed like a great fit. The value for the cost compared to the other businesses was better.
How much have you invested with Roketto?
We got a good price that included all of the integrations. We had to get plugins that let us send shipped items through Canadian post. They also included social media feeds.
What is the status of this engagement?
We started working with them in December of 2016, and we told them we wanted to launch the site in the spring. We slowed down the process because everything has to go through our family business. The site launched about 2 weeks ago, and it’s amazing. Roketto is still helping us with maintenance. They’ve shown me how to manage and use the site, and we’re hoping to do some SEO work with them later in the year.