What was the scope of their involvement?
First, ROI Foundry took over all of our hosting and web development needs from a previous vendor. Soon after, they started managing the technical aspects of our SEO efforts. Together, we looked at our competitors’ online performance and took note of their various strategies. We tested different outreach channels and methods to see if any of them would work for us. As we moved forward, we expanded their role further to include content marketing, email marketing, and automation, data analysis, domain authority building, and any other service that focused on increasing our digital visibility. All of these segments are included in our ongoing contract, but ROI Foundry has invested a lot of time and effort into each of them individually.
In terms of web development, the ROI Foundry team first analyzed our e-commerce site. They mapped out several areas that needed to be fixed and helped us prioritize those tasks to maximize our growth. Now, they fix any bugs that come up on the platform to make sure our digital marketing efforts aren’t interrupted.
What is the team composition?
The head of growth at ROI Foundry acts as our primary point of contact and account manager. He assigns each task to a specialist with the required skillset.
How did you come to work with ROI Foundry?
I’d worked with another SEO and web development provider in the past, but I was never completely satisfied with their services. In my search for a new vendor, a friend referred me to ROI Foundry. I’d worked with some of their founding members previously and recalled their amazing work ethic and high-quality deliverables. I was eager to work with them again.
How much have you invested with them?
So far, we’ve spent a total of $70,000–$75,000.
What is the status of this engagement?
We started working with them in February 2018, and it’s an ongoing relationship. The terms of our engagement continue to evolve as we move into new markets and leverage new outreach channels.