What evidence can you share that demonstrates the impact of the engagement?
They drove growth in all the areas that we were measuring. The KPIs included traffic to the website, engagement metrics on social media, and site optimization KPIs such as load time and bounce rates. Ultimately, there was improvement across the board on all of the KPIs we had agreed on.
One of the best things about them is that they’re a full-service agency that can meet the needs of a range of different businesses. They can work with smaller fish as well as bigger fish. They come from rich backgrounds, and they have everything in their wheelhouse.
How did Rocketship perform from a project management standpoint?
They were excellent. I made some suggestions about ways that it would be easier for us to work with them, and they were very responsive. They came to the table with a good structure in place and we modified it a bit to our specific business and brand. This resulted in an excellent working relationship.
What did you find most impressive about them?
Their level of service and communication are very high. Their creative thinking is also impressive. It wasn’t a canned approach — it was very personalized to our business. They really took it upon themselves to learn our business. Then, they tailored their strategy and initiatives to thrive within our ecosystem. They came up with really good strategies as a result of being able to dive in.
Are there any areas they could improve?
This isn’t a criticism. They tend to look at the entire picture, and I completely understand why. The success of your digital business informs other areas. If you push a lever to guide more traffic to your website, you have to make sure your site can handle the increase in traffic. They take a 360 degree view, and they’re always thinking about the ways the different pieces interact.
This is hardly an area for improvement. They do this in support of your business goals; it is absolutely not to charge for an additional service. But, sometimes the task at hand is really just to focus on one thing. At times, I wanted to focus on one task because of my budget or because it was directly related to a priority.
Do you have any advice for potential customers?
If you’re going to work with them, make sure you know what you want, and define it advance so that they can weed out the rest and focus on that one task. However, if you can take advantage of all of their talents and skillset, it will behoove you and you will see growth.