Rocket Lab | Mobile App Growth

BACKGROUND

Please describe your company and your position there.

Our app allows you to buy, collect, and send any product within your city. The app is already present in over 22 countries and +400 cities, making life easier and better for millions of people around the world. The app is available for free on both iOS and Android. I am a Performance Marketing Lead in charge of testing for new channels with the objective of UA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket Lab | Mobile App Growth?

We tested Rocket Lab user acquisition capabilities on programmatic advertising. Our objective was New Customers for our App with tCACs on a market level. We tested more than 5 countries in Q4 2020.

What were your goals for this project?

Understand the cost and quality of the users that we could obtain through Rocket Labs solution. We used several KPIs to evaluate performance where we highlight: CAC, Retention, and LTV.

SOLUTION

How did you select Rocket Lab | Mobile App Growth?

Rocket Lab was brought up by a colleague from the digital marketing industry. The company is quite new but the focus and solutions were competitive as the team that provides good follow up and support.

Describe the scope of their work in detail.

User Acquisition at a global scale. My role consisted on the coordination of the test. Rocket Lab was responsible for distributing the budget accordingly to performance on several ad networks. Also working on content optimization and reporting.

What was the team composition?

Rocket Lab provided us an Account Manager and Technical Support. For some specific meetings they invited engineers to resolve doubts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had solid learnings on our KPIs understanding the performance we could expect from this channel. We reached the goal of NCs to do all analysis.

How effective was the workflow between your team and theirs?

Good, communication was established through Slack to facilitate quick response. They are fast to troubleshoot and deliver your requests.

What did you find most impressive about this company?

They are quite new but got a viable product to work with, the team is young too but they have the expertise to deliver promised results.

Are there any areas for improvement?

Close follow up on campaigns would be good, sometimes the work was more reactive causing unnecessary issues.

BACKGROUND

Please describe your company and your position there.

I'm digital marketing analyst for Colombia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket Lab | Mobile App Growth?

We were looking to grow our users and expand in Latam

SOLUTION

How did you select this vendor?

Their price, communication, and expertise

Describe the scope of their work in detail.

They focus on the major drivers for our business, a key point to make our decissions

What was the team composition?

I've worked closely with the customer Succes Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen an increase in our user acquisition since the beginning of the project

How effective was the workflow between your team and theirs?

We have biweekly meetings with our customer success manager to go over the process and communicate updates. We also use slack to communicate constantly

What did you find most impressive about this company?

Their work speed and results-oriented approach are amazing.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm currently working for a major credit card company who provides consultancy to major banks across latam in Marketing Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket Lab | Mobile App Growth, and what were your goals?

Our main objective was to acquire more users for one of our clients. We brought in RocketLab with the challenge to scale the operation. In the first quarter we were able see the results in 35% growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this partner due a previous relationship with the managing director from other projects and the deciding factor was payout (cpa) and premium partners.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

User acquisition by discovering the client behavior previous the campaign. Using Google analytics data and also Appsflyer.

How many resources from the vendor's team worked with you, and what were their positions?

3 people. Account Manager Managing Director Paid Media Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

30% growth in the 1st quarter. Churn rate lower compared to other channels.

How effective was the workflow between your team and theirs?

Weekly meeting on the very beginning and after worked out - monthly just to catch up results.

What did you find most impressive or unique about this company?

Their client services and partnerships to make the results happen are outstanding.

BACKGROUND

Please describe your company and your position there.

Acquisition Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket Lab | Mobile App Growth?

Programmatic campaigs for user acquisition.

SOLUTION

How did you select this vendor?

Good references

Describe the scope of their work in detail.

They help us to build programmatic campaigns to get new users for our mobility application.

What was the team composition?

I'm in touch with 2 differents people who do an incredible work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase in new registrations in recent months.

How effective was the workflow between your team and theirs?

Good communication by email zooms and now we have incorporated Slack.

What did you find most impressive about this company?

The fluid communication and their ability to adapt to our requests or changes in a quick way have been impressive.

Is there any area for improvement or anything that could have been done differently?

Nothing to be improved