Rocket CRO Lab

BACKGROUND

Please describe your company and position.

I am the CEO of Web Help Agency

Describe what your company does in a single sentence.

As an agency partner, WHA collaborated with RocketCRO Lab to enhance the email marketing strategy for one of our WordPress clients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket CRO Lab to accomplish?

• "Set Up Email Automation Create Branded Email Templates Improve Customer Retention via Sequences"

SOLUTION

How did you find Rocket CRO Lab?

Clutch Site

Why did you select Rocket CRO Lab over others?

• High ratings
• Pricing fit our budget
• Company values aligned
• Technical Proficiency

How many teammates from Rocket CRO Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included auditing the client’s existing email marketing efforts, creating customized automation flows (welcome series, abandoned cart recovery, and post-purchase sequences), and delivering detailed analytics reports with actionable insights. Key deliverables were a fully functional automation system in Klaviyo, a library of branded email templates, and measurable improvements in key metrics like open rates, click-through rates, and revenue generated through email campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes were impressive, with open rates increasing by 35% and email-driven revenue growing by 20% within the first three months of implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

RocketCRO Lab’s project management was exemplary. They communicated progress regularly and delivered all items on time. Their team was highly responsive and addressed every question or feedback promptly, ensuring smooth collaboration.

What was your primary form of communication with Rocket CRO Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about RocketCRO Lab was their deep expertise in email marketing and automation. They not only executed the project flawlessly but also provided valuable strategic insights that helped improve the overall customer journey.

Are there any areas for improvement or something Rocket CRO Lab could have done differently?

There’s nothing I would suggest for improvement. The process was smooth, and the team exceeded our expectations.

BACKGROUND

Please describe your company and your position there.

Position: COO. The company works in the field of car rental of different classes for short and long periods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket CRO Lab?

The main task is online presence and getting new leads from digital channels.. Previously, the company received new customers through partners, referrals or word of mouth.

What were your goals for this project?

Constant flow of new leads. Return form the acquired leads in several months perspective.

SOLUTION

How did you select this vendor?

A brief was sent to several agencies and meetings were held with those agencies that responded. As a result, the final offer from Rocketcrolab came up with our expectations.

Describe the scope of their work in detail.

For us there was a research about our competitors, how they promote their services, in which channels and with which offer Provided recommendations for site improvements, aimed for better UX and gaining lead contact for further communication. Development of a plan of marketing activities and cooperation between the agency and the company Google Analytics setup for tracking campaign results

What was the team composition?

On our part, we have been involved the company's management, the sales team, as well as the contractors who implemented the recommendations to improve the website. On the part of the agency Project Manager Web analyst and PPC specialist Email marketing specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Upon the recommendation of the agency, several features have been set up on the website that allow collecting contacts and communicate with clients. Behavior indicators on the site have been improved. Setting up digital advertising channels that give regular leads Optimization and recommendations for improvement continue on the part of the agency.

How effective was the workflow between your team and theirs?

Execution and communication are at a good level.

What did you find most impressive about this company?

Communication level and involvement by the agency

Are there any areas for improvement?

So far everything about the process has been great.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager at one of the largest Ukrainian marketplaces that help patients find a doctor and book a visit online or by the phone. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket CRO Lab?

We looked for a company that could help us make changes in our user experience and grow our number of leads.

What were your goals for this project?

We wanted to increase sales and find the holes where our users were disappearing. Also, we had a lot of hypotheses that we wanted to test and implement.

SOLUTION

How did you select this vendor?

We looked at a few agencies and freelancers, sent them questions, and asked for a recommendation as well as a price and terms. After we received a reply and made Skype calls, we found that team from Rocket CRO Lab had the expertise we needed.

Describe the scope of their work in detail.

We gave them access to our ads and analytics accounts so they could do an audit of our ad results and see what was set up in our Google analytics. Right after that, they set up our Google Analytics and Google Tag Manager so they could get data about user behavior from our website. Also, they implemented a Hotjar plugin. After they collected the data, they made a review with recommendations on what we could improve or A/B tests we could do. The specialists started some tests, and they asked our development team to work with them (e.g. helping develop, test, and fix bugs found during audits).

What was the team composition?

I closely cooperated with the web analytics team and a PPC manager who helped to launch a test.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After fixing bugs that the Rocket CRO Lab team showed us, we saw our first results. After two tests, we received a sensible increase in leads.

How effective was the workflow between your team and theirs?

Their communication skills were not lacking anything. We got fast answers via email and Telegram.

What did you find most impressive about this company?

They were fast. I totally relied on their recommendations, and they didn’t let me down.

Are there any areas for improvement?

I can’t recommend anything for now.

BACKGROUND

Please describe your company and your position there.

I'm a marketing specialist for a financial services company that offers loans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket CRO Lab?

We hired them for web analytics and conversion rate optimization services. We also wanted a UX/UI audit and marketing analytics.

What were your goals for this project?

We wanted to decrease our bounce rate by finding the drop off places. Our goals included improving the UX/UI design and increasing conversions.

SOLUTION

How did you select this vendor?

We found them online.

Describe the scope of their work in detail.

They set up and audited Google Analytics. After that, they made a list of hypotheses with prioritization based on data from the analytics. 

After the review, the hypotheses were divided into two parts: improvements that don’t require testing (e.g. technical corrections) and ideas that needed to be tested. They built a sales funnel, so we could find the “money-leaking” places we needed to improve. They offered some insights about the marketing channels and our campaign. We followed those suggestions and made some changes in website design.

What was the team composition?

We had a dedicated account manager and a team of specialists, including a web designer, a conversion rate optimization manager, and a marketing specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The bounce rate decreased by 20% after they fixed bugs they found during the audit. The relative conversion rate on the problem page in the sales funnel increased by 10%. They achieved all goals.

How effective was the workflow between your team and theirs?

It was easy and fast. We used online tools for communication like Slack and Trello, so we were always updated on the current situation. Also, we had weekly meetings to keep everything on track.

What did you find most impressive about this company?

Everything was transparent and clear. There were no surprises with extra costs or anything else. They offered fast feedback and excellent communication. 

Are there any areas for improvement?

No. We're delighted and plan to work with them again. We recommend Rocket CRO Lab as experts in conversion rate optimization, analytics, and marketing strategies.

BACKGROUND

Please describe your company and position.

I am the Marketer of Elit-Web

Describe what your company does in a single sentence.

Internet Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket CRO Lab to accomplish?

• Find Money Leaking places
• Increase Conversion Rate
• Increase LTV and AOV

SOLUTION

How did you find Rocket CRO Lab?

Clutch Site

Why did you select Rocket CRO Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rocket CRO Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

RocketCRO Lab conducted a thorough analysis of our online presence, identified key areas for improvement, revamped our email marketing strategy, and implemented tools for better tracking and analytics. 
The key deliverables were a more engaging website and a highly effective email marketing program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant boost in online sales, with a 25% increase in conversion rate and a noticeable improvement in customer retention rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They consistently met deadlines and were highly responsive to our feedback and needs.

What was your primary form of communication with Rocket CRO Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of conversion psychology and ability to tailor strategies specifically for our audience are truly impressive.

Are there any areas for improvement or something Rocket CRO Lab could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Nova Cluster

Describe what your company does in a single sentence.

We are a design agency, offering a range of services from UX/UI to web development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket CRO Lab to accomplish?

• Find money liking places
• Increase Conversion rate

SOLUTION

How did you find Rocket CRO Lab?

Clutch Site

Why did you select Rocket CRO Lab over others?

• High ratings
• Pricing fit our budget
• Company values aligned
• Technical proficiency

How many teammates from Rocket CRO Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included a full audit of our website, implementation of conversion rate optimization strategies, design of email templates, and setting up segmented email campaigns. Key deliverables were enhanced user experience on the website and increased open and conversion rates for our emails.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes included a 40% increase in website conversion rates and a 25% rise in email campaign engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

RocketCRO Lab's project management approach was marked by on-time delivery, clear and open communication, adaptability, transparency, effective issue resolution, resource allocation, and a strong emphasis on quality assurance. 

Their responsiveness to our needs played a pivotal role in the project's success, and we were satisfied with their project management capabilities.

What was your primary form of communication with Rocket CRO Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

RocketCRO Lab's innovative mindset and commitment to client success, made them stand out as an exceptional partner for our project.

Are there any areas for improvement or something Rocket CRO Lab could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Digital marketing expert

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket CRO Lab?

We were looking for a company to perform a CRO audit and research

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on skills and expertise

Describe the project in detail and walk through the stages of the project.

• CRO and UX website audit
• Google Analytics health check
• Finding the money-leaking places
• Building an action plan and a To-do list
• Email marketing account audit

How many resources from the vendor's team worked with you, and what were their positions?

CRO expert, project manager, email marketing specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The RCL team showed us the bottle-necks and provided with a To-Do Action Plan.

How effective was the workflow between your team and theirs?

Communication was on time and clear.

What did you find most impressive or unique about this company?

Rocket CRO Lab exceeded our initial expectations. We liked the communication, the outcomes and the reasonable pricing.

Are there any areas for improvement or something they could have done differently?

The audit took a little bit longer than expected but the reason for that was that we needed to collect additional data from analytics.

BACKGROUND

Please describe your company and your position there.

Digital marketing expert

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket CRO Lab, and what were your goals?

We were looking for a company to perform a CRO audit and research

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on skills and expertise

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

- CRO and UX website audit - Google Analytics health check - Finding the money-leaking places - Building an action plan and a To-do list - Email marketing account audit

How many resources from the vendor's team worked with you, and what were their positions?

- CRO expert - project manager - email marketing specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The RCL team showed us the bottle-necks and provided with a To-Do Action Plan.

How effective was the workflow between your team and theirs?

Communication was on time and clear.

What did you find most impressive or unique about this company?

The RCL team exceeded our initial expectations. We liked the communication, the outcomes and the reasonable pricing.

Are there any areas for improvement or something they could have done differently?

The audit took a little bit longer than expected but the reason for that was that we needed to collect additional data from analytics.

BACKGROUND

Please describe your company and your position there.

CEO of a digital marketing agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket CRO Lab, and what were your goals?

We were looking for a partner who provides a CRO service. Initially, we needed to make a UX audit of our client’s website. Also, we needed to conduct a Google ads account audit.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on their skills and expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• CRO and UX website audit
• Google Analytics health check
• Finding the money-leaking places
• Building an action plan and a To-do list

How many resources from the vendor's team worked with you, and what were their positions?

• Project manager
• CRO specialist
• PPC specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Actually, we got what we expected. The ideas on improving the website were reasonable.

How effective was the workflow between your team and theirs?

Communication was fast and easy. They delivered the result in agreed terms

What did you find most impressive or unique about this company?

In general, we liked the communication, the results and the pricing.

Are there any areas for improvement or something they could have done differently?

In general, we would recommend Rocket CRO Lab as an expert in conversion rate optimization, analytics, and marketing strategies.

BACKGROUND

Please describe your company and your position there.

We are a DTC e-commerce growth agency. I am the managing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket CRO Lab?

We hired Rocket CRO Lab to do an in-depth audit for our client!

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Rocket CRO because of their incredible experience and the samples they had shown us of their work!

Describe the project in detail and walk through the stages of the project.

They did in-depth analysis of the e-commerce site and provided a massive list of action items to increase the conversion rates and the user experience. This audit was incredibly valuable and helped our client save a lot of money!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Art & Sergey. They are both incredible to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The projects we have worked with Rocket CRO on have all been very successful. Our clients were able to use the insights and recommendations to massively increase conversion rates!

How effective was the workflow between your team and theirs?

The workflow was seamless. They plugged right into our team's slack channel. We used slack and Google Meet. The workflow made it feel like they were part of our in-house team!

What did you find most impressive or unique about this company?

Their skills with e-commerce analytics and analysis are absolutely incredible. It's clear they love their work and care deeply about their clients.

Are there any areas for improvement or something they could have done differently?

Not at all. Everything was great!