Rocket Clicks

Please describe your company and your position there.

We help entrepreneurial companies be more productive through meetings that are more fun and effective.

For what projects/services did your company hire Rocket Clicks?

Meetings typically suck, and everyone knows it. We hired Rocket Clicks to help us show the world that meetings should be fun and productive.

What were your goals for this project?

We wanted to increase the number of qualified leads we were getting each week. Actually, we wanted to increase that number by at least 30 percent.

How did you select this vendor?

We met Tyler and Nicole by chance at a conference, and it was business love at first chat. We drove from Chicago to Milwaukee a few weeks later to explore how we could work together, make sure we were on the same page, etc. Bingo!

Describe the scope of their work in detail.

After we signed the contract, we had a kick-off call with the entire team. They manage the bulk of our digital advertising, including paid search, Facebook ads, SEO. They also help us with a lot of content creation.

What was the team composition?

As the business development director, I've worked very closely with the president and vice president of the company. Our Marketing Team has bi-weekly calls with our very own Rocket Clicks SEO and paid search teams. Rocket Clicks is so open to helping our entire company that they regularly work with our Art Department and operations director. It's awesome.

Can you share any outcomes from the project that demonstrate progress or success?

Well, we hit that 30% increase in leads we were looking for, and that's just the tip of the iceberg. Our paid search ads and keywords have become much more targeted, leading to higher quality in leads. The Rocket Clicks Team has also helped us dive further into our lead funnel data.

How effective was the workflow between your team and theirs?

Communication and workflow has been impressive, frankly. I can always get a quick response from anyone at the company, and they're pretty transparent.

What did you find most impressive about this company?

I've been most impressed by how empowered the analysts are in decision making. Their Leadership Team is great, but the analysts and managers are really movers and shakers making everything happen. When I have a question, I go straight to our paid search analyst, Cass, because he's so knowledgeable.

Are there any areas for improvement?

Maybe more clear communication on expected completion dates, but even that's been a B+

Introduce your business and what you do there.

We’re a surgical and non-surgical aesthetics solutions company that focuses on everything from hair to body. I’m the practice manager for all five locations, and we have board-certified plastic surgeons and a great team of supporting providers. 

What challenge were you trying to address with Rocket Clicks?

We wanted a greater online presence. Before, we were struggling with creating a solidified message for our global brand.

What was the scope of their involvement?

Their team stepped in and helped us storyboard, focus on content, and ensure that the message reflects our brand. We meet monthly to discuss their SEO and PPC work. They handle much of our site content, paid ads, and organic social media content. We collaborate together to make sure everything is branded and reflected our desired message. 

Their team handled keyword research and all of the technical aspects of the development. However, we always met together to discuss their work. That allowed us to share our ideas to achieve alignment. 

One of the areas they developed most was our website, which wasn’t completely in-line with all of our brand standards. Additionally, it wasn’t very user-friendly. They stepped in, starting with a day-long meeting to examine the current state of our website. Then, they broke the steps of the development down month by month. That managed our expectations and kept us involved as they started to maintain and optimize our website.  

What is the team composition?

They have a team of about 5–6 people on our account. One of the team members is dedicated to PPC, another one is in charge of SEO, and another person checks in with logistics. I spoke most with Lisa (Senior Digital Advertising Analyst, Rocket Clicks) and Sam (Senior Seach Optimization Analyst, Rocket Clicks). 

How did you come to work with Rocket Clicks?

They have a very similar structure to our team and believe in the storied brand, which we support. There are plenty of similarities between our companies, but I’m not positive on how the collaboration started. 

How much have you invested with them?

Since the start of our relationship, we’ve spent between $200,000–$1,000,000. 

What is the status of this engagement?

We started working together around February 2017, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our website has seen more traffic in the past six months. Additionally, we’ve seen a great turnout for events that they’ve run paid advertising for. We’ve also seen an increase in the number of surgical we’ve taken in each month. I appreciate their reporting by modality. That allows us to track where the increases and decreases in traffic are. We’ve been very happy so far. 

How did Rocket Clicks perform from a project management standpoint?

They’re great with communication. If I voice a concern, they get back to me within minutes. Even if it’s just to say that they’ll get back to me with more information later, we still appreciate that response time. We have monthly in-house meetings during which we cover analytics for the previous month and compare the sales numbers of our digital marketing performance.

It’s nice to put their success to a dollar figure. I communicate using a group email, so I can reach several people with information. That way, everyone is in the loop. 

What did you find most impressive about them?

They’re great at coming to us with suggestions that will benefit our engagement. Their passion and knowledge set them apart from others as well as their ability to understand our vision. They put our goals into practice. 

Are there any areas they could improve?

I can’t think of anything. I’ve been happy and impressed with them.  

Do you have any advice for potential customers?

As someone who isn’t overly-familiar with SEO and PPC, their monthly meetings make a big difference. They always answer my questions to make sure that I know exactly what’s going on. I’d recommend openly asking questions in one-on-one meetings to get a feel for their level of engagement and passion. That will help you feel confident in their services.

Introduce your business and what you do there.

Our organization is an HVAC contracting company, and we provide security services in addition to air vent cleaning and furnace and boiler repairs.

What challenge were you trying to address with Rocket Clicks?

We were trying to consolidate our paid advertising, online SEO, and other promotional efforts to allow us to report on those campaigns.

What was the scope of their involvement?

One of the primary deliverables we wanted from them was trying to get as many leads through our sales funnel as quickly as possible. They came up with some campaign solutions and performed a Google Ads and SEO audit to determine what was working and what we could do better to inform their work. The campaigns took place on Google, Bing, and Facebook.

We also provided them with some audience data and industry terms so that they could help us remarket a little and craft the details for the ads to position us for the best target audience. From there, they also tracked the bounce rate of our PPC ads and worked to address those issues immediately.

What is the team composition?

They had four team members that were working directly with us, and Tyler (Team Lead, Rocket Clicks), kept everyone on the same page over the course of the project.

How did you come to work with Rocket Clicks?

Our executive consultant had worked with their agency before and thought that they would do a really great job with this project, so we decided to contract with them.

What is the status of this engagement?

The project started in January 2020 and is currently ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We receive weekly reports on the performance of all of these ad efforts, and we’ve seen a significant spike in residential installation leads through Facebook. As soon as that started taking off, we gave them the authority to manage the ads as they saw fit depending on whether or not they were gaining traction. We’ve seen similar results for Bing and Google PPC as well, which is really exciting.

How did Rocket Clicks perform from a project management standpoint?

Their project management skills are excellent. There was a tremendous amount of work to do, but they set up great points of contact and are always on top of communication so that we are able to tackle the work in the most effective way possible.

What did you find most impressive about them?

The results that they deliver are incredibly far above the standard for the industry. We had worked with a different provider previously, and there was a lot of waste in our ad spend and it never felt like our account was being particularly managed at all. Since we started working with Rocket Clicks, we’ve felt like we were in highly skilled and dedicated hands.

Are there any areas they could improve?

I really can’t think of anything that they should be doing differently.

Do you have any advice for potential customers?

Identify your pain points and give them priorities, because that really helps to set the cadence for the objectives that you want to achieve.

Please describe your company and your position there.

I am the Marketing Manager for a Personal Injury law firm with 13 offices throughout the state.

For what projects/services did your company hire Rocket Clicks?

We were looking for someone to help us rebuild our SEO presence and to help increase our PPC performance. We also needed to migrate our website over to a new platform.

What were your goals for this project?

We needed a digital marketing partner who understood our field and listened to our needs. We also needed help digging out of a bad SEO/PPC situation. We were also looking for ways to increase the correct leads we have been looking for.

How did you select this vendor?

We looked online and asked for suggestions from others and narrowed it down to three companies. We did initial phone calls, then in person meetings, before having each of the 3 potential vendors present to our full Advertising Committee. Rocket Clicks blew the competition out of the water. Their presentation was professional, intelligent and right on the mark for what we were looking for.

Describe the scope of their work in detail.

After selecting Rocket Clicks as our vendor we had multiple meetings with them to discuss the scope of the work. They helped us work with another vendor and migrate our website over to a new platform. They now manage our SEO and PPC campaigns. They also help to continue to facilitate our website with another vendor.

What was the team composition?

I work closely with the President of the company, and have a dedicated team of 5-6 individuals. I have members who work on SEO and PPC and who also help me with my website needs as well.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning with Rocket Clicks, our conversions have increased and we are bringing in leads that are more in line with our business goals.

How effective was the workflow between your team and theirs?

Our teams work great together. They created an email for our entire team and when I have questions or concerns, they are answered very quickly. We also set up a slack channel and I can call at anytime. We have bi-weekly calls where we touch base.

What did you find most impressive about this company?

I was very impressed by the knowledge this company has. The team I have is very attentive and knows what they are doing. They are very easy to work with.

Are there any areas for improvement?

There is always room for improvement in any situation, but honestly, when things do come up, things are taken care of and resolved quickly.

Introduce your business and what you do there.

We’re an e-commerce business focusing on kitchen and bath products like faucets and other things. I’m the head of marketing and merchandising.

What challenge were you trying to address with Rocket Clicks?

The main reason we engaged with Rocket Clicks was to be our primary SEO partner. We did have a team member on staff but decided that we would be better served by outsourcing and leveraging a partner agency to get more expertise across a variety of different areas as well as assistance with our content creation.

What was the scope of their involvement?

They started with a technical audit that uncovered a number of different opportunities with respect to the site structure. One of our main goals has been implementing a more secure protocol on the site, but we’ve expanded into keyword research, content strategy, and more recently migrating the content on our site to a new domain.

What is the team composition?

We work primarily with three folks in charge of the account on a daily basis, essentially an account director, an account manager, and an account analyst. They each have different areas of expertise and experience, so they work together to handle the technical and the content sides of our project.

How did you come to work with Rocket Clicks?

We wanted to find someone reasonably close to us. They’re not in our office every week, by any means, but we did want there to be some element of closeness so that they would be able to spend time understanding our business and our needs. We received a couple of references from companies in our area and went with them from there.

How much have you invested with them?

We spend about $8,500 a month with Rocket Clicks, so over the whole period of time, we’re in the $200,000 range.

What is the status of this engagement?

We’ve been working with Rocket Clicks for almost three years now, since February 2017 and currently ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The first year we worked with them we saw a significant increase in our SEO traffic. In year two we encountered a few bumps because of some Google algorithm changes and the technology that our site was built on, which is why we decided to switch brands and re-platform in the first place.

We’re seeing month-over-month improvement on the new brand, but we haven’t fully launched that site yet so it’s a little bit too soon to provide metrics on the performance there.

How did Rocket Clicks perform from a project management standpoint?

We’ve been really happy with their follow-through and communication. We have weekly calls, and they’re doing a really good job tracking the minutes and the different kinds of initiatives that we’re working on, as well as following up on all of those. They are very detail-oriented and thorough with their deliverables.

What did you find most impressive about them?

Their eagerness and willingness to understand our business really sets them apart. They’ve taken the time to understand how we work and then integrate seamlessly into that system. We use a lot of our own internal development tools and for that, they submit tickets directly to our development team, so they almost operate as an extension of us more than a service provider.

Are there any areas they could improve?

It would be nice if they did more in the way of link building, but that’s just not something that their business is focused on. There’s nothing specific that they have done for us that I wish they had done better.

Do you have any advice for potential customers?

The key is just being very clear and upfront in your communication. Establish what your internal objectives are so that you can establish a roadmap and timeline against that.

In SEO, it’s very easy to go into it with unrealistic expectations, since it’s not something where there’s any sort of magic bullet or immediate return. You have to have patience and stick to your strategy to achieve your goals.

Introduce your business and what you do there.

I’m the vice president of digital strategy at Bon Voyage Travel, a retail and online travel agency. I manage anything online, such as websites and social media.

What challenge were you trying to address with Rocket Clicks?

We needed a partner to help us understand and navigate PPC and SEM.

What was the scope of their involvement?

Rocket Clicks works with me and my team every day to do research and understand where we fit in the PPC realm. They make recommendations and manage the bidding processes on Google and Bing. SEO is another one of their tasks, writing blogs and ensuring our website is optimized and tagged correctly.

We meet regularly to talk about industry ideas and new trends we can get involved in to improve our digital presence. They also provide recommendations for how to make our website more responsive and better targeted, although they don’t do the actual changes.

What is the team composition?

We work with six people, including the owner.

How did you come to work with Rocket Clicks?

A friend of our owner recommended them. We’d heard about them before and also read about them online, so we knew they’d be a good fit.

How much have you invested with them?

We’ve spent about $250,000.

What is the status of this engagement?

We partnered in April 2016, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve improved in every industry-recognized metric since hiring them. Our cost per click, total impressions, keywords, and number of conversations are all better now.

How did Rocket Clicks perform from a project management standpoint?

We have monthly phone meetings, weekly calls with the owner, and daily conversations on Slack. They’ve also come on site a few times to do presentations and audits. They’re great at project management and have proactive and authentic team members.

What did you find most impressive about them?

Our business is unique and highly nuanced, and we were afraid that a third-party partner wouldn’t be able to understand the subtleties of our business. However, Rocket Clicks learned our business, conducting interviews and putting together documents to better understand what we do. They took time to build a personal relationship and create a positive work environment.

Are there any areas they could improve?

I can’t think of anything they could do to make their performance any better than it already is.

Do you have any advice for future clients of theirs?

Learn as much as you can from them. Have patience and trust their process; it may take a while to see results, but it’ll be extremely effective.

Introduce your business and what you do there.

I’m the senior partner at a multi-state law firm.

What challenge were you trying to address with Rocket Clicks?

People no longer go to phone books or print ads to find services—customers have turned their attention to the internet. In an ever-changing environment where the way people use technology is changing, we needed to determine an online marketing strategy to generate more leads.

What was the scope of their involvement?

They visited us to hear how we talked to our clients and held discovery sessions where they got a feel for our goals. Rocket Clicks talked to us about our business and our desired approach so they could later tweak the model as we moved forward.

The team built our online marketing strategy from the ground up, really determining how we’re presented in the market. It was mostly PPC work, but it went beyond getting to the top of a list. They were able to discover what potential customers were searching for by running tests, granting us insight into the differences between what we thought our customers were looking for and what they were actually looking for.  

What is the team composition?

We worked with between 5–6 of their team members.

How did you come to work with Rocket Clicks?

It’s been many years, but we originally found them through a full-service marketing and advertising firm. We were originally hoping to work with that firm, but they seemed doubtful about the project. They didn’t want to work from the ground up. While we were disappointed, we got some recommendations for Rocket Clicks and were very happy to reroute.  

What evidence can you share that demonstrates the impact of the engagement?

We get the most value out of the customers they bring to our door because we are able to close deals with them. Rocket Clicks also generates more than the other 7–8 sources we use to find customers. They’ve given us the best return by far.  

Their team put a lot of time into designing and finding the right message. They focused their energy on how people think, truly understanding the person on the other side of the coin.  

The work went beyond what a typical SEO company does—this was a full-scale advertising solution. They turned clicks into conversions, which is what I really cared about. Rocket Clicks reached the right people, who were looking for our offerings with their qualitative and quantitative research.

How did Rocket Clicks perform from a project management standpoint?

Rocket Clicks is persistent and always ahead of the curve. They proactively brought data and statistics on language to us, examining all aspects of the situation. Top to bottom, they were a superior team.  

They’ve always put their senior team members on our project, so I’ve never doubted their capabilities. We appreciate how they gave us a team with the proper education and experience to get the job done.

What did you find most impressive about them?

They were able to bring in representatives from Google to discuss deep levels of strategy. I knew they were in my corner the whole time, and I never had to worry about Rocket Clicks taking my data to competitors. They handle themselves with a high level of professionalism, adding value to the business. They have the ability to turn an above-average company into a major player in the marketplace.

Are there any areas they could improve?

My experience with them was completely positive.

Do you have any advice for potential customers?

Use the initial meetings with Rocket Clicks to clearly convey the goals of the project. They’re great with providing this upfront time, so make the most of it. Describe what your ideas are, but keep an open mind to what they have to say.

In my experience with them, they ran tests that sometimes proved us wrong about what would be best for us. We’ve grown incredible amounts, but always keep in mind that you’re hiring experts.

Introduce your business and what you do there.

I’m the marketing manager of a financial services company. We do real estate tax monitoring and escrow processing, so we have a niche market with only a few other companies that are similar to us.

What challenge were you trying to address with Rocket Clicks?

We hired Rocket Clicks to create and handle SEO and PPC campaigns. We wanted to be ranked on the first page of search results and show up higher than our competitors.

What was the scope of their involvement?

The team began by doing backend work on our site to optimize the pages for SEO purposes. After completing that, they currently create relevant sets of key phrases and keywords for our business. They established our Google Ads account and manage the campaigns for us. On a yearly basis, they review our position, identify pain points, and modify their approach with key terms, etc.

What is the team composition?

I work with Ben (Director of Digital Advertising, Rocket Clicks) and Lisa (Digital Advertising Analyst, Rocket Clicks). I also have contact with the Tyler (Founder, Rocket Clicks) on a bi-quarterly basis.

How did you come to work with Rocket Clicks?

Our CEO had a connection with their team, and he introduced us when we were looking for SEO support. We liked that they are local to us and provided clear documentation during the interview process. After they showed us their approach to our issues, we hired them as our partner.

How much have you invested with them?

We’ve spent around $50,000 throughout the project.

What is the status of this engagement?

We began working with Rocket Clicks in January 2015 and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

During the most recent review on our Google Ads account, we saw an influx in site traffic by 250%, thanks in part to Rocket Clicks’ help.

How did Rocket Clicks perform from a project management standpoint?

They’ve managed the project excellently—no email or call goes unanswered. We receive regular, documented updates on their progress that are easy to understand even without an SEO background.

We have discussions at the start of each quarter and trust that they’ll be able to deliver without us communicating at every step. They’ve been the perfect amount of attentive and only reach out with pertinent questions and productive insights.

What did you find most impressive about them?

We value their results-driven mindset and the robust, detailed reports that match. They provide clarity on difficult topics and familiarize our team with the work they do.

Are there any areas they could improve?

I have no complaints whatsoever about their approach or our relationship.

Do you have any advice for potential customers?

Have trust that Rocket Clicks knows what they’re doing. If you give them the necessary tools to do their job, they’ll deliver.

Introduce your business and what you do there.

I’m the VP of marketing and communications for Rogers Behavioral Health, including oversight of business development and outreach. We’re a not-for-profit provider of mental health and addiction treatment for children, adolescents, and adults.

What challenge were you trying to address with Rocket Clicks?

We needed an experienced firm to supplement our digital marketing efforts.

What was the scope of their involvement?

Our organization has more than a dozen locations, and we continue to grow. With six different service lines, three levels of patient care, and three different age groups, Rocket Clicks help us navigate the digital world. At first, they only handled our search engine marketing (SEM). However, we’ve since expanded our contract with them to include SEO services.

What is the team composition?

They assign resources in response to the project’s needs. A PPC analyst is our primary point of contact, but I also meet with their president on occasion.

How did you come to work with Rocket Clicks?

They were already working with the company when I accepted my current role. So I inherited them, but I would’ve explored other options if I had concerns about our results or their expertise.

How much have you invested with them?

We spend about $75,000 a year for their services.

What is the status of this engagement?

I started working with them in July 2017. The engagement is currently ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Rocket Clicks kept up with our physical expansion as we opened 20 new programs and locations during my first year with them. Within that year, their contributions to our SEO and SEM campaigns positively influenced several of our marketing metrics. We received 16% more phone calls from potential clients. Our website traffic increased by 43% during that same period. Furthermore, traffic from mobile devices increased by 92%, and online screening requests went up by 19%.

How did Rocket Clicks perform from a project management standpoint?

They’re extremely responsive and thorough. Our point of contact readily provides reports of their work and explains the data if requested. They’re willing to teach us the technical principles of their industry with a humble and earnest approach. It’s rare that we go an entire day without interacting with them by email or phone.

What did you find most impressive about them?

Their accountability and expertise set them apart from similar vendors. They proactively seek out opportunities to improve our results instead of waiting for us to raise concerns about something. They’re focused, collaborative, and committed to providing an excellent service.

Are there any areas they could improve?

Honestly, I wish they could do more work for us. But I also respect that they focus on what they do best.

Do you have any advice for potential customers?

Understand the project’s goals, be open-minded, and don’t be afraid to invest some funds. Also, try to learn the technical aspects of what Rocket Clicks does. Approaching any project with a common understanding of the task at hand will facilitate a positive experience.

Introduce your business and what you do there.

I'm the marketing manager for a healthcare staffing firm.

What challenge were you trying to address with Rocket Clicks?

We engaged Rocket Clicks to help us build awareness of our services and capture new leads by updating our website and running PPC campaigns.

What was the scope of their involvement?

Rocket Clicks oversees our digital advertising for Facebook and Google, providing input on the type of ads to run, their content, and timing. They've also made updates to our website, ensuring it's SEO friendly.

What is the team composition?

We work with two people on their team, connecting with them at least once a month depending on our needs.

How did you come to work with Rocket Clicks?

Rocket Clicks had a really good reputation locally, so I had heard of them through recommendations of trusted businesses.

What is the status of this engagement?

We've been working with them since July 2018.

What evidence can you share that demonstrates the impact of the engagement?

Rocket Clicks successfully increased awareness of our services among our targeted audience. We've seen a significant increase in likes on Facebook, qualified leads, and online engagement overall.

How did Rocket Clicks perform from a project management standpoint?

They're very responsive. In addition to regularly checking in with our team, their executive leadership is also involved to ensure our needs are consistently being met.

What did you find most impressive about them?

Their responsiveness sets them apart. They're also good about setting goals and sticking to deadlines. Rather than just taking orders, their team takes a data-driven approach and genuinely cares about achieving client goals at the end of the day.

Are there any areas they could improve?

Nothing at this time.

Do you have any advice for potential customers?

Be transparent from the start, so their team is better able to identify the type of leads that need to be targeted and the ROI the client is hoping to achieve.