What evidence can you share that demonstrates the impact of the engagement?
We’re focused on a niche market, so the number one goal for us relates to the ratio between conversion and ad spend. Our goal is to drive X amount of conversions. This varies by company, but we’re mostly looking for a fivefold return for every dollar spent. If someone clicks through to a site from a paid Google ad and books a tour, then that translates into revenue.
The whole team is passionate about making sure we’re hitting key performance indicators for clients. Rocket Clicks has been able to manage this very well for us, and achieve good conversion-cost ratios, as well as a return on the ad-spend acquisition cost for clients.
How did Rocket Clicks perform from a project management standpoint?
The responsiveness to requests, ideas, and thoughts is top-notch. Anytime a client has a question concerning their digital marketing, Rocket Clicks is extremely responsive. We have no issues whatsoever, which is not always the case.
What did you find most impressive about them?
They’re specialized in two things: paid advertising and search engine optimization. Rocket Clicks is not trying to be a digital marketing company which does everything. They’re not all-encompassing — they focus on what they specialize in, and that makes the difference for the clients. We’ve worked with other companies in the past which did a bit of everything, but, in the digital marketing world today, having a partner be a specialist in everything Google AdWords or Facebook Pixel, for example, is a benefit.
Are there any areas they could improve?
No. We have a very good relationship. Rocket Clicks has gone above and beyond compared to other companies we’ve worked with. This is due to the top-down leadership from Tyler [President, Rocket Clicks] as well as the passionate team.
Do you have any advice for future clients?
Vet the company to the nth degree, look at their specialization, and get referrals from current clients. Ask them how they measure success internally, as a company: what are their own performance indicators being put on the staff or the company, to measure success with clients? A partner’s culture needs to fit with your own. We’re a consulting company, so my thoughts about the industry need to certainly match with my clients’ since they’re the ones who pay us.