Rocket Clicks

What evidence can you share that demonstrates the impact of the engagement?

We receive weekly reports on the performance of all of these ad efforts, and we’ve seen a significant spike in residential installation leads through Facebook. As soon as that started taking off, we gave them the authority to manage the ads as they saw fit depending on whether or not they were gaining traction. We’ve seen similar results for Bing and Google PPC as well, which is really exciting.

How did Rocket Clicks perform from a project management standpoint?

Their project management skills are excellent. There was a tremendous amount of work to do, but they set up great points of contact and are always on top of communication so that we are able to tackle the work in the most effective way possible.

What did you find most impressive about them?

The results that they deliver are incredibly far above the standard for the industry. We had worked with a different provider previously, and there was a lot of waste in our ad spend and it never felt like our account was being particularly managed at all. Since we started working with Rocket Clicks, we’ve felt like we were in highly skilled and dedicated hands.

Are there any areas they could improve?

I really can’t think of anything that they should be doing differently.

Do you have any advice for potential customers?

Identify your pain points and give them priorities, because that really helps to set the cadence for the objectives that you want to achieve.

What evidence can you share that demonstrates the impact of the engagement?

The first year we worked with them we saw a significant increase in our SEO traffic. In year two we encountered a few bumps because of some Google algorithm changes and the technology that our site was built on, which is why we decided to switch brands and re-platform in the first place.

We’re seeing month-over-month improvement on the new brand, but we haven’t fully launched that site yet so it’s a little bit too soon to provide metrics on the performance there.

How did Rocket Clicks perform from a project management standpoint?

We’ve been really happy with their follow-through and communication. We have weekly calls, and they’re doing a really good job tracking the minutes and the different kinds of initiatives that we’re working on, as well as following up on all of those. They are very detail-oriented and thorough with their deliverables.

What did you find most impressive about them?

Their eagerness and willingness to understand our business really sets them apart. They’ve taken the time to understand how we work and then integrate seamlessly into that system. We use a lot of our own internal development tools and for that, they submit tickets directly to our development team, so they almost operate as an extension of us more than a service provider.

Are there any areas they could improve?

It would be nice if they did more in the way of link building, but that’s just not something that their business is focused on. There’s nothing specific that they have done for us that I wish they had done better.

Do you have any advice for potential customers?

The key is just being very clear and upfront in your communication. Establish what your internal objectives are so that you can establish a roadmap and timeline against that.

In SEO, it’s very easy to go into it with unrealistic expectations, since it’s not something where there’s any sort of magic bullet or immediate return. You have to have patience and stick to your strategy to achieve your goals.

What evidence can you share that demonstrates the impact of the engagement?

We get the most value out of the customers they bring to our door because we are able to close deals with them. Rocket Clicks also generates more than the other 7–8 sources we use to find customers. They’ve given us the best return by far.  

Their team put a lot of time into designing and finding the right message. They focused their energy on how people think, truly understanding the person on the other side of the coin.  

The work went beyond what a typical SEO company does—this was a full-scale advertising solution. They turned clicks into conversions, which is what I really cared about. Rocket Clicks reached the right people, who were looking for our offerings with their qualitative and quantitative research.

How did Rocket Clicks perform from a project management standpoint?

Rocket Clicks is persistent and always ahead of the curve. They proactively brought data and statistics on language to us, examining all aspects of the situation. Top to bottom, they were a superior team.  

They’ve always put their senior team members on our project, so I’ve never doubted their capabilities. We appreciate how they gave us a team with the proper education and experience to get the job done.

What did you find most impressive about them?

They were able to bring in representatives from Google to discuss deep levels of strategy. I knew they were in my corner the whole time, and I never had to worry about Rocket Clicks taking my data to competitors. They handle themselves with a high level of professionalism, adding value to the business. They have the ability to turn an above-average company into a major player in the marketplace.

Are there any areas they could improve?

My experience with them was completely positive.

Do you have any advice for potential customers?

Use the initial meetings with Rocket Clicks to clearly convey the goals of the project. They’re great with providing this upfront time, so make the most of it. Describe what your ideas are, but keep an open mind to what they have to say.

In my experience with them, they ran tests that sometimes proved us wrong about what would be best for us. We’ve grown incredible amounts, but always keep in mind that you’re hiring experts.