Rocket Clicks

What evidence can you share that demonstrates the impact of the engagement?

Rocket Clicks kept up with our physical expansion as we opened 20 new programs and locations during my first year with them. Within that year, their contributions to our SEO and SEM campaigns positively influenced several of our marketing metrics. We received 16% more phone calls from potential clients. Our website traffic increased by 43% during that same period. Furthermore, traffic from mobile devices increased by 92%, and online screening requests went up by 19%.

How did Rocket Clicks perform from a project management standpoint?

They’re extremely responsive and thorough. Our point of contact readily provides reports of their work and explains the data if requested. They’re willing to teach us the technical principles of their industry with a humble and earnest approach. It’s rare that we go an entire day without interacting with them by email or phone.

What did you find most impressive about them?

Their accountability and expertise set them apart from similar vendors. They proactively seek out opportunities to improve our results instead of waiting for us to raise concerns about something. They’re focused, collaborative, and committed to providing an excellent service.

Are there any areas they could improve?

Honestly, I wish they could do more work for us. But I also respect that they focus on what they do best.

Do you have any advice for potential customers?

Understand the project’s goals, be open-minded, and don’t be afraid to invest some funds. Also, try to learn the technical aspects of what Rocket Clicks does. Approaching any project with a common understanding of the task at hand will facilitate a positive experience.

What evidence can you share that demonstrates the impact of the engagement?

Because we already have a good clientele base, I don’t need the online presence to increase my leads. However, the website and a better SEO ranking solidify our firm’s legitimacy in today’s market. I look at the work they do as contextual advertising, so we don’t do a lot of in-house analytics on the impact the site has. The ultimate goal is to show up in more searches and appear earlier on map features and other components of a Google page. We’ve achieved that and will continue to improve.

How did Rocket Clicks perform from a project management standpoint?

I’ve never found anyone better than them. We speak at least once a week, and we schedule monthly conference calls with the whole team. We discuss everything that happened in the past month and identify which tasks we should achieve in the coming months.

Our account manager is responsible for three or four accounts, so he’s very involved and focused on us. I contact him multiple times each week. He’s accessible at all times, even evenings and weekends. I'll write to him on days I don’t expect a response and he always gets right back to me.

What did you find most impressive about them?

They stand out among other SEO providers for their willingness to work with us on a month-to-month basis. That’s really uncommon in my experience; most companies I spoke to require a 6- to 12-month minimum contract. Rocket Clicks has a very personable relationship with me and is interested in meeting my cultural goals. They wanted to get to know my firm and worked to gain an in-depth understanding of my business. They’re very responsive, and we feel comfortable working with them.

One thing they did that really stands out was visiting our offices in North Dakota. They’re based in Milwaukee, a 10-hour drive from us. That didn’t stop the owner, our account manager, and another team member from driving that whole way to spend a day with us in person. They didn’t have to do that, but it gave us a chance to get to know them better, and the interaction added an extra layer to our professional relationship. Their willingness to go the extra mile really sets them apart from anyone else in the field.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Time is precious to me. Because I’m so busy, I’m not really using them to their full potential. Spend time with them and take advantage of their services. They’ll work your account and give you your money’s worth. I already get good value for my money, but I know I could get more from them if I had the time to work with them more directly.

What evidence can you share that demonstrates the impact of the engagement?

They’ve played a huge role in increasing our impression share in the top search engine position. Our SEO trend line has increased 20% year over year thanks to our content and tags, and they helped us reach the top position 99% of the time someone searches for us by name.

Furthermore, they've helped us increase our mobile utilization and improved our lead conversion through online forms. While we previously received 15% of leads through our questionnaire, this has increased to 40%.

How did Rocket Clicks perform from a project management standpoint?

Like many small businesses, we work in a hectic environment, but Rocket Clicks has been very patient and persistent with us. They take proactive steps to keep our projects on track and push us if necessary.

We communicate via phone, text, and weekly email exchanges. Their office is across the street from ours, so we also conduct monthly in-person meetings to ensure we’re all on the same page.

What did you find most impressive about them?

They’re receptive to feedback and flexible about strategy. We discovered, for instance, that our non-brand PPC wasn’t working. They were open-minded enough to acknowledge this and were willing to pivot to a brand-specific strategy that better suits our business model. It’s always valuable to have a partner that’s able to recognize opportunities for improvement.

Are there any areas they could improve?

They do a great job. Any issues are typically caused by our end.

Do you have any advice for potential customers?

As with any service provider, it pays to teach them the ins and outs of your business to help them understand how you operate. In our case, we actually helped some of their staff with their mortgage needs. This gave them a first-hand understanding of our company and a unique opportunity to view our challenges from the perspective of a customer.

What evidence can you share that demonstrates the impact of the engagement?

We’re focused on a niche market, so the number one goal for us relates to the ratio between conversion and ad spend. Our goal is to drive X amount of conversions. This varies by company, but we’re mostly looking for a fivefold return for every dollar spent. If someone clicks through to a site from a paid Google ad and books a tour, then that translates into revenue.

The whole team is passionate about making sure we’re hitting key performance indicators for clients. Rocket Clicks has been able to manage this very well for us, and achieve good conversion-cost ratios, as well as a return on the ad-spend acquisition cost for clients.

How did Rocket Clicks perform from a project management standpoint?

The responsiveness to requests, ideas, and thoughts is top-notch. Anytime a client has a question concerning their digital marketing, Rocket Clicks is extremely responsive. We have no issues whatsoever, which is not always the case.

What did you find most impressive about them?

They’re specialized in two things: paid advertising and search engine optimization. Rocket Clicks is not trying to be a digital marketing company which does everything. They’re not all-encompassing — they focus on what they specialize in, and that makes the difference for the clients. We’ve worked with other companies in the past which did a bit of everything, but, in the digital marketing world today, having a partner be a specialist in everything Google AdWords or Facebook Pixel, for example, is a benefit.

Are there any areas they could improve?

No. We have a very good relationship. Rocket Clicks has gone above and beyond compared to other companies we’ve worked with. This is due to the top-down leadership from Tyler [President, Rocket Clicks] as well as the passionate team.

Do you have any advice for future clients?

Vet the company to the nth degree, look at their specialization, and get referrals from current clients. Ask them how they measure success internally, as a company: what are their own performance indicators being put on the staff or the company, to measure success with clients? A partner’s culture needs to fit with your own. We’re a consulting company, so my thoughts about the industry need to certainly match with my clients’ since they’re the ones who pay us.