Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
With the campaigns and how they’re optimized, the visits are from quality people that are interested in our product whereas before I spent a lot of frivolous money on the pay-per-click and getting people who weren’t necessarily looking for our product, but they clicked on it and cost me money. With them, I’m getting quality business, and it’s increased around 30% as far as increasing business from checking the statistics on AdWords and Bing campaigns. They built out all kinds of different campaigns for the different products that we have and worked with a lot of the Google product shopping section. They were able to break down my products and get those listed. That’s gained me a lot of business with that.
I know that the bounce rate had gone down when I checked it a few months back. I was at 60% before but now somewhere around 31%. They cut it in half. Rocket Clicks worked tirelessly and got rid of a lot of negative keywords of things that people were not looking for to make sure it’s relevant. They might type in “copper sheets,” but they’re looking for copper colored bedsheets. Rocket Clicks has offered suggestions on things for me to change on the website. That way, the people that come there are looking for a backsplash, it takes them to the backsplash page. That’s helped produce a lot of the bounce rate as well, just by bringing them directly to the relevant product.
How did Rocket Clicks perform from a project management standpoint?
The team is great. Rocket Clicks keeps you in the loop. It’s not something where you pay them, and you never hear from them again. Rocket Clicks is constantly connecting with me and letting me know what they’re working on. They’re always brainstorming ideas. It’s kind of like they almost work for me because they are thinking of things for my company to advance it and offer suggestions such as here’s a new opportunity that we think might work to bring in more traffic in this area. Last week, they gave some suggestions on one of the product lines I have and making some modifications to the website by moving these products to a different position, which was based on the analytics they have been looking at. For example, people were searching for plain copper sheets, and that product happened to be all the way at the bottom of the page. They recommended moving it to the top of the page, which is bringing in more business for that product.
What did you most impressive about Rocket Clicks?
These guys are experts. Rocket Clicks knows everything about search engines and how they work. They stay up to date on all the changes in everything that goes on with Google and Bing. So far, they have exceeded all my expectations. I just like the fact that you feel like they work with you as part of your company. They’re not some outside place who has a cold relationship with you. It’s very cordial, and they do a fantastic job. Rocket Clicks communicates effectively both in what they are doing and the changes they have done to the campaigns.
Are there any areas Rocket Clicks could improve?
I don’t have any negative or constructive critique for Rocket Clicks.
I honestly believe these guys are probably in the top 10 in the whole country. I researched a lot before picking them because there are so many different companies you can choose from, and everyone claims to be the best. I think it boils down to the personalities of the people running it and the dedication that they offer. They are all dedicated to the business that they’re involved in, and it trickles down to where you’re paying for the service. They’re definitely delivering because the results are there. I’ve been with Rocket Clicks over a year and a few more months, and I wouldn’t continue to pay that money per month if I wasn’t getting results.
What tips or recommendations could you share that might increase the likelihood of success with Rocket Clicks?
Just work with them. They give you things to work on each month through reports, whether it’s helping them with graphics or things for ads they want to run or making modifications to the website. They show you the progress from month to month, here’s where we're at and what we have done. I would recommend working with them because you get a lot farther when you do that.