Rocket Agency

BACKGROUND

Please describe your company and position.

I am the Senior Marketing and Communications Manager

Describe what your company does in a single sentence.

We are a registered NDIS provider of therapeutic, positive behaviour and employment supports across Australia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket Agency to accomplish?

• Managing capacity and demand Australia-wide for many branches - driving leads where they are needed by state and service and adjusting strategy when certain branches are fully booked
• Driving brand awareness and authority, ensuring they remain top-of-mind when individuals and carers are in-market for an NDIS service provider

SOLUTION

How did you find Rocket Agency?

Referral

Why did you select Rocket Agency over others?

• Pricing fit our budget
• Great culture fit
• Strong pitch that aligned with our needs

How many teammates from Rocket Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Tracking audit - setting up all goals in Analytics and ensuring they're firing correctly, as well as importing those goals into paid platforms
• Development of a Looker Studio reporting dashboard to monitor performance
• Account audits of previous Google Ads, Facebook Ads and LinkedIn campaigns to ascertain what has/hasn't worked and find opportunities to improve performance
• Strategy, ad copy and creative brief development for Google, Facebook and LinkedIn
•  Keyword research, search intent analysis and keyword mapping to identify high opportunity areas for SEO, which was then developed into a content plan
• Content plan execution - developing copywriting for 3-4 pages per month, and developing onto the website
•  Quarterly performance deep dives with subsequent recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• From November 2022 to March 2023 for Google Ads: - Referral form submissions have increased by 27% compared to the previous period with 11% less spend. This meant that CPA also decreased by 30%, from $199 to $139.
• From Dec 2022 - April 2023 for Organic Search: - New users are up 38%, CVR is up up 4% and Referral form submissions are up 37% compared to the previous year (using Analytics). 
• For generic search terms only, organic impressions are up 34.7% and organic clicks 14.7% compared to the previous period

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In our experience, they have a structured, collaborative, responsive, and transparent approach to project management, which meets our needs.

What was your primary form of communication with Rocket Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When seeking a new digital agency late last year, we were looking for a strategic partner and we really feel we’ve found this with the Rocket team. They have taken the time to understand our challenges and have offered well considered solutions. They have also proven to be highly adaptable.

Are there any areas for improvement or something Rocket Agency could have done differently?

Our initial six-months with the agency have been positive.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Payapps

Describe what your company does in a single sentence.

We provide an online platform that allows main contractors and subcontractors in construction to submit, assess and approve progress payments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket Agency to accomplish?

• Drive volume of MQLs
• Increase our prospect base
• Decrease cost per lead

SOLUTION

How did you find Rocket Agency?

Online Search

Why did you select Rocket Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit

What was the size of Rocket Agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Initial channels to focus on included LinkedIn and Google ads
• Optimisation of LinkedIn campaigns to better target the appropriate audiences
• New e-book campaign which aimed to improve the efficiency of budget spend

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Lowering the CPL with a lower budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rocket has a structured approach with work in progress meeting set out with agendas, a project tracking matrix, a dedicated account manager and senior account director. They ensured all elements were delivered as expected.

What was your primary form of communication with Rocket Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find Rocket easy to do business with and very open to customer feedback. Prior to signing up with Rocket, they demonstrated experience in our industry as well as the industries that we serve, so it gave me added confidence that they were the right fit for us.

Are there any areas for improvement or something Rocket Agency could have done differently?

There are always areas for improvement with any relationship and one that I will discuss directly with Rocket, suffice to say I'm comfortable that I chose them as our paid media agency.

BACKGROUND

Please describe your company and your position there.

I'm the Graphic Designer and Digital Marketing Manager for Metro Hospitality Group, an Australian owned accommodation provider offering hotel rooms, suites and self contained apartments in Sydney CBD, Greater Sydney including Miranda, Newport and Ryde, Melbourne, Perth and Darwin.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rocket Agency, and what were your goals?

Metro Hotels had been running Google Ads campaigns for some time, and performance was consistent. Rocket was engaged to look for opportunities for growth and improve Google Ads performance. Our focus has been on optimising SEM, SEO for our Hotel website and other small digital design projects.

Our core objectives were: * KPI of $110,000 in Revenue from Google Ads monthly. * Drive direct bookings through our Metro Hotel's website by ranking above Online Travel Agencies (OTAs) for relevant and/or competitive terms.

SOLUTION

How did you select this vendor and what were the deciding factors?

This vendor was recommended to us by another agency we work with who provides our Booking Engine platform. We met with Rocket and discussed our budget and aims. We decided on going with Rocket as they met our budget, had great reviews and worked with other hotel providers so were familiar with our goals and the industry.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• The original scope of work included Google Ads work - completing a full account audit, engaging in in-depth keyword research, building out new ad campaigns, and ongoing account management.
• Scope of work now also includes SEO - further keyword research, keyword management and search intent analysis. Rocket is also in charge of implementing a detailed content plan and enhancing technical and offsite SEO.

How many resources from the vendor's team worked with you, and what were their positions?

• An Account Manager and Account Coordinator
• A Google Ads + SEO Specialist
• A team member from the data team, and from the development team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• The Google Ads campaign launched in August, and by November Paid Search moved from the third-highest source of revenue to the second-highest.
• Revenue from paid search increased by 138.66% YoY - the biggest improvement from any channel.

How effective was the workflow between your team and theirs?

We have had consistent fortnightly meetings and monthly reviews, as well as open communication with day to day emails and phone calls when needed. The workflow has been outstanding with quick response and implementation of all briefs.

What did you find most impressive or unique about this company?

Rocket Agency has exceeded our expectations in every aspect. We have seen fantastic results well exceeding our KPI's every month, and the team are fantastic to work with, quick to respond to every query, professional, friendly, enthusiastic and reliable. It has been a seamless process working alongside them.

Are there any areas for improvement or something they could have done differently?

So far everything has exceeded our expectations. We are now working with them on more projects!

BACKGROUND

Please describe your company and position.

I am the Social Media & Digital Marketing Officer of a university

Describe what your company does in a single sentence.

Provides Education services to students who aspire to be professionals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket Agency to accomplish?

• Increase applications
• Assist with the creation of a digital strategy
• Improved website tagging and reporting
• Expand reach and tap into new audiences
• Better use of our core digital channels (Meta and Google)

SOLUTION

How did you find Rocket Agency?

Online Search

Why did you select Rocket Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Rocket Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Run The University of Notre Dame Australia's digital marketing by:

• Social media management and moderation 
• Strategic recommendations into campaign planning, channel mix, flighting, target audience, testing, lead acquisition 
• Campaign reporting
• Providing direction with website analytics (goals, attribution, and technical consultation) 
• Setup of Google Analytics 4

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased applications

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rocket have delivered all items on time and communicated to our needs via weekly team WIP, adhoc phone calls and emails. They have been very responsive and great to work with.

What was your primary form of communication with Rocket Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their past experience with Higher Education providers, company size and structure, focus on digital marketing channels and willingness to make us a priority

Are there any areas for improvement or something Rocket Agency could have done differently?

No