Robin

BACKGROUND

Introduce your business and what you do there.

I’m the digital advisor for Latin America at a herbal wellness products commercialization company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GONNI?

We had to develop an app for our sales associates, and we needed a company to help us with everything related to user experience.

SOLUTION

What was the scope of their involvement?

We hired GONNI to develop a mobile app for iOS and Android. They’ve used React Native to develop the app’s frontend and Figma and other similar platforms for the designs. The app allows our sales associates to track their profit and the progress of their sales. The app also has a good practices section, where our sales associates can find recommendations to improve their business performance, among other things.

What is the team composition?

We’ve worked with 5–8 people from GONNI, including the owner, a designer, and a developer.

How did you come to work with GONNI?

We found GONNI through a referral.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

We started working together in April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve just launched the product, so there are no quantitative metrics to share yet. However, I can confirm that our users and internal team are pleased with the app’s usability and efficiency.

How did GONNI perform from a project management standpoint?

GONNI has performed well in terms of project management. We typically communicate through Skype, Telegram, and Zoom.

What did you find most impressive about them?

We’re most impressed with GONNI’s dedication to meeting our needs and bringing innovative solutions to the table.

Are there any areas they could improve?

No, I don’t have any complaints.

BACKGROUND

Introduce your business and what you do there.

I’m the director, Co-CEO, and partner of a global startup; I lead our development process. We develop safety devices and solutions for automotive racing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GONNI?

We engaged GONNI to help us develop two mobile applications for our industry.

SOLUTION

What was the scope of their involvement?

GONNI has developed two mobile applications for iOS and Android: one for rallying, and one for racing. For the first project, we were sponsored by FIA (Fédération Internationale de l'Automobile), which is one of the governing bodies for racing events.

We worked with the FIA to ideate and develop the project steps before involving GONNI. FIA provided us with specifications, which we amended to fit our existing devices. Then, we shared our requirements with GONNI and taught them about the auto racing industry and our end users. They interpreted the specifications and started the development, prototyping, and testing processes. 

They’ve completed the final product, which is a smart tracking mobile app for rally racing competitors. They’ve developed the UI, added a database to the app, and created a geolocation feature. The app is compatible with iOS and Android, and the team has also developed web access for race control staff. The systems interact with each other to connect rally racing competitors with race control staff, enabling them to communicate during races. Since launching the rally racing app, we’ve continued working together on a second project for auto racing. 

What is the team composition?

We’ve worked with the CTO, designers, and a project manager. 

How did you come to work with GONNI?

I was introduced to their CTO through a mutual friend.

How much have you invested with them?

We’ve invested about $60,000 in the partnership with GONNI. 

What is the status of this engagement?

We began working with GONNI in June 2021, and they delivered the first stage of the project in February 2022. They’ve been working on the second stage, which is in the final rounds of development, so the partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

GONNI has delivered the key functionalities we asked for, and the systems are user-friendly and fluid. We’ve been particularly pleased with the quality of the geolocation and communications tools in the rallying application. They’ve taken a complex project and given us a product we’re really proud of. End users have been able to operate the apps easily with minimal training. 

Our greatest accomplishment is that FIA has approved our first mobile app for rally racing. We’ve been listed as one of three providers on the FIA website, and 4–5 rally institutions are using our app. We haven’t experienced any crashes, but we’ve encountered some minor bugs that GONNI has addressed promptly before release. 

How did GONNI perform from a project management standpoint?

We’ve been satisfied with how GONNI has managed each project; the CTO has been heavily involved from the beginning. For the first project, they complied with our strict FIA deadlines and worked efficiently, which was essential to us. The second project has presented more complexities than anticipated, which has stretched our deadlines. Given the challenges with the second app, delays are understandable, and we’ve been pleased regardless. 

Overall, they’ve understood the projects well; we’ve developed a smooth process and built a great working relationship. We had weekly meetings for the first project and have moved to biweekly meetings for the second. 

What did you find most impressive about them?

I’ve been most impressed with GONNI’s technical capabilities and ability to grasp our industry quickly. They’ve developed a very industry-specific product with minimal knowledge of auto racing. They’ve worked diligently to understand our multiple end users and their needs, which they’ve effectively addressed. 

Are there any areas they could improve?

Outside of the minor hiccups we faced with the second project, I have nothing GONNI could improve on.

Do you have any advice for potential customers?

I highly recommend working with GONNI. Be specific when communicating your design goals, and invite them to understand your business. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Patagon, an incubator crypto company. We’re located in Argentina and the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GONNI?

We needed to create the frontend for our product.

SOLUTION

What was the scope of their involvement?

Before we started working with GONNI, they clarified the kind of people we were targeting and the products we offered. Aftward, they did their own study on which people would most likely use our product and incorporated that intel into the wireframe and UX/UI design. 

They made a lot of good design suggestions, even some that were out of the scope. For example, they suggested not using private keys to make the wallet feature because they realized it was a big issue for people setting up their accounts. They also offered feedback on the flow so it’d look more like a social media app, which was more convenient for the users.

Our main requirement was to build a sort of social page for payments. The app would allow users to see their friends’ profiles and send money to one another, like Paypal or Venmo.

What is the team composition?

We had meetings with 3–4 people, but others were involved in the development too. The co-owner was our project manager and main point of contact.

How did you come to work with GONNI?

We initially heard about them from another crypto company that used them for some of their initial wireframes and frontend. We got in touch and told them we wanted wireframes and a React frontend. They understood what we wanted to do and explained how it’d work. We hadn’t worked with a contractor before.

How much have you invested with them?

We spent about $45,000. We paid them in stages according to each deliverable.

What is the status of this engagement?

We started working together in October 2020. The project was completed four months later, in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Initially, the design was for a startup. It was excellent; it was very different from any other wallet designs out there. My partner sold it to another company and was able to make money.

How did GONNI perform from a project management standpoint?

They stuck to the schedule and budget. Even when there were changes, we didn’t change the budget at all. In general, it was a relatively hands-off process. We met with them once a week for about 30 minutes to go over what they’d done. If we wanted to change anything, they managed it on their own.

We mostly used Zoom to communicate.

What did you find most impressive about them?

They understood our wants and needs, even if we didn’t know what we wanted. Also, they were great at advising how to change the product.

Are there any areas they could improve?

We wanted them to do some backend development, but they didn’t have the capacity at the time. However, we were happy with what they did.

Do you have any advice for potential customers?

Be clear on your goals and who you want to target. As soon as you get that information to GONNI, they’ll be able to do a lot with it.

BACKGROUND

Please describe your company and your position there.

We are BKR, a company that develops financial technology, we generate digital tools that improve the quality of life of people when managing their money. I am Chief Project Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We hired Gonni to redesign our institutional website. We were about to launch in 6 months a big change in our app and we needed to improve the experience of the site because it is the first touchpoint for many users. The UX redesign was done in conjunction with the redesign of the visual identity of our brand in order to differentiate ourselves from our competitors.

What were your goals for this project?

Regarding rebrand, the main thing was to differentiate ourselves from one or two of the competitors that are already well positioned in the market. For this we needed to achieve a very strong and clear graph.

SOLUTION

How did you select this vendor?

It was recommended to us by someone from our inhouse design team.

Describe the project in detail.

First, the Gonni team made a diagnosis of the current state of our brand identity, rating each of the things that make it up. They also showed us examples of other brand identities so that we could understand which were good examples and how those brandings adapt to different media. The team then took 1-2 months to work internally without meetings.

Once that stage ended, they did a pitch for our entire team where there was a presentation of the new brand identity and its justification point by point, with mockups, and details of everything, from the logo to billboards or communication on networks. Then 2 or 3 interactions were made to adjust colors and details at the request of management, but the original visual identity proposal was kept almost 100%. In closing, it was applied to the entire site design that was running in parallel. There were two parallel processes but very ordered the truth.

What was the team composition?

There was a Project Manager who was also coordinating the UX project, 1 Branding Senior Designer and 1 junior branding designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Today we are in the process of launching adapting the new branding and thinking about a new stage of work with Gonni that will include the redesign of our mobile app on iOS and Android.

How effective was the workflow between your team and theirs?

We had a smooth workflow.

What did you find most impressive about this company?

They proposed a roadmap and they fulfilled it perfectly.

Are there any areas for improvement?

We are satisfied with your work.

BACKGROUND

Please describe your company and your position there.

I am the commercial director of Remates Mágicos, we started this idea last year, which is why we are still in the process of restructuring our team. Remates gave those that donated to different non-profits the chance to win unforgettable experiences with celebrities. It is a simple idea that has real potential in LATAM, even moreso within the current context of Covid-19 and the people that need help.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

Gonni was responsible for digital branding and UX. We needed the whole package.

What were your goals for this project?

We wanted to create a solid and credible brand identity so that we convey trustworthiness, because the startup was going to be an intermediary between private companies, NGOs, and B2C users that would be donating money.

It was very important to communicate that we are serious and transparent. In a project like this trust is key, as well as brand image, particularly in the early stages when the brand is still not well-known.

SOLUTION

How did you select this vendor?

We found out about them through a partner company that had worked with GONNI in the past.

Describe the scope of their work in detail.

We needed a brand system that took advantage of digital support benefits, allowing us to articulate a solid brand identity throughout a variety of everyday communications.

What was the team composition?

Throughout the entirety of the project, there was a Project Manager, UX Designer, Brand Designer, and I believe a few Junior Designers that participated to a lesser extent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very satisfied with GONNI, since not only did they complete the project well and on time, but also because the outcome was exactly what we had in mind.

How effective was the workflow between your team and theirs?

There was constant communication and check-in meetings every 15 days, as they completed the project roadmap perfectly.

What did you find most impressive about this company?

They have a strong understanding of branding and UX. You can tell that they are used to completing digital projects. On the other hand, their time management was excellent, allowing us to continue development without going off track from our original roadmap.

Are there any areas for improvement?

Non

UPDATED REVIEW

This review was updated by the Agustín Villalba Orúe (CEO) on June 15, 2020. The original star ratings were: Overall - 5, Quality - 5, Schedule - 5, Cost - 5, NPS - 5. New content is below:

BACKGROUND

Please describe your company and your position there.

Founded in 2019, Remates Mágicos is a startup that gave those that donated to different non-profits the chance to win unforgettable experiences with celebrities. The job was to design our UX from scratch in order to enable a wide variety of users to easily interact with the organization.

A very unique idea with the potential to change many lives. I am the founder of the organization and I manage its partnerships with different NGOs and companies that participate on our platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

Gonni was responsible for the app flow, LowFi prototyping, UX and UI guidelines, mobile app design, and digital branding.

What were your goals for this project?

The job was to design our native IOS/Android UX app from scratch in order to allow a wide range of users to easily interact with us, by donating money and participating in awards.

SOLUTION

How did you select this vendor?

We saw that they were very skilled in UX and UI.

Describe the project in detail.

Design a native IOS and Android app from scratch that would be easy to use for a large variety of users of all ages.

What was the team composition?

There were three designers and a project manager that participated in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a good feeling about the agency from the beginning and we are happy that we trusted them with all of our user experience and branding. GONNI not only delivered on time, but they also delivered top-notch quality just like we expected them to.

How effective was the workflow between your team and theirs?

It was actually really great. There was a check-in meeting every 15 days and continuous communication from beginning to end.

What did you find most impressive about this company?

We understood that we could trust both their UX and branding skills, they even incorporated motion graphics into the branding to show potential investors the idea from the beginning. This was vital to generating trust in our idea even from very early stages when we didn't even have an MVP ready.

Are there any areas for improvement?

...

BACKGROUND

Please describe your company and your position there.

I am Co-Founder and Head of Strategic Decisions. Mostly in relation to growing our customer base. Buscatón, was born out of the need for online visibility of small businesses such as bakeries, drugstores, or grocery stores.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We hired Gonni to survey what the competition was doing, and understand what information was important. It was also important to understand what information and what market niche was useful to end users at a regional level.

What were your goals for this project?

To have a website that is easy to use for small business owners.

SOLUTION

How did you select this vendor?

Through networking.

Describe the project in detail.

Launch an MVP version in which users could search and find businesses in their neighborhood, test what the users wanted, test to see if the business owners used the platform, and to discover possible features and situations which would allow for future monetization and amplification of our database.

What was the team composition?

The team was made of 1 Project Manager, a few Designers, and 1 Front-End Developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can’t share any numbers, but we did see results that showed that the site was very easy to manage for the small business owners.

How effective was the workflow between your team and theirs?

We had weekly deliverables that showed project advancement and validated that Gonni were in line with the development team's roadmap, when projects were delivered, and the features that were prioritized.

What did you find most impressive about this company?

They truly met our expectations. The look and feel is exactly what we were looking for and we always felt that the GONNI team was part of our company, because they understood our users’ issues and solved every problem with an iterative approach.

Are there any areas for improvement?

They are not cheap when compared to other agencies, but their work is very high-quality, and completed in a timely manner. We would choose them again.

BACKGROUND

Please describe your company and your position there.

Essen is an Argentine company that has been making high-quality kitchen products since 1980. We are the largest melted-aluminum pan company in the world. We are market leaders in Argentina and we export throughout the world in both a B2B and B2C capacity. I am the current Chief Digital Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We hired Gonni because we needed to do a complete redesign of our website, to include, for the first time in our business model, the ability to purchase our products online.

What were your goals for this project?

Our company has a business model based on a reselling system, with entrepreneurs representing 90% of our sales. The old site did not include online sales as to not interfere with in-person sales. In the past few years however, the buying habits of our users have changed a lot, which is why we felt the need to completely redesign the website, including the digital experience, and taking our user experience to the level of brands such as Google, Apple, Uber, or Spotify. Our products are big-ticket items, and they need to be presented in an incredible way.

SOLUTION

How did you select this vendor?

Gonni was recommended to us.

Describe the project in detail.

The first stage of the project included redesigning the home page, catalog, and the informational pages of our products — this was the part that concerned us the most. We spend 3 months working on it. Currently, we are ready to move on to the second stage, to unify the checkout, the end user, and our sales team.

What was the team composition?

From the Gonni team, 1 Project Manager, 1 Senior Designer, and 1 Junior designer participated in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet, because we are currently in the implementation stage.

How effective was the workflow between your team and theirs?

At first there were in-person meetings, then online check-in meetings.

What did you find most impressive about this company?

While UX is the focus of the agency, we ended up choosing Gonni for their visual appeal, in comparison with other software factories, this is what set them apart.

Are there any areas for improvement?

-

BACKGROUND

Please describe your company and your position there.

Ki Point is a medical center for high performance athletes influenced by Chinese medicine that offers tapping, recuperation, massages, acupuncture, and lymphatic massages to alleviate certain conditions.

Currently, we are expanding our team with the addition of health professionals. I am the director, responsible for managing priorities and the different sales channels for our services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

Gonny needed to improve the startup's image, the communication on the website, social networks, and seminars. I started the company by myself three years ago, and now we are expanding both our team and our business model. Originally we only offered in-person consultations, and now we are varying our business model with webinars, apps for athletes, book series, etc.

What were your goals for this project?

Change the brand's image to improve communication and visibility. Visually, we wanted something harmonious to convey health, equilibrium, and professionalism, yet strong at the same time, to reinforce our athletic side.

SOLUTION

How did you select this vendor?

It was a recommendation from a friend.

Describe the scope of their work in detail.

Review all material that were being used in communications via social media and course presentations, organize and arrange how brand elements (such as photography and fonts) should be presented, keeping in mind the growing nature of our business model so that these elements can continue work in the future.

What was the team composition?

I believe that there was a project manager and two designers on the job. Or at least they were the ones mentioned in the project presentation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There is no quantitative measurement, but qualitatively there was a large improvement. Though I don't have exact numbers, there was a definite improvement in communications, and a structure was laid out to produce content in an organized way.

Before it was a mess, it didn't look very good, and it was difficult to delegate pieces of content to be created, both in printed and digital mediums.

How effective was the workflow between your team and theirs?

It was good, with weekly or bi-weekly meetings.

What did you find most impressive about this company?

They understood the tone of the brand and that the guidelines had to be simple while encompassing a large variety of aspects. They also simplified the design with an attractive and professional visual imprint.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I’m a business development manager at Signatura Co. We’re a blockchain company specializing in document transfers and digital signatures. Our clientele includes several important clients in Argentina such as the Central Bank, large petrol groups, and retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gonni Agency?

It can be difficult to explain complex technology to a new market that doesn’t understand our field. As a result, we approached Gonni Agency to create rebranding and marketing materials.

SOLUTION

What was the scope of their involvement?

They led us through a rebranding process, generating branding, storytelling, and sales collateral. This involved designing a proposal PDF to pitch to prospective clients, creating a new logo, and selecting our typography. They also supported us with marketing materials for social media use.

What is the team composition?

I worked with their two co-founders.

How did you come to work with Gonni Agency?

I was looking for boutique agencies and liked Gonni Agency’s style. They presented a solid proposal, sounded convincing, and had good feedback from past clients. We felt comfortable with them and decided to give them a shot.

What is the status of this engagement?

Their work lasted from May–June 2018. Initially, they gave us a two-month timeline. But, since we were in a hurry, they buckled down and delivered an amazing end product within a month and a half.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since implementing our new branding materials, our social interaction has substantially increased. On Facebook alone, we doubled our number of followers and generated more user engagement. Customers are more comfortable with our new identity.

How did Gonni Agency perform from a project management standpoint?

The project was a huge success because they presented a timeline for all of their tasks and stuck to it. It was a smooth process compared to other agencies we’ve worked with; if Gonni Agency said they were going to do something, they would do it by the established deadline.

What did you find most impressive about them?

They produced strong creative work that exceeded our expectations while remaining cost-effective. We’ve paid far more to other vendors for comparable work, but Gonni Agency complied to our needs and had a better design framework.

Are there any areas they could improve?

At times, they would ask for a lot of basic information that they could easily find themselves. We often couldn’t get them the materials because we didn’t have the time, so they would research the information and move forward. I would appreciate it if they were more proactive on this front.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Bootstribe, an intense week-long experience in which students, graduates, and entrepreneurs from all over the country visit more than 15 emblematic companies of the city of Buenos Aires and meet their protagonists. At the end of the experience, the participants become part of a diverse and collaborative community. Their goal is to provide their customers with the context that encourages their initiatives and encourages them to find their goals and give them the containment that we all need when leaving our comfort zone to grow as people and professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gonni Agency?

We weren’t happy with our brand; it was too serious and largely unoriginal. We wanted to be recognizable without posting our logo in a ton of advertisements. Ultimately, we needed a firm to help us find our voice and develop an image that reflected our style, culture, internal voice, and any other business elements that make us unique.

SOLUTION

What was the scope of their involvement?

Gonni Agency interviewed the senior staff of the company (co-founders, partners, and myself), conducting research and asking questions to conceptualize our objectives. They also spoke with some of our clients to determine what parts of our service they found were unique and interesting. We gave them access to our Facebook group, and they also talked to users that showed interest in the experience that we provide. With all of this information, they started working on a large presentation that detailed their findings and conclusions.

What is the team composition?

I only spoke with Rodrigo (Director, Gonni Agency) and Ignacio (Co-Founder and Creative Director, Gonni Agency), but I know they work with a larger team on their end.

How did you come to work with Gonni Agency?

We met their team at an event in Buenos Aires, then ran into them a few other times through different networks. Eventually, we started a conversation. Gonni Agency described the services that they offer. I detailed some branding aspects of my company, and they provided feedback. As the interactions became more fluid, I began to see their talent, creative eye, and work ethic, so I decided to partner with them.

What is the status of this engagement?

We started working together around March 2018, and the process took nearly three months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With Gonni Agency’s help, we were able to delegate all of our communication needs without sacrificing quality. Their assistance was extremely valuable, establishing a level of consistency throughout our brand. Since implementing the changes, we’ve received a lot of positive comments and reviews from our customers and our partners. Now, we’re perceived as a more serious company.

How did Gonni Agency perform from a project management standpoint?

Managing my expectations was challenging. That being said, they never missed a deadline, and there wasn’t a single delay throughout the engagement. If they committed to a completion date, I could expect to receive the delivery as promised.

What did you find most impressive about them?

Their process allows them to develop a well-rounded understanding of the company they’re working with. They researched our target customers and the work environment, picking up on details that even I didn’t see.

Are there any areas they could improve?

I’m happy with their service.