ROAS.pro

BACKGROUND

Introduce your business and what you do there.

I am the director of mobile publishing for Gamigo, a publisher of massively multiplayer online role-playing games (MMORPG). 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROAS.pro?

We hired ROAS.pro because we wanted to focus on a special creative. We brought them in for advertising services and were looking to create advertising videos for our games.  

SOLUTION

What was the scope of their involvement?

We started with a discussion about our needs. We wanted to test two games and needed special advertising videos to post on Facebook. We decided to let ROAS.pro supply the creative proposal and provided them with information about our games. After that, they created a video draft for us; we gave them feedback, and they implemented those changes. The videos are 2.5D and have been created from scratch. 

We are currently testing the ads from ROAS.pro.

What is the team composition?

We work with one primary contact who manages everything for us. 

How did you come to work with ROAS.pro?

We found ROAS.pro through a Google search. We read many reviews about them, and they seemed to be data-driven, which was what we were looking for. 

How much have you invested with them?

We’ve spent around €6,000 (approximately $6,400 USD). 

What is the status of this engagement?

We started working together in June 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We are still testing the campaign, so we don’t have any concrete metrics yet. However, we have had a high user engagement rate and hope this will result in conversions. The ads are appealing, and we think that ROAS.pro provides high-quality work. 

How did ROAS.pro perform from a project management standpoint?

ROAS.pro delivers on time and within budget. We communicate via email and video calls. 

What did you find most impressive about them?

Based on what we gave them, we’ve been impressed with their capabilities and ability to deliver. They are extremely creative and can take minimal material and turn it into something impressive. ROAS.pro delivers high-quality work quickly. 

Are there any areas they could improve?

We wish they had differentiated some of our options a bit more. We also think they could continue to work on understanding the user perspective from the marketing side. 

Do you have any advice for potential customers?

Give them the artistic freedom to create great work. They’ll take a lot from the documentation you provide and will do a great job. Don’t be afraid to provide them with feedback and give your input. 

BACKGROUND

Introduce your business and what you do there.              

I'm the head of product at an IT company. We've developed an application available globally, providing connectivity and entertainment to digital nomads. 

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with ROAS.pro?

We have multiple offices, including one in Ukraine. To support our team members creatively, we enlisted the help of ROAS.pro.

Our goal was to create a satirical animation that explains what's going on in Ukraine and the history of the conflict, so our app's audience could understand the conflict in depth.                                                    

SOLUTION

What was the scope of their involvement?

It's a full-cycle development project. Initially, we looked at very well-known satirical animation references. To guide the project's direction, ROAS.pro created a mood board using images and character styles based on our input. 

We've collaborated on a few animation styles, ultimately selecting one to move forward with. The team also sources voice artists, and then we give our approval.

They work on the animation at their location and record the voiceovers at the studios they collaborate with. They take care of everything. 

We extended their services and asked them to produce another promo video. The satirical animation project is ongoing, and we now have four episodes. We initially agreed on 12 episodes, and depending on the success, we want to extend it. 

What was the team composition? 

Usually, we communicate with 1–2 project leads, but I'm unsure of the exact number of people involved. Bogdan (Spine 2D animation & Motion Designer) is our primary project lead. 

How did you come to work with ROAS.pro?

We found ROAS.pro on Upwork.

How much have you invested in them?

We've spent between $15,000–$20,000. 

What is the status of this engagement? 

We started working with them in January 2023, and it's an ongoing collaboration. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The animations are already live in our mobile applications, and we're getting excellent results in terms of views. We have seen that 96% of the viewers watch the episodes until the end. 

We are currently working on setting up Facebook and Google ads to increase the number of visitors to the videos and evaluate their performance.

How did they perform in terms of project management?

We agreed on the budget and the weekly milestones. We then organized a weekly Zoom call to review the assets, the deliverables, and plan the process for the following week. We typically have advance notice of any deadline changes, which are usually a result of requested edits from our end.

Many people are involved from our side, including creative and product people. Initially, communication posed a significant challenge for us, but we overcame it and now have a highly effective communication system in place.

We integrated ROAS.pro into our Slack workspace and usually use Microsoft Teams for video communications. We use Telegram for messaging and file transfer.

What did you find most impressive about them?

I'm impressed by their animation style and communication. I've collaborated with various creative agencies in the past, and ROAS.pro is exceptional in accommodating changes. We have specific standards in place that we strive to meet, and their flexibility is crucial to us. 

For example, we chose a voice artist, and samples were recorded but ended up desiring a different approach. However, they efficiently managed to turn things around, which was quite impressive. 

Are there any areas they could improve?

We're trying to improve script writing with them. We're both willing to improve, and I'm confident we will.

Do you have any advice for potential customers?

ROAS.pro is primarily a creative ad agency. Typically, people approach them with a more uncomplicated objective; however, we wanted to tackle more creative projects. 

I recommend them for ads and promo materials, but if someone needs something like a big series or something of that, you should consult them to see if that is something they can support. 

BACKGROUND

Please describe your company and your position there.

I'm Head of User Acquisition for R&D department

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROAS.pro, and what were your goals?

Our company develops children's educational applications and we needed to create high-quality video creatives in order to present our products in the best possible way.

SOLUTION

How did you select this vendor and what were the deciding factors?

The key factor for choosing ROAS.pro was the quality of creatives and the speed of their creation. I also want to note that the guys were ready to quickly make the necessary changes and reacted positively to the need for changes.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

From our side, the work was led by the Creative Producer. He wrote video scripts and ROAS.pro implemented the described concepts. The selection of the necessary visual techniques was on the side of ROAS.pro, they always offered some of the best ideas for implementation and video options.

Who did you work with and what was the feedback process like?

The work was built on an iterative approach. Often the first version of the video required only minor improvements.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The internal team of designers also worked on the creation of creatives, but it was the videos from ROAS.pro that deserved special attention. They performed at their best in our advertising campaigns.

Describe their project management style, including communication tools and timeliness.

We communicated directly with the animators. Communication was easy and all issues were resolved quickly.

What did you find most impressive or unique about this company?

We got the feeling that they used the best of their experience to work on our project.

Are there any areas for improvement or something they could have done differently?

We can only wish ROAS.pro continued success and professional growth.

BACKGROUND

Please describe your company and position.

I am the Creative Producer of a game development company.

Describe what your company does in a single sentence.

We are mobile games developers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAS.pro to accomplish?

• To produce new creatives
• To create new concepts of creatives

SOLUTION

How did you find ROAS.pro?

Online Search

Why did you select ROAS.pro over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from ROAS.pro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We got 5 new concepts and 5 videos based on the concepts. Working process was smooth. All our corrections were accepted. We tested all creatives we got.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received the results after testing process. The initial result was good. But we couldn’t scale it

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was acceptable

What was your primary form of communication with ROAS.pro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

persistence

Are there any areas for improvement or something ROAS.pro could have done differently?

Hard to answer

BACKGROUND

Please describe your company and position.

I am the Game Developer of a gaming company

Describe what your company does in a single sentence.

Game development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAS.pro to accomplish?

• Produce a batch of ad creatives for a mobile game

SOLUTION

How did you find ROAS.pro?

Online Search

Why did you select ROAS.pro over others?

• Good value for cost
• Expertise and product offering

How many teammates from ROAS.pro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

3 original ad creatives and 3-5 minor variations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The ads produced converted well and are running in my current campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was within specificed times and comunication was prompt.

What was your primary form of communication with ROAS.pro?

Email or Messaging App

What did you find most impressive or unique about this company?

They were knowledgeable and executed well.

Are there any areas for improvement or something ROAS.pro could have done differently?

They have updated there website with ad creative packs. I would have loved to have these options when I started working with them.

BACKGROUND

Please describe your company and position.

I am the UA manager of the company.

Describe what your company does in a single sentence.

We are a mobile game development studio that created the first mobile RTS game called World War Armies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAS.pro to accomplish?

Marketing creative production

SOLUTION

How did you find ROAS.pro?

Other

Why did you select ROAS.pro over others?

Good value for cost

What was your primary form of communication with ROAS.pro?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

- Creating video concepts and detailed scenarios - Video production

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CPI
• CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ROAS.pro's project management was efficient and responsive. They delivered on time and were open to feedback, actively incorporating our suggestions and ideas. The communication was prompt and professional, keeping us informed throughout the process.

What did you find most impressive or unique about this company?

ROAS.pro's impressive commitment to delivering high-quality work, responsive project management, and timely delivery sets them apart.

Are there any areas for improvement or something ROAS.pro could have done differently?

ROAS.pro could consider utilizing existing assets for faster production. By leveraging pre-existing resources, they could potentially reduce production time and costs while maintaining high-quality output.

BACKGROUND

Please describe your company and position.

I am the Creative Producer of Popcore

Describe what your company does in a single sentence.

Creates and advertises mobile games.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAS.pro to accomplish?

• Create mobile ads

SOLUTION

How did you find ROAS.pro?

Other

Why did you select ROAS.pro over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

ROAS.pro are producing video creatives every week based on our internal needs and briefs that we provide them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CPI
• Ad spend
• Installs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In the beginning there were slight issues with communication and deliverables, but over time that has been improved and has not happened in a while now.

What was your primary form of communication with ROAS.pro?

Email or Messaging App

What did you find most impressive or unique about this company?

They produce excellent characters for our creatives.

Are there any areas for improvement or something ROAS.pro could have done differently?

They could sometimes have a bit more creative approach, give their own suggestions and push the extra mile to make creatives even better.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Madbox

Describe what your company does in a single sentence.

Madbox is a mobile gaming company, creating and publishing its own games worldwide. Since 2018 Madbox has gathered more than 300 million players, still growing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAS.pro to accomplish?

• User Acquisition Playables
• User Acquisition Videos

SOLUTION

How did you find ROAS.pro?

Referral

Why did you select ROAS.pro over others?

Good value for cost, Referred to me

What was your primary form of communication with ROAS.pro?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

ROAS has a large scope of production to support and fuel mobile gaming companies with their user aquisition campaigns. They handle UGC videos which are composed of gameplay visuals and actors. They also procued 3D videos, based on the shared assets from the game and the game's unity files.

Finally, they handle the production of playables based on the game's shared asset source files. Each assets are based on the Market trends and game's learnings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Imrpove our game's UA campaign's Spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ROAS are great at communicating deadlines and they always deliver on time. They are easy to collaborate with and very organize.

What did you find most impressive or unique about this company?

They are super autonomous rational and always give great candid feedback.

Are there any areas for improvement or something ROAS.pro could have done differently?

It is a great collaboration, so far I cannot think of areas of improvement