Experiential Marketing for the Post-Covid World.
At RMNG, we launch pop-up experiential marketing campaigns that go anywhere, draw attention in a big way, and satisfy customers’ appetites for unique brand experiences
We are an independent full-service experiential marketing agency that’s created over 500 campaigns ranging from one-day pop-ups to multi-year engagements working directly with brands, while also becoming a trusted execution partner to numerous agencies.
headquarters
Focus
Portfolio
Impossible Foods, Target, Warner Brothers Music, Hello Kitty - Sanrio, State Farm, Uber, Under Armour, Motorola, Salesforce, HBO, Budweiser, Delta SkyMiles American Express Card, [yellow tail] wines, Shake Shack, Frito-Lay, Adobe, Franklin Templeton Investments, Gap, National Geographic, Bravo, Panda Express, NatureSweet, Nutanix, Chase Bank, Puma, Verizon, Zendesk, PF Chang's, PF Chang's, and the city of Macao, China
Hello Kitty Pop-Up Tour
RMNG Agency executed a national marketing tour for Hello Kitty, transforming an ordinary commercial truck into the ultimate Hello Kitty store on wheels.
Through detailed design and custom fabrication, RMNG created a vibrant vehicle to engage with Hello Kitty fans and consumers. We then took this gift-packed mobile store coast-to-coast with stops in major cities like NY, LA, Atlanta, Dallas, and Phoenix, where we sold out of limited edition holiday merchandise boxes.
To maximize exposure, RMNG identified high-traffic and key locations along the tour, executing all routing and permits for all stops. This strategic planning allowed Hello Kitty’s mobile store to gain massive buzz whenever it arrived, garnering national press.
Hello Kitty fans from across the U.S. got the chance to interact with the brand and purchase one-of-a-kind merchandise & food. Hello Kitty sold tens of thousands of pieces of inventory equaling over $50K+ in sales.
NatureSweet
RMNG Agency designed and fabricated an inventive and inviting bistro setting at the most unexpected location: a grocery store’s parking lot. We amazed store-goers with #theSweetSpot Cafe pop-up restaurant made out of a shipping container, and shoppers were equally delighted by the opportunity to enjoy food from a Jubilee tomatoes-focused menu created by a secret LA chef.
With the creation of the mobile restaurant, RMNG distributed over 4,000+ meals and sales grew at each retail stop by 200%.
Doritos X Flamin Hot Limon Experience
Mobile Nightclub Experience | Live Performances | 8k chip bags distributed
When UPROXX and RMNG teamed up, the result was the world’s first mobile chip bag. Our mission was to create a completely custom, immersive mobile experience to generate excitement for an all new Dorito flavor. The result was the Limóbil — a food truck crowned with an open chip bag topper (brimming with Flamin’ Hot Limón chips) that rolled around on lime-shaped wheels. A vinyl interior, orange specialty lighting, and a fully branded DJ booth meant the Limóbil created an underground nightclub experience wherever it went.
Over the course of three days, the Limóbil distributed over 8,000 chips as it hit up iconic LA hot spots like Canter’s on Fairfax, Grand Central Market, and Baby Blues BBQ. Our mobile experience featured exclusive performances from Smrtdeath and Adam Weiss and influencer visits from Mike Pak and Chloe Chaidez.
Click here to view full case study
Roy Woods - Say Less Tour
Increased Tour Merch Sales by 100% | Live Performances | Meet & Greet | Giveaways
Pink Dolphin was looking to lift concert merchandise sales for Roy Woods’s “Say Less” tour, so they reached out to RMNG for help. Operating out of Pink Dolphin’s Los Angeles boutique on Fairfax Avenue, we hosted a meet-and-greet with Roy complete with complimentary Cuban food from a branded Say Less food truck. Warner Bros was so pleased with the uptick in sales, they decided to bring the truck on tour. We fabricated a custom, adaptable mobile unit that accommodated DJ performances, meet-and-greets, and giveaways in addition to housing merchandise for sale.
The Say Less truck traveled with Roy Woods, stopping in West Coast hot spots like San Diego and Seattle along the way. Our clients said this initiative created an opportunity for concert attendees to get face-to-face time with the artist while waiting for the venues to open. Plus, the mobile popup increased tour merchandise sales by 100%.
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Billy&Margot NYC
RMNG teamed up with Billy&Margot to bring their famous ice cream for dogs to the streets of New York City.
Bud & Burgers
ABC Liqour Permitting | Exclusive Events | Bud & Burger Experience
When Budweiser wanted to develop a unique experience to augment its Bud & Burgers campaign, RMNG stepped in to help. The goal was to create a fully-functional gastropub on wheels. We achieved just that with an experiential Budweiser truck complete with an attached airstream lounge trailer. The branded beer tap made this the nation’s first food truck with an on-board draft beer system.
The Budweiser truck served hundreds of people ice cold beer and gourmet sliders, appearing everywhere from movie lots to private events across Los Angeles.
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Experience Macao - Los Angeles
RMNG and Myriad Marketing partnered for the 3rd year in a row to bring Macanese culture to a major market in the US.
The #WowMacao activation focused on the traditional Macanese Light Festival, employing custom LED wrap embellishments on the food truck and lion dancer costumes as well as a buildout of Chinese lanterns and a backdrop of Macao’s skyline. To hype up the public before launching, we arranged an influencer cooking class and a press event. Brand ambassadors encouraged guests to visit the tour’s website to enter swag bag giveaways—branded totes stuffed with chopsticks, luggage tags, and travel brochures.
Consumers were thrilled to sample Macanese fare including egg tarts, pork chop buns, serradura, and salt cod bacalao cakes while snapping pictures with the city’s mascot Mak Mak, lion dancers, and drummers. Samples totaled over 5,000+ not including the press or influencer events pre-launch.
Pizza to the Polls - #DemocracyIsDelicious
RMNG worked with the non-profit Pizza to the Polls, Tinsel Experiential Design, and UberEats to power a national food & beverage giveaway to voters all over the United States during the presidential elections of 2020.
Fast Facts:
+ 9 day activation leading up to election day
+ 12 hot food & 6 non perishable and beverage partners (Shake Shack, KIND Bar, MilkBar, JUST Water & more)
+ 1.1M pizzas, snacks, and items disbursed
+ 565 staff members: truck drivers, culinary assistants, street team & more
+ 275 different polling locations
+ 29 cities (including... Atlanta, NYC, Los Angeles, Washington DC, Houston, Phoenix, Chicago, Philadelphia, Minneapolis, Las Vegas, Miami, Austin, Detroit, Nashville, and more)
Lipton Tea - COVID-19 United for America Give Back Program
Olivio Commercial
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Caulipower Tour 2019
National Tour | 128 Activations | 187k pizzas sampled
Caulipower was ready to embark on their second annual summer tour to give free pizza to citizens across America. RMNG created a national marketing tour that hit the West Coast and the East Coast simultaneously, creating an experience that the entire country shared.
Caulipower and RMNG launched three experiential vehicles outfitted with branded vinyl and fabricated marquee letters spelling out “Free Pizza”. The trucks traveled the country and served Caulipower’s Margherita Pizza, Three Cheese Pizza, and Veggie Pizza at 128 activations nationwide, distributing over 187,000 pizza samples in total. Caulipower appeared at both high impact and hyperlocal activations, popping up everywhere from Chicago’s Pokemon Go Fest to local farmer’s markets. Who was our target audience? The people of America, and we successfully reached all demographics by broadening our location strategy and securing events on a rolling basis.
Click here to view full case study
Nissin Holy Chow Pop Up & National Tour
Pop Up Experience | 120 Day National Tour | 58 Activations | 100k meals served
RMNG X Nissin tour kicked off in Santa Monica at Bodega Wine Bar where waiters served a menu that offered only Nissin Chow Mein. At the end of the meal, the diners were invited to meet the chef in the kitchen, but instead were surprised to learn the humble origins of their gourmet lunches and dinners -- rows and rows of microwaves and Nissin Chow Mein bowls.
This kicked off a 4 month long nationwide food truck tour. Over the course of 120 days, RMNG served over 100,000 meals at 58 separate events to a predominantly millennial audience.
Reviews
the project
Food Truck Coordination for Media Company's Marketing Event
“They were pleasant and refreshing to deal with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the creative director of a mass publisher in the content and editorial space.
What challenge were you trying to address with RMNG?
We were building an expansive food truck experience for sampling products for a large corporation.
What was the scope of their involvement?
They were responsible for the planning and execution of a food truck event. This included licensing, paperwork, and coordination in the planning stage. We served as the creative leads while they were the execution leads.
What is the team composition?
Alyssa (Senior Manager of Accounts) was the main point of contact.
How did you come to work with RMNG?
Our experiential producer hired another experiential producer who then hired their team. That process was a bit cumbersome, but things became less stressful when we met them and fully brought them onto the team. Our company had been working with them for a long time, so I was happy to see that we would be working together again. I knew their stuff.
What is the status of this engagement?
The partnership took place in January 2020.
What evidence can you share that demonstrates the impact of the engagement?
Once we were dealing with them, they added a breath of fresh air to the engagement. Up until their start on the work, everything was complicated. They were able to smooth out the process. That changed the cadence and overall tone of the partnership. The competency they introduced made trusting them easy..
How did RMNG perform from a project management standpoint?
Through their demeanor and professionalism, we knew we could trust them. We communicated through emails, phone calls, and in-person meetings. When we met them to do a tour of the vehicle, it was clear that they understood what they were doing and were open to questions.
What did you find most impressive about them?
They were pleasant and refreshing to deal with. From the beginning, it was a collaborative process, which is what we needed.
Are there any areas they could improve?
As soon as we started working with them, our engagement felt flawless.
Do you have any advice for potential customers?
Working directly with them is the recipe for success. Our face-to-face interactions helped to move us forward.
The team brought a refreshing enthusiasm and organizational skills to the engagement, easing coordination difficulties with other involved parties. Due to their overall reliability and skill in their field, they could be counted on by the partner without any anxiety regarding competencies.