RMNG

BACKGROUND

Please describe your company and position.

 I am the VP of Creative of an advertising & marketing company 

Describe what your company does in a single sentence.

Experiential Marketing. Deliver teeams, mobility and food trucks to bring mobile brand activations to life

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RMNG to accomplish?

• Get audiences to taste and learn about produce product
• Awareness
• Engagement

SOLUTION

How did you find RMNG?

Referral

Why did you select RMNG over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• people service

How many teammates from RMNG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We love spreading the joy of mangos so much, we decided to hit the road.  August and September or 2024 we made our way across the Southern U.S. on our first-ever Mango Joy Ride Tour, including mango-packed events beyond your wildest dreams. We had games, swag, photo opportunities and — of course — mangos, mangos, mangos! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client privacy prevents all. However, these I can share:

• 8 stops, 5 cities, 3 states
• 6,345 mango samples distributed across stops
• 1,600 mangos handed out to guests
• 3,822 same-day purchases of mangos in-store across retailer stops
• $336,000+ coupon redemption sales after initial stops
• 12,350+ coupon redemptions
• 2,700+ Joy Ride website landing page views
• 532,000+ social impressions
• PR: 200+ public relations pickups, 70M+ reach and $730M in estimated ad value

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A great nimble partner

What was your primary form of communication with RMNG?

Virtual Meeting

What did you find most impressive or unique about this company?

The people and willingness to make dreams happen was key. Their expertise in the industry gave us trust as well as the opportunity to innovate. Dylan and DJ are great partners — like an extension of our team!

Are there any areas for improvement or something RMNG could have done differently?

None. Just constantly learning from every experience to innovate for the future.

BACKGROUND

Please describe your company and your position there.

I am the Executive Producer at an advertising agency. We produce commercials, content, activation, and events for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RMNG, and what were your goals?

A Baskin Robbins new flavor of the month activation. Our goal was to introduce people this new flavor by giving out free scoops of ice cream, and then having people record themselves tasting it inside a video/photobooth. Participants received a video of their reaction and were asked to post it on their social channels with the Baskin hashtag to spread brand and flavor awareness on social media. The first 31 participants received gift cards.

SOLUTION

How did you select this vendor?

Word of mouth from colleagues and previous projects that we have discussed, but that never came to life.

Describe the scope of their work in detail, including any steps and the final deliverables.

They built a Photo Booth and ice cream cart wrapped with our branded images and messaging. They provided technical support and camera for filming behind the scenes footage. They managed the event and all of the prep leading up to it.

How many people from the vendor's team worked with you, and what were their positions?

During prep, we worked with 2 people from the RMNG team. During the event, there were 4-10 people there at various times during the day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Metrics will be measured as impressions on social, and that will come over the next month. The event was considered successful by both agency and client. It was fun, the booth and cart and signs looked great. People had a good time, enjoyed their ice cream, and there was no drama.

Describe their project management style, including communication tools and timeliness.

Project management style was solid. They were responsive and attentive. The project was budget and time challenged, which left everyone feeling stretched to capacity without much flexibility to pivot and make changes.

What did you find most impressive or unique about this company?

They had good communication and a can-do attitude.

Are there any areas for improvement or something they could have done differently?

I would have liked the details to be a bit more buttoned up, for my taste. There is a process for activations that is different from the world of production (where I spend more time), and the process is more freeform, less systemic, and predictable.

BACKGROUND

Please describe your company and your position there.

I'm a producer at a design and production agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RMNG?

Recently for a brand's pop up activation at a small conference. We used a custom wrapped truck + some additional print & related assets for the activation

SOLUTION

How did you select this vendor?

Through previous work done with the RMHG team

Describe the scope of their work in detail.

Custom truck wrap for a popsicle giveaway Management and support staff to organize and distribute 7 different custom popsicles Brand Ambassador staff to support engage guests and encourage their participation in the activation The team also provided some a-frame signage, branded napkins, and a TV that was used to stream some looping content

What was the team composition?

I worked primarily with the Agency Coordinator Alyssa for pre-pro, and with the Truck Lead Michael onsite as my main contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The clients were very happy with the turnout of the truck and elements provided through the truck team. They were able to engage with a good amount of creators, and also gather plenty of content to use for upcoming marketing efforts/activations. One of the creators even explored keeping the truck wrapped so they could do a 2nd content shoot with it later on.

How effective was the workflow between your team and theirs?

I was regularly emailing with the team beforehand, and had direct contact with the team onsite at all times. I also had a few calls with Alyssa during pre-pro whenever a big update/change came in, just so we could clarify via phone in addition to recap of everything on email.

What did you find most impressive about this company?

Their ability to have such a quick turnaround on last minute changes, and being able to go with the flow as details firm up, which made it easier to talk with them consistently. They provided a range of support and additional services that made them more of a 1-stop shop for us, which is really nice.

Is there any area for improvement or anything that could have been done differently?

Because I ended up with so many emails with the team since that was the main form of communication on the pre-pro side, maybe next time it'll be nice to have a running notes doc with all updates/info so it's all in one place vs having to scroll through email threads for details

BACKGROUND

Please describe your company and your position there.

I am an Account Supervisor at a Marketing Agency. I handle the day-to-day needs of my clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RMNG?

We were looking to reach OEMs & Distributors of JDPS in a new way, other than just your standard tradeshow. Wanted the opportunity to thank them for their business and provide that networking opportunity at a food truck event.

SOLUTION

How did you select this vendor?

Honestly it was a random Google search. We had been looking at food trucks in the area we were targeting and running into a lot of issues with finding one that could do what we needed. We then learned they would assist in coordinating it all it was like a dream come true.

Describe the scope of their work in detail.

We started with a discovery call to align on the program we wanted for our clients. Staying in communication along the way - we aligned on the route and then determined food preference - which allowed them to select the vendor to work with. We then worked through further details of the entire event.

What was the team composition?

I worked very closely with Christine on all the tours we have completed thus far but different members of the team have also jumped in to help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The event was really set up as a thank you event for their customers - however, with the networking aspect as a value add - they were actually able to secure multiple orders and start new conversations for future orders.

How effective was the workflow between your team and theirs?

Very effective. We had weekly meetings to align on any upcoming deliverables, which allowed me to keep my client in the loop throughout the entire process. Also the working excel document was awesome for coordination and knowing where things were at, while keeping them all in one place.

What did you find most impressive about this company?

I was impressed with their responsiveness and their willingness to help! I was so amazed with how everything seemed to come together so smoothly!

Is there any area for improvement or anything that could have been done differently?

I think we worked out kinks throughout the multiple tours we've done together. Every one of them got better and better!

BACKGROUND

Please describe your company and your position there.

I'm the Sr. Director of Innovation and Partnerships at Spiceology, Inc. Spiceology is the fastest growing spice company in the country and carries over 400 plus products to create a one stop shop for all dried spices and blends. Whether you're a professional chef, foodie, novice at home cook, Spiceology will empower you to experiment with flavor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RMNG?

Roaming Hunger was able to locate food trucks at each city (6) Spiceology/NFL's activation was located with ease. The food truck owners supplied us with not only their truck but a team of culinarians to execute each activation. Each team made the activations painless!

SOLUTION

How did you select this vendor and what were the deciding factors?

We picked Roaming Hungry for a few different reasons:

1. They were nimble enough to take on the activations with a short lead time.
2. Cost was reasonable for the short term around

Describe the project in detail and walk through the stages of the project.

Spiceology and the NFL created foodtruck activations for 6 different clubs throughout the 2021 NFL season. Roaming Hunger was able to acquire a truck for each city and the kitchen staff for each game. The game activations were 2-4hrs long pregame and we sold food until kickoff. Staff cooked between 1-3 dishes and handed food out until we sold out or until kickoff takes place.

How many resources from the vendor's team worked with you, and what were their positions?

There was a cook staff of at least 3-4 people and 2 individuals running the POS.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Spiceology has already had conversations about doing more activations with NFL in 2022. We credit Roaming Hunger for a lot of the success to allow the activations to run successfully.

How effective was the workflow between your team and theirs?

Spiceology and Roaming Hunger would meet every Monday to discuss needs and/or feedback for each activation. If a meeting had to be adjusted they still followed through and stayed professional

What did you find most impressive or unique about this company?

Roaming Hunger's ability to be nimble and to work week by week was impressive. Did a great job maximizing needs with little lead to time from activation to activation.

Are there any areas for improvement or something they could have done differently?

There's not much Roaming Hunger could improve upon. It was all in all a wonderful experience!

BACKGROUND

Introduce your business and what you do there.

I’m the creative director of a mass publisher in the content and editorial space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RMNG?

We were building an expansive food truck experience for sampling products for a large corporation.

SOLUTION

What was the scope of their involvement?

They were responsible for the planning and execution of a food truck event. This included licensing, paperwork, and coordination in the planning stage. We served as the creative leads while they were the execution leads.  

What is the team composition?

Alyssa (Senior Manager of Accounts) was the main point of contact.

How did you come to work with RMNG?

Our experiential producer hired another experiential producer who then hired their team. That process was a bit cumbersome, but things became less stressful when we met them and fully brought them onto the team. Our company had been working with them for a long time, so I was happy to see that we would be working together again. I knew their stuff. 

What is the status of this engagement?

The partnership took place in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once we were dealing with them, they added a breath of fresh air to the engagement. Up until their start on the work, everything was complicated. They were able to smooth out the process. That changed the cadence and overall tone of the partnership. The competency they introduced made trusting them easy..   

How did RMNG perform from a project management standpoint?

Through their demeanor and professionalism, we knew we could trust them. We communicated through emails, phone calls, and in-person meetings. When we met them to do a tour of the vehicle, it was clear that they understood what they were doing and were open to questions. 

What did you find most impressive about them?

They were pleasant and refreshing to deal with. From the beginning, it was a collaborative process, which is what we needed. 

Are there any areas they could improve?

As soon as we started working with them, our engagement felt flawless. 

Do you have any advice for potential customers?

Working directly with them is the recipe for success. Our face-to-face interactions helped to move us forward.

BACKGROUND

Please describe your company and your position there.

We are an apparel brand that began in activewear and expanding into other categories to build upon matching sets for the girl on-the-go

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RMNG, and what were your goals?

We were seeking to host a community merch cart activation outside of our LA home base and in NYC

SOLUTION

How did you select this vendor?

We were in touch with an event production company through our PR agency and they kindly connected us with Alyssa from the Roaming Hunger team. They were quick to say yes to our project and managed to make it all come to life in two, short weeks.

Describe the scope of their work in detail, including any steps and the final deliverables.

Within the two weeks, our teams were able to collaborate on the overall design of the cart, branded elements, and provided us with accommodations on getting our merch items across the country. They were responsive, listened to our team's needs, and overall rockstars when it came time for the ROS.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Alyssa, Paige, and Joshua

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This was our very first event/activation outside of Los Angeles and it was a success for our brand to see this project come together in a short amount of time.

Describe their project management style, including communication tools and timeliness.

We received quick answers via text and phone call and all other matters were taken care of through email with visual attachments that helped our team make sense of designs, scouted locations, and itineraries.

What did you find most impressive or unique about this company?

They were able to turn things around in a quick timeline! This helped our team seamlessly execute the activation day of plus they assisted with post-activation tasks, which was a massive help

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Muros is an Art Activation Agency that partners national brands with local artists all over the country to bring art-forward campaigns to life. I am the Producer at Muros executing all types of projects from start to finish.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RMNG?

Custom-wrapped food truck, artwork design, creative direction, menu curation, multi-day influencer tour management.

SOLUTION

How did you select this vendor?

Sourced 3 companies and after interviewing and comparing costs/benefits of all we landed on RMNG as the best value for the services rendered.

Describe the scope of their work in detail.

We gave a general tour scope and creative brief and RMNG immediately jumped into action providing logistical management and activation enhancements from the start. They guided us down the creative process, made everything as straightforward as possible, and saw everything through to execution.

What was the team composition?

I worked closely with one account manager throughout who was communicative, attentive, and transparent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

TBC; too early to review metrics

How effective was the workflow between your team and theirs?

Extremely smooth and efficient; emails were clear and concise, calls were rarely needed but useful when held, account management was always available to problem solve and provide guidance/answers when needed.

What did you find most impressive about this company?

The creative input they provided without ever forcing something onto us that we didn't want. Their input was always smart, relevant, and value-adding without being pushy or distracting.

Is there any area for improvement or anything that could have been done differently?

Overall highly pleased with the entire process and look forward to working with them again!

BACKGROUND

Please describe your company and your position there.

Select is a CPG cannabis company that offers a wide range of products. I am currently a Marketing Manager for Select.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RMNG, and what were your goals?

For an experiential cannabis holiday activation, Select wanted to give back to our top tier dispensary partners and offer their customers snow cones and toured various locations.

SOLUTION

How did you select this vendor?

WOM - Kim McNab

Describe the scope of their work in detail, including any steps and the final deliverables.

RMNG was very thorough and detailed with any requests or needs. They exceeded my expectations with the truck wrap and overall event execution.

How many people from the vendor's team worked with you, and what were their positions?

1 event manager, third party.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Select hosted the branded snow cone truck across various top tier accounts and this allowed us to finally flex our marketing muscles. The dispensary owners all came out to see the truck and customers posted photos of the truck on their social accounts.

Describe their project management style, including communication tools and timeliness.

Quick to respond to any questions I had, held meetings when needed, followed up on any items needed.

What did you find most impressive or unique about this company?

They actively worked with local vendors, allowing the activation to be supported by our community. All design matters were very impressive as well.

Are there any areas for improvement or something they could have done differently?

Charges. We didn't come close to the amount of snow cones paid for and wish that snow cones could've been charge by how many were made etc.