Experiential Marketing for the Post-Covid World.
At RMNG, we launch pop-up experiential marketing campaigns that go anywhere, draw attention in a big way, and satisfy customers’ appetites for unique brand experiences
We are an independent full-service experiential marketing agency that’s created over 500 campaigns ranging from one-day pop-ups to multi-year engagements working directly with brands, while also becoming a trusted execution partner to numerous agencies.
Focus
Portfolio
Impossible Foods, Target, Warner Brothers Music, Hello Kitty, State Farm, Uber, Under Armour, Motorola, Salesforce, HBO, Budweiser, Delta Airlines and American Express, [yellow tail], Shake Shack, Frito-Lay, Refinery 29 and Timex, Adobe, Franklin Templeton Investments, Gap, National Geographic, Bravo, Panda Express, Naturesweet Tomatoes, Nutanix, Chase, Puma, Verizon, Zendesk, PF Chang's, and the city of Macao, China
Lipton Tea - COVID-19 United for America Give Back Program
Doritos X Flamin Hot Limon Experience
Mobile Nightclub Experience | Live Performances | 8k chip bags distributed
When UPROXX and RMNG teamed up, the result was the world’s first mobile chip bag. Our mission was to create a completely custom, immersive mobile experience to generate excitement for an all new Dorito flavor. The result was the Limóbil — a food truck crowned with an open chip bag topper (brimming with Flamin’ Hot Limón chips) that rolled around on lime-shaped wheels. A vinyl interior, orange specialty lighting, and a fully branded DJ booth meant the Limóbil created an underground nightclub experience wherever it went.
Over the course of three days, the Limóbil distributed over 8,000 chips as it hit up iconic LA hot spots like Canter’s on Fairfax, Grand Central Market, and Baby Blues BBQ. Our mobile experience featured exclusive performances from Smrtdeath and Adam Weiss and influencer visits from Mike Pak and Chloe Chaidez.
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Olivio Commercial
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Olivio Commercial
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Roy Woods - Say Less Tour
Increased Tour Merch Sales by 100% | Live Performances | Meet & Greet | Giveaways
Pink Dolphin was looking to lift concert merchandise sales for Roy Woods’s “Say Less” tour, so they reached out to RMNG for help. Operating out of Pink Dolphin’s Los Angeles boutique on Fairfax Avenue, we hosted a meet-and-greet with Roy complete with complimentary Cuban food from a branded Say Less food truck. Warner Bros was so pleased with the uptick in sales, they decided to bring the truck on tour. We fabricated a custom, adaptable mobile unit that accommodated DJ performances, meet-and-greets, and giveaways in addition to housing merchandise for sale.
The Say Less truck traveled with Roy Woods, stopping in West Coast hot spots like San Diego and Seattle along the way. Our clients said this initiative created an opportunity for concert attendees to get face-to-face time with the artist while waiting for the venues to open. Plus, the mobile popup increased tour merchandise sales by 100%.
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Bud & Burgers x Popular Demand 2015
ABC Liqour Permitting | Exclusive Events | Bud & Burger Experience
When Budweiser wanted to develop a unique experience to augment its Bud & Burgers campaign, RMNG stepped in to help. The goal was to create a fully-functional gastropub on wheels. We achieved just that with an experiential Budweiser truck complete with an attached airstream lounge trailer. The branded beer tap made this the nation’s first food truck with an on-board draft beer system.
The Budweiser truck served hundreds of people ice cold beer and gourmet sliders, appearing everywhere from movie lots to private events across Los Angeles.
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Nissin Holy Chow Pop Up & National Tour
Pop Up Experience | 120 Day National Tour | 58 Activations | 100k meals served
RMNG X Nissin tour kicked off in Santa Monica at Bodega Wine Bar where waiters served a menu that offered only Nissin Chow Mein. At the end of the meal, the diners were invited to meet the chef in the kitchen, but instead were surprised to learn the humble origins of their gourmet lunches and dinners -- rows and rows of microwaves and Nissin Chow Mein bowls.
This kicked off a 4 month long nationwide food truck tour. Over the course of 120 days, RMNG served over 100,000 meals at 58 separate events to a predominantly millennial audience.
Caulipower Tour 2019
National Tour | 128 Activations | 187k pizzas sampled
Caulipower was ready to embark on their second annual summer tour to give free pizza to citizens across America. RMNG created a national marketing tour that hit the West Coast and the East Coast simultaneously, creating an experience that the entire country shared.
Caulipower and RMNG launched three experiential vehicles outfitted with branded vinyl and fabricated marquee letters spelling out “Free Pizza”. The trucks traveled the country and served Caulipower’s Margherita Pizza, Three Cheese Pizza, and Veggie Pizza at 128 activations nationwide, distributing over 187,000 pizza samples in total. Caulipower appeared at both high impact and hyperlocal activations, popping up everywhere from Chicago’s Pokemon Go Fest to local farmer’s markets. Who was our target audience? The people of America, and we successfully reached all demographics by broadening our location strategy and securing events on a rolling basis.
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Reviews
the project
Food Truck Coordination for Media Company's Marketing Event
“They were pleasant and refreshing to deal with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the creative director of a mass publisher in the content and editorial space.
What challenge were you trying to address with RMNG?
We were building an expansive food truck experience for sampling products for a large corporation.
What was the scope of their involvement?
They were responsible for the planning and execution of a food truck event. This included licensing, paperwork, and coordination in the planning stage. We served as the creative leads while they were the execution leads.
What is the team composition?
Alyssa (Senior Manager of Accounts) was the main point of contact.
How did you come to work with RMNG?
Our experiential producer hired another experiential producer who then hired their team. That process was a bit cumbersome, but things became less stressful when we met them and fully brought them onto the team. Our company had been working with them for a long time, so I was happy to see that we would be working together again. I knew their stuff.
What is the status of this engagement?
The partnership took place in January 2020.
What evidence can you share that demonstrates the impact of the engagement?
Once we were dealing with them, they added a breath of fresh air to the engagement. Up until their start on the work, everything was complicated. They were able to smooth out the process. That changed the cadence and overall tone of the partnership. The competency they introduced made trusting them easy..
How did RMNG perform from a project management standpoint?
Through their demeanor and professionalism, we knew we could trust them. We communicated through emails, phone calls, and in-person meetings. When we met them to do a tour of the vehicle, it was clear that they understood what they were doing and were open to questions.
What did you find most impressive about them?
They were pleasant and refreshing to deal with. From the beginning, it was a collaborative process, which is what we needed.
Are there any areas they could improve?
As soon as we started working with them, our engagement felt flawless.
Do you have any advice for potential customers?
Working directly with them is the recipe for success. Our face-to-face interactions helped to move us forward.
The team brought a refreshing enthusiasm and organizational skills to the engagement, easing coordination difficulties with other involved parties. Due to their overall reliability and skill in their field, they could be counted on by the partner without any anxiety regarding competencies.