What evidence can you share that demonstrates the impact of the engagement?
They’ve been able to increase our ad-spend ROI, year over year, by 8%. They’ve also been part of our revenue increasing by about $10 million, year over year.
How did RISE Interactive perform from a project management standpoint?
They're very responsive to all of our questions and needs, and we're talking to them on a daily basis, whether it be on the phone or via e-mail. They’re also providing us with regular status updates as well. Before a project starts, a timeline to launch is pretty clearly defined, but if there are roadblocks within that timeline, they're able to let us know as soon as they come across them. And also let us know the plan to overcome those roadblocks, so that we feel confident that we can get back on track, or are all in agreement in terms of what the new deadline might be.
What did you find most impressive about them?
I think for us, it’s always been about being able to tie what they're doing back to what the impact on our bottom line is. Together, we’ve clearly defined what the measurements of success are, and we've worked to ensure all of our programs meet or exceed those goals.
They act like a financial planner or a financial analyst, where ROI is front and center, so that we're all on the same page about what the impact ultimately is. It seems straightforward and something that most vendors would offer, and most typically state that they do, but as we get into it, it's not always apparent. Rise did a good job of connecting the dots for us when it comes to financial impact.
Are there any areas they could improve?
We've definitely been very pleased with their performance overall. I guess with any other vendor or agency that you're working with, costs are always something you’re trying to keep down. They are not the most competitive when it comes to management fees.
Any advice for potential customers?
The more information and data they have, the better they're going to be able to maximize your ROI. This really just helps everyone work towards the same goal.