What evidence can you share that demonstrates the impact of the engagement?
We've been able to continually grow the scale of our campaigns over the past three years. The month-by-month performance reports show that we're increasing our budget and still performing well over time.
How did Rise Interactive perform from a project management standpoint?
The team has changed over the years but the group we work with now is really great. We consistently have a weekly call with our account lead. The lead makes sure that we're staying focused on the big picture and working through any challenges. They also recognize that our team has a lot of experience in this space, and they support our interacting directly with the Rise search leads. They’re very accountable. They respond quickly to emails and any urgent requests. It's been a good experience overall.
What did you find most impressive about them?
We have a good rapport with the team. By being candid and transparent about our challenges and goals, they've done a good job helping us work through those issues. Communication is very open, which benefits all sides. There’s a lot of trust in the relationship. They have a strong acumen and skill set for search, analytics, and measurement.
Are there any areas they could improve?
Over the course of the relationship, they’ve proposed a lot of ideas. We've always asked them not take no as a final answer but to come back to us with it 3–6 months later. We want them to push us to not settle for the status quo. They should make the case for how it will make things better on our end. Just because an idea was shut down last year doesn’t mean it's not worthy to bring up—and campaign for—again.
Any advice for potential customers?
With any new relationship, you need to understand the full scope of what they can do for you. Be open and inclusive of everything Rise offers to see what makes sense for you.