What was the scope of their involvement?
Ripe was definitely a co-creator in what ultimately became the refreshed look and feel of our brand. They helped more from a cosmetic standpoint than strategy, improving our appearance and giving our website a new look. They also created email templates for our marketing.
First, we did a short brand identity exercise to determine who our main clients were, to whom the website should cater, and what user experience we wanted them to have. We learned our main clients were food banks, our donors, and public stakeholders. From there, we began the design process, and Ripe had quite a bit of autonomy. They did a fantastic job of creating a website that met the needs of all three distinct visitors.
Because we’re a global organization, the website needed to work for a wide variety of countries, regions, and cultures. They made an English and Spanish version of the website, although we provided them with all the copy and photos. They did some light editing and worked with our content team to make the infographics, but they took ownership of organizing all of the information to make the site we have today.
What is the team dynamic?
I mainly worked with Heather [Co-Founder, Ripe Media, Inc.], who oversees most of the design work. Kristen [Director of Client Services, Ripe Media, Inc.] was our project manager, and all of the work was led by my company’s communications lead.
How did you come to work with Ripe Media, Inc.?
They had worked with an organization that we respected, so when we wanted to do our brand redesign, we sought them out. We actually did an RFP process, but Ripe’s design was much more forward-thinking, and they seemed truly interested in us as a business. We had worked with a big firm before, but they didn’t care about us. Ripe, on the other hand, spent time getting to know us and our needs.
How much have you invested with them?
We’ve spent between $50,000–$200,000.
What is the status of this engagement?
We began working together in August 2016. The site was finished this June, and now we rely on them for service and maintenance.