When we set out to create yet another marketing and creative agency, we knew it had to be different. We’ve experienced first-hand the frustration that can come from outsourcing to people that, at the end of the day, don’t know your company, your market, or your brand.

We aim to change that paradigm. We’ve built our organization around the idea that we’re not just another vendor. We are a full service marketing, creative and content agency. We can provide market and brand strategy all the way through execution.

From our internal organization to our pricing structure, our focus is on the fundamental goal of being your brand’s biggest advocate. As a brand partner, we get in the trenches of your business, stay accessible 24/7/365, and produce award-winning content and creative for brands that we truly understand.

$100 - $149 / hr
10 - 49
Show all +
Salt Lake City, UT
  • 1387 S Redwood Rd
    Salt Lake City, UT 84010
    United States


Key clients: 

Radian, Barrett, Vista Outdoors, Blackhawk, Zev Tech, Film Base, Slab, Maketory, SilencerCo, Kraus, BE Meyers, Pelfreybilt, Dead Air, ECS, Haley Strategic, Heleum, LawnKeeper


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Product Marketing Video for Firearm Manufacturer

"We were included in every step of the process, so we always knew what was going on."

Willing to refer: 
The Project
$50,000 to $199,999
Nov. 2017 - Feb. 2018
Project summary: 

Riot LLC produced a video ad showcasing the features and specifications of a new firearm product. Their work included script writing, planning, production, and editing.

The Reviewer
51-200 Employees
Erin Kennedy
Marketing Director, Barrett Firearms Manufacturing, Inc.
The Review
Feedback summary: 

The video received positive feedback from users, appreciating its emotional quality. It brought attention to the entire product family, going above and beyond expectations. Communication issues present in previous projects were ironed out, and the team was very responsive.

The client submitted this review online.


Please describe your company and your position there.

I am the Director of Marketing for Barrett Firearms Manufacturing, Inc. We design, manufacture and sell long-range precision rifles for shooting enthusiasts, law enforcement and military.


For what projects/services did your company hire Riot LLC?

We initially hired RIOT, LLC to create our 2018 Product Catalog. I was personally so impressed with their vision and work that I insisted we utilize them for product launch campaigns.

They developed the entire go-to-market strategy from teaser campaigns, to print advertising, and promotional giveaways. The entire launch was centered around an award-winning commercial storyboarded, produced and directed by RIOT.

What were your goals for this project?

Our goals for the REC10 project were to bring awareness to a new product. We needed to tell the story of why our product was better than others on the market. All the assets were to be utilized in pitching the REC10 to our B2B customers and create buzz D2C.


How did you select this vendor?

The catalog bid originally went to 3 companies, with RIOT overwhelmingly leading the pack with their creativity, understanding of the industry and ease of cooperation. I and the President of the company, Chris Barrett, along with input from Sales and the rest of the Marketing team determined they were the best fit. Once they were established as our go-to agency for large projects, I knew I would use them for product launches and branding.

Describe the scope of their work in detail.

The overall scope of the REC10 campaign was to produce a 2-3 minute product film showcasing rifle features and specifications in the studio as well as a 2-4 minute lifestyle/military film chronicling the life of a soldier to drive an emotional connection. This includes script development, in collaboration with Barrett, pre-production planning, equipment rental, and post-production editing.

I was involved in script development and creative direction. I also provided the product, worked with partners and ensured the technical accuracy of the callouts.

What was the team composition?

We worked mostly with Michael Shumway, the owner, and Crystal Jennings, our Account Manager. There were a number of people involved behind the scenes during development, but communications were completely coordinated through Crystal.


Can you share any outcomes from the project that demonstrate progress or success?

Feedback was positive from both our customers and the fans. Military users appreciated the realism and emotional connection with the product. The video was responsible for bringing awareness to the market for not only that specific model but also other products in the family.

How effective was the workflow between your team and theirs?

I will admit that during the catalog project, we had workflow issues. Trying to communicate updates and changes to a team that is spread across multiple locations resulted in many mistakes. This was communicated to Michael Shumway and he was very receptive. They have since developed a solution to accommodate. The REC10 Video project went much smoother and the results showed.

What did you find most impressive about this company?

The strengths of RIOT are their ability to take an idea and bring it to life beyond anyone's expectations. Even though they are not local to our business location, the coordination was superior to any of the agencies we worked with prior. We were included in every step of the process, so we always knew what was going on.

Are there any areas for improvement?

As mentioned earlier, ensuring changes/corrections are completed when requested was the only area of improvement needed.

Overall Score
  • 5.0 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer