Could you share any statistics, metrics or other feedback from this engagement?
For more than 50 years, we were the worst-funded library system in the state of Colorado, and nobody knew who we were. We rebranded out of necessity. We didn't want people not to ever know who we were again. Anythink has become an award-winning brand. We won the National Medal for Museum & Library Service in 2010 – Michelle Obama actually presented our director with that award.
We won the John Cotton Dana Award in 2011 for upstanding public relations. We actually have visitors coming nationally as well as from all around the world. The Anythink brand and our library service have become very well known, and much of that started with a simple doodle and the help of Ricochet in breathing life into the idea.
The R-Squared concept and conference were very much a social media-driven grassroots campaign. We ended up having 350 people from around the world at the conference, and I believe there were 48 states represented. We had people from Canada and Sweden who came to Colorado for the conference even though we had never actually launched a conference before. Much of that was due to the incredible R-Squared Risk & Reward brand that Ricochet helped us develop.
What distinguishes Ricochet Ideas from other providers?
I think that one of the things for us at Anythink is we find partners that have the same values as we do. They are not vendors to us – they are truly partners. We believe once you're an Anythinker, you're always an Anythinker. That includes not just people who work here, but the people who work alongside us. Ricochet Ideas is absolutely an Anythinker.
Their owner is very passionate and very straightforward. He does think about the why and the purpose, not just for today but for the future. I think that visioning is incredibly important. It's not just about slapping a logo on something. Ricochet Ideas puts so much thought and passion and drive into helping its clients succeed.
Is there anything Ricochet Ideas could have improved or done differently?
No. They are perfect. I've always enjoyed working with Ricochet Ideas and, in particular, their owner, John Bellina. We learn much from each other. I think they have learned as much from us as we've learned from them, which is great.