Revenue River

What evidence can you share that demonstrates the impact of the engagement?

Two years ago, we read an article about blog subscriptions and knew we had to throw down the gauntlet; we wanted 10,000 blog subscribers. We chose an impossible number for Revenue River to strive for, or so we thought. But, within a couple of years, they’ve gotten pretty close. We’ve seen huge rises in all of our salient digital marketing measures and key point indicators (KPIs). They continue to charge head first toward our goals.

How did Revenue River perform from a project management standpoint?

Their level of project management depends on the account manager, but, in general, they’ve been immensely responsive. At one point, we used Trello to coordinate the project, but we now just work directly with our account manager.

Our current manager is extremely organized and keeps her promises. When she says something will happen, it happens. She's proactive about getting information to us and keeps us informed of where tasks are in the pipeline. For example, if we’re working on a PPC project or landing page, she’ll update us frequently about who is working on what and give us time estimates. The team hits their mark 99% of the time.

What did you find most impressive about them?

Compared to other vendors we’ve worked with, Revenue River excels at understanding a problem and coming up with solutions. The team steps up to challenges and always remains positive even when we encounter setbacks on campaigns. Moreover, they’re willing to try new things. I’ve always felt that they’ve pushed us forward instead of the other way around. They’re real leaders in terms of strategy.

Are there any areas they could improve?

They’re good at taking our designs and mock-ups and realizing them. However, we rely on them to be our digital marketing experts. We’re all trying to learn on our own, but we need them to know all the new information coming out. They understand search algorithms, video marketing, and SEO, but they aren’t as strong with user experience design. It can be hard to get insights into how people interact with the site, where the pain points are, and what best practices are for future direction.

Do you have any advice for potential customers?

Revenue River is at the forefront of trends in digital marketing, so you have to trust their expertise. Part of what’s made us successful is that we're confident in their abilities and let them push us how they see fit. Other companies that struggle with Revenue River typically aren’t willing to experiment with new methodologies or strategies. They're too set in their ways. But when we listen to Revenue River’s advice and follow their recommendations, they’re typically spot on. There’s no point to hiring industry experts if you don’t listen to their expertise.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We definitely have specifics to report. We actually have a case study on HubSpot’s website. We had 4.6 times increase in our blog views per month, 59% increase in organic traffic in 9 months, and we had 139% increase in website leads in 9 months. This was written after 9 months of the launch.

The site itself is much easier to navigate. We’ve had extremely positive feedback from our customers. The old site was really awful. I actually wrote a blog post with Revenue River for HubSpot about that. As far as the design went, we went with a Pinterest tile style.

The most important thing for me about the redesign is that it’s on the responsive COS. Before, we weren’t mobile-friendly at all; I knew we had to do something. The fact that it’s on that mobile-responsive device design is a huge benefit for me because obviously, everybody is doing things on their phone now.

How did Revenue River Marketing perform from a project management standpoint?

They did great. Mike, our project manager, was extremely responsive and went above and beyond. I’m the same way, so we actually worked really well together. I was kept informed throughout the process. When we have ever had issues, they have been minor and Revenue River Marketing fixes them quickly.

Even today, I can still email Mike with any questions and they are quick to respond. I feel like I can just pick up the phone and call them. It’s a long-standing relationship. It wasn’t like they did the project and I never heard from them again.

What did you find most impressive about Revenue River Marketing?

The design that Revenue River Marketing was able to come up with and execute sets them apart. Redesigning a site always looks great on paper but often isn’t executed well. Revenue River Marketing was always able to follow through. I’m constantly updating the site and they made it super easy for me to do so.

I’m definitely not a coder or a developer. They made it very easy. I can switch up the video on our website in a matter of less than five minutes. We won HubSpot’s Customer Success Award last year at INBOUND in 2015.

Are there any areas Revenue River Marketing could improve?

The backend of the site could’ve been a little more organized but that is just because I am very organized. Other than that, it was a very smooth process, and they did a great job.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our new patient inquiries are up at least 5 percent. We just recently launched the new website. I had to delay the launch because we changed some of our offerings, and Revenue River was quick to respond to my need to change direction. We saw a 2 percent to 5 percent increase in the first six months.

We stopped using a previous newsletter company because we finalized our own newsletter. We're much happier with it because now I can track responses, and the newsletter can lead people back to our website.

The way Revenue River integrates everything is very useful and probably why we're seeing not only an increase in calls but an increase in calls that convert to sales. We have leads that are 50 percent sold. I'm very impressed with that increase so far. I know that's only going to get better as we continue to work with Revenue River.

How did Revenue River Marketing perform from a project management standpoint?

They are very organized. They set forth a schedule, and they adhere to it. When we've had to change, they were open to that. They keep us on schedule by helping when we're overloaded.

They've done a great job in helping us utilize our own content, adding other content to it, and keeping the posts happening frequently. They are exceptionally organized. They have several people on my team, so I'm never left in the lurch.

What did you find most impressive about Revenue River Marketing?

I've worked with marketing companies in the past, but I've never worked with a group that had such tremendous insight on so many levels of marketing and has shown results so quickly. Their advice and experience have proven effective. The owner is exceptional, and he's brought together an exceptional team.

Are there any areas Revenue River Marketing could improve?

No. I don't have a single negative thing to say. Their pricing is fair, and they fulfill everything they've promised.

Could you share any statistics or metrics from this engagement?

It's hard to quantify because much of their work has been cleanup. We had a database of 50,000 contacts and about 50 percent of them had never been contacted. A big part of Revenue River's work was putting people through a workflow and seeing who responds and who doesn't. We have 100 percent turnaround of attitude and understanding of our sales territories now. The way we identify people and speak to them has completely changed because of them.

Our website traffic and social media numbers have gone up. When we started the social media aspect of our relationship in February 2016, we were close to 500 likes on Facebook. Now, we are close to 4,000. The content that we're putting out with them – the relevancy and the frequency has helped. The social media clicks are turning into phone calls, and the phone calls are turning into sales. It's keeping our whole sales team afloat.

How did Revenue River Marketing perform from a project management standpoint?

I talk to my project manager a lot – he's awesome. No matter the time of day that I email him, he will always respond. Revenue River always has a solution and is very straightforward. If something is going to cost extra or take more time, they're very honest about it. Nothing has come up yet where I've felt jaded.

For this project, I'm dealing with Mike Del Cuore. He's been very hands-on and has genuinely interested in making the project better. He's offered many suggestions and told me the best way things will work out. Everything is communicated well and quickly. I don't think there's been a time where I've gone more than a day without hearing from somebody. Amanda and Nathan are my monthly team and they're great, too. I talk to them every week.

What distinguishes Revenue River Marketing from other providers?

I work in the customer services industry, so I know how important answering somebody is. If they're requesting something, and I can't do it, offering them a solution is so important. Revenue River does that. I'm on the younger side of the world, but I still appreciate a phone call, and I still appreciate explanations – which they give. Their strength is going the extra mile and giving me solutions and helping me figure things out. I told them in the beginning what I'm capable of and what I'm not, so having them follow through with that and knowing they listened is helpful.

Is there anything Revenue River Marketing could have improved or done differently?

There's nothing they can do to make it better. I'm super happy with them. They've made my transition from my previous position to marketing director a lot easier.