What evidence can you share that demonstrates the impact of the engagement?
Two years ago, we read an article about blog subscriptions and knew we had to throw down the gauntlet; we wanted 10,000 blog subscribers. We chose an impossible number for Revenue River to strive for, or so we thought. But, within a couple of years, they’ve gotten pretty close. We’ve seen huge rises in all of our salient digital marketing measures and key point indicators (KPIs). They continue to charge head first toward our goals.
How did Revenue River perform from a project management standpoint?
Their level of project management depends on the account manager, but, in general, they’ve been immensely responsive. At one point, we used Trello to coordinate the project, but we now just work directly with our account manager.
Our current manager is extremely organized and keeps her promises. When she says something will happen, it happens. She's proactive about getting information to us and keeps us informed of where tasks are in the pipeline. For example, if we’re working on a PPC project or landing page, she’ll update us frequently about who is working on what and give us time estimates. The team hits their mark 99% of the time.
What did you find most impressive about them?
Compared to other vendors we’ve worked with, Revenue River excels at understanding a problem and coming up with solutions. The team steps up to challenges and always remains positive even when we encounter setbacks on campaigns. Moreover, they’re willing to try new things. I’ve always felt that they’ve pushed us forward instead of the other way around. They’re real leaders in terms of strategy.
Are there any areas they could improve?
They’re good at taking our designs and mock-ups and realizing them. However, we rely on them to be our digital marketing experts. We’re all trying to learn on our own, but we need them to know all the new information coming out. They understand search algorithms, video marketing, and SEO, but they aren’t as strong with user experience design. It can be hard to get insights into how people interact with the site, where the pain points are, and what best practices are for future direction.
Do you have any advice for potential customers?
Revenue River is at the forefront of trends in digital marketing, so you have to trust their expertise. Part of what’s made us successful is that we're confident in their abilities and let them push us how they see fit. Other companies that struggle with Revenue River typically aren’t willing to experiment with new methodologies or strategies. They're too set in their ways. But when we listen to Revenue River’s advice and follow their recommendations, they’re typically spot on. There’s no point to hiring industry experts if you don’t listen to their expertise.