Respect.Studio

One of the most long-lasting campaigns. The total duration of this project is 16 months (and counting);

Omnichannel marketing. It involved 8 LinkedIn profiles, more than 200 Twitter profiles, and a drip-email campaign;

Corporate-level B2B marketing. We delivered our services to several companies that form a whole Digital Marketing Corporation.

CLIENT

Nimble Media is a set of digital marketing companies that work as an entire corporate entity. Their streamlined services cover professional copywriting, PR, lead generation, and consulting for SMBs in various industries.

CHALLENGE

Considering the fact that Nimble Media has been providing their services since 2011, they had a considerable pool of clients at the moment. They hired us to help them scale their business throughout different industries.   Our client needed to generate more leads for copywriting and PR services, so we needed to focus on SMBs who could benefit from outsourcing these processes.   The ultimate KPI for us was the number of scheduled introductory calls with Nimble Media sales team.   RESULTS For only 6 months, we were able to:

• - Grow client’s network with more than 20 000 valuable connections;
• Generate almost 3000 MQL leads;
• - Schedule 748 calls;
• - Reach average Reply Rate higher than 25%. Considering the fact that we only had 1 follow-up message, it is a great result. With a more aggressive approach, this rate could be even higher.

DETAILED CASE-STUDY: https://respect.studio/case-study-lead-generation-for-digital-marketing-...

objectives, through superior software development and data science.

15 years of experience in tech outsourcing has led this company to work with more than 10 industries including Finance & Banking, Travel & Hospitality, eCommerce, etc.

 

CHALLENGE

Just like we have mentioned in the introduction, the main challenge was that our target audience was unapproachable (comparing to other audiences we’ve worked with).

You will find a more detailed description of whom we were targeting in the “Target audience” section.

The audience included various professionals who can be generalized as “IT Seniors” and it is important to mention that these professionals are extremely picky when it comes to networking. 

 

RESULTS

This Lead Generation campaign is a great example of how audience segmentation and personalized approach can generate leads even in the most hostile environment. During this campaign, we were able to:

• - Grow client’s network with 1150 decision-makers in major IT companies;
• - Generate almost 200 MQLs;
• - Arrange 26 appointments with C-level executives in the IT and Computer Software industries.

Besides providing our client with a considerable number of arranged appointments, we were also able to leave our clients with almost 200 ongoing conversations with representatives of leading IT companies.

It is also important to mention that a single B2B sale in the IT industry returns all the marketing investments, which makes this campaign extremely successful considering its context.

 

READ MORE: https://respect.studio/case-study-lead-generation-outsourcing-company/

gaps.

 

CHALLENGE

It would seem that with such a beneficial product, lead generation would be a piece of cake. But there is no lead generation campaign without a challenge, and this one is no exception.

To convert a lead in this niche, it was crucial to reach the right person within the target company. This person should be both a decision-maker and someone who has sufficient financial background to evaluate the benefits Aspire’s service delivers.

To make it even more interesting, it’s important to mention that Aspire’s marketing strategy is focused on growth within Southeast Asian markets, making the targeting requirements even more narrow. Overall, there are about 78 million of small enterprises (their target audience or TA) in our target region.

To make it even more challenging, Aspire defined 4 main TA features that would qualify prospects (details in the full case study linked below).

 

RESULTS

Here is a summarized breakdown of results in just one month of our LinkedIn Lead Generation Campaign:

Invitation Requests Sent: 2276
New Connections: 534
Replied: 131
Calls: 13
Hot: 40
Progressing: 68
Acceptance Rate: 23.5 % (Added/Accepted)
Reply Rate: 24.5 %

 

This campaign is still running. We will update this case study as the results are delivered.

We overcame the challenges of finding a needle in a haystack of target audiences and nurtured them successfully with a personalized messaging and outreach strategy. 

 

READ MORE: 

https://respect.studio/lead-generation-case-study-how-to-generate-40-sql...

 

account, that has been registered in far 2013 but had no considerable activity. So we have thought: why don’t we try that? And we tried. And the results were surprising!

RESULTS:

Besides the fact that our profile was created in 2013, we have started working on it at the beginning of January 2018. It took us a couple of weeks to do the research, fill in all the essential information, write some answers, and find a couple of endorsers to upvote them.

Now, it is the 4th month of the campaign and we have achieved pretty impressive results. For the last three months, we were able to hit 16 Quora Digests, reaching approximately 200 000 people via e-mails. Totally, we have received 22.8 thousand upvotes and almost 600 000 views in 3 months. Please mind that these numbers are totally organic, with no paid traffic involved!

 

READ MORE: https://respect.studio/case-study-quora-establish-personal-branding/

 

 

Garage Door Nation;

Co-Owner and Sales Manager at LeadGeeks;

Home Service expert, published in Entrepreneur.com, Forbes, The Huffington Post, etc.

The Challenge

Initially, our goal was to create a strong presence on LinkedIn for Tommy (get in the top 1% within his industry), attract new relevant connections, and keep a high level of engagement with them. Later, we accepted the next challenge – use his profile to drive leads.

Results

It started with a simple task, to “improve the profile” and ended with long-lasting cooperation.

As a result, we had a top-rated profile with 15,000+ business-relevant connections, ranked in the top 1% in industry. During the active phase of the campaign, we generated 193 pre-qualified leads, which were sent to the client for future sales.

 

Read more: https://respect.studio/case-tommy-mello-personal-branding/

including social network, payment system, review platform, and even a business networking platform.

THE CHALLENGE

OnLife project is currently at the seed stage of investment, while the team is working on a stable MVP. They have already launched a tokensale in order to attract crypto-enthusiasts to their platform, but it is not the only type of investment they are looking for.

During our campaign, client was looking for seasoned Venture Capitalists, who are interested in Blockchain and TravelTech projects. That is why they have decided to use LinkedIn for Lead Generation purposes.

 

RESULTS & MORE INFO: 

https://respect.studio/lead-generation-blockchain-startup/