Reroot

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and lead programmer for FrozenPixel, a game software development company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reroot?

We hired Reroot for their marketing services.

SOLUTION

What was the scope of their involvement?

Reroot has done everything for our marketing efforts, including the rebranding of our company. We’ve created a logo, but we don’t have expertise in this field. As a result, we don’t necessarily understand what’s good for branding. Reroot explains these things to us from a branding perspective. They’ve also helped us with coming up with slogans and other branding assets. 

We’re planning to launch a new game by the end of 2022, and Reroot is helping us work on it, too. On top of that, they’ve helped us find new interns for our team. 

What is the team composition?

We’ve worked with 5–6 people from Reroot, including a designer. We have one main point of contact, but we also talk to their CEO and their marketing manager. 

How did you come to work with Reroot?

We saw Reroot’s portfolio and realized they had a big name in Croatia. We definitely wanted to with a company from Croatia to make communications easier. That was why we engaged with them. 

How much have you invested with them?

We’ve invested €2,000 (approximately $2,200 USD). 

What is the status of this engagement?

We started working with Reroot in December 2019, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re happy with Reroot’s help. We’ve only had to do one round of searching for new interns, and we’ve gained around 30 applicants in a week and a half. This has been good since we’re only searching for one person. Overall, we’re satisfied with their work’s results. 

How did Reroot perform from a project management standpoint?

We use different means of communication, including WhatsApp and email. Our team has also done a few Zoom calls, and we’ve been to their offices multiple times. 

What did you find most impressive about them?

Reroot has been highly responsive. They also deliver quickly, so I have no complaints about them. 

Are there any areas they could improve?

No, there aren’t any. I’m truly satisfied with their work. 

Do you have any advice for potential customers?

Listen to Reroot’s expertise because they do great marketing campaigns in Croatia — I’ve seen some of these before and I’ve been blown away by the ideas they have. They might have differing ideas from you, but those ideas are usually great.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Expert responsible for managing end-to-end digital projects and establishing our digital presence to boost brand awareness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reroot, and what were your goals?

Corporate website of the Beverages group formed of a set of companies (Jamnica plus, Sarajevski kiseljak and Mg Mivela) The goal was to improve the recognition of Beverages group especially in the field of corporate social responsibility and brand portfolio presentation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Reroot as our vendor at the end of the supplier selection process. We have chosen the best solution.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss the possibilities, key deliverables, and technologies that needed to be implemented. We've defined WordPress as a suitable content management system for our needs, and other website features (e.g. contact form).

How many people from the vendor's team worked with you, and what were their positions?

We've worked closely with Ivan Cukrov (Head of Technology, ReRoot) and Manuela Mikulecki (Head of UX/UI) but of course, the development team should also be mentioned that worked on the project as well. Additionaly, ReRoot team was responsible for content production (photography).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ivan Cukrov took our requests to the web, after that they've delivered the design and website wireframe and then we've started with the development. 

Describe their project management style, including communication tools and timeliness.

 We were continuously informed about the progress and deadlines.

What did you find most impressive or unique about this company?

Expertise and approach to the work were the best. Their suggestions for improvements were great.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I am the head of sales and marketing at an automobile company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reroot?

We needed help with web development. We had an existing website, but it was outdated.

SOLUTION

What was the scope of their involvement?

Reroot first redesigned our existing WordPress website. Their team did everything from front- and backend development to CMS development. Once the site was completely revamped, they saw to its SEO and provided social media marketing services for us. We provided them with the content, and they uploaded these to our social media pages for us.

What is the team composition?

We worked with Ivan (Head of Technology), the head of design, and a lead developer.

How did you come to work with Reroot?

We held a competition where we would choose the best company from 10–11 candidate companies. We were looking for a team of young people who could offer the best price. In the end, we decided to work with Ivan and the Reroot team to develop of our new website.

How much have you invested with them?

We have spent between $10,000–$25,000 on the website including SEO optimization and social media marketing.

What is the status of this engagement?

We started working with them in June 2018, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their SEO efforts, we now come up as the first search result when googling for used Mercedes cars. They’ve done a great job on the whole project. 

How did Reroot perform from a project management standpoint?

We have great communication with Ivan and the team at Reroot. They’ve done everything we’ve asked for with no problems, and Ivan always keeps us informed on their progress. We usually communicate through email, phone, and WhatsApp.

What did you find most impressive about them?

Time is very important for us, and the Reroot team has completed the majority of the project in a very short amount of time. Additionally, Ivan is young and knows so much about websites and design. 

Are there any areas they could improve?

No, we’ve had no issues with Reroot.

Do you have any advice for potential customers?

We highly recommended that you work with Reroot. They’ve been nothing but the best for us.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager for Hotel Osijek. We are the largest hotel in the area, with 147 rooms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ReRoot?

We needed a new website and to have social media marketing done.

SOLUTION

What was the scope of their involvement?

ReRoot developed and designed two websites; one for the hotel and one for our restaurant. We gave them our specifications and requirements and they put it together in their own way.

Their team also handles all of our digital marketing. In addition, they create ads, run campaigns, manage our posts, and more, for Facebook and Instagram. They also manage our Google Ads.

What is the team composition?

There are five people we work with continuously.

How did you come to work with ReRoot?

We were considering a few companies. We really liked what we saw this team had done with other clients and they offered so much more than just website design. 

How much have you invested with them?

We’ve spent $38,000, roughly. We pay about $1,230 per month.

What is the status of this engagement?

We began working together in March 2018 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They did a great job on the websites. Their team found solutions for every functionality we requested. Our Facebook followers have increased by 28%, and we now have 1,900 Instagram followers. We are very satisfied with the outcome.

How did ReRoot perform from a project management standpoint?

We have meetings to discuss what we want to accomplish. The team always brings fresh ideas, helping us get a new perspective on things. They are very professional and involved, and they take their projects very seriously.

What did you find most impressive about them?

ReRoot gives good feedback and seems to truly care about our success. They have a larger team than we’ve experienced with other agencies, which allows for more creative input. They are a young, enthusiastic team that thinks out of the box, and brings new perspectives.

Are there any areas they could improve?

No, there is not really anything to improve.

BACKGROUND

Please describe your company and your position there.

I am Senior Brand manager responsible for development of whole family ice cream category. My company is biggest Ice cream producer in Croatia and Serbia and several small markets in region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reroot?

We wanted to engage with strong digital agency to be our partner in different campaign that will support launch one of our products.

SOLUTION

How did you select this vendor?

Based on their previous work with some other companies in FMCG industry.

Describe the scope of their work in detail.

Development of whole online campaign

What was the team composition?

Head of Digital, Marketing manager, Senior Brand manager, Assistent of Brand manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved fantastic response in our online pool- we achieved 80k+ response(our target was 40k).

How effective was the workflow between your team and theirs?

The whole communication was fluent and fast.

What did you find most impressive about this company?

Fast adoption to client feedback.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm working for Carlsberg Croatia company as Digital Specialist, and I am responsible for brand communication on digital channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reroot?

Reroot agency is responsible for managing Pan social media channels - Instagram and Facebook. Agency is producing content relevant to our consumers, and their responsibility is to align social media marketing strategies with business goals and the overall marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Reroot was selected in pitch, where the agency won with the best ideas and proposals for Pan brand.

Describe the project in detail and walk through the stages of the project.

For Pan social media channels Reroot is providing content production, social media management, community management, graphic design, copywriting, etc.

How many resources from the vendor's team worked with you, and what were their positions?

We work with Mirela M. (account manager), Lucija B. (social media / community manager), Hrvoje K. ( lead graphic designer) and Marko B. (photographer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been consistently improving engagement rate, gaining likes and followers on our social media.

How effective was the workflow between your team and theirs?

Communication with Reroot is always high-quality and in time.

What did you find most impressive or unique about this company?

Their team is proactively proposing new ideas on how to make better interactions with our customers.

Are there any areas for improvement or something they could have done differently?

None so far.