What was the scope of their involvement?
First, Reputation Management Consultants analyzed the negative links that were frequently showing up in search results. They tried to understand the various scenarios in which those pages could impact the impressions of potential clients in their research process. We held a series of consultations where we defined a strategic approach to counter the bad press.
We implemented a multi-faceted initiative to address the issue. It involved a mix of PR campaigns and web strategies. They set up a series of microsites that shared positive content backed by smart technical planning and backlinks. These crafted platforms ranked higher than the negative stories, pushing those links to the bottom of rankings lists. Additionally, they assisted us in posting informational content that presented us in a better light.
Currently, all of the formal work is done, and we’ve moved into a maintenance phase. Reputation Management Consultants continues to monitor the status of our digital presence, keeping the negative links out of prominent search results.
What is the team composition?
I initially spoke with a salesperson, but I’ve had one primary point of contact throughout the engagement.
How did you come to work with Reputation Management Consultants?
Following a recommendation from an acquaintance, I initially worked with one of their competitors. Three months into the partnership, I concluded that their staff wasn’t as capable or skilled as they marketed themselves to be.
I did some research on my own, looking for companies that primarily specialized in digital reputation management. I shortlisted about three potential candidates that seemed to be top-tier in terms of quality. After speaking with each to get an idea of their business model and their team-wide skillset, I decided that Reputation Management Consultants best fit my needs.
How much have you invested with them?
We spent between $15,000–$20,000 on this project.
What is the status of this engagement?
We started working with them in 2017, and it’s an ongoing relationship. The original contract promised nine months of work but also included a point that guaranteed success. The agreement stated that if Reputation Management Consultants was unable to meet all of my targets within the nine-month time frame, they would continue to work beyond the contract period until they met each criterion.
I appreciate this security. Their team is aware that they can’t control each part of the online search space, but they’re doing their best overcome that and deliver on their promises.