Reputation Management Consultants

BACKGROUND

Please describe your company and your position there.

I work for a marketing and advertising company with its headquarters in New York but I work out of the Los Angeles office. We focus on growing companies brand equity through the media. We implement strategies that enhance our clients brand and image.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reputation Management Consultants?

Our company was dealing with untrue and false reviews that were being perceived as real from potential clients. This was hurting our brand and we contacted RMC to suppress the negative review sites so we can have a clean looking first page.

What were your goals for this project?

To suppress any negatives that were ranking for our brand name.

SOLUTION

How did you select Reputation Management Consultants?

We did our research online and interviewed a couple of different companies. But after doing our research and speaking with RMC, we decided they were tur firm to help us accomplish our goals.

Describe the scope of their work in detail.

They implemented a strategy that bad multiple componets to it. They worked with us to optimize our website and social media assets that were already created so we could ensure they were sending the strongest possible signals to Google, that they are what should rank and not the negatives. They then created additional assets which they helped us optimize as well. They would produce, optimize and publish high authoritative content on each of those assets throughout our campaign. They also helped us optimize press releases before we would publish them. Lastly, they would write and pitch thought leadership articles to various high DA publications. Some of which would rank very high and helped suppress our negatives.

What was the team composition?

There was our main project manager, a social media content writer, a PR focused writer and a publishing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They cleared the first page of all contracted negatives.

How effective was the workflow between your team and theirs?

Very effective, I had no problems with the workflow between us and RMC throughout the campaign.

What did you find most impressive about this company?

The communication, they always replied to my emails very fast and hit all the deadlines they gave us throughout the campaign.

Are there any areas for improvement?

None

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations for a company that improves and optimizes peoples’ cognitive abilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

We wanted to ensure that we had a positive presence when people searched our company or our director of research and development’s name. We have three websites. We needed to make sure that people accessed truthful information about us and the results of our programs. We stand by our merits but there’s a lot of bad information out there.

SOLUTION

What was the scope of their involvement?

Reputation Management focused on overcoming Google algorithms. Their team strictly worked on building our presence in search results. Now, we're in a maintenance program with them.

What is the team composition?

I’ve worked with four different people from Reputation Management. Our previous project manager has always been a part of the conversation when we've transitioned to a new manager. That lasts for 2–3 months, and then I communicate with just the new project manager person.

How did you come to work with Reputation Management Consultants?

I searched online and interviewed 3–4 different agencies to find the best fit for our company. We needed a group that understood our services and their importance. Reputation Management had a track record of successfully meeting their clients' needs.

Before we decided to go with Reputation Management, I had several lengthy conversations with their key team members about their plan to secure a positive presence for us. Their team went through their methodology. They also told us that if we didn’t achieve the results that we wanted within six months then they wouldn’t charge us for the services.

How much have you invested with them?

We didn’t achieve the exact results that we wanted within the first six months. Their team understood and didn’t charge us for the next six months of services.

The cost started at $3,000 a month. After the first year, it went down to $2,500 a month. Within six months, the cost went down again to $1,000 a month for maintenance.

What is the status of this engagement?

We’ve been together since May 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While we didn’t hit the mark in the first six months, we got closer in the next six months. In following the year, we hit our outlined goals. I’m pleased with the results that we’re seeing.

How did Reputation Management Consultants perform from a project management standpoint?

We appreciate the amount of oversight, which ensures that their team shares the right information about us. They send their articles and blogs about our services to me for approval. If I don’t approve of the content, I tell them what needs to be changed and it’s not a big deal. They immediately correct the content.

I always have the ability to give them feedback. I don’t have to restate the same edits month over month. I’m also always able to contact anyone in the company should I need someone other than the person assigned to our project.

What did you find most impressive about them?

They keep our reputation where it should be. People can see our services and evaluate if they're a good fit for them without wading through misinformation. They’re able to do exactly what they claim to be able to do.

Are there any areas they could improve?

I don’t think so. If I had a misgiving, I would’ve picked up the phone and called them.

Do you have any advice for potential customers?

Be upfront with what you want to achieve and clear about your expectations for results. If they aren’t achieving those goals according to the expected timeline, give them a call and they’ll straighten it out. I’ve never had any pushback or excuses from them.  They double down and collaborate to make the partnership work.

BACKGROUND

Introduce your business and what you do there.

We’re a workers' comp law firm and I’m the operations manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

The owner of the firm came into a difficult situation and we needed help with reputation management.

SOLUTION

What was the scope of their involvement?

A lot of the issues came up from articles online, so they helped move searched results to a lower spot on search results pages. They added some accounts to make that happen.  

What is the team composition?

Anthony (President) was our project manager.

How did you come to work with Reputation Management Consultants?

We looked up several different companies, and in the end, we felt Reputation Management Consultants was going to execute what we were looking for.

How much have you invested with them?

We spent about $24,000.

What is the status of this engagement?

The project lasted from September 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They did exactly what we were looking to do. Nothing has come up since we started working with them. No news is good news.  

How did Reputation Management Consultants perform from a project management standpoint?

Anthony was great. Every other week, he gave me a call to give me updates throughout the project. Any questions we had, he answered. Overall, they were super helpful. In addition to our regular calls, we could contact them via email.

What did you find most impressive about them?

Anthony was very helpful. Even if something popped up or we had questions, Anthony handled it.

Are there any areas they could improve?

Nope.

Do you have any advice for potential customers?

As long as you’re open and honest, you can trust their services.

BACKGROUND

Introduce your business and what you do there.

I’m the principal of a business consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

There was material online that was affecting the reputation of my business.

SOLUTION

What was the scope of their involvement?

Reputation Management Consultants helped us to deal with our client relationships that weren’t going well. Their team set up social media accounts to push the negative client reviews down to page three. They worked with numerous platforms including Facebook, Tumblr, Twitter, YouTube, DailyMotion, Flickr, LinkedIn, and MySpace. Their team also created blogs on WordPress for me.

What is the team composition?

I was in contact with a project manager as well as that team member’s manager. I worked with 2–3 different project managers throughout our engagement.

How did you come to work with Reputation Management Consultants?

I researched agencies online and liked what Reputation Management Consultants had to say on their website. I thought that their team would be a good fit.

How much have you invested with them?

We spent around $30,000 on their services.

What is the status of this engagement?

We started the engagement in August 2012, and it ended in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before our engagement, clients talked to me about their concerns based on the materials online. I noticed that there aren’t client concerns showing in search results anymore. The number of client concerns dropped.

How did Reputation Management Consultants perform from a project management standpoint?

They responded well to anything that I needed quickly. Their team was cooperative with financing the project because Reputation Management Consultants wanted to keep me as a satisfied customer. When the project manager changed, it got a little clunky. I asked for monthly reports, which one manager didn’t send always. However, they immediately rectified the situation when I called to ask for them. Eventually, I established good relationships with not only my project manager but also that individual’s manager.

What did you find most impressive about them?

Every person that I met from Reputation Management Consultants was friendly and professional. Their team was willing to dig into a situation and resolve it quickly. If I ever needed to talk to leadership, they made themselves available. There was an attitude of we’re here for you. I never felt neglected or that my concerns were set aside.

Are there any areas they could improve?

I gave them feedback about their project management. Also, they hired young people who didn’t understand my business to write social media and blog content. There were team members who took materials from other sources online that didn’t represent my business well. As well, the writing wasn’t always well executed. That was my biggest issue during the early phases of our project.

Do you have any advice for potential customers?

Pay close attention to what Reputation Management Consultants puts on your behalf online. Make sure that their team understands you and your business to narrow down the content’s scope.

BACKGROUND

Introduce your business and what you do there.

I’m a financial analyst at a big financial services company. I work with the risk team here, and we specifically focus on investing in hedge funds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

My work with Reputation Management Consultants was totally unrelated to my job. I hired them because I needed help managing my online reputation. My goal was that only neutral or positive results would come up in online searches for my name.  

SOLUTION

What was the scope of their involvement?

Reputation Management Consultants led two campaigns: one local and one national. They used a couple of different methods to make sure that when people Googled my name, only positive results came up. One method was promoting anything tied to me, like my Facebook and LinkedIn. Another method was called the strawman; Reputation Management Consultants made a bunch of accounts using my name to increase the number of search results. Their work was like SEO.  

What is the team composition?

I was usually in contact with one person. My main point of contact switched, so I worked with two of them over the course of the two campaigns.

How did you come to work with Reputation Management Consultants?

I Googled the type of company that I wanted to hire, and Reputation Management Consultants came up in the search results. They had good ratings and reviews. Also, they offered monthly payments, whereas another company said they needed payment upfront. Their cost structure was a lot more manageable.

How much have you invested with them?

I spent around $40,000.

What is the status of this engagement?

Our work together was from June 2017–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the course of the campaigns, Reputation Management Consultants was able to deliver on my goal of having only neutral or positive results for my name’s search engine results. They provided monthly reports detailing my Google search results, and when I reconciled these numbers with my own searches, they always matched.

Over time, I saw the search results improve. Everything was great and turned out how I wanted it to.

How did Reputation Management Consultants perform from a project management standpoint?

The monthly reports were helpful, although they didn’t provide them for a couple of months. When I followed up, they sent them. If I had any questions, I could speak to the project lead, and she was very responsive. They got results within the set timeframe.

What did you find most impressive about them?

I was just impressed that the process worked. I wasn’t familiar with this industry, so I was initially a bit skeptical. It ended up being a very positive experience.

Are there any areas they could improve?

My only feedback is that I didn’t realize that the first campaign was national and the second local. They might assume that the consumer knows the difference, but I didn’t.

Any advice for potential customers?

Keep in mind the difference between national and local campaigns. Also, give them any credentials you can for websites or accounts you have. These are just more resources that they can leverage to improve your results. Giving them these logins will help you in the long run.

BACKGROUND

Introduce your business and what you do there.

I'm a partner with a financial services company. We provide accounting services to the alternative investment industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

We hired the team to provide reputation management services.

SOLUTION

What was the scope of their involvement?

Reputation Management Consultants created positive digital content—such as blog postings—to drop negative items lower on search engines. We provided some direction, but they led most of the process. After the initial task, we re-engaged the team to push negative content further down.

What is the team composition?

We worked with a project manager.

How did you come to work with Reputation Management Consultants?

We did an online search after unsuccessful partnerships with two different agencies.

How much have you invested with them?

We’ve spent around $30,000.

What is the status of this engagement?

We started working with them in 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have overachieved on the initial scope. The team dropped negative postings further than inspected.

How did Reputation Management Consultants perform from a project management standpoint?

They performed well in this regard. The team generated monthly reports and communicated primarily via email.

What did you find most impressive about them?

They achieved our desired results when two other firms could not.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

The partnership is more expensive than I expected, but it’s been worth the price.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an art gallery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

I needed help with online brand management because I don’t have much first-hand knowledge.

SOLUTION

What was the scope of their involvement?

They help us to organize our website and to get the word out about our gallery. That involves coming up with keywords, maintaining our website, advertising our site, and generally helping us to get more clients.

What is the team composition?

Our main point of contact is wonderful, professional, and very helpful. She’s so friendly and never cuts me off. I’ve been in business for 40 years, so that’s high praise from me.

How did you come to work with Reputation Management Consultants?

I found them online. We did some research and saw that they had a lot of good reviews. I talked to 8–10 companies and I felt very comfortable with Reputation Management Consultants. They’re honest, straightforward, and made a plan based on my budget, rather than pushing or pressuring us to hire them.

How much have you invested with them?

We’ve spent over $10,000.

What is the status of this engagement?

We started working together in 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done so great; I give them an A+. I’m going to work with them for a long time. They have made a difference for us. I was surprised to find a company that is so good.

How did Reputation Management Consultants perform from a project management standpoint?

They’re very professional. We have a call every other week to discuss what we need and speak with our contact weekly. If we need her, she gets in contact with us in less than an hour. We use the phone and email.

What did you find most impressive about them?

I like that they’re willing to verbally communicate and always available to talk.

Are there any areas they could improve?

I’m happy with them and have no complaints.

Do you have any advice for potential customers?

They have a lot of good people and writers, with good teamwork. They do things right. My assistant is very happy with them—I made the right choice in choosing them.

BACKGROUND

Introduce your business and what you do there.

The work we did with Reputation Management involved a business partnership that shall remain anonymous for the purpose of this review. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

A partner of ours was involved in a legal case about 10 years ago and, although it was resolved in his favor, a lot of negative articles about the case were performing better online than others. We felt that a lot of readers weren't aware of the actual conclusion of the case, so we wanted to remedy the public perception by helping different articles perform better online. 

SOLUTION

What was the scope of their involvement?

Reputation Management helped suppress some of the negative articles online regarding our business partner by improving the SEO of other articles, as well as by creating new SEO-friendly content. They mainly focused on two events and keywords that people were searching for the most. 

What is the team composition? 

We had one main point of contact.

How did you come to work with Reputation Management Consultants?

We came across Reputation Management online and liked their approach best out of the few firms we interviewed. Their willingness to tailor the engagement specifically to our needs set them apart from others who had a more broad approach. 

How much have you invested with them?

We invested about $35,000.

What is the status of this engagement?

We worked together from around September–November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Reputation Management was very successful at achieving our goals, suppressing most of the negative articles and history of our business partner online while creating new, positive content that performed very well. They suggested ways we hadn't thought of to change our partner's reputation online.

How did Reputation Management Consultants perform from a project management standpoint?

They performed very well. They were willing to check in with us every week to go over their progress, but we determined that biweekly meetings were sufficient. If any articles weren't performing as anticipated, they would research the reasons why and come up with creative solutions to implement and follow up on.

What did you find most impressive about them?

They're very knowledgeable about the mechanics and algorithms of how search engines work and how content performs online — their overall expertise and ability to achieve client goals set them apart. 

Are there any areas they could improve?

Earlier in the engagement, it would've helped if they had given us more examples of new material we could've created to publish rather than just focusing on content that already existed. Although we learned a lot throughout the process, it would've helped knowing how we could've contributed more from our end. 

Do you have any advice for potential customers?

Have an initial conversation about what types of approaches could be most useful in achieving goals and try to figure out if there are ways you can contribute to creating content they may need to help them do their job more effectively. 

BACKGROUND

Please describe your company and your position there.

I’m a co-founder and consultant of Safe Money Partners Inc. We provide financial advising and insurance services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reputation Management Consultants?

I engaged Reputation Management Consultants to suppress negative information about me and bring positive information to the top of search results.

What were your goals for this project?

I wanted to reduce the visibility of false information that was appearing in search results and hurting my reputation.

SOLUTION

How did you select this vendor?

I researched reputation management services to find what techniques were necessary to suppress negative information accurately and adequately. Reputation Management Consultants met my criteria, so I chose them.

Describe the scope of their work in detail.

Reputation Management Consultants created online profiles and content about me, my business, and my background. They then created backlinks to make the information relevant to Google.

What was the team composition?

We worked with a team leader and several people behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Reputation Management Consultants pushed negative information about me back by two pages in Google search results. The results aren’t perfect, but I’m satisfied with their work and thrilled with their team. 

How effective was the workflow between your team and theirs?

The team led an incredibly efficient collaboration. The team leader reached out every month with a detailed summary of their created content, where it’s posted, and the results. They also asked me what had changed in my life and what I’ve added to my practice every month, which drove new content that ranks highly on Google.

We had some challenges at times when Reputation Management Consultants wasn’t making the correct adjustments. However, that often happened because I would request a scope change while they were in the middle of creating new additions to existing posts.

What did you find most impressive about this company?

Their work helped suppress the information by two pages in Google search results, which isn’t perfect but has still had an impact. We’ll see how effective the suppression will be in a year from now.

Are there any areas for improvement?

Their work is on the cost-prohibitive side, and I often could not reach the accounting department to get accurate updates on my current balance due and my remaining balance.

BACKGROUND

Introduce your business and what you do there.

I work independently in the financial services industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation Management Consultants?

I hired Reputation Management Consultants to create materials that would rank higher than existing content in Google search results.

SOLUTION

What was the scope of their involvement?

Reputation Management Consultants launched a campaign to manage my online brand. They created content and implemented marketing strategies to increase the ranking.

What is the team composition?

I had two main points of contact during the project.

How did you come to work with Reputation Management Consultants?

After searching online, I interviewed a few vendors. I felt confident in their abilities and liked their testimonials from previous clients.

How much have you invested with them?

I spent around $12,000 on the project.

What is the status of this engagement?

We worked together from January–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaign Reputation Management Consultants ran was successful and worked perfectly. It solved the issues I was trying to address. Although it took slightly longer to show, the impact of their work continues to strengthen over time.

How did Reputation Management Consultants perform from a project management standpoint?

They managed the project excellently. We primarily communicated over phone and email.

What did you find most impressive about them?

They delivered what they promised and I continue to see the results. They used the right approach and successfully brought the new content to a higher status.

Are there any areas they could improve?

There’s nothing they could do differently, the process worked.

Do you have any advice for potential customers?

I highly recommend working with Reputation Management Consultants. Be patient and understand that results don’t happen overnight. They know how to do the work right, and you have to stick with it.