The Reputation Management Company

BACKGROUND

Please describe your company and your position there.

I am a Marketing Director in charge of our marketing team. I am responsible for making sure we hit our deadlines and reach our monthly goals. It is a major company that provides many different utility services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Reputation Management Company?

We hired The Reputation Management Company to help improve the search results after there were a couple of results that weren't the most positive. By having some negative results, we found there were some customers not wanting to join due to the credibility of results.

We chose The Reputation Management Company as they were a company that promised results and we saw the negative articles slowly moving down on the page, and some of them even went to later pages.

What were your goals for this project?

Some of our goals were moving the negative articles down to later pages so that we had improved credibility when searching for our company. I anticipated seeing these articles not present on the first couple pages of results when googled.

SOLUTION

How did you select this vendor?

After looking through a variety of different reputation companies to see who could help us out the most, we noticed their awesome reviews and personal experiences of how this company helped other businesses increase their reputation online.

We considered 5 different companies including The Reputation Management Company. There was a team of managers and CMO that discussed the pros and cons of each company, and we found that they were the best fit for what we were looking for.

Describe the scope of their work in detail.

The produced various different content onto the web, so that our negative results would start lowering down to different pages. They set monthly expectations of how they were going to help us and following up each month with a report of the work they did. Some of my roles were keeping in contact with them to get them any information, questions or anything like that to make their jobs easier.

What was the team composition?

Our main contact with them was with a project manager. The project manager had a team that he worked with. Their team had editors, writers, managers and others who helped make sure every aspect of our goals were being met in a timely manner. The size of the team depends on the goals that you set with them and what they are needing to accomplish for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had some negative results that were showing up on the first 2 pages of google, and after working with them we saw those results fall down to later pages. We saw this from the report that they send to us monthly, as well as seeing them lower when we checked google.

Our goals were met each month as we discussed at the very beginning, so we were extremely happy with what they did for us. The biggest difference that I have seen is not having as many customers contact us about the negative results that were showing online.

How effective was the workflow between your team and theirs?

The Reputation Management Company was extremely professional in keeping us updated frequently with how our results were doing, they were efficient with everything they promised us.

We kept a tracker of our monthly goals that we decided at the beginning so we could see the progress. Anytime we wanted to change/alter something they were always open and willing to work with us and would deliver what is discussed.

What did you find most impressive about this company?

Some of the strengths that they had were the connections that they had to get good articles produced that we knew were going to benefit us, they also had amazing writers that produced content quickly and detailed. I think what makes them stand out compared to other reputation management companies is their willingness to help and accommodate any challenges that came up.

Are there any areas for improvement?

There isn't really much that they could have done differently, they were extremely nice, upfront, honest and dedicated to helping us improve our search results on google.

BACKGROUND

Please describe your company and your position there.

I’m the sales manager for a forestry supply company that provides equipment to contractors. I’m in charge of customer acquisition. I help bring in new clients through whatever means possible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Reputation Management Company?

We hired The Reputation Management Company to help monitor our online presence, specifically our online reviews. Reviews help people to know who we are and what we offer. If we don’t know about negative reviews, we can’t improve and increase our revenue.

What were your goals for this project?

Our overall goal was to monitor online reviews across multiple review sites so that our business could increase through customer referrals.

SOLUTION

How did you select this vendor?

We were referred to The Reputation Management Company by a friend of our CEO. I was assigned to do research. I looked at several online reputation companies to see what they offered. We then decided to go forward with the referral.

Describe the scope of their work in detail.

The Reputation Management Company monitored our online presence. They kept an eye on reviews and search results for our company. They sent us weekly reports on items they thought were important for us to keep an eye on. My role was to communicate with their team, as well as to manage my team in combating any negative issues.

What was the team composition?

We were in contact with a project manager and a sales representative. The project manager communicated with the rest of their team, including writers and monitors. If needed, we could speak to someone higher up.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The biggest change was how we looked at our own brand. We learned how important it was to monitor our company online. Now we make sure that people who are searching for us find a positive company. The Reputation Management Company helped teach us to monitor online results and reach customers more efficiently.

How effective was the workflow between your team and theirs?

We communicated through email and phone calls. The Reputation Management Company sent us a report each week that showed any changes and flagged items to look at more closely.

What did you find most impressive about this company?

Their communication style was the most impressive part of their work. The weekly reports were so in-depth and helpful. They must have taken a lot of work to put together.

Are there any areas for improvement?

I would have liked for them to teach us the best way to communicate with frustrated customers. That way, our team would know the most appropriate responses to negativity.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing and Development for a distribution companies that provides frozen meals to people across the United States. I am responsible for public image and branding for our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Reputation Management Company?

We recently had some individuals protesting at our factories that we used meat in our products. These protests found an audience and spread on the online community. We needed a company that could help us to combat these negative articles and reviews that were coming from these protests. We did not have any experience with reputation management and therefore needed a third party to help us.

What were your goals for this project?

The goal of this project was to prevent the protests from spreading to a larger audience online. We wanted to delete/suppress the articles that had already been written while releasing positive articles that would help our image and brand. We had already seen a negative impact on our business as consumers were under the impression that we were abusing animals.

SOLUTION

How did you select this vendor?

We had been referred to The Reputation Management Company by a sister company of ours. We decided to research other companies similar to them in order to make sure that we chose the best company for our needs. They were the company that seem the most mature and had the highest completion rate of any company that we researched in their field.

Although they were a bit more expensive, the quality of their work was much higher than the other companies that we researched. I headed the team that researched these companies and we made a decision along with our board of directors.

Describe the scope of their work in detail.

My team was given the task to promote the content being created for us on our social media channels. The Reputation Management Company has a team of content writers and video producers that worked hard to create us press releases, blog articles, and videos that promoted our brand.

We gave them the topics that we wanted to promote such as the launch of a new product, and they created the content for that event and published it for us. They filled that content with SEO keywords and ranked it highly on search engine searches.

What was the team composition?

The Reputation Management Company had a team of content writers at our disposal. They were in charge of writing the content to be published for us. They also had other content teams that created other things such as videos for us. These team members worked with account managers who contacted prestigious sites to publish this content on. It seemed they had contacts all across the web.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The articles being written about the protests have been pushed off of the search results for key terms that people use to search our brand. Apart from that our sales have increased due to the positive information that we have been able to publish. These results have gone far beyond my expectations as to what The Reputation Management Company could do for us.

How effective was the workflow between your team and theirs?

I had team members who communicated with their team through phone calls and emails. If any executive decisions were needed to be made we had a conference call with higher members of their team. The tools used were mainly email and Google drive products such as Google Docs. They were always making sure we approved of the work they were creating. They worked hard to align themselves with our internal sales goals.

What did you find most impressive about this company?

I was impressed with the communication between my team and theirs. We had communications with them on a daily basis whether it be article approvals or future projects. I was very impressed how well they were able to relate their ideas to my team.

Are there any areas for improvement?

No, I found the service very satisfactory. They provided the results they promised they would and they communicated in an impressive manner. Very professional.

BACKGROUND

Please describe your company and your position there.

I work as the Director of Finance at an insurance company. Our company provides insurance for individuals at an affordable price. My role is lead over finances for various company projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Reputation Management Company?

Our online reputation took a negative dive after an article was written by an unhappy customer about our work. We needed to show the online world who we were and why we could be trusted. For this reason, we hired The Reputation Management Company.

What were your goals for this project?

The outcome we were hoping to achieve was to counter the negative article with good press and to show our customers online that we could be trusted. By doing this we would be able to gain new customers and more business.

SOLUTION

How did you select this vendor?

After searching through a variety of different online reputation companies we settled on The Reputation Management Company. We chose them based on past customer reviews and the reputation that they themselves had. The selection was made by our executive officers.

Describe the scope of their work in detail.

I was in charge of providing finance for this project as well as being the main contact in our company. The Reputation Management company sent monthly reports and was responsible for building up our brand in a positive light.

What was the team composition?

Our main contacts in their company consisted of a project manager and a salesman. Between those two people they were able to answer the majority of our questions and provide the support that we needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The negative article injuring our brand was suppressed off of the search results. This resulted in a greater amount of trust from our customers. Apart from this the new articles and information that they put out about our company helped drive new customers to our website and in turn new leads for our salesmen.

How effective was the workflow between your team and theirs?

I was able to contact the project manager at anytime through email. The responses usually came within the hour and had the information that I needed. They also sent us monthly spreadsheet reports that showed the work that had been completed including any relevant URLs and project information.

What did you find most impressive about this company?

I found the drive of this company the most impressive thing. When they set out to complete a task they did everything in their power to complete that task. They were honest and straight forward which is unique to this industry.

Are there any areas for improvement?

I would have liked to have more control over what was being written. A system of article approval would be nice.