REIMAGINE FILMS

BACKGROUND

Introduce your business and what you do there.

I work with a national science agency as the communications manager for one of our business units.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REIMAGINE FILMS

We had a review of our business, which happens every 5–8 years, and the review is quite high-profile; it involves international experts in certain research fields. We take these opportunities to profile areas of our research that we’ve had a significant impact on. Part of this round involved preparing a series of videos to highlight our research success stories, as well as a video that describes our overall portfolio.

SOLUTION

What was the scope of their involvement?

They were involved from the conception stage all the way through the production and delivery of the final products. It was end-to-end service. In the beginning, they worked on the story development and script, and then it was post-production near the end.

The official use was with our panel of business reviewers. We've also used them on our websites to promote each of our teams’ work. Our videos are made to pass the test of time; they have relevance in the subsequent years.

What is the team composition?

Steve (Producer & Filmmaker) was our main point of contact.

How did you come to work with REIMAGINE FILMS

I knew them already and they were invited to tender for the project, along with other suppliers. We were looking for expertise in science communication and storytelling expertise. Their combination of end-to-end service and a storytelling focus made them stand out.

What is the status of this engagement?

We worked together from April–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t use any hard metrics to measure the success, but we’ve received really positive feedback on the body of work from our panel of reviewers. The review was very successful, and a part of that was because of the delivery of the video project, as well as its professionalism. At an organizational level, our senior directors were very impressed with the final product.

How did REIMAGINE FILMS perform from a project management standpoint?

They did very well, adjusting their processes to our needs, including talent and availability. This project required them to travel to different locations, and they handled the logistics very well. Steve and I had a close working relationship — a central focus of the way they operate. We communicated over the phone and by email.

What did you find most impressive about them?

Their willingness to dive deep into the content and understand the science behind it stands out. They did the background work that was central to the project.

Are there any areas they could improve?

We had a large time window and were able to roll with the punches, but if it was a faster, more dynamic project then processes would have to be refined.

Do you have any advice for potential customers?

If you’re looking for a deep-dive, scientific, long-form video, then they should be considered. That’s a specialty of theirs and they’ll deliver a good outcome.