Regital

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of Headland Marketing. We’re a small digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Regital?

We needed someone to assist with our programmatic marketing campaign. Essentially, we wanted our ads to appear on the sidebar of search platforms, without the limitation of a small budget. Our company needed the ability to buy into areas on Google that we weren’t granted access to.

SOLUTION

What was the scope of their involvement?

Regital handled our paid programmatic display advertisement efforts. In order to maximize our reach on a smaller budget, their team pushed off and influenced the timing of when our competitive ads were playing on T.V. These ads were featured on Slay Network. Regital had access because of their overall spend budget; we didn’t have that accessibility. They also provided some custom persona work.

What is the team composition?

We work with Sam (Marketing Director).

How did you come to work with Regital?

We met with Sam before initiating our partnership. He was a key factor in bringing our companies together; he really sold us on the programmatic ads.

How much have you invested with them?

We’ve spent between £40,000–£50,000 (approximatively $47,000–$59,000 USD).

What is the status of this engagement?

We began the project in September 2019, and it’s ongoing. Initially, it was a three-month contract but it was extended.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customer lead price was reduced by 50%.

How did Regital perform from a project management standpoint?

They stayed on top of everything and kept the project moving. Their team kept us informed with weekly reports.

What did you find most impressive about them?

There are many things they’ve done well. They’ve kept us so well informed and that is key to maintaining a strong partnership.

Are there any areas they could improve?

No, there are no areas for improvement.

Do you have any advice for potential customers?

I’d advise them to work with Regital.