Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our State Farm work was as big and as visible as a project could get. It was a very popular campaign; our servers almost melted on the first day it was launched. We received tens of thousands of submissions for local organizations. As a result, the campaign was renewed for 2 subsequent years.
I'm most proud of our lottery project with Reflexions because of the importance placed on data security. We were dealing with financial and governmental information which had been stored on an antiquated system. To say that it was important to keep a lid on things and do it properly would be an understatement.
For the US Tennis Association, Reflexions built a beautiful roadmap which our client received enthusiastically. However, they never got around to fund the actual production. The project never took off, through no fault of Reflexions.
How did Reflexions perform from a project management standpoint?
Reflexions delivered on time and on budget every time. I have a friend working for a large consulting company which deals with huge logistics systems. Their budgets are astronomical, reaching hundreds of millions of dollars every year, so slipping by a tiny bit here and there is not a big deal. In the advertising industry, the work is done project-by-project even though there is an agency-of-record relationship. There is no wiggle room, but Reflexions nailed it every time.
We used Jira and Basecamp for tracking the project. Slack didn't exist at the time. Reflexions also had a couple of tools on their end, but I'm less familiar with those.
What did you find most impressive about Reflexions?
I have technology expertise myself, having started as a software engineer before moving to advertising. I have a low tolerance for the acronyms and terminology thrown around by people without an understanding of them. Many consultants think that if they throw around enough smoke and mirrors, the person sitting on the opposite side of the table will start assuming they know what they're talking about. It's rare to meet an independent company with the depth of knowledge and expertise of Reflexions. They think not just of how to rivet together what was asked of them, but also about the underlying business goals. They are able to make strategic recommendations for those goals.
Are there any areas Reflexions could improve?
There were minor aberrations, but nothing systemic. Around 2 years before our relationship ended, Reflexions employed a project manager who was a bit lackluster. They let him go and put someone else on, who was terrific.
What tips or recommendations could you share that might increase the likelihood of success with Reflexions?
If the person explaining the task at hand is not able to do so in a truly clear way—without throwing around buzzwords and acronyms—then they themselves do not understand the problem. Someone who really understands what they're doing can truly explain the complexities of a project to anyone else, regardless of technology level.