Build the future.

We’re Reflexions, a digital innovation lab based in New York City. We design and engineer digital platforms for some of the world's most forward-thinking organizations, institutions, and brands.

Founded in 1999, we’re proud to have established long-term relationships with many of our clients, in some cases for well over a decade.

Our team utilizes iterative and agile best practices to deliver compelling and impactful digital experiences optimized for all major devices and platforms.

 
$50,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
1999
Show all +
New York, NY
headquarters

Portfolio

Key clients: 

The Shade Store, The James Beard Foundation, New York Lottery, Aveeno, State Farm, Draft Kings, McKinsey & Co., ESPN, The JED Foundation, MTA. Source: https://www.everipedia.com/reflexions-1/#ixzz4MoIA5ZKM

OMNY Image

OMNY

OMNY is redefining how New Yorkers pay for transportation

Reflexions is working with the MTA and Cubic Transportation Systems to design and deliver OMNY, a new contactless open payment experience for the millions of New York transit and commuter rail customers in the region.

The system will be launched in phases between 2019 and 2023. OMNY will eventually combine fare payments and mobile ticketing across

subways, buses, and commuter rail.



A new payment system for the MTA

OMNY is helping to modernize the MTA's payment system and deliver a more seamless customer experience. Over the next four years, OMNY will be rolled out across all MTA transit and commuter rail services.


A unified digital customer experience

Reflexions is designing and developing key digital components of the system, including the website and payment reader, which will be installed in buses and subway turnstiles. Additionally, Reflexions is creating the user experience guidelines for the upcoming OMNY mobile app and vending machines, which are slated for release in 2019 and 2022, respectively.


Initially, the OMNY website will allow MTA riders to register for an account, view ride and transaction history, and manage account preferences. The first version of the website is launching alongside the new system on certain bus and subway lines, and will include additional features in future phases of the project. The name and branding for OMNY was created in partnership with Pentagram.

The Shade Store Image

The Shade Store

For over ten years, we’ve partnered with The Shade Store to develop an interactive e-commerce platform that gives customers the ability to customize unique window treatments including shades, blinds, and draperies.

We’ve deployed key features and functions to help the business better manage operations, reduce credit card processing fees, and meet industry standard PCI compliance requirements.


The
Opportunity

With over half a century of experience and over fifty showrooms, The Shade Store offers its customers a wide variety of custom-made products made in the USA. With the unique business requirements of a custom-made product, The Shade Store needed to develop and manage a suite of web applications which include product customization features, integration with suppliers, and backend/CRM functions.


Our Approach

Reflexions implemented an e-commerce platform that integrated with the existing order fulfillment and finance platforms so that customers could design the shades of their dreams, and workrooms could process and capture orders electronically.

  • Real-time product visualization for fabric/color combinations.
  • Integration with CRM, email marketing, and analytics platforms for helping to measure and improve customer engagement.
  • Robust business automation tools for sales, customer care, and fulfillment.
  • Mobile website optimized for iOS and Android devices.



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Salon.com

A modern website for a changing digital media landscape

We helped Salon Media Group, the groundbreaking internet magazine founded in 1995, launch a modern front-end web experience to improve performance, design, and ad network monetization.


The Approach

We worked alongside Salon’s in-house creative and operations teams to implement the new website’s front-end, built on ReactJS,

and integrate with their backend CMS using an API and web services architecture.


The Result

A stunning, high-performance new website optimized for all devices and form factors. With tens of millions of page views per month and thousands of concurrent users, Salon's website is a modern digital media platform built on emerging web standards.



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Poster House

An innovative new museum in the heart of NYC

Poster House is the first museum in the United States dedicated exclusively to posters.

With its long relationship with advertising and design, New York City is the ideal location for this groundbreaking cultural institution. After several years of planning and construction, Poster House opened its doors on June 2019 in the space formerly inhabited by Tekserv on

23rd Street.


A groundbreaking new poster museum

Through exhibitions, events, and publications, Poster House presents a global view of posters from their earliest appearance in the late 1800s, to their present-day use.

The website serves as the museum's digital presence, providing a gateway for engagement for both potential visitors and the broader arts community including poster enthusiasts around the world.

Reflexions designed all facets of the user experience and visual design of the website, and developed the website using the Craft content management system. The Poster House identity and branding was created by Pentagram.



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Housing Works

Helping a leading advocacy org define the next chapter of its digital strategy

Housing Works is a leading advocacy organization in New York for people living with and affected by HIV/AIDS.

We've been working with Housing Works to update and support its website and overall digital strategy. Additionally, our team is in the process of designing and developing the new organization-wide intranet that will be

used by Housing Works' 600+ employees.





James Beard Foundation Image

James Beard Foundation

A dynamic digital presence to stimulate the senses

For over six years, Reflexions has supported the James Beard Foundation in its website strategy and execution. We've overseen several successful projects for JBF, including websites for the foundation and the Taste America program.


For our next course: a comprehensive new digital strategy

Reflexions deployed a social

media-driven microsite to promote the Taste America program. The project featured live integration with Instagram, third-party ticketing platform Shopify, and a CMS for easy access. We helped create an engaging, intuitive, and interactive web experience for both visitors and internal staff.


The new website is served

JBF was looking to update the look and feel of their site and drive conversions for their organization membership and event ticket sales. We helped them define a content strategy, optimized the website architecture, and integrated a ticketing platform API and CRM platform to drive event and membership sales.

Exclusive JBF content like award winning chefs, DIY recipes, national restaurant finder and awards search are at the forefront of the site.

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ESPN 30 For 30

30 for 30 is a critically-acclaimed documentary film series with a website to match.

Inspired by ESPN's thirtieth anniversary, ESPN Films' 30 for 30 is an unprecedented documentary series featuring groundbreaking films from some of today’s finest storytellers.

Rich with video clips and behind-the-scenes director commentary, the website serves as an interactive companion to ESPN's critically-acclaimed

documentary series.

Leveraging distributed content delivery networks and a customized video player, the 30 for 30 website is a destination for sports documentary fans to discover content related to this award-winning series.



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Farenheit212

Relaunching the web presence for a leading global innovation design consultancy

When the innovation design firm Fahrenheit 212 wanted to redesign and relaunch their own website, they partnered with Reflexions. We assisted with strategy, UX, and development of the current website, and have been redesigning new elements of the website.




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Aveeno

Product discovery through personalization

Reflexions developed a native iPad app that could be used by in-store beauty consultants to educate consumers and encourage exploration of the brand and its many products.

The iPad app incorporates beautiful product shots and allows users to personalize and curate a skin care regimen based on their skin’s needs and preference for ingredients, with support for

English and Spanish.



AIMI by Dr. Reddy's Laboratories Image

AIMI by Dr. Reddy's Laboratories

A novel new mobile app to help people quit smoking

A mobile app to help people quit smoking and connect with live counselors. Aimi helps smokers stay on top of their habit by tracking, reducing and getting support from a personal coach.


A new approach to helping smokers reach their goals

Reflexions collaborated with Dr. Reddy's Laboratories to design and develop a mobile app

that takes a new approach to helping people quit smoking through introspection, change, and support. Unlike other smoking cessation apps, Aimi provides both a data-driven approach to understanding your habit, and a live human coach to help you through the ups and downs of quitting.


Reviews

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E-Commerce Development for Sports Startup

"The [developed] feature has been a successful revenue-driving addition to our site."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - Ongoing
Project summary: 

Reflexions developed/implemented e-commerce functionality into an existing website, which allows its end-users to purchase items themselves or by redeeming earned points. 

The Reviewer
 
1-10 Employees
 
New York, New York
Director of Product
 
Verified
The Review
Feedback summary: 

Strengths include a clear commitment to product quality and transparent approach to project management/communications. Another impressive service feature was the variety of expertise made available. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a fantasy-sports technology company developing Internet-based games. Our users are able to register and play fantasy sports contests against each other. Contests can be free or have entry fees with payouts at the end. I am the director of products for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reflexions?

We needed to develop a particular project, but and didn't have sufficient internal engineering resources to deliver it within our specified timeline. We decided to look into the option of outsourcing the work since it didn't make sense to hire permanent staff for this one scenario. 

SOLUTION

What was the scope of their involvement?

Reflexions developed e-commerce functionality allowing users to buy products using cash and points earned on our site. The system was written using PHP and runs in an AWS [Amazon Web Services] Elastic Beanstalk environment. I have worked closely with Reflexions' business team and their engineers in order to refine the specs, assign deadlines, and have incremental deliveries.

How did you come to work with Reflexions?

I have worked with Reflexions on a number of personal projects before engaging with them for my company. We met with a couple of other similar development shops, described our project, got some proposals. In the end, we decided to engage Reflexions. 

What is the status of this engagement?

We started working with Reflexions a year and a half ago. After our project was delivered, we continued to work with Reflexions on additional ad-hoc tasks. They became our trusted dev shop for work which we couldn't source internally.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I was extremely pleased with the quality of the work and communication. Our product worked well and was delivered on time. The feature has been a successful revenue-driving addition to our site. It has worked for a long time without requiring maintenance. It was built exactly to our specs. We were very pleased with the work and have continued to hire Reflexions for future projects.

How did Reflexions perform from a project management standpoint?

I can't think of an instance when the timeline was slipped. Plus, our budgeting has always been upfront. Reflexions never made unexpected charges. Reflexions' project manager acted as our main point of contact. I also interfaced with one of their senior engineers when more technology-centric questions came up. That person was very knowledgeable and easy to communicate with. From time to time, I spoke with individual engineers on our project for bug reports or small questions about our features. Because we were forming a new partnership, I also interfaced with Reflexions' business people. They have a custom internal web application which is used as a ticketing tool and for bug reports. We can use it to start tickets and ask questions.

What did you find most impressive about Reflexions?

Reflexions has an all-in type of engagement. They have qualified and competent engineers, but they can also be leveraged for assistance on the product side. They can provide opinions on any changes that the client would want to make to a spec. Reflexions also offers strategic services, although I haven't used them for this purpose.

Are there any areas Reflexions could improve?

I have no negatives about Reflexions. 

5.0
Overall Score I've been very pleased with their work, communication, attention to detail, and timing.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    The financial aspects have worked out well for us.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Long Term Dev Engagement for Prestigious Advertising Agency

"It's rare to meet an independent company with the depth of knowledge and expertise that [they] have."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2009 - 2015
Project summary: 

Reflexions helped develop/design a custom reporting dashboard, thus replacing an obsolete [manual] tracking process for state lottery sales. They were also involved in several other high-profile projects. 

The Reviewer
 
201-500 Employees
 
New York, New York
Paul Sundue
Former Director of Digital Strategy & Production, DDB
 
Verified
The Review
Feedback summary: 

The ability to suggest vital improvements and alternative solutions based on a balanced understanding of business practice and technical skill is what separates them from similar agencies. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the former director of digital strategy and production at DDB, one of the world's leading advertising agencies. It runs global campaigns for companies like State Farm Insurance, Electrolux, The New York Lottery and Johnson & Johnson. We also work with a variety of pharmaceutical companies like Mark and Pfizer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reflexions?

We were working with The New York Lottery. They have a very complex system involving hardware at local stores that are wired directly to the headquarters. These kiosks had no streamlined reporting capabilities at that time, so the only way of getting sales information was by printing them out on the same thin strips of paper which were used for the tickets. This resulted in long, 12-foot rolls filled with raw data. The information used to be stored on 30-year-old mainframes located in Schenectady, New York. None of this data had ever been exposed to the Internet or presented in a user-friendly format. We were tasked with changed that. 

SOLUTION

What was the scope of their involvement?

Reflexions architected and designed a reporting dashboard in collaboration with my team. It allowed any individual vendor to log in and get a report of the products they currently had on hand. Vendors are also able to see weekly and yearly sales. It allowed us to anonymously aggregate information and compare sellers in different parts of New York, broken down by venue type. Pizza shops could compare their ticket sales to other pizza shops, giving them a good sense of how they were doing compared to peers. The platform also had a dynamic engine for building marketing materials. If a vendor decided that they needed new signs for a new game, they could do this through assets stored in the system. They could download vector-based files which could be sent to the local printer. The project took 16-20 weeks to complete.

I hired Reflexions again for a large consumer and corporate-facing website. The site was for a giant pharmaceutical company specializing in generics. We also worked on 3 to 4 national campaigns for State Farm Insurance, one of which involved a dynamic map showing real-time US sales information. Reflexions also built an online campaign for State Farm, allowing individuals to nominate local altruistic organizations for a sponsorship. Reflexions also took part in a large consulting engagement for the US Tennis Association, which needed to overhaul its entire technology infrastructure. We worked collaboratively on creating a roadmap for the next 2 to 3 years, consolidating all data around tennis players and organizations in the US. We found different ways of exposing that data to various users such as coaches, clubs, and players of all levels. We needed to do this through web and mobile applications as well as desktop consoles.

I don't know what the size of their team was. I mainly spoke with the company's principals and only interacted with individual developers when necessary. Reflexions delivered completely on time and within budget so they became my go-to shop.

How did you come to work with Reflexions?

We had a bid for a fairly large project for The New York Lottery, which is a government-run organization requiring bids from a minimum of 5–7 companies. We only had 3, so we started Googling for developers in the tri-state area. We ended up getting around 12 bids, 3–4 of them distinguishing themselves in the proposal process. Reflexions proved to be the smartest and the best option. Compared to all others, Reflexions wasn't the most expensive of the group. They had a neutral reputation and the required technical abilities. It was a risk, considering that I'd worked with the other companies in the past, but Reflexions gave me an incredible amount of confidence about their understanding of the project.

What is the status of this engagement?

We started working with Reflexions in 2010 and the collaboration ran until I left the company in 2015. I wish I could hire Reflexions again, but I don't have any projects for them at my current business.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our State Farm work was as big and as visible as a project could get. It was a very popular campaign; our servers almost melted on the first day it was launched. We received tens of thousands of submissions for local organizations. As a result, the campaign was renewed for 2 subsequent years.

I'm most proud of our lottery project with Reflexions because of the importance placed on data security. We were dealing with financial and governmental information which had been stored on an antiquated system. To say that it was important to keep a lid on things and do it properly would be an understatement.

For the US Tennis Association, Reflexions built a beautiful roadmap which our client received enthusiastically. However, they never got around to fund the actual production. The project never took off, through no fault of Reflexions.

How did Reflexions perform from a project management standpoint?

Reflexions delivered on time and on budget every time. I have a friend working for a large consulting company which deals with huge logistics systems. Their budgets are astronomical, reaching hundreds of millions of dollars every year, so slipping by a tiny bit here and there is not a big deal. In the advertising industry, the work is done project-by-project even though there is an agency-of-record relationship. There is no wiggle room, but Reflexions nailed it every time.

We used Jira and Basecamp for tracking the project. Slack didn't exist at the time. Reflexions also had a couple of tools on their end, but I'm less familiar with those.

What did you find most impressive about Reflexions?

I have technology expertise myself, having started as a software engineer before moving to advertising. I have a low tolerance for the acronyms and terminology thrown around by people without an understanding of them. Many consultants think that if they throw around enough smoke and mirrors, the person sitting on the opposite side of the table will start assuming they know what they're talking about. It's rare to meet an independent company with the depth of knowledge and expertise of Reflexions. They think not just of how to rivet together what was asked of them, but also about the underlying business goals. They are able to make strategic recommendations for those goals.

Are there any areas Reflexions could improve?

There were minor aberrations, but nothing systemic. Around 2 years before our relationship ended, Reflexions employed a project manager who was a bit lackluster. They let him go and put someone else on, who was terrific.

What tips or recommendations could you share that might increase the likelihood of success with Reflexions?

If the person explaining the task at hand is not able to do so in a truly clear way—without throwing around buzzwords and acronyms—then they themselves do not understand the problem. Someone who really understands what they're doing can truly explain the complexities of a project to anyone else, regardless of technology level.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Reflexions is relatively inexpensive.
  • 5.0 Quality
    Service & deliverables
    Reflexions has been strategically bulletproof, on time, on budget, and delivered high quality.
  • 5.0 NPS
    Willing to refer