Reel Axis

BACKGROUND

Please describe your company and position.

I am the Owner of Pine Cove Consulting

Describe what your company does in a single sentence.

Pine Cove Consulting is an IT services company based in Bozeman, Montana, specializing in providing innovative technology solutions to businesses and educational institutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reel Axis to accomplish?

• Help to organize branding and messaging
• Maximize MDF opportunities with partners
• Strengthen unity between sales and marketing

SOLUTION

How did you find Reel Axis?

Referral

Why did you select Reel Axis over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Reel Axis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of our project involves three key deliverables: First, we will execute a comprehensive rebranding to refresh our visual and brand identity across all platforms. Second, we will restructure our sales and marketing approach to align with our strategic objectives and improve efficiency. Finally, we aim to enhance brand awareness and reach through MDF campaigns, leveraging partnerships to maximize impact. Each phase will be detailed further as we proceed, ensuring alignment with our overall business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are currently in the early stages of implementing these initiatives and, while final results are pending, we anticipate several positive outcomes. From the rebranding effort, we expect to see a significant increase in brand visibility and customer engagement. The restructuring of our sales and marketing strategies is projected to enhance our operational efficiency and improve lead conversion rates. 
Additionally, through our MDF campaigns with partners, we aim to substantially expand our market reach and strengthen partner relationships. These initiatives are designed to propel our strategic growth and market position.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was highly professional and adaptive. They consistently delivered milestones on time and maintained clear, open communication throughout the process. Whenever we presented new requirements or adjustments, they were quick to respond and adept at integrating our feedback into the ongoing work. Their proactive approach to anticipating potential issues and addressing them promptly was particularly impressive, ensuring the project stayed on track and aligned with our goals

What was your primary form of communication with Reel Axis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Reel Axis was their innovative approach to integrating technology with traditional marketing strategies. They possessed a unique ability to leverage cutting-edge tools and analytics to drive visibility and genuine engagement. 
Their tailored solutions, especially in how they handle MDF campaigns, demonstrate a deep understanding of the dynamic tech landscape, which has been particularly beneficial for us in staying ahead in a competitive market. Their commitment to not just meeting but exceeding expectations was impressive.

Are there any areas for improvement or something Reel Axis could have done differently?

Not yet

BACKGROUND

Please describe your company and position.

I am the Executive Director of Midwest Video Solutions, LLC

Describe what your company does in a single sentence.

MVS is a headend and transport provider, transporting television signals to broadband providers who offer streaming services to end users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reel Axis to accomplish?

• Pipeline Growth
• Expand Brand Awareness

SOLUTION

How did you find Reel Axis?

Referral

Why did you select Reel Axis over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Reel Axis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The program facilitates regular outreach to prospects in our target audience. This has involved Reel Axis learning MVS's key value points, target verticals and goals. Once this was established an e mail and social media campaign was designed and monitored for audience engagement. Reel Axis also prepares presentations, hosts LinkedIn Lives, writes blogs, creates social media content and prepares MVS for showcasing at conferences. KPI's: Open Rates Clicks/downloads LinkedIn Stats Number of Active Campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Buzz in the industry, noticing how effective our presence on social media has been. Social media analytics, clicks/downloads, pipeline growth and deal closings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reel Axis couldn't have been more prompt in their guidance, feedback and willingness to help with all initiatives I sought from them, as well as the ideas they shared with me to help build brand awareness and pipeline growth.

What was your primary form of communication with Reel Axis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Reel Axis has become part of the MVS extended team. Our values align and the collaborative approach to reach MVS goals with our unique strengths and perspectives has been nothing short of impressive in being able to reach those goals. I am extremely impressed with the initiative they've taken to understand our unique market and their willingness to learn who we are and what we stand for to create campaigns that truly tell the story we want to be heard! It truly feels like they are on our team!

Are there any areas for improvement or something Reel Axis could have done differently?

I am very pleased with Reel Axis.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Zipdev

Describe what your company does in a single sentence.

Remote Staffing from Latin America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reel Axis to accomplish?
B2B Marketing Leads

SOLUTION

How did you find Reel Axis?

Referral

Why did you select Reel Axis over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Reel Axis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
Marketing Strategy Development: 

• Comprehensive analysis of the current market, competitor landscape, and target audience. 
• Identification of unique selling propositions (USPs) and differentiation strategies. 
• Development of a tailored marketing strategy, including goals, target segments, messaging, and positioning. 

Digital Presence and Branding: 

• Optimization of the company's digital footprint, including the website, SEO, and social media profiles. 
• Creation of a consistent branding strategy across all digital platforms, enhancing visibility and recognition. 

Content Marketing: 

• Development and execution of a content marketing plan, designed to attract and engage the target audience. 
• Creation of high-quality, informative content pieces such as blog posts, whitepapers, ebooks, and case studies. 
• Implementation of a content distribution strategy to maximize reach and engagement. 

Lead Generation Campaigns: 

• Design and execution of targeted lead generation campaigns across various channels, including email marketing, social media, and paid advertising. 
• A/B testing of campaign elements to identify the most effective strategies and optimize performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced Digital Presence and Brand Recognition: Increase in website traffic by 70% within 2 months Content Marketing Impact: A 60% increase in content engagement rates, including downloads, shares, and comments. Generation of 75 new inbound leads attributed to content marketing efforts in 3 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, and we never had anything late. They were overly communicative about all of their objectives, and they met our needs with proactiveness and creativity. We will continue our relationship with ReelAxis.

What was your primary form of communication with Reel Axis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Big company vibes with a small company touch.

Are there any areas for improvement or something Reel Axis could have done differently?

Not that we can think of. This has been the best agency experience we've encountered.

BACKGROUND

Please describe your company and position.

I am the VP, Technology Alliances of Logically

Describe what your company does in a single sentence.

Logically provides managed cybersecurity and IT solutions to mid-sized companies across many verticals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reel Axis to accomplish?

• Advise on GTM strategy.
• Design and execute demand gen campaigns.
• Increase content creation and brand awareness.

SOLUTION

How did you find Reel Axis?

Referral

Why did you select Reel Axis over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Reel Axis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Reel Axis to consult on end-to-end GTM strategy and execution. They were involved in the guidance, design and execution of everything from demand generation to product launches to event promotion. Key deliverables included content creation that aligned with active campaigns, campaing mgmt and execution and reporting on key program KPIs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reel Axis consistently delivered full scope GTM strategy consulting and high-quality content that exceeded expectations. They executed campaigns within set timelines and provided fresh ideas as technology industry subject matter experts. In addition, they played an essential role in increasing our email newsletter engagement and increasing our monthly MQLs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The variety of account managers that I worked with from Reel Axis were excellent and detailed communicators. Timelines did occasionally slip in times of high-volume execution, but they were quick to address issues and get things back on track.-

What was your primary form of communication with Reel Axis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Reel Axis approaches everything with a very personal touch. They spent time understanding my business and objectives to deliver an incredibly personalized experience.

Are there any areas for improvement or something Reel Axis could have done differently?

Communicating ahead of lagging deliverables in a few instances would have made follow-up and determining next steps more effective. These situations were very few though.

BACKGROUND

Introduce your business and what you do there.

I’m an account executive at SynerComm, a value-added security and networking solution provider. We consult enterprise and mid-tier enterprise businesses on their security, and we provide a broad array of services for companies to enhance their security posture. We also sell hardware and software solutions around networking and security. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reel Axis?

Since our individual segments serve as independent business units, my company has a few business initiatives with Reel Axis. For my unit, they essentially help us acquire business meetings through LinkedIn and email campaigns, as well as using tools like Mailshake, an email outreach software.

SOLUTION

What was the scope of their involvement?

Reel Axis essentially facilitates many of my unit's campaigns and personal branding efforts. They write content for our marketing and email outreach, and they’re responsible for the delivery of our LinkedIn campaigns. 

So far, we’ve created an outreach campaign focused on a broad group of customers. Apart from that, we’ve settled in on meetings with the companies that I’m attempting to work with in the Phoenix and Las Vegas area. 

For the whole company, Reel Axis facilitates webinars for new customers and outreach programs. They also work on rebranding content for our website, sales, and deliverables to support our service offerings. On top of that, they're engaged in a consulting role with SynerComm. 

What is the team composition?

We work with Chris (President), Nick (COO), and another member of the Reel Axis team. They’re responsible for the majority of our projects. However, there’s a whole team of people on the backend that supports them. 

How did you come to work with Reel Axis?

Chris and I go way back. He was one of my previous customers at a partner business. Then, he joined the company where I worked, and we were peers for 4–5 years. After that, he started Reel Axis and my business became one of his customers for 2–3 years. 

For the current partnership, we chose Chris because I trust the integrity and quality of his work. Frankly, it was also because of our friendship. 

How much have you invested with them?

So far, we’ve invested around $50,000–$100,000. 

What is the status of this engagement?

The partnership started in December 2019, and it’s ongoing. Prior to that, I contracted Reel Axis in my previous company from 2017–2019. I worked with Chris as a peer from 2014–2019, and he was my customer at another company from 2010–2014. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The email and LinkedIn campaigns are static, so we’re getting many “hot” leads. In the 6–7 months that they've been working for me, I've had around eight actual meetings that have moved beyond the “hot” lead category. Essentially, these leads have not turned yet, but there's a pipeline for it that’s being developed. 

How did Reel Axis perform from a project management standpoint?

When I need something, I just pick up the phone and call them — I get what I need when I need it. Moreover, they meet deadlines just fine. Sometimes, I put an artificial deadline on tasks to make sure it meets my needs. The artificial deadline gives me the opportunity to review their work and run it by my team. Other than that, I seem to get what I need when I need it

What did you find most impressive about them?

What’s noteworthy about Reel Axis’ service is the team. Everyone's pretty young and creative. I tend to use a lot of new tools and solutions, and they're always striving to show us something new — I like this about them. At the end of the day, it's all about the team and who they are.

Are there any areas they could improve?

No, there aren’t any. I love the fact that they're constantly bringing something new for us to review, such as a tool or an idea. If they weren't bringing us new things, then there would be an issue. 

BACKGROUND

Introduce your business and what you do there.

VividCortex is a SaaS [software-as-a-service] database monitoring tool which monitors distributed systems and databases. I’m the VP of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpGen Media?

We needed demand generation, brand awareness, and to help our market understand our specialized value propositions. We wanted to do this through content syndication.

SOLUTION

What was the scope of their involvement?

OpGen Media mostly helped with promotion through third party syndicates of our various content pieces. OpGen Media also drove more direct inbound traffic through trial and demo requests.

How did you come to work with OpGen Media?

I had worked with OpGen Media at a previous company. I had confidence that OpGen Media knew what they were doing and that they would deliver value.

How much have you invested with OpGen Media?

We have spent under $10,000 with OpGen Media so far. We work on a performance based program, so it’s pre-negotiated CPLs [cost per lead] based on whatever the program is.

What is the status of this engagement?

We began working with OpGen Media in August 2016, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

I have lead attribution reports that I keep on my vendors. OpGen Media did a really good job on the content download programs and at promoting those. OpGen Media didn’t have as much success on the free trial and demo requests. By nature, we have a highly technical audience, so they’re going to be skeptical of doing anything right away like that. OpGen Media performed above average compared to my other vendors on the content syndication.

How did OpGen Media perform from a project management standpoint?

I had one point of contact, and they’ve been easy to work with. We communicate via email. The ideal vendor for me sets up the program, hands it off, and doesn't touch it. That was the case for OpGen Media. They have been able to meet deadlines with no problems.

What did you find most impressive about OpGen Media?

I liked that OpGen Media was performance-focused. With a lot of lead agencies, you can fall into the trap of a guaranteed program that doesn’t deliver. This relationship was cut and dried with no smoke and mirrors, and I really like that. That’s why I keep going back to OpGen Media over and over.

Are there any areas OpGen Media could improve?

I would like if OpGen Media delivered more on the inbound stuff. Everybody in the SaaS world wants a whole line of people signing up for free trials or demos. That’s not a criticism of OpGen Media, but if they could find the secret sauce, that would make my life a lot easier.

BACKGROUND

Introduce your business and what you do there.

Our company is called Admiral. We are an internet software company in the B2B space helping web publishers analyze and provide solutions for their ad blocking traffic. I am the VP of revenue.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpGen Media?

We needed to find a specific targeted list of leads and contacts to run outbound email campaigns.

SOLUTION

What was the scope of their involvement?

We provided them the criteria of the websites, businesses, titles of people, and their functionality in their job positions so they could help us find email addresses and phone numbers. We signed an agreement for an expected amount each month. They did good work and were always willing to credit back any leads that weren’t valuable or which we already had. We had a very collaborative and iterative arrangement. Brandon, the founder, provided insight to help open things up more.

How did you come to work with OpGen Media?

We were referred to them by someone we trust. We talked to Brandon in person to make sure this project was something he could do. We worked out the pricing so that it was fair for both of us.

How much have you invested with OpGen Media?

The project cost under $10,000.

What is the status of this engagement?

We began working together in September 2016 and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

They do something that’s not very glamorous but it’s important to our business. The quality of the work is good. For us, outsourcing this function has been very cost effective. We went from having two to three full-time employees to now being able to move those employees to sales ops and pre-sales roles. We are happy with the results we’ve gotten. We’ve had a steady and gradual improvement.

How did OpGen Media perform from a project management standpoint?

We speak any time we need to and use Google Docs to share information. They have been able to meet deadlines and our expectations.

What did you find most impressive about OpGen Media?

They have a level of personal service and care that distinguishes them. Brandon has been very responsive. I’ve met him in person on several occasions, which was nice. I would recommend them to people who need this kind of service.

Are there any areas OpGen Media could improve?

No.

BACKGROUND

Introduce your business and what you do there.

Ziflow is a marketing automation company focused on automating tasks and processes for creative marketers. I am the chief marketing officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpGen Media?

I’ve worked with OpGen for a couple of companies. For Ziflow, we’re more focused on product market fit since we’re in an early stage. We are trying to have conversations with senior-level marketers at brands to find out what processes they wish they could automate so their teams can be more productive. My current team is very small so anything I can outsource, I will. We needed content created from their team and lead generation campaigns.

SOLUTION

What was the scope of their involvement?

Ziflow uses OpGen to drive people to demo requests. We wanted to identify senior level executives at brands and those in the creative production space within brands. We planned to do enough education and drive the proper amount of context to them. We wanted these executives to take a demo and drive conversations to identify use cases that will push wider to market.

With the other company, ProofHQ, we realized that the best way for us to close business was to get people in trials. We worked with OpGen to devise different program strategies for driving people to trials. I’m following the same model at Ziflow. The model was around book content as well as lead generation campaigns. We’re having OpGen generate new content for us, both in terms of long- and short-form content for blogs and infographics. They also used their own organic campaigns to drive people to trials and conversion.

How did you come to work with OpGen Media?

I found them through one of the GrowthHacker community boards. Brandon approached me about OpGen approaching the work as a consultant. It worked out well so that I didn’t have to hire a full-time resource.

How much have you invested with OpGen Media?

Our total spend at Ziflow will be between $10,000 and $50,000 at the end of the quarter.

What is the status of this engagement?

The work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

It’s still new, but the conversion rate from demo to trial for Brandon’s generated leads are higher than our own efforts right now. His demo requests to trials are more than 50%; for ours, it’s 35%. He’s been providing quality leads that have been converting very well. Brandon had a full grasp of the marketer and was able to quickly develop some impactful trial starts for us. They gave some suggestions and that was how we started to expand the scope to content. At Ziflow, we have developed an e-book about tasks and we’ll put another piece about processes. OpGen understands the space really well. They know our buyer, so there hasn’t been a lot of back-and-forth. They’re really strong for companies that are selling around the marketing persona, so the ramp up time is minimal.

How did OpGen Media perform from a project management standpoint?

I’ve given them access to all of our analytics packages. We meet biweekly on Skype to get updates on content and programs. We do two-week sprints and daily Scrums over video calls. They are very accessible and they’ve been able to meet deadlines. It’s been very easy to work with them.

What did you find most impressive about OpGen Media?

They’re accessible and really easy to work with. I give them credit for thinking outside the box. We have a partnership of coming up with ideas and generating new content that I can use. They do a great job of reaching marketing personas. That’s important because that’s the space we’re in.

Are there any areas OpGen Media could improve?

I can’t think of anything. I’m happy with their model and their pricing.

BACKGROUND

Please describe your company and position.

I am the President of an Outreach and Education company

Describe what your company does in a single sentence.

Outreach and Education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reel Axis to accomplish?

• Eduction
• Outreach
• Advertising

SOLUTION

How did you find Reel Axis?

Referral

Why did you select Reel Axis over others?

• Pricing fit our budget
• Referred to me

How many teammates from Reel Axis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Advertising, education, and outreach about Seattle Labor Ordiances.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly posting on media Number of impression generated Number of business reached Number of “Like” clicked

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their representatives are responsive, understand the needs, easy to work with, and offers good input and suggestions.

What was your primary form of communication with Reel Axis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I had limited budget, they offered suggestions and options to work with my needs and budget. I felt that they are a partner and I value their opinions.

Are there any areas for improvement or something Reel Axis could have done differently?

I wish I had more budget that we can implement more direct targeted contact communications.

BACKGROUND

Please describe your company and position.

I am the VP Marketing and PLM of Airvine

Describe what your company does in a single sentence.

wireless manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reel Axis to accomplish?

• Digital presence
• brand awareness
• demand generation

SOLUTION

How did you find Reel Axis?

They were already working with the company when I joined.

Why did you select Reel Axis over others?

Referred to me

How many teammates from Reel Axis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Real Axis functions as our outsourced digital marketing team. This includes email campaigns, webinars, social media presence, some content generation, video content, and optimization of outreach and messaging across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in metrics for all social media platforms, improved web site statistics, adding new contacts to our DB.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects are largely on time, and they are very responsive to my needs.

What was your primary form of communication with Reel Axis?

Email or Messaging App

What did you find most impressive or unique about this company?

A mix of young and energetic coupled with experience team members, they have a good feel for what works and does not work.

Are there any areas for improvement or something Reel Axis could have done differently?

Not at this time