Reel Axis

Introduce your business and what you do there.

I’m an account executive at SynerComm, a value-added security and networking solution provider. We consult enterprise and mid-tier enterprise businesses on their security, and we provide a broad array of services for companies to enhance their security posture. We also sell hardware and software solutions around networking and security. 

What challenge were you trying to address with Reel Axis?

Since our individual segments serve as independent business units, my company has a few business initiatives with Reel Axis. For my unit, they essentially help us acquire business meetings through LinkedIn and email campaigns, as well as using tools like Mailshake, an email outreach software.

What was the scope of their involvement?

Reel Axis essentially facilitates many of my unit's campaigns and personal branding efforts. They write content for our marketing and email outreach, and they’re responsible for the delivery of our LinkedIn campaigns. 

So far, we’ve created an outreach campaign focused on a broad group of customers. Apart from that, we’ve settled in on meetings with the companies that I’m attempting to work with in the Phoenix and Las Vegas area. 

For the whole company, Reel Axis facilitates webinars for new customers and outreach programs. They also work on rebranding content for our website, sales, and deliverables to support our service offerings. On top of that, they're engaged in a consulting role with SynerComm. 

What is the team composition?

We work with Chris (President), Nick (COO), and another member of the Reel Axis team. They’re responsible for the majority of our projects. However, there’s a whole team of people on the backend that supports them. 

How did you come to work with Reel Axis?

Chris and I go way back. He was one of my previous customers at a partner business. Then, he joined the company where I worked, and we were peers for 4–5 years. After that, he started Reel Axis and my business became one of his customers for 2–3 years. 

For the current partnership, we chose Chris because I trust the integrity and quality of his work. Frankly, it was also because of our friendship. 

How much have you invested with them?

So far, we’ve invested around $50,000–$100,000. 

What is the status of this engagement?

The partnership started in December 2019, and it’s ongoing. Prior to that, I contracted Reel Axis in my previous company from 2017–2019. I worked with Chris as a peer from 2014–2019, and he was my customer at another company from 2010–2014. 

What evidence can you share that demonstrates the impact of the engagement? 

The email and LinkedIn campaigns are static, so we’re getting many “hot” leads. In the 6–7 months that they've been working for me, I've had around eight actual meetings that have moved beyond the “hot” lead category. Essentially, these leads have not turned yet, but there's a pipeline for it that’s being developed. 

How did Reel Axis perform from a project management standpoint?

When I need something, I just pick up the phone and call them — I get what I need when I need it. Moreover, they meet deadlines just fine. Sometimes, I put an artificial deadline on tasks to make sure it meets my needs. The artificial deadline gives me the opportunity to review their work and run it by my team. Other than that, I seem to get what I need when I need it

What did you find most impressive about them?

What’s noteworthy about Reel Axis’ service is the team. Everyone's pretty young and creative. I tend to use a lot of new tools and solutions, and they're always striving to show us something new — I like this about them. At the end of the day, it's all about the team and who they are.

Are there any areas they could improve?

No, there aren’t any. I love the fact that they're constantly bringing something new for us to review, such as a tool or an idea. If they weren't bringing us new things, then there would be an issue.