We are a full-service web design, web development and IT Services shop in Ann Arbor, Michigan. Depend on a partner that you can trust to take your organization’s technology to the next level. Reed Dynamic has provided Web Design and IT consulting services for companies all over southeastern Michigan, including Ann Arbor, Detroit and Lansing.

We are ready to provide full-service web design and development for your business. There is a lot of talent in Detroit web design, but we can do it better and more affordable. Dedicated to finding the best solutions with creativity by evaluating your organization’s business needs, computing requirements and company guidelines to deliver an easy to follow blueprint for the future. Let us help plan, prepare and execute your next website or IT project, on budget and on time!

$100 - $149 / hr
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Whitmore Lake, MI
  • 7912 Lakeshore Rd
    Whitmore Lake, MI 48189
    United States


Key clients: 

If you want a local Ann Arbor Web design and IT services, consider doing business with an Ann Arbor based web design company like Reed Dynamic.


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Hubspot & Salesforce Integration Commerce Platform

“This case was so complex that we didn’t know if the integration was even possible. They found a way to make it work.”

Willing to refer: 
The Project
$50,000 to $199,999
Sept. 2018 - Jan. 2019
Project summary: 

Reed Dynamic managed a complex web integration of HubSpot, Salesforce, and CloudCraze for an existing site.

The Reviewer
1-10 Employees
Plymouth, Michigan
Owner, Agency
The Review
Feedback summary: 

The site is stable and facilitating sales. Demonstrating a willingness to learn, Reed Dynamic took on a complex project, asking the right questions, contributing best practices, troubleshooting to keep the project on track, and building for future expansion.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I am the president and owner of a graphic design and web design firm.


What challenge were you trying to address with Reed Dynamic?

I had a client that was starting up a new business in the warehousing and packaging supplies business. We were developing the brand and the style guide for them and compiling product information for their catalog. They needed someone to spearhead the development of an online catalog and integrate it with their Salesforce and HubSpot platforms. They had a temporary frontend with a blog and some webpages and were using HubSpot. Their product catalog and sales information were in Salesforce. They were using a Salesforce product called CloudCraze for e-commerce. They had pre-chosen all of these platforms but had no way of integrating it all.


What was the scope of their involvement?

Reed Dynamic built an integrated platform for the client with HubSpot, Salesforce, and CloudCraze. We contracted Reed Dynamic, and the client paid them directly. We interfaced with them more than the client as their liaison for the project. We started by creating mockups of how we imagined the site to function. Reed Dynamic did a lot of custom scripting in the CloudCraze environment. There were up to 1,600 products in separate categories in the catalog. It took about four months to roll out.

What is the team composition?

We worked directly with one counterpart.

How did you come to work with Reed Dynamic?

We heard about them through a friend of a friend. Our team interviewed them, reviewed their past work, and checked their certifications.

We had worked with other programmers in the past that were specialized in WordPress or JavaScript. No one had the systems integration capabilities that we needed. Reed Dynamic seemed to have the knowledge we needed to merge and leverage the systems.

How much have you invested with them?

We spent between $50,000–70,000.

What is the status of this engagement?

We worked together from September 2018–January 2019.


What evidence can you share that demonstrates the impact of the engagement?

The site was up when promised. It's stable; it’s still running. The client can make updates to pricing, product details, and photos by themselves, which was one of the stipulations. They’re selling and getting new clients every day.

How did Reed Dynamic perform from a project management standpoint?

We communicated once or twice a day. They asked the right questions and contributed best practices. The system was complex. The client had chosen the platform without a whole lot of vetting—and they were able to make the best of it. Their troubleshooting abilities were impressive. We didn’t have to compromise our design or our plans: they were able to find a way to make the system work.

What did you find most impressive about them?

We've had programmers in the past that refused to work outside of their comfort zones on different systems. Reed Dynamics was willing and able to seek new knowledge and figure it out. This case was so complex that we didn’t know if the integration was even possible. They found a way to make it work. They have a craving for knowledge which was a real asset for us.

Are there any areas they could improve?

We manage multiple clients so sometimes it was tough to take calls or have meetings about this project twice a day. Instead of phone calls, it could have been easier to track things if we’d used a project management tool. The scheduling would have been tighter. Everyone would have been aware if something was going to be delayed and how it would affect the timeframe.

Do you have any advice for potential customers?

They're big picture thinkers. My advice would be to make sure that they know your intentions and long-term plans. When we started this project, we talked with them about how we would continue to expand the platform after the launch. As a result, they were able to program it in a way that laid the groundwork for that expansion.

Overall Score We're really pleased with them. They were able to get an amazing amount of work done on time as requested by the client. It made us look great. We couldn't be happier.
  • 4.0 Scheduling
    We had a lot of intermediate deadlines; if they weren’t met exactly on the date, they were met within a couple of days, some earlier, some later. It averaged out.
  • 4.5 Cost
    Value / within estimates
    It was an expensive project and, as a startup, the client would have preferred a lower cost. From their point of view, it was an expensive but high-value endeavor. They asked for a lot and got what they wanted when they wanted it.
  • 5.0 Quality
    Service & deliverables
    We came to them with a project with we thought was an unachievable timeframe. They pulled it off on time and exactly as the client wanted it.
  • 5.0 NPS
    Willing to refer
    We're really happy with the way it turned out. In fact, we have a couple other projects quoted with them that we're waiting on responses for to move forward.