In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of their work?
Since we’ve launched, sales have gone up by 40 percent, and conversion rates are up roughly 25 percent. It was the right move going with them, and the project paid for itself in the first three months. They’ve driven some serious value. We were initially pretty nervous to spend that kind of money, but the results started coming through a month after the launch, and we’ve been excelling and improving ever since.
When working with Redstage, is there anything you’d consider unique about their approach and development methodology that distinguish them from other vendors?
They’re great, and I’ll give you an example. We launched on February 12, and we decided instead of having Redstage handle our redirects from our old URLs to the new ones, that we would do it. We had somebody internally do that, and they screwed it up. When we launched all of our links within Google were broken. We messed it up on our side because we didn’t have Redstage do it. As soon as I found out there was an issue, which was within an hour, we contacted Redstage to let them know what the issue was.
The concern was that Google could recrawl our site at any time, and if they saw those broken links we were going to be significantly penalized with our organic search engine ranking. They were aware of this and were very concerned. They stayed on the phone and online with us until three o’clock in the morning the day we launched, to help us correct the issue so that we wouldn’t be penalized. It was an extremely hectic time fraught with anxiety. Redstage move us through the fix in a matter of hours.
That one instance alone solidified beyond a reasonable doubt that these guys were the right guys to pick, because they weren’t billing us for this time, and we’d chosen originally to take care of it internally rather than use them. They cared so much about the project success that they jumped in there, and they spent the time to help us make it right. Since that time, we’ve seen performance increases, their recommendations have been correct. We built a relationship and a bond with them, and the results speak for themselves. They did an exceptional job, and they really do care.
In retrospect, are there areas in which you think Redstage could improve as a service provider?
It has since been corrected, but originally there was some out of scope billing issues that we called into question. One of the gentlemen that had been working on the billing side of the project didn’t communicate very well, so we had some discrepancies on our end with what we thought we should or should not have been billed for. But, that was kind of easy to look beyond, with some of the experiences we’ve had with them.