What evidence can you share that demonstrates the impact of the engagement?
There are currently three collections on our website. I established the first one under another brand, which was just my last name. That was the branding made by a local company, and the collection didn’t get much press.
When I introduced the second collection, press attention increased by a lot. We also saw an improvement in how the local fashion community and other professionals were referring to the brand. It left a more professional impression on them; they were seeing it as a brand and not just as a last name. I saw more recognition, and the brand itself was more focused, straightforward, and translated my values to the customer.
How did Redfern Partners perform from a project management standpoint?
Compared to my experience in working with local companies, I was amazed by how Redfern Partners structured everything. I was given dates for when each phase would be done, and they met deadlines perfectly. This was important to me, as I was involved in other projects and needed a vendor that would not just do the work in order to get paid, but that acted as a true partner that shared my same values.
What did you find most impressive about them?
They think globally and act locally.
Are there any areas they could improve?
We only had a few meetings during which my PR manager was briefly introduced to the whole system. They can improve by providing better training for the PR team.
Do you have any advice for future clients of theirs?
Stay involved in the process. People usually pay money to companies and expect all the work to be done, which doesn’t yield the same outcomes, as in my case. Anyone starting a partnership with Redfern Partners should be involved and proactive; they need to do their own homework and not just rely on the provider. The brainstorming part is an interesting and inspiring process in general.