Exciting people with seriously smart apps!

Red Minnow specializes in mobile application development, interactive experiences and digital signage.

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2008
Show all +
Westerville, OH
headquarters
  • 903 Eastwind Dr.
    Westerville, OH 43081
    United States

Portfolio

Key clients: 

Logicalis, Bath & Body Works, Rutgers University, American Cornhole Association, University of Alabama

Fragrance Finder Retail App Image

Fragrance Finder Retail App

Employees at Bath & Body Works are constantly being asked to recommend a fragrance by customers. This iOS mobile application makes that recommendation super simple. Employees can ask a few simple questions, enter the customers' responses into the tablet application, and provide custom recommendations based on the customer's specific preferences. The success of this application lead to the development of the Gift Finder.

Muti-user Interactive Experience Wall Image

Muti-user Interactive Experience Wall

Rutgers University asked Red Minnow to design multiple digital signage and interactive experiences when they renovated the Hale Center. The centerpiece of the renovation was a multi-user 3x3 interactive matrix . Multiple users can interact with the wall; browsing a rich-media library that showcases heart-pounding video highlights, past gridiron greats, and future NFL Hall of Famers. This experience was also made available via a

touch table in another area of the Hale Center.

Rutgers Video Experience

We developed this custom multi-user interactive touchscreen wall, interactive touch table and four digital pillars as you enter the Hale Center at Rutgers University. This immersive digital experience features an in-depth media library showcasing heart-pounding video highlights, past gridiron greats, and future NFL Hall of Famers.

Kentucky Men’s Basketball Video Ribbon

Red Minnow developed the application and animations in the video ribbon above the lockers.

Logicalis Digital Experience Café Image

Logicalis Digital Experience Café

Red Minnow was brought in to design and develop an interactive experience for Logicalis' newly renovated Bloomfield Hills, Michigan office. The company needed something impressive and engaging that aligned with their forward-facing technology brand. The digital signage 3x3 matrix we developed is hard to miss, and allows users to view case studies, company timelines, and other details across the massive display.

Schumacher Gallery Mobile Docent App Image

Schumacher Gallery Mobile Docent App

This mobile docent app will enhance your overall experience of the gallery and provide an insider’s look at the artwork. Within each of the galleries this app highlights multiple pieces providing audio tours, detailed images, author bio’s and behind-the-scene info. Plus, save your favorite artwork in your own collection to access quickly.

Reviews

Sort by

Web Creation for Law Firm Holiday Card

"Red Minnow Interactive always has good ideas to solve any issues we encounter…"

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2014 - Ongoing
Project summary: 

Red Minnow Interactive built an interactive holiday card for a law firm. It involves a custom microsite with a CMS built from scratch, an email design, and an algorithm that generates unique videos.

The Reviewer
 
201-500 Employees
 
Columbus, Ohio
Marketing Systems Manager, Law Firm
 
Verified
The Review
Feedback summary: 

The holiday card received substantial user engagement with minimal internal bugs, leading to a now annual project with Red Minnow Interactive. The innovative experience and simple design made the site visually appealing and easy to manage. Responsiveness and promptness make for a smooth workflow.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I manage marketing technology at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Minnow Interactive?

We needed help with implementing an interactive holiday card to send electronically from our office. We reached out to Red Minnow Interactive to make it happen.

SOLUTION

What was the scope of their involvement?

We had an idea several years ago about putting together a card where every member of our six offices could share what inspires them. Each team member would take a picture of themselves holding a sign with their inspiration and then upload the photo to a central website. As the site administrator, I would then go in and tag people’s positions, office, priority levels. 

Each office then sent out an email to its contact list that linked to a microsite with a slideshow video customized to each office. Every single time the video was played, it would show a brand-new video. Users could also click through and see the gallery of every team member's photo from every office. 

Red Minnow Interactive built a microsite with a custom CMS from scratch to host the photos and gallery. Since our firm uses older browsers, the site needed to be compatible with HTML5 and Internet Explorer. They created the algorithm that generates a new slideshow video every time a user clicks the email link. They also designed the email that our offices sent out. We only provided the idea— Red Minnow Interactive brought it all to life.

What is the team composition?

Duane (Chief Creative Officer, Red Minnow Interactive) is our primary contact. He has other people on his team, but I don't interact with them.  

How did you come to work with Red Minnow Interactive?

Honestly, I can't remember. We started working together a long time ago.

How much have you invested with them?

We’ve spent about $5,000–$10,000.

What is the status of this engagement?

The initial project ran from August until December 2014. Red Minnow Interactive hosts the website and has helped us create a holiday card every year since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We loved the card—it was exactly what we needed. Red Minnow Interactive worked through our many technical requirements and exceeded our expectations. Internal users can upload their pictures very easily, and the response from the community who received our card was wonderful.

According to our metrics, visitors spent almost four minutes on the site on average, even though the slideshow lasts about 54 seconds. Also, one of the top three exit pages was page 10 of the gallery. So, not only did people watch the video, but they also went through our gallery and looked at almost all the pictures. That’s a really high level of engagement and shows that viewers were genuinely interested in our content. 

How did Red Minnow Interactive perform from a project management standpoint?

Red Minnow Interactive has done a great job. We always have a lot of things coming in at the last minute, and they still manage to turn the project around on time. Duane is constantly available to answer any questions or fix things as needed.

What did you find most impressive about them?

Red Minnow Interactive always has good ideas to solve any issues we encounter, whether it’s technical or design-related. Duane has excellent knowledge, and it’s allowed him to come up with innovative ideas like the algorithm that gives every user a unique experience.

Are there any areas they could improve?

At one point, we encountered a glitch with uploading the pictures where I had to take over the picture process myself. But other than that, we’re happy with Red Minnow Interactive. Duane is a good communicator, and we follow our timeline.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

iPad App Dev for Housing Inspection Nonprofit

“The project was absolutely a home run.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Oct. 2013
Project summary: 

Red Minnow Interactive designed an iPad-based inspection solution for an affordable housing nonprofit. They worked with their client to develop UI/UX wireframes and integrate with existing infrastructure.

The Reviewer
 
51-200 Employees
 
Columbus, Ohio
Tony DiBlasi
Chief of Asset Mgmt., Ohio Capital Corporation for Housing
 
Verified
The Review
Feedback summary: 

The application has drastically increased the client’s inspection efficiency, raising the number of inspections possible in a year and paying for itself in saved time within a matter of months. Red Minnow Interactive deeply understood the business requirements, balancing project structure and speed.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My organization is a not for profit involved in the construction and financing rehabilitation of affordable housing across the Midwest. We’re a 70-person firm that raises money annually to finance affordable housing projects.

My role is as the chief of asset management, and I oversee a team of individuals responsible for monitoring units over a 15-year regulatory compliance period.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Minnow Interactive?

We have a team of 14 people going out into the field to inspect around 8,000 units every year using a pad of paper, a pencil, and a camera. Team members would be on the road for 2–3 days at a time, and then it would generally take us a week or more to actually get the full reports drafted and sent out.

It was an extremely inefficient process, and we wanted to develop a software solution that would allow us to do it more easily.

SOLUTION

What was the scope of their involvement?

We engaged Red Minnow to help us design an iPad-based solution that would let my team form reports in the field. I had some idea of my key requirements and how I wanted the process to go, but we worked out the majority of the details together. The business workflows were handled on our end, but they created wireframes to help us visualize the product and really brought the project to life.

The app they built extracts information directly from our database to create a listing of all the units an inspector has to visit. Within each unit, the inspector then has the ability to choose from a list of items to flag during the inspection and can attach notes and pictures within the app. When they finish, the information is sent back to the database, which generates a PDF report and emails it back to the inspector within 15–20 seconds.

We’ve done incremental updates over the years as a way of improving a few aspects of the app's functionality, as well as just keeping the technology up to date.

What is the team composition?

There were two primary individuals that we worked with, and there were a few others working with them at their company. One was more of a graphic designer and the other was primarily a programmer.

How did you come to work with Red Minnow Interactive?

We were shopping around for a vendor to work with on this project, and I remember initially getting a bid from a firm here in town that was much larger but also really expensive. I didn’t have a great feeling in terms of their approach and the pricing, so I kept looking.

When I came across Red Minnow Interactive, I sat down with them and just got a really good feeling about the attention they could give our company and the connection around our business principles. Their pricing was fair too, so we decided to go with them.

How much have you invested with them?

In the initial pass, I believe we spent about $20,000.

What is the status of this engagement?

For the original development project, we worked them from March–October 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve inspected around 40,000 units using this platform, and it’s been extremely effective for all of that time. We’ve saved a couple thousand man-hours every year, which paid for the development within a couple months of its completion.

Visually, the app is really beautiful. It has an aesthetic design and the UI/UX is elegant and efficient. The whole project was very well done.

How did Red Minnow Interactive perform from a project management standpoint?

It was great to be able to sit down with the folks that were actually doing the application and aesthetic design. The process was very collaborative, and they were able to deliver a very clear vision with the wireframes before they started coding, which was exceedingly helpful.

It felt like they struck just the right balance with their project management. They used enough administrative layers and discipline to provide structure to the project without adding unnecessary hours to the process.

What did you find most impressive about them?

At the end of the day, they delivered a really elegant solution. It transformed the way we do business at a really reasonable cost. The project was absolutely a home run.

Are there any areas they could improve?

I really don’t have any areas in mind that I think they could have improved.

Do you have any advice for potential customers?

If I have one regret from the process, it was that they interfaced into our database with a web service that had been created on our side, and I wish we had finished the design of the web service before they started. Our internal team was building the web service while they were designing how to interface with it, so we had two moving targets which made that specific aspect much more difficult.

I would advise anyone else working with them to make sure you have everything set up in advance because if you do face any hiccups in the process it will most likely be because of a situation like this.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Medical Device Manufacturer

“They listened to what we wanted and were sensitive to our needs.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - June 2015
Project summary: 

Red Minnow Interactive managed web development for a medical device manufacturer. The site they built is mobile-friendly, features new and existing products, and offers options for users to submit requests.

The Reviewer
 
11-50 Employees
 
Cincinnati, Ohio
Nathan Smith
President & VP of Sales, Elite Biomedical Solutions
 
Verified
The Review
Feedback summary: 

The site is user-friendly, and feedback is positive. Red Minnow Interactive managed the project well. They were communicative and highly creative, and they met every deadline.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Our organization manufactures replacement parts for medical equipment, specifically in infusion and patient monitoring. I'm the president and VP of sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Minnow Interactive?

We wanted to increase brand awareness for our business. Our buyers search for us on Google, and we wanted to develop the best platform for our customers. Most of our previous clientele was older, but we've encountered a younger, more mobile-focused wave of customers that we wanted to cater to.

SOLUTION

What was the scope of their involvement?

They worked with us to create an interactive, user-friendly website for our key customers. I outlined what we do, our customers, and our competitive landscape. From there, they developed a mobile-friendly blueprint for our website to showcase new products and existing product lines, with ways to submit tickets and leave comments or testimonials.

They designed and developed everything. I believe the website was built using Weebly, and we plan to add an e-commerce component in the future. For now, all our purchase requests go directly to our team.

What is the team composition?

I work directly with one point of contact.

How did you come to work with Red Minnow Interactive?

My wife worked with our principal contact on another project, and we developed a personal friendship with him. I knew he wouldn't let us down, and Red Minnow seemed like a logical fit. They're the only agency we considered.

How much have you invested with them?

The project cost somewhere between $25,000-$50,000.

What is the status of this engagement?

We started working together on this project in February 2015 and wrapped up in June 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our marketing department tracks all the analytics, and we have great feedback from our customers. The site and its communication channels are easy to use, and we've had no issues at all.

How did Red Minnow Interactive perform from a project management standpoint?

They're terrific project managers. They kept us in the loop and sent regular status updates. I never had to chase them, and they met or exceeded all our deadlines. We got everything we wanted in a timely manner.

What did you find most impressive about them?

They listened to what we wanted and were sensitive to our needs.

Are there any areas they could improve?

We made a few changes, but I can't think of anything that was in their control that could have gone differently.

Do you have any advice for potential customers?

Identify your goals and what you hope to accomplish. They're extremely creative, and they will give options that suit your needs.

5.0
Overall Score They're very easy to work with, and they gave us what we wanted.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit every deadline.
  • 4.5 Cost
    Value / within estimates
    I don't have any comparison, but their costs were in line with our budget.
  • 5.0 Quality
    Service & deliverables
    The quality of their work was terrific.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

Wireframing/UI Design for Medical Data Provider

"Any criticisms or barrages of requested changes are handled with grace and speed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2012 - Ongoing
Project summary: 

Red Minnow Interactive initially provided graphic design services for a new web application. They continue to create graphics, usability recommendations, and high-fidelity interactive prototypes.

The Reviewer
 
201-500 Employees
 
Indianapolis, Indiana
Brad Green
UX Engineer, First Databank
 
Verified
The Review
Feedback summary: 

The web app's profitability has increased markedly since the engagement began. Red Minnow Interactive's ability to turn vague requests into high-quality, on-time deliverables are hallmarks of their work. Their friendliness and accessibility make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I work for First Databank as a UX designer and software engineer. We're a provider of integrated drug and medical device databases and accompanying software that helps healthcare professionals make precise decisions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Minnow Interactive? 

We initially hired them a few years ago to help with the graphic design of a complex web application that we were developing.

SOLUTION

What was the scope of their involvement? 

Red Minnow Interactive provided logos, icons, screen layouts, graphics, usability consulting, and image sprites for that first project. Since then, we’ve used their services on 3–4 other projects over the past few years. This includes everything from small graphic asset creation requests to usability recommendations and high-fidelity interactive prototypes. 

What is the team composition? 

Duane (Chief Creative Officer, Red Minnow Interactive) is the person we always work with. 

How did you come to work with Red Minnow Interactive? 

I don’t know the answer as I was not part of that decision. 

How much have you invested with them?

I'm not part of the financial discussions. 

What is the status of this engagement?

Work started in 2012 shortly before I joined that team. The most recent project wrapped last week, but the engagement is ongoing on an as-needed basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The initial web app that they helped us create is now one of our most profitable products. That's an obviously positive trend. As far as anecdotal feedback, our internal people say their work is clean, sharp, sleek, and makes sense. 

How did Red Minnow Interactive perform from a project management standpoint? 

Red Minnow Interactive is able to take sometimes embarrassingly vague requests and turn them into high-quality artifacts in a short amount of time. That tells me that their internal project management is excellent. We handle the actual product management in-house with them as a third party helper. 

Duane is funny and friendly. He's super easy to work with and very accommodating. Any criticisms or barrages of requested changes are handled with grace and speed.

What did you find most impressive about them? 

Designing complicated web apps is quite iterative. Red Minnow Interactive works well within that structure. They’re able to supply professional, high-quality work that helps to meet our strict timelines. The end products are functional and often delightful. The level of excellent output and superb communication from a remote design agency is what keeps us going back to them for additional projects. 

Are there any areas they could improve?

No, I honestly can't think of anything at this point. 

Do you have any advice for potential customers? 

Don't be afraid to reach out with seemingly small stuff. Red Minnow Interactive is understanding and responsive with even the most nitpicky change requests, without making me feel like I’m a pest.

5.0
Overall Score They do good quality work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re very flexible and never miss a deadline.
  • N/A Cost
    Value / within estimates
    I can't speak to the numbers, but it must be a worthwhile value since we keep going back.
  • 5.0 Quality
    Service & deliverables
    They produce high-quality deliverables.
  • 5.0 NPS
    Willing to refer
    They’re super easy to work with.