Fuelling Ambitious Brand Growth

We’re a strategic and creative team of search marketers with an outstanding ecommerce pedigree.

We help ecommerce retailers and online brands who want to grow to identify and acquire customers, using data and insights to create the perfect strategy and deliver made-to-measure campaigns.

With proactive, zero-bullshit, expert advice and a deep understanding of our client’s values and ambitions we forge partnerships that are built for the long-haul, not just the quick-win.  

We deliver the growth that matters to you and will make your competitors wish they’d picked us first.

$100 - $149 / hr
10 - 49
Show all +
London, United Kingdom


Key clients: 

M&S, Tesco, Virgin, Finisterre, Cath Kidston, SanDisk, Lowepro, Larsson and Jennings, The Snugg, French Sole, Harlequins RFC, Andertons Music Store, Megabus, Jon Richard, Oliver Bonas, Mint Velvet, Zoggs, Mamas and Papas, Viking, Knomo 


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PPC and SEO for Womenswear Brand

"Red Hot Penny is very easy to work with. They are passionate about what they do and about your brand."

Willing to refer: 
The Project
$50,000 to $199,999
Nov. 2014 - Ongoing
Project summary: 

Red Hot Penny was hired to manage and grown a womenswear brand's SEO and PPC campaigns in order to increase online sales and leads.  

The Reviewer
201-500 Employees
London, United Kindgom
e-Commerce, Womanswear Brand
The Review
Feedback summary: 

Profits have been up 400% on the year on PPC and over 100% up on the year for SEO. Red Hot Penny's was commended for their great project management and care for their client's brand and success. 


Introduce your business and what you do there.

We are a womenswear company. We sell dresses and other clothing categories as well. We're also growing the branded side of our business through having other brand services on our website. Our core customers are 18- to 34-year-old women, so we offer mid-range prices. I’m the head of e-commerce.


What challenge were you trying to address with Red Hot Penny?

We were looking for an agency to help grow our PPC and SEO channels to increase our online sales and leads.


What was the scope of their involvement?

At the moment, Red Hot Penny looks after both of those channels for us. They are responsible for setting up, budgeting, and managing the campaigns. They are in charge of the running the whole strategy. On the SEO front, they do that both on the site and externally. We work very closely with them to make sure the SEO strategy meets our expectations. Red Hot Penny also provides analysis, website reviews, and recommendations of what we can do to improve the site. Red Hot Penny works as an extension of our in-house team.

How did you come to work with Red Hot Penny?

They came on board while I was on maternity leave, so I didn't choose them myself.

How much have you invested with Red Hot Penny?

We’ve spent $50,000 to $200,000 on their services.

What is the status of this engagement?

They started in November 2014 and the engagement is ongoing.


Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

That isn't something we generally share with external companies without an NDA being signed.

We're seeing profit up 400% on the year on PPC and over 100% up on the year for SEO. That's working really, really well, so we're really pleased with it.

How did Red Hot Penny perform from a project management standpoint?

Red Hot Penny manages our projects really well. They are a very professional team.

What did you find most impressive about Red Hot Penny?

Red Hot Penny is very easy to work with. They are passionate about what they do and about your brand. 

Are there any areas Red Hot Penny could improve?

No, not while I've been here.

Overall Score
  • 5.0 Scheduling
    They really good. It's us holding them up sometimes.
  • 4.5 Cost
    Value / within estimates
    They're not the cheapest but we have seen the results.
  • 5.0 Quality
    Service & deliverables
    We're really pleased with everything they've done for us to date. They’ve exceeded our expectations in terms of ROI levels.
  • 5.0 NPS
    Willing to refer