What was the scope of their involvement?
At the moment, Red Hot Penny looks after both of those channels for us. They are responsible for setting up, budgeting, and managing the campaigns. They are in charge of the running the whole strategy. On the SEO front, they do that both on the site and externally. We work very closely with them to make sure the SEO strategy meets our expectations. Red Hot Penny also provides analysis, website reviews, and recommendations of what we can do to improve the site. Red Hot Penny works as an extension of our in-house team.
How did you come to work with Red Hot Penny?
They came on board while I was on maternity leave, so I didn't choose them myself.
How much have you invested with Red Hot Penny?
We’ve spent $50,000 to $200,000 on their services.
What is the status of this engagement?
They started in November 2014 and the engagement is ongoing.