What evidence can you share that demonstrates the impact of the engagement?
We’re all extremely happy with the work they’ve done and the results they’ve accomplished. We’re a fairly young company, and they’ve helped us grow year over year. Our goal was to have a waiting listing for admissions, and we’ve already achieved that. We actually switched to a different partner for a while but went back to Red Hot Penny because they did better work.
How did Red Hot Penny perform from a project management standpoint?
They’re easy to deal with and are incredibly personable. They communicate well and make it easy for a layperson to understand what they’re talking about. We have in-person meetings and conference calls, including a monthly metrics report. Depending on the phase of our project, communication can be daily or once a week.
What did you find most impressive about them?
They’ve taken the time to understand exactly what we want and what demographics we’re trying to target.
Are there any areas they could improve?
We’re always looking for more ways to get the attention of career advisors so that we can be presented as a legitimate option for students.
Do you have any advice for future clients of theirs?
They’re young, and so is our target audience, which makes them understand that demographic better. However, if a company’s target audience is older or too different from Red Hot Penny’s team, then that may cause some problems.