Fuelling Ambitious Brand Growth

We’re a strategic and creative team of search marketers with an outstanding ecommerce pedigree.

 

We help ecommerce retailers and online brands who want to grow to identify and acquire customers, using data and insights to create the perfect strategy and deliver made-to-measure campaigns.

 

With proactive, clear, expert advice and a deep understanding of our client’s values and ambitions, we forge partnerships that are built for the long-haul, not just the quick-win.  

 

We deliver the growth that matters to you and will make your competitors wish they’d picked us first.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2015
Show all +
Wokingham, United Kingdom
headquarters

Portfolio

Key clients: 
M&S, Tesco, Virgin, Skate Hut, Cath Kidston, SanDisk, Lowepro, Larsson and Jennings, The Snugg, French Sole, Harlequins RFC, Andertons Music Store, Megabus, Jon Richard, Oliver Bonas, Mint Velvet, Zoggs, Mamas and Papas, Viking, Knomo 
Swivel Secure: Case Study Image

Swivel Secure: Case Study

Raising Swivel Secure's Profile in the Cybersecurity Space

Swivel Secure provide multi-factor authentication solutions for B2B and B2G audiences. How did they raise brand awareness among the right people and cement their position as industry leaders?

 

What were the main business goals?

Swivel Secure wanted to increase brand awareness at the top of the sales funnel with

high-quality content.

They also wanted to raise their profile as industry leaders by sharing their expertise with the right people.

How did Red Hot Penny help Swivel Secure achieve success?

Working closely with Swivel Secure’s in-house team and technical professionals, we devised a strategic content plan to target key industries including decision-making audiences in the Healthcare, Government and Manufacturing sectors.

We produced and launched quarterly content hubs featuring video, infographics and long-form articles to bring in target audiences and provide helpful information in a way which appeals to the C-suite.

Each piece of content we produced was carefully researched because the industry Swivel Secure operate in is highly technical, as are the industries they target.  We also put a strong focus on making technical details clear and understandable.

Our in-house outreach team used paid LinkedIn campaigns to make sure Swivel Secure’s content was promoted in front of the right people across the different industries. Working with Swivel Secure to gain insights in specific job functions and titles allowed us to build unique audience lists. Where possible, we were also able to source and upload matched lists to target the people who would benefit most from the content.

What were the results?

Overall, Swivel Secure saw an increase in their brand awareness among their key audiences along with increased credibility as industry leaders.

The pages in these three hubs saw a total of 226K impressions, over 21K video views and resulted in a 33% increase in the time spent on the campaign content, compared to the rest of the site.

We continue to work with Swivel Secure to produce high-quality content and maintain their position at the forefront of multi-factor authentication solutions.

Virgin Sport: Case Study Image

Virgin Sport: Case Study

  • 47K clicks  
  • 22K entries 
  • 5.4 ROAS 

 

Helping Virgin Sport reach their active audience 

Virgin Sport host running and fitness events all around the UK. With just five months to go until the 2019 Hackney Half Marathon and Festival of Fitness, how did Virgin Sport grab the attention of their active audience to pull off a successful

event?  


What were the main business goals? 

Virgin Sport wanted to build awareness for their Hackney Half Marathon and increase the runner entries.  

 

They had 5 months to go before the event and needed a strong paid social campaign to reach the right audience looking for a challenge.   

 

How did Red Hot Penny help Virgin Sport achieve success? 

People would need enough time to train for a half marathon, so with just 5 months until the event our Paid team had to act fast to get a campaign up-and-running. And using past experience, the team were able to plan and implement a strategy quickly to maximise entries.  

We built granular target audiences and regularly adjusted them using insights data from Facebook and Google Analytics to make sure the traffic was as qualified as possible. Building Lookalike audiences of previous and current entrants was key to optimising budget and increasing entries. 

The ads provided a countdown to the event to help build anticipation. We were able to adapt the creative to make sure the ads were timely and accurate.  

Throughout the campaign, we also kept in close contact with the Virgin Sport team to react to any updates and changes to do with the event, and to reflect this in ad copy.  


What were the results? 

The paid social campaign had a total reach of 1.6 million people. It resulted in 47,000 clicks through to the event page and more than 22,000 entries with over 4,000 coming directly through Facebook ads.  

Virgin Sport saw a Return on Ad Spend of 5.4 and we continued our partnership by managing paid social campaigns for their Oxford Half Marathon and ASICS London 10K.  

Harlequins: Case Study Image

Harlequins: Case Study

Smashing Retail Targets with Harlequins


  • 73% increase in revenue
  • 730.8K impressions on social 
  • 11x return on investment


Each year, Harlequins Rugby hold a Big Game charity match at Twickenham Stadium and release a limited-edition rugby shirt to be worn by the players on the day. With the 18/19 edition featuring innovative Flash Technology from

Adidas, how did Harlequin FC make sure they could unleash the full potential of the exclusive design and meet their retail targets? 


What were the main business goals?

Harlequins wanted to get fans excited about the charity shirt and raise awareness for their Big Game 11 Charity Match. 


The design was inspired by Harlequins’ London roots. It features industry-first Flash Technology which lights up when exposed to the flash of a camera. 


However the shirt would only be worn by players for one match, unlike in previous years when the charity shirt was worn for international matches, so the pressure was on to maximise the product’s lifespan. 


How did Red Hot Penny help Harlequins achieve success?

We provided advisory and co-ordinated Harlequins’ retail and marketing activity for an integrated approach to the campaign. Our paid media team also managed PPC and paid social activity for the campaign. 


We attended an initial photo shoot with players to ensure the assets produced would be suitable for traditional marketing and online activity. Glimpses of the promo video was used in a 1-week teaser campaign across social platforms including YouTube, to build anticipation for the shirt. We also helped set-up a custom landing page to showcase the technology.  


We saw adult shirt sales storm early in the campaign, so adapted our strategy to create youth campaign assets by replicating the player photo shoot to help drive more youth shirt sales. 


During matches leading up to the charity game, we supported offline marketing efforts – specifically Harlequins’ stadium activation event. This gave fans the chance to get a branded picture with Harlequins players and mascots in the “Quick as a Flash” photobooth. 


What were the results?

The charity shirt sold out through a combination of online and in-store purchases.

 

The 18/19 campaign outsold the 17/18 campaign by 73% for revenue and 73.5% for quantity sold within the first quarter of our 18/19 campaign. 


Finally, Big Game 11 was a sell–out and saw 80,000 people attend Twickenham Stadium where the team played in their Flash Technology rugby shirts. 

Megabus: Case Study Image

Megabus: Case Study

Driving revenue for inter-city coach operator Megabus


As the market-leading budget coach operator, megabus wanted to achieve an increase in revenue. So how did the transport giant grow their YoY revenue by almost 100% in such a short time? 

 

What were the main business goals for Megabus?

Well-known budget coach operator megabus knew they needed

a search marketing strategy, so they chose Red Hot Penny to help increase their annual revenue and profitability. Using our pay per click and biddable media, paid social media ads, creative campaigns and organic search services, megabus wanted Red Hot Penny to implement a completely integrated search marketing strategy to really help boost their success.   

 

How did Red Hot Penny help Megabus achieve success?

When Red Hot Penny and megabus partnered back in October 2016, we created a digital strategy across paid media, organic search, and content to increase the revenue and profitability of their business.

  

Our first step was to take over their paid media efforts, implementing a full account rebuild and introducing paid social media services. We then carried out granular campaigns, cross negation and large-scale management of search terms to improve its efficiency by 25% in just 6 months.  


The next step was to make sure the paid social campaigns focused on GEO targeting to attract specific customers including students and festival-goers who have a strong presence on Facebook and Instagram. With our expertise we could negotiate only relevant traffic pivotal to our strategy for megabus’s growth. 


We then got our organic search and content teams together to target similar audiences to our paid social strategy. They designed and wrote expert guides to summer festivals that megabus offered routes on. These guides targeted keywords to drive traffic to their website and positioned megabus as an expert in the field and increased their brand engagement. 


During this time, megabus needed to migrate to a new site. We worked closely with their migration team and provided ongoing support ensuring a seamless transition from their old to new site. 

 

WHAT WERE THE RESULTS? 

Our teams grew megabus’s revenue by a whopping 92% YoY with only an increase in spend of 11%. 


We even reduced paid search cost per action by 25% after rebuilding megabus’s account. 


Not only that, but megabus saw a 67% increase in organic search visibility YoY for the entire site, with over 600 new keywords ranking on pages 1 and 2 of search results. This really helped to connect megabus with brand new audiences and help them on their route to greater growth. 

Cath Kidston: Case Study Image

Cath Kidston: Case Study

Helping Cath Kidston Get Trustworthy Data From Their Analytics Account


  • Analytics audit and reconfiguration trust
  • 2X training sessions
  • Support with data interpretation


British retail brand, Cath Kidston, needed to collect accurate and trustworthy data from their Google Analytics account. How did they configure their data technology to help grow

their business even further?


What were the main business goals for Cath Kidston?

Modern vintage fashion and home brand, Cath Kidston, were experiencing issues with their Google Analytics account which had been set-up to solve a technical issue. Two years later the configuration was at odds with the brand’s business goals and wasn’t providing the useful, trustworthy data they really needed.


Cath Kidston needed Red Hot Penny’s insights team to review their account and validate the technical implementation and then make sure they could get all the information they needed to help grow their business.


How did Red Hot Penny help Cath Kidston achieve success?Our insights team got stuck in by auditing and validating the technical implementation of Cath Kidston’s Google Analytics account. Next, we put together a measurement plan before bringing the internal team up-to-speed with getting the most out of their Google Analytics.


Our analytics audit process checked 100 different technical implementation factors for Cath Kidston’s account, helping to fix and amend the architecture which wasn’t working to its full potential.


Once the audit of the site was completed, our insights team technically configured the architecture to ensure all the tools were put in place for future success for Cath Kidston to expand their online offerings.


What were the results?

Cath Kidston’s Google Analytics account is now set-up to capture data they can trust and use specifically to help grow their brand. We continue to provide ongoing support to make sure the data Cath Kidston are seeing is accurate and they can use and interpret this data to achieve their business goals.


We documented the entire technical implementation process we set-up for Cath Kidston and detailed exactly how this process differed from the first Google Analytics configuration that was set-up for the brand. Now the Cath Kidston team have this handy document to refer to as a best-practice Google Analytics guide. They even use it to train new employees with the company.

Virgin Management: Case Study Image

Virgin Management: Case Study

Nailing Content Strategy with Virgin Management


  • 230K+ video views
  • 1.9M combined impressions
  • 100% positive engagement


What were Virgin Management's Main Business Goals?

Virgin Management’s editorial brand team were already publishing great quality content, but they wanted to make sure their content production was reaching its

full potential in positively influencing brand perception and reaching target audiences.


We provided advisory services for their Spotlight content campaigns to help improve their paid social and content distribution process, strategy and management and guide them in reporting campaign results.


How did Red Hot Penny help Virgin achieve success?

We restructured Virgin Management’s paid social content process for these campaigns, introducing clear KPIs to determine success criteria. Next, we delivered monthly discovery workshops for each campaign, helping the team to understand and define the purpose of their content, build priority audiences and set the best distribution channels for the required results.


A new content campaign framework, bespoke editorial calendar and distribution strategy were created for Virgin Management to follow. We then worked alongside their team to plan, run and optimise their paid social strategy, providing support and guidance to enhance the ongoing strategy and assess whether the content being produced was meeting the desired goals.


Introducing a reporting cycle helped Virgin Management capture those all-important results, and feed them back into the overall process to shape future campaigns. By resetting the campaign process and providing strategic oversight, alongside paid social support, we’ve helped Virgin Management to increase content engagement amongst their key audience groups and boost positive interactions with the brand.


What were the results?

 Virgin Management’s campaign received 100% positive engagement. This came from getting the messaging right and putting the content in front of the right audience.


The campaign was seen by 1.9-million people across Virgin Management’s social channels and gained over 230K video views.

World of Wallpaper: Case Study Image

World of Wallpaper: Case Study

  • 302% increase in wallpaper sales YoY
  • 340+ keywords on Page 1
  • 1p mobile CPC's


Launching a new website with World of Wallpaper 

World of Wallpaper were looking to launch a brand-new website to showcase their product offering. How did they gain search visibility quickly to compete with big-name brands and grow revenue? 


What

were the main business goals? 

World of Wallpaper are a family-owned business. They’d been selling wallpaper on their general site, Price Right Home, but needed to launch a specific website on Magento 2. Their new website needed to rapidly gain organic visibility and market share, while competing with big-name brands for space on search engine results pages.  


We took an integrated approach to make sure World of Wallpaper’s new site would quickly dominate SERPs. 


How did Red Hot Penny help World of Wallpaper achieve success? 

During the initial site build, our organic search team worked to make sure all its pages had sufficient information on that would be valuable for users and search engines. This was crucial so the website would be discovered by search engines as quickly as possible.  


The team also worked to make sure the site followed technical best practices from launch - including site structure and its mobile compatibility. Meanwhile, our insights team conducted a full technical audit and set up sales and traffic tracking through Google Analytics.  


Once the site was launched, product and category pages were methodically optimised with content researched by the organic search team and written by content experts. This focused on their exclusive products and most popular trends. 


The paid media team worked to ensure Shopping feeds followed best practices from launch including product titles, descriptions and imagery. For Google and Bing Ads, this was a case of implementing our best practice format.  

Best-selling brands and products were then separated into individual campaigns to ensure maximum visibility and optimisation for increased revenue. 


What were the results? 

Following the launch of their new specialised site, WoW saw a 302% YoY increase in wallpaper sales.  

Organic visibility increased quickly – from a standing start, the website now has over 340 keywords ranking on Page 1.  


In the metallic and glitter wallpaper category, one of the biggest current trends, World of Wallpaper has a larger share of the market than Amazon or eBay.  


Revenue from PPC activity increased by 103% YoY. They’ve seen a Pure Brand ROAS of 90 with 1p Mobile CPC’s as well as 158% YoY increase in Pure Brand revenue. 

Reviews

Sort by

SEO & Social Media Management for Film Make -Up Academy

“They’ve taken the time to understand exactly what we want and what demographics we’re trying to target.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2015 - Ongoing
Project summary: 

Red Hot Penny manages SEO and social media, mainly focusing on Facebook and Instagram. They write articles, work on organic search, and collaborate with the internal team to post visual content.

The Reviewer
 
2 - 10 Employees
 
Iver, United Kingdom
Elizabeth Tagg
Principal & Managing Director, The Iver Make-up Academy
 
Verified
The Review
Feedback summary: 

Red Hot Penny is professional and personable, making them a reliable and trustworthy partner. They hold regular meetings and listen to concerns and feedback. Their work has resulted in continual growth, which is tracked through monthly reports.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the principal and managing director of the Iver Make-up Academy. We train make-up and special effects make-up artists to work in TV, film, photo, and fashion.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Hot Penny?

Because we’re a private academy, we needed to put ourselves in front of schools and career advisors so they could let their students know about us. To do that, we needed a partner to manage our SEO and social media.

SOLUTION

What was the scope of their involvement?

Besides SEO, they also do PR on social media platforms like Facebook and Instagram. They’re currently doing interviews with a tutor and graduated student to write an article about their work in the TV and film industries. We post their articles on our website and anywhere else that will have them. They mainly do organic search, and because we have such a huge amount of visual content, they work with our internal team to have daily social media posts.

What is the team composition?

We work with four people and have one main point of contact.

How did you come to work with Red Hot Penny?

They were a recommendation.

How much have you invested with them?

We spend $25,000–$50,000 a year.

What is the status of this engagement?

We partnered in 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re all extremely happy with the work they’ve done and the results they’ve accomplished. We’re a fairly young company, and they’ve helped us grow year over year. Our goal was to have a waiting listing for admissions, and we’ve already achieved that. We actually switched to a different partner for a while but went back to Red Hot Penny because they did better work.

How did Red Hot Penny perform from a project management standpoint?

They’re easy to deal with and are incredibly personable. They communicate well and make it easy for a layperson to understand what they’re talking about. We have in-person meetings and conference calls, including a monthly metrics report. Depending on the phase of our project, communication can be daily or once a week.

What did you find most impressive about them?

They’ve taken the time to understand exactly what we want and what demographics we’re trying to target.

Are there any areas they could improve?

We’re always looking for more ways to get the attention of career advisors so that we can be presented as a legitimate option for students.

Do you have any advice for future clients of theirs?

They’re young, and so is our target audience, which makes them understand that demographic better. However, if a company’s target audience is older or too different from Red Hot Penny’s team, then that may cause some problems.

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    If the company is somewhat similar to ours, I’d definitely recommend them.

SEO Campaign for Warehouse Solutions Company

"Project management has been excellent."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - Ongoing
Project summary: 

Red Hot Penny replaced an ineffective vendor to provide strategic guidance for boosting organic leads and sales opportunities through SEO.

The Reviewer
 
11-50 Employees
 
Stevenage, United Kingdom
Dean Kahl
Marketing Manager, SEC Group
 
Verified
The Review
Feedback summary: 

Rankings, unique visitors, and click-through rates have all increased thanks to Red Hot Penny’s efforts so far. They continue to work on various optimizations and keep the work on track through quarterly reviews. Their expertise and approachability make them great for any-sized businesses.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for the SEC Group. The company specializes in complete warehouse solutions and commercial interior fit-out for small and medium-sized organizations nationwide. I’m responsible for our entire marketing, which is closely linked to the generation of sales opportunities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Hot Penny?

We hired them to act as our online digital agency and generate sales opportunities via the website through SEO exclusively rather than PPC and social media advertising. We had plateaued with our existing agency and needed Red Hot Penny to help grow specific key performance indicators including organic website visits and sales opportunities, particularly for our interior fit-out division— SEC Interiors.

What were your goals for this project?

Our goal for the project is to generate sales opportunities for the SEC Interiors and SEC Storage divisions. We understood the relationship between organic visitors, conversions, and inquiries, and need to ensure that not only our SEO is performing properly but that there’s also efficient click rate optimization and usability.

SOLUTION

How did you select this vendor?

We found Red Hot Penny after they presented at a Figaro Digital event in London. Following a selection and shortlisting process that included other vendors, Red Hot Penny offered the best value and most comprehensive proposal. Their cost was also comparable to what we had with our existing SEO agency, which represented minimal risk and additional investment.

Describe the project in detail.

We started with several meetings—both face-to-face and remote—to determine the full scope and the issues the website was facing. This formed the foundations of the project and its deliverables. Regular quarterly reviews ensure that the campaign is on track. We work with Red Hot Penny on strategy, with our in-house team carrying out website changes and content while theirs carries our all technical modifications.

What was the team composition?

We have an account/project manager, but our main contact was with an SEO executive, who we’d be in touch with on a daily/weekly basis.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our SEO metrics have increased considerably in terms of ranking positions, impressions, and click-through. Our organic unique visitors have also increased. While we continue to see challenges with conversions, Red Hot Penny is assisting with click-rate optimization and improving the UX.

How did the Red Hot Penny perform from a project management standpoint?

Project management has been excellent. I very much appreciate their SEO executive that works on our account daily.

What impresses you about the Red Hot Penny?

Red Hot Penny has considerable resources and knowledge, offering a friendly service that’s suitable for smaller organizations as well as larger blue-chip organizations.

Are there any areas for improvement?

Red Hot Penny could work on ensuring the success of their strategies by taking more ownership for moving the work forward when the SEC Group doesn’t deliver on specific tasks.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC and SEO for Womenswear Brand

"Red Hot Penny is very easy to work with. They are passionate about what they do and about your brand."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2014 - Ongoing
Project summary: 

Red Hot Penny was hired to manage and grown a womenswear brand's SEO and PPC campaigns in order to increase online sales and leads.  

The Reviewer
 
201-500 Employees
 
London, United Kindgom
e-Commerce, Womanswear Brand
 
Verified
The Review
Feedback summary: 

Profits have been up 400% on the year on PPC and over 100% up on the year for SEO. Red Hot Penny's was commended for their great project management and care for their client's brand and success. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a womenswear company. We sell dresses and other clothing categories as well. We're also growing the branded side of our business through having other brand services on our website. Our core customers are 18- to 34-year-old women, so we offer mid-range prices. I’m the head of e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Hot Penny?

We were looking for an agency to help grow our PPC and SEO channels to increase our online sales and leads.

SOLUTION

What was the scope of their involvement?

At the moment, Red Hot Penny looks after both of those channels for us. They are responsible for setting up, budgeting, and managing the campaigns. They are in charge of the running the whole strategy. On the SEO front, they do that both on the site and externally. We work very closely with them to make sure the SEO strategy meets our expectations. Red Hot Penny also provides analysis, website reviews, and recommendations of what we can do to improve the site. Red Hot Penny works as an extension of our in-house team.

How did you come to work with Red Hot Penny?

They came on board while I was on maternity leave, so I didn't choose them myself.

How much have you invested with Red Hot Penny?

We’ve spent $50,000 to $200,000 on their services.

What is the status of this engagement?

They started in November 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

That isn't something we generally share with external companies without an NDA being signed.

We're seeing profit up 400% on the year on PPC and over 100% up on the year for SEO. That's working really, really well, so we're really pleased with it.

How did Red Hot Penny perform from a project management standpoint?

Red Hot Penny manages our projects really well. They are a very professional team.

What did you find most impressive about Red Hot Penny?

Red Hot Penny is very easy to work with. They are passionate about what they do and about your brand. 

Are there any areas Red Hot Penny could improve?

No, not while I've been here.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They really good. It's us holding them up sometimes.
  • 4.5 Cost
    Value / within estimates
    They're not the cheapest but we have seen the results.
  • 5.0 Quality
    Service & deliverables
    We're really pleased with everything they've done for us to date. They’ve exceeded our expectations in terms of ROI levels.
  • 5.0 NPS
    Willing to refer