Online Growth Experts | Google Premier Partner

Red Hot Penny are online growth experts. We provide innovative digital solutions that deliver real results for online retailers and brands. 

Based in Wokingham, Berkshire, Red Hot Penny provides a host of integrated digital marketing services, including Digital PR, Creative Content, Social Media, PPC and SEO, all of which aim to influence brand perception and increase conversions. We offer these digital marketing services to a wide range of online retailers and brands and have proven success with many established clients, including: Tesco, Lipsy, Megabus, Crabtree & Evelyn and Larsson & Jennings to name just a few.

Red Hot Penny are part of the SEKO Logistics group which is an award winning provider of global end-to-end ecommerce and Omni-channel solutions.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2004
Show all +
, United Kingdom
Headquarters
  • Red Hot Penny
    United Kingdom

Portfolio

Key clients: 

LIpsy, M&S, Tesco, Symantec, Cath Kidston, SanDisk, Lowepro, Larsson and Jennings, The Snugg, French Sole, Harlequins, Andertons Music Store

Reviews

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PPC and SEO for Womenswear Brand

"Red Hot Penny is very easy to work with. They are passionate about what they do and about your brand."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2014 - Ongoing
Project summary: 

Red Hot Penny was hired to manage and grown a womenswear brand's SEO and PPC campaigns in order to increase online sales and leads.  

The Reviewer
 
201-500 Employees
 
London, United Kindgom
e-Commerce, Womanswear Brand
 
Verified
The Review
Feedback summary: 

Profits have been up 400% on the year on PPC and over 100% up on the year for SEO. Red Hot Penny's was commended for their great project management and care for their client's brand and success. 

BACKGROUND

Introduce your business and what you do there.

We are a womenswear company. We sell dresses and other clothing categories as well. We're also growing the branded side of our business through having other brand services on our website. Our core customers are 18- to 34-year-old women, so we offer mid-range prices. I’m the head of e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Hot Penny?

We were looking for an agency to help grow our PPC and SEO channels to increase our online sales and leads.

SOLUTION

What was the scope of their involvement?

At the moment, Red Hot Penny looks after both of those channels for us. They are responsible for setting up, budgeting, and managing the campaigns. They are in charge of the running the whole strategy. On the SEO front, they do that both on the site and externally. We work very closely with them to make sure the SEO strategy meets our expectations. Red Hot Penny also provides analysis, website reviews, and recommendations of what we can do to improve the site. Red Hot Penny works as an extension of our in-house team.

How did you come to work with Red Hot Penny?

They came on board while I was on maternity leave, so I didn't choose them myself.

How much have you invested with Red Hot Penny?

We’ve spent $50,000 to $200,000 on their services.

What is the status of this engagement?

They started in November 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

That isn't something we generally share with external companies without an NDA being signed.

We're seeing profit up 400% on the year on PPC and over 100% up on the year for SEO. That's working really, really well, so we're really pleased with it.

How did Red Hot Penny perform from a project management standpoint?

Red Hot Penny manages our projects really well. They are a very professional team.

What did you find most impressive about Red Hot Penny?

Red Hot Penny is very easy to work with. They are passionate about what they do and about your brand. 

Are there any areas Red Hot Penny could improve?

No, not while I've been here.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They really good. It's us holding them up sometimes.
  • 4.5 Cost
    Value / within estimates
    They're not the cheapest but we have seen the results.
  • 5.0 Quality
    Service & deliverables
    We're really pleased with everything they've done for us to date. They’ve exceeded our expectations in terms of ROI levels.
  • 5.0 NPS
    Willing to refer